thoughtbot/guides — pull request #174 by mike-burns (2014-05-20 09:01:27+00:00)
Title: Prefer double quotes in Ruby

This will reduce the number of changes we have to make: when a string
transitions into something that needs interpolation, we do not need to
change the quotes.

This will also bring consistency to our writing: all strings will now
have double quotes, regardless of their contents.

It also puts us more in line with a large amount of external Ruby code,
which tends to use double quotes.