mhinz/vim-startify — pull request #13 by alexkunin (2013-04-28 09:33:19+00:00)
Title: gvim vs gvim.exe

It seems that under certain conditions on Windows systems `v:progname` contains `gvim.exe` instead of `gvim`. Same applies to `vim`, `evim`, etc. So, regexp expression instead of strict match seems legit.