<transcript><audio_410>not an abstract thing because all these things connect to what we are it's how people are acquiring art content to some degree and it's changing so drastically so but if you think about that it wasn't just the first wave of a Comcast owning NBC which</transcript>
<image_411>The image shows a man and a woman standing side by side in a dimly lit room. The man is on the right side of the image and the woman on the left is in the center. They are both looking at each other with serious expressions on their faces. The woman has her hand on her chin and appears to be deep in thought. The background is a plain white wall. The lighting is dim, creating a moody atmosphere.
<transcript><audio_412>is only in the last decade but now people moving away from Comcast into um being able to go to um Netflix or Amazon to see a Golden Globe award-winning show so again it can it's not and it's the pace of change as</transcript><transcript><audio_413>well yeah um that I found um programs or programming I used to in the past to have a much broader appeal I feel like everything nowadays is a niche is a niche audience it's like everyone</transcript><video>
<image_414>The image shows a large group of people sitting in a conference room. They are all facing the front of the room and appear to be engaged in a discussion or presentation. The room has a carpeted floor and a projector screen on the left side of the image. There are several people sitting on chairs in the room, some of them are holding laptops and papers, while others are standing. The people in the image are of different ages and genders, and they are all looking towards the audience. The image is slightly blurred, but it appears to be taken from a distance.

<image_415>The image shows a large group of people sitting in a conference room. The room has a carpeted floor and a door in the background. The people are of different ages and genders, and they are all looking towards the front of the room. Some of them are sitting on chairs, while others are standing. They appear to be engaged in a discussion or presentation. The image is taken from a high angle, and the focus is on the people in the foreground.

<image_416>The image shows a large group of people sitting in a conference room. They are all facing the front of the room and appear to be engaged in a discussion or presentation. The room has a carpeted floor and a door on the left side of the image. The people are of different ages, genders, and ethnicities, and they are all looking towards the front door. Some of them are sitting on chairs while others are standing. There is a man in the center of the group, who appears to be speaking into a microphone. He is wearing a purple shirt and has a name tag around his neck.

<image_417>The image shows a group of people sitting in a conference room. They are all facing the same direction and appear to be engaged in a discussion. The room has a high ceiling with a chandelier hanging from it. The people are of different ages and genders, and they are all wearing casual clothing. Some of them are holding coffee cups, while others are looking at their phones or laptops. The overall mood of the image is serious and focused.

<image_418>The image shows a group of people sitting in a conference room. They are all looking at a computer screen and appear to be engaged in a discussion or presentation. The people are of different ages and genders, and they are all wearing casual clothes. The room has a wooden floor and a white wall in the background. The focus of the image is on a man in the center of the room, who is looking down at the screen. He is wearing a purple shirt and has a serious expression on his face.
</video><transcript><audio_419>because there's so many choices everyone's almost had to put on blinders and well I'm a family so I'm only going to do this or I'm you know a sports person so I'm only going to do this and it's it's just I'm having</transcript><transcript><audio_420>um a challenge is just trying to say how I can keep the community involved as you're saying you flipped it but um to come well I think if you stick with this we're gonna we're gonna move through the slides we have about 20 minutes before but what happens is I think we're</transcript> not an abstract thing because all these things connect to what we are it's how people are acquiring art content to some degree and it's changing so drastically so but if you think about that it wasn't just the first wave of a Comcast owning NBC which is only in the last decade but now people moving away from Comcast into um being able to go to um Netflix or Amazon to see a Golden Globe award-winning show so again it can it's not and it's the pace of change as well yeah um that I found um programs or programming I used to in the past to have a much broader appeal I feel like everything nowadays is a niche is a niche audience it's like everyone because there's so many choices everyone's almost had to put on blinders and well I'm a family so I'm only going to do this or I'm you know a sports person so I'm only going to do this and it's it's just I'm having um a challenge is just trying to say how I can keep the community involved as you're saying you flipped it but um to come well I think if you stick with this we're gonna we're gonna move through the slides we have about 20 minutes before but what happens is I think we're


