Wilto/igotmybeanie — Issue #5: positioning and longterm plan
Author: paulirish
Created: 2011-11-20 21:23:14+00:00
State: open

mr @necolas raised the issue that it might be shortsided to attach this to the blue beanie campaign.

i think that's a fair critique..

so one way around that is we keep the novelty name and branding for that one day to get eyeballs, but the following day transition it to a permanent home at like..

* whatcanidoforwebstardards.com
* howcanipushthewebforward.com
* buildingthefutureweb.com

also necolas suggested maybe tongue-in-cheek slogan: "wear a beanie today, build the web tomorrow"!