cabennett85/gittest — Issue #1449: BroadCause SEO fixes
Author: cabennett85
Created: 2012-03-02 00:51:20+00:00
State: open

Needs to be broken out into tickets, and some of these I've already done. These are rank ordered:

- Add FB like and +1 buttons (that act on the cause's page, not like their facebook account). Social links are the !#1 swing component of traffic generation, and there's murmurs that Google looks for the social button code as a ranking indicator itself. Bottom left of the left column would be A-OK.

- Every LI element in the middle column is ONE giant link-- there is very little RAW TEXT on the page. High HTML to content ratio is a SPAM flag. Example, glamour gals page, wishes box: "New chapter registraion in selected states opens on August 1st. Visit[http://www.glamourgals.org/ www.glamourgals.org] for more information. Created 3 weeks ago. Expires in 6 days' is all one gigantic link. Only the title of the item should be a link.

- add textual description on the page of what the page is for (again, what we need is content!). For !GlamourGals, text at the bottom of the page saying something like "!GlamourGals is on !BroadCause. Help support your favorite causes by fulfilling their needs (wishes), attending their fun events, supporting them financially, bidding in their auctions and raffles, and so on. Check out more related causes in the X cause category, or explore the ISSUES !GlamourGals deals with (I don't know how to link causes to our new issues pages, but we need to).

- add cause addresses on page (123 montgomery street, san francisco ca 94039). Believe it or not, this is a BIG driver of traffic for other cause sites. I am hoping we have this information from our import days (we didn't import it, unfortunately, just the lat/long and city...)

- get rid of 'scroller'... all page links end up somewhat 'hidden' (offscreen) because of this thing, and Google may be punishing us for this. THIS IS POTENTIALLY A BIG ONE and I'd do this immediately unless we can think of any real benefit. I also think this thing has 1991 written all over it and it would move BC forward to eliminate.

* Crosslink relevant topic ("issue") page, just as we link the category

* Add cause phone number [tel:%28610-903-9308 (610-903-9308])

* Add cause contact email to main page (even a dummy [mailto:webmaster@glamourgals.com] email would be good)[[BR]][[BR]]
* DONE - Footer information has no keyword density, replace "Great! If you represent a cause, simply sign up for free. If you're a brand who wants to help causes, learn more here" to: "Great! If you represent a cause, simply sign up for free to get access to free tools that help you manage all your social media accounts, collect donations, set up tickets and events, or conduct auctions and raffles. If you're a brand who wants to help causes or start a cause marketing campaign, learn more here."

DONE - H1 Tag includes "in CATEGORY" as well as the cause name. Should NOT.