adamcoulombe/jquery.customSelect — pull request #76 by jacefarm (2014-04-23 22:09:30+00:00)
Title: Setting the html var via an option tag's value attribute

Perhaps this is helpful, when setting a value attribute that is different from the innerHTML for an option element. Granted, most option elements might have identical text for value attributes and their corresponding innerHTML, but this possibly adds some additional flexibility.