whapworth/Study-Snacks — Issue #80: Davis' comments
Author: whapworth
Created: 2011-11-21 14:18:44+00:00
State: open

not work (Rae)

I hate the kids font first off. Doesn't make me want to spend money on videos. If you're going to be the big kid on the block and charge money for videos, start acting like a big kid and be legit with your look? You're essentially trying to monetize crowdsourced content from teachers...

marketplace - overwhelming with front load of videos - maybe give a little breathing space - not sure what the difference between featured and lessons you may like (maybe combine)

top nav - use of allowance/ my account - change marketplace tab into "homepage or something other than marketplace", those tab names aren't super intuitive yet. Also, whats your way of explaining that people are going to have to pay for this content, will you give them initial free viewing time???

are you going to have a different layout/ design for users - I assume you are targeting a younger audience for the site to actually use the lessons or what? do you have to pay twice or are the videos bought and then given to the kids? whats your hook mechanism here?

I"m a little confused if your target audience will be kids or adults? If its for kids, you really need to make it simple, and not allow them to just and go waste all their "allowance" - rip all that stuff out for kids, because you're getting into slippery territory by trying to charge for the viewing of the content, so it really will need to be screened by the adults beforehand... You might need to UX designs here for children and adults..

I guess my thing is justifying the prices for a video when you can youtube it for free. Even with the NYTimes, there's a back way in by just going and googling whatever article you want to read.

I really like the flow, when you engage with the video, you are drawn to look at the links below, but you may need to develop some sort've preview mechanism, otherwise it gets frustrating spending money on a shitty video. Your fine line is not frustrating people for the quality of your content versus what your charging them.

Okay here's my stream of conciousness ideas popping through right now...
Drive the mission of trying to support the teacher, maybe instead of you profiting off crowdsourced content? This could be a cool way to drive teachers for classroom use. I remember our conversation in rambo about trying to make unemployed teachers some extra cash... However, if they don't have a job, what makes them able to make a good video? Just a thought...

Create portals for school use - and maybe charge the usage to the school not the individual. Make this a place where kids can do homework and engage in lessons? Has this been done already? I guess really targeting your value add is the key and thinking about why/how to monetize it because you have a hurdle of finding really good content first, and then populating the site - I'm interested to hear more about your thoughts on that one, and how you plan to roll out the site.