alphagov/supplier-submission-portal — pull request #141 by quis (2014-10-24 11:12:51+00:00)
Title: Limit line length of hints and descriptions

For readability it is not recommended to have lines which span the full width of the page. At 19px:
- The full width of the page holds ~115 characters
- ⅔ of the page width holds ~78 characters

[Dyson and Kipping (1999)](http://www.researchgate.net/publication/220106760_The_influence_of_reading_speed_and_line_length_on_the_effectiveness_of_reading_from_screen/links/09e4150ab57ed9814f000000) found that:
- Higher reading speed was possible at 100cpl (characters per line) than at 55cpl
- But that comprehension was lower at 100cpl than 55cpl

GOV.UK elements recommends not exceeding 75cpl.

Setting the `max-width` of the text to 33em gives just under 70cpl.

It also aligns (not exactly, but visually close enough) with form fields that are set to ⅔ of the page width.

![screen shot 2014-10-24 at 12 12 17](https://cloud.githubusercontent.com/assets/355079/4768691/add8ae20-5b6e-11e4-9b46-236fe8b1ad83.png)