<transcript><audio_421>asserting an additional twist it's not just the artistic sensibility of I want to choose this artist because this artist performs a certain record we're talking about this issue of relevance it's enough I think it's it counterbalances is an interesting way</transcript><transcript><audio_422>what does it mean are they how do I partner it's a it adds another dimension that may um leaven that fear to some or that challenge and I also want to I just want to</transcript>
<image_423>The image shows a man and a woman standing in a room with a projector screen in the background. The man is wearing a purple suit and is holding a green object in his hand, while the woman is standing next to him with her hands clasped together in front of her. They appear to be engaged in a conversation. There are two other people in the room, one sitting on a chair and the other standing. The room appears to be dimly lit, with a blue light shining down on the scene.
<transcript><audio_424>interject this I'm not sure right place to put this but for Performing Arts but for but for Performing Arts presenters um in commune with with with a venue as an asset right bring your community convening can come here</transcript>
<image_425>The image shows a group of three people standing in a room with a projector screen in the background. On the left side of the image, there is a woman sitting on a chair with her hands clasped together in front of her. She appears to be giving a presentation or lecture. Next to her, there are two men, one on the right side and one in the middle. The woman is wearing a green sweater and has blonde hair. The man on the left is also wearing a purple sweater and is looking at the woman with a serious expression. The room has a white wall and there are empty chairs in the foreground.
<transcript><audio_426>um we are sometimes um held back by our I hate to say this but it's true by those people who support us the most right who don't want this to change the board of directors who doesn't want this</transcript><transcript><audio_427>to change good liberal people who don't want these things to happen um and a great case in point is um the Flynn Performing Arts Center if you would talk you know Jack Black used to be on our board I love John he's been</transcript> asserting an additional twist it's not just the artistic sensibility of I want to choose this artist because this artist performs a certain record we're talking about this issue of relevance it's enough I think it's it counterbalances is an interesting way what does it mean are they how do I partner it's a it adds another dimension that may um leaven that fear to some or that challenge and I also want to I just want to interject this I'm not sure right place to put this but for Performing Arts but for but for Performing Arts presenters um in commune with with with a venue as an asset right bring your community convening can come here um we are sometimes um held back by our I hate to say this but it's true by those people who support us the most right who don't want this to change the board of directors who doesn't want this to change good liberal people who don't want these things to happen um and a great case in point is um the Flynn Performing Arts Center if you would talk you know Jack Black used to be on our board I love John he's been

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<transcript><audio_428>through the culture wars God knows how many times um but he he chose to rent the space to Donald Trump and the supporters in town now this is a this is a government-owned</transcript><transcript><audio_429>facility hello government phone facility um and he got all this crap from all the you know I don't want to overblower he got some pushback um from the good Arts people who said how dare you</transcript><transcript><audio_430>and this is a community convening space it is not our job it isn't his job to tell people in the audience what their political abuse right so his job is to give people access so that they can make a decision do you like this kind of</transcript><transcript><audio_431>music do you not like this kind of music do you like this political view do you not like this but what you know is when you come to this space you're going to get all of it and you have to decide right so it's that</transcript> through the culture wars God knows how many times um but he he chose to rent the space to Donald Trump and the supporters in town now this is a this is a government-owned facility hello government phone facility um and he got all this crap from all the you know I don't want to overblower he got some pushback um from the good Arts people who said how dare you and this is a community convening space it is not our job it isn't his job to tell people in the audience what their political abuse right so his job is to give people access so that they can make a decision do you like this kind of music do you not like this kind of music do you like this political view do you not like this but what you know is when you come to this space you're going to get all of it and you have to decide right so it's that


