localwiki/localwiki — comment on commit 072f86674a4383aab679822f5d02601263cfa5c1
File:  line 0
By mivanov:

Does this work:

def subscribe_message():
return settings.SUBSCRIBE_MESSAGE % {
'site_name': Site.objects.get_current().name}
subscribe_message = lazy(subscribe_message, unicode)

and then verbose_name=subscribe_message()

But I wouldn't worry about it too much, it's so easy to override.