cabennett85/gittest — Issue #694: BC Registration flow tracking
Author: cabennett85
Created: 2012-03-02 00:09:07+00:00
State: open

Since our goal for v1.0 is to get as many causes signed up as possible, we need to make sure the flow is simple and has no leaks. This means tracking every possible place the flow could fail.

We need to track each step of the registration flow:

1. For causes page

2. Basic info page

3. Platform info page

For each step of the flow, we need to track:

1. # entrances

2. # attempts at submission (# times they clicked create account or continue or finish)

3. # successful submissions

4. # failed submissions

For the failed submissions, we need to track:

1. Reason for failure i.e. which field failed and why (if multiple reasons, just log the first reason)

We should also track how many times people click "Back" (on the platform info step).

It might be worth using something like ClickTale's form analytics: http://www.clicktale.com/product/form_analytics but their free version is relatively limited in terms of how much traffic they support so a home-grown solution is still probably the most reliable, although not as feature-rich.