<transcript><audio_432>um you know I mean we have to we have to be very careful because this changeover this this ability to say we weren't we used to make money here and now we're not making money there and now we have to change somehow takes courage</transcript><transcript><audio_433>and Leadership hello the Big L word leadership and um and that's not always that's hard that's hard you know the added bonus for um the Flynn Center was that the Marquee has never received this kind of</transcript><transcript><audio_434>prison including the Jazz candidates to compose a billy child's name was everywhere newspapers cable TVs it's incredible it's incredible yeah yeah</transcript>
<image_435>The image shows a group of people sitting in a conference room. They are all wearing name tags and appear to be engaged in a discussion or presentation. The room has a high ceiling with spotlights, and there is a projector screen in the background. The people in the room are of different ages and genders, and they are all looking towards the front of the room. The image is slightly blurred, but it appears to be taken from a distance.
<transcript><audio_436>absolutely yeah um you know being at a university and having a very broad mission to just bring the Arts to the community which to us means um you know we have a very diverse community so we have some of the richest</transcript>
<image_437>The image shows a group of people sitting in a conference room. There are several people in the room, all of whom appear to be engaged in a discussion or presentation. The focus of the image is on a young woman in the center, who is gesturing with her hands as she speaks. She is wearing a black and white patterned top and has long brown hair. To her left, there is a man in a black jacket, who appears to be listening attentively to the speaker. To his right, there are two other people, a man and a woman, who are also engaged in conversation. The room has a blue carpeted floor and a white wall in the background.
<transcript><audio_438>communities in the state some of the poorest living right next to each other um you know African-American Latino very conservative Jewish community and then our university community which is a very different audience who is our primary funder how do you become you know all</transcript><transcript><audio_439>things to all people because we can't serve everybody but you know our communities are telling us all this stuff that they want to see so we're doing the best we can we have a staff of three and a half people but it's we just don't have the resources to serve our community basically you know we can</transcript> um you know I mean we have to we have to be very careful because this changeover this this ability to say we weren't we used to make money here and now we're not making money there and now we have to change somehow takes courage and Leadership hello the Big L word leadership and um and that's not always that's hard that's hard you know the added bonus for um the Flynn Center was that the Marquee has never received this kind of prison including the Jazz candidates to compose a billy child's name was everywhere newspapers cable TVs it's incredible it's incredible yeah yeah absolutely yeah um you know being at a university and having a very broad mission to just bring the Arts to the community which to us means um you know we have a very diverse community so we have some of the richest communities in the state some of the poorest living right next to each other um you know African-American Latino very conservative Jewish community and then our university community which is a very different audience who is our primary funder how do you become you know all things to all people because we can't serve everybody but you know our communities are telling us all this stuff that they want to see so we're doing the best we can we have a staff of three and a half people but it's we just don't have the resources to serve our community basically you know we can


<transcript><audio_440>serve a part of it but not everybody in you know our University wants to see very different things than our community wants to see but our communities the people coming so sometimes our programming doesn't always serve the community well I'll jump in with one idea um</transcript><transcript><audio_441>universities will have tend to have a variety of people approaches centers Center if they may be social scientists it may be economists my guest my bet is that you while you you could never serve in Atari University because of the</transcript><transcript><audio_442>disparate views however you're almost certainly going to find some people that will probably line up they may not line up um as I said it might be economics and something you want to present and you might be surprised that it lines up but I think that you can find a lot</transcript><caption><image_443>The image shows a man standing in front of a white wall. He is wearing a purple sweater and a white collared shirt. He has short dark hair and is looking off to the side with a serious expression on his face. The image appears to be taken from a low angle, with the man's head turned slightly to the left. The background is blurred, but it seems to be a room with a light-colored wall.</caption><transcript><audio_444>of traction because there's so much offered and there's so many people of diverse practice and interests within a university so so I think there's something there to assess and to find the um what you think is a good match I also think</transcript> serve a part of it but not everybody in you know our University wants to see very different things than our community wants to see but our communities the people coming so sometimes our programming doesn't always serve the community well I'll jump in with one idea um universities will have tend to have a variety of people approaches centers Center if they may be social scientists it may be economists my guest my bet is that you while you you could never serve in Atari University because of the disparate views however you're almost certainly going to find some people that will probably line up they may not line up um as I said it might be economics and something you want to present and you might be surprised that it lines up but I think that you can find a lot of traction because there's so much offered and there's so many people of diverse practice and interests within a university so so I think there's something there to assess and to find the um what you think is a good match I also think


