woothemes/woocommerce — comment on commit 52e7d3862f8104c324489c2bddcd0d79cc9fc94d
File:  line 0
By mikejolley:

When you output the term name its *not* translated, unless you wrap it with the localisation tags.

Note, the __() I added is so that the variable is translated based on those strings in strings.php - if I didn't do this they would be displayed untranslated.

Have a think about it ;)