ancientcityruby/call_for_proposals_2013 — pull request #9 by cczona (2012-11-05 06:18:37+00:00)
Title: User-Center Schemas

The emergence of social app development is challenging us to code for users' personal world. Many have begun to push back when ill-fitted assumptions about the nature of self-identity — whether their name, gender, sexual orientation, professional connections, heartfelt relationships, or other deeply-felt attributes.

How can we balance users' realities with an app's business requirements?

Facebook, Google+, and others are wondering too. The answer will surprise you.

Discover schemas' influence over business scope, codebase, and our own productivity as developers. You'll learn how to re-envision the mental and technical schemas that go to the soul of user experience. Inspire user engagement and newfound loyalty. Generate emergent data insights, and pivot as soon as users do.