<image_445>The image is a close-up of a man's face. He appears to be in his late 40s or early 50s, with short dark hair and a serious expression. He is wearing a purple sweater and a white collared shirt. The background is a plain white wall. The man is looking off to the side with a slight smile on his face.
<transcript><audio_446>um I think some of it even with the stress on the small staff some of it's just sense making and the right decision making in terms of knowing who you are or what you want to do how you want to serve the community and also the limits</transcript>
<image_447>The image shows a middle-aged man standing in a room with a white wall in the background. He is wearing a purple sweater and a white collared shirt. He has short dark hair and is looking off to the side with a slight smile on his face. He appears to be in his late 40s or early 50s. There is a woman's head visible on the left side of the image.
<transcript><audio_448>to it I think that these things are really important practices to try to make sense of it like a certain theme every year to try and run people but then we also see that we get this great energy and then we go into another thing next year if they'll always sustain the</transcript><transcript><audio_449>energy we had for that one thing yeah and I think that um I think that the gal between the little behind you said earlier about the mission initially the audience audience business</transcript>
<image_450>The image shows a group of people sitting in a conference room. There are three people in the foreground, two women and one man. The woman on the left is a young woman with long brown hair and is wearing a black blouse. She is looking off to the side with a serious expression on her face. The man on the right is a man with short dark hair and a black shirt. He is also wearing a white shirt and has a name tag around his neck. The background is blurred, but it appears to be a large room with other people in it.
 um I think some of it even with the stress on the small staff some of it's just sense making and the right decision making in terms of knowing who you are or what you want to do how you want to serve the community and also the limits to it I think that these things are really important practices to try to make sense of it like a certain theme every year to try and run people but then we also see that we get this great energy and then we go into another thing next year if they'll always sustain the energy we had for that one thing yeah and I think that um I think that the gal between the little behind you said earlier about the mission initially the audience audience business


<transcript><audio_451>I do think that um the the what it comes down to here is one of two things that we have to do we either have to say this is our Niche and we are there we are there for these people and you have to make sure that those people can</transcript><video>
<image_452>The image shows a group of people sitting in a room with a blue wall and a wooden bench. There are three people in the image, two women and one man, who appear to be engaged in a conversation. The woman on the left is sitting on a chair, the woman in the middle is standing, and the man on the right is sitting in front of her. All three people are wearing casual clothing and appear to have serious expressions on their faces. The image is slightly blurred, but it appears to be taken from a distance.

<image_453>The image shows a group of people in a conference room. There are three people in the image, two women and one man. The woman in the center is standing with her hands clasped together and appears to be speaking. She is wearing a black blazer and has long blonde hair. The man on the right is standing and is looking at the woman on the left, who is sitting on a chair and holding a piece of paper in her hand. The background is a plain white wall.

<image_454>The image shows a man and a woman standing in a room with empty chairs. They are facing each other and appear to be engaged in a conversation. The woman is on the left side of the image, with her arms crossed and a serious expression on her face. She is wearing a green sweater and has long blonde hair. The man on the right side is also wearing a purple sweater and is looking at the woman with a concerned expression. There is a red jacket hanging on the wall behind them. The room appears to be empty, with no other people or furniture visible in the background.
</video> I do think that um the the what it comes down to here is one of two things that we have to do we either have to say this is our Niche and we are there we are there for these people and you have to make sure that those people can


<transcript><audio_455>pay for you right yeah so you have to specialize and say this is what we do or you have to say we're going to serve in some some way or another the entire Community because we've opened our doors and we want them to come in that means this idea of Partnerships and who are</transcript><caption><image_456>The image shows a man and a woman standing in a room with rows of empty chairs. The woman is on the left side of the image, wearing a green sweater and black pants. She is gesturing with her hands as if she is explaining something to the man on the right side. The man is wearing a purple sweater and appears to be listening attentively to the woman. The room has a white wall and a window in the background.</caption><transcript><audio_457>you bringing and I will I just give great Kudos because I worked in a Performing Arts Center in a college and I understand how those Ivory walls can be so tall and so thick anybody who reaches out to community to community members other than asking them</transcript><transcript><audio_458>to buy tickets and um and hopefully the general age of those who are buying subscriptions is more it is under 50. to actually partner and develop programming and and to ask people what they want and how they can be involved</transcript><transcript><audio_459>how can we serve you that's those those are the words should be in your vocabulary and sometimes they'll come up with an answer that you can't do and you just have to be honest and say oh we can't do that but we can do something else so what's</transcript><transcript><audio_460>the next thing you know and and so I don't don't give up um because it just takes all of those you just have to keep all those plates soon just think of all the plates in your community that you need to keep spinning and we can do that we can do</transcript><transcript><audio_461>that and I'll jump in one less I I do think there's some interesting sort of design questions within this to be looking at the Arc of a certain period of time um and so even if you throw out the the themes and programming you know that there's always people moving in and out</transcript> pay for you right yeah so you have to specialize and say this is what we do or you have to say we're going to serve in some some way or another the entire Community because we've opened our doors and we want them to come in that means this idea of Partnerships and who are you bringing and I will I just give great Kudos because I worked in a Performing Arts Center in a college and I understand how those Ivory walls can be so tall and so thick anybody who reaches out to community to community members other than asking them to buy tickets and um and hopefully the general age of those who are buying subscriptions is more it is under 50. to actually partner and develop programming and and to ask people what they want and how they can be involved how can we serve you that's those those are the words should be in your vocabulary and sometimes they'll come up with an answer that you can't do and you just have to be honest and say oh we can't do that but we can do something else so what's the next thing you know and and so I don't don't give up um because it just takes all of those you just have to keep all those plates soon just think of all the plates in your community that you need to keep spinning and we can do that we can do that and I'll jump in one less I I do think there's some interesting sort of design questions within this to be looking at the Arc of a certain period of time um and so even if you throw out the the themes and programming you know that there's always people moving in and out


