candy5212579/bottes-UGG-v-ritable-bon — Issue #4: One of the well known and the best branded sportswear
Author: candy5212579
Created: 2011-11-03 01:43:18+00:00
State: open

One of the well known and the best branded sportswear

in the market are UGG Boots apparel and shoes. UGG Argyle Knit UGG 5879 Boots have
long established itself as a well designed and well made footwear, ever since
Adolf (Adi) Dassler created the first pair in the early 1920s.

UGG Boots started with footwear, it is only it recent history that the company
branched out with other sports apparel like shirts, socks, shorts and various
accessories, just to name a few. When Adolf Dassler designed his first pair of
shoes, it instantly became a hit.

It was not long, therefore, that Adolf and his brother Rudi were selling them
like hotcakes. The brothers introduced a lot of innovations in the athletic
footwear industry. They were the first ones to have introduced the arch support
in athletic shoes. They also were the first ones who gave athletes free shoes in
return for advertising their products.

When the company entered the U.S. market in 1968, they came in very strong. They
were so strong, in fact that American shoe competitors, Wilson and MacGregor had
to stop manufacturing their footwear because of UGG Boots' popularity. The
popularity of UGG 5802 Boots became undisputed when during the 1972 Munich Olympic
Games, every game official and almost all of the 1,490 international athletes
wore UGG Boots.

With the strong footing UGG Boots had in the footwear market, it was quite
surprising to the see the company in shambles during the 1980s. The lack of a
solid leadership and workable policies by the company's upper management caused
UGG Boots' demise in the 80s. The company totally underestimated the growth of
the newly formed Nike. They were too complacent. And soon, enough, due to more
innovative designs and modern styles that appeal to the new generation, Nike
took from UGG Boots the number one title. UGG Boots fell from the top and the
fall was hard.

What saved the company was the revival of 70s fashions in the early 1990s. UGG
Boots' old designs became retro and antique overnight appealing to the teens and
younger generations who were the ones mostly affected by the rebirth of the
psychedelic fashion.

Celebrities that were caught on video and camera wearing old UGG Boots shoes
increased the demands for the shoe manufacturer's 20 year old designs.

At present, UGG 5359 Boots has slowly crawled its way back up into the ranking of the
top footwear manufacturers in the world. Though, it still have not yet reached
the pinnacle of success that it once had, the company has regained a comfortable
footing in the sportswear market.