<transcript><audio_462>but there might be an it would be it's interesting to if you know if you're not solely looking at the programming choice but you're looking at the relevancy and relationship to the community and perhaps you take a look at a five-year</transcript> but there might be an it would be it's interesting to if you know if you're not solely looking at the programming choice but you're looking at the relevancy and relationship to the community and perhaps you take a look at a five-year


<transcript><audio_463>clip of what you would like to achieve in the partnership what you would like to achieve in relevancy in the increasing relevancy and the deepening of Partnerships it creates it's an it's a</transcript><transcript><audio_464>slightly different lens once you put it up against the programming concerns and I think that I think that we grow as administrators in this so so I think there's something to that again because it's a different question in relevancy</transcript><transcript><audio_465>it's not just which artists right it's it's so you know it becomes again a</transcript> clip of what you would like to achieve in the partnership what you would like to achieve in relevancy in the increasing relevancy and the deepening of Partnerships it creates it's an it's a slightly different lens once you put it up against the programming concerns and I think that I think that we grow as administrators in this so so I think there's something to that again because it's a different question in relevancy it's not just which artists right it's it's so you know it becomes again a


<transcript><audio_466>ASU Gammage I'm a student worker and I work on our Beyond residencies program and yes we can't serve the entire University but the artists that we bring in are very diverse to where I'm able to find loopholes to be able to serve the university that we're working with for</transcript><caption><image_467>The image shows a group of people sitting in a room with a man standing in the background. The people appear to be of different ages and ethnicities, and they are all looking towards the man in the center of the image. The man is wearing a suit and tie and has a beard. He is smiling and appears to be in a good mood.

There are six people in the group, all of whom are looking down and seem to be engaged in a conversation. Some of them are wearing casual clothes, while others are wearing more formal attire. The room has a wooden floor and a white wall, and there is a window on the left side of the photo.</caption><transcript><audio_468>example is Meredith monk is an artist that we have coming in and her new work is on behalf of Nature and it focuses on ecology well who at the University is doing research around ecology the school of sustainability so I reached out hey we have this artist coming in can we do</transcript><transcript><audio_469>something well who's an artist and we want to do something with artists but we don't know what to do well let's see if we can find the connection between how an artist studies ecology and how the people in your department study ecology yeah there's a connection bill in the magazine also came out of that magazine</transcript> ASU Gammage I'm a student worker and I work on our Beyond residencies program and yes we can't serve the entire University but the artists that we bring in are very diverse to where I'm able to find loopholes to be able to serve the university that we're working with for example is Meredith monk is an artist that we have coming in and her new work is on behalf of Nature and it focuses on ecology well who at the University is doing research around ecology the school of sustainability so I reached out hey we have this artist coming in can we do something well who's an artist and we want to do something with artists but we don't know what to do well let's see if we can find the connection between how an artist studies ecology and how the people in your department study ecology yeah there's a connection bill in the magazine also came out of that magazine


<transcript><audio_470>people never presented artists that we think this is interesting we want to promote it let's put her in the magazine so you're Year may not need to have a theme with the artist that you're bringing in already have a theme that if you think creatively you're able to find those loopholes if you're bringing in</transcript><transcript><audio_471>artists who used to be veterans that gets you into the history Department that that actually gets you into any downtown and what happens is students are like oh I heard a family and she goes to Broadway but I didn't know you</transcript><transcript><audio_472>used to you do these shows they come they've never been to the theater ever before and all of a sudden they're excited because they not only feel connected to the artists who's coming they feel connected to this big space because we took the time to do our research to find out a way to be able to</transcript> people never presented artists that we think this is interesting we want to promote it let's put her in the magazine so you're Year may not need to have a theme with the artist that you're bringing in already have a theme that if you think creatively you're able to find those loopholes if you're bringing in artists who used to be veterans that gets you into the history Department that that actually gets you into any downtown and what happens is students are like oh I heard a family and she goes to Broadway but I didn't know you used to you do these shows they come they've never been to the theater ever before and all of a sudden they're excited because they not only feel connected to the artists who's coming they feel connected to this big space because we took the time to do our research to find out a way to be able to


<image_473>The image shows a group of people sitting in a conference room. They are all wearing name tags and appear to be engaged in a discussion or presentation. The room has a beige wall and a door on the left side of the image. The people in the room are of different ages, genders, and ethnicities. Some of them are sitting on chairs, while others are standing. In the foreground, there is a man wearing a blue shirt and glasses, who seems to be listening attentively to the presentation.
<transcript><audio_474>expose them to something you know if if you just put it down in that pocket the first when we started it right now this is this is exactly what we're talking about relevancy and finding the matching the artists with the needs of the community with the with the resources of</transcript>
<image_475>The image shows a man and a woman standing in a room with empty chairs. The woman is on the left side of the image and the man on the right side is facing away from the camera. They appear to be engaged in a conversation, with the woman gesturing with her hand as if she is explaining something to the man. The room has a green wall and a window in the background. The lighting is dim, creating a moody atmosphere.
<transcript><audio_476>the community all connected how do we connect them so they take some more thinking then geez I really like that guy let's bring him in what what does that mean what does it mean what's the next step and the next step and the next step who doesn't serve who can you</transcript><transcript><audio_477>partner with where does the money come from and and and bottom line in this session is that all those things go together you make those tie-ins that you will this is where it comes down to the money you will find the money because</transcript><transcript><audio_478>the relevancy is there and your community will see the relevancy in it we've made this connection with this artist who's coming in from the VA who's going to do a couple workshops who's also going to perform who's also going to you know go to the hospital who's</transcript> expose them to something you know if if you just put it down in that pocket the first when we started it right now this is this is exactly what we're talking about relevancy and finding the matching the artists with the needs of the community with the with the resources of the community all connected how do we connect them so they take some more thinking then geez I really like that guy let's bring him in what what does that mean what does it mean what's the next step and the next step and the next step who doesn't serve who can you partner with where does the money come from and and and bottom line in this session is that all those things go together you make those tie-ins that you will this is where it comes down to the money you will find the money because the relevancy is there and your community will see the relevancy in it we've made this connection with this artist who's coming in from the VA who's going to do a couple workshops who's also going to perform who's also going to you know go to the hospital who's


<transcript><audio_479>also going to and this this may um a new audience for you and also brings in they are your older audiences that connects to new money and so that's the whole idea right it's not a very it's not very complicated idea</transcript><transcript><audio_480>it just takes work and it takes it takes some creative thinking you can't sit in your desk and just say oh here's a day it works but here's a guy okay then you know we can't do that anymore we have to work hard and I know that we work hard already</transcript><video>
<image_481>The image shows a group of people sitting in a conference room, engaged in a discussion. There are six people in the image, three women and three men, all of whom appear to be of different ages and ethnicities. The woman in the center of the image is speaking and gesturing with her hands, while the other three people are listening attentively. The man on the left is wearing a blue shirt and glasses, and the woman on the right is holding a piece of paper. All of them are wearing name tags around their necks. The room appears to be well-lit with natural light coming in from the windows in the background.

<image_482>The image shows a group of people sitting in a conference room, engaged in a conversation. There are three people in the foreground, two women and one man, who appear to be engaged in the conversation. The man on the left is wearing a purple shirt and glasses, and the woman in the middle is holding a piece of paper with a colorful design on it. The woman on the right is also wearing a black jacket and has her hands clasped together in front of her. The background shows a wall and a window, suggesting that the conversation is taking place in a large room.
</video><transcript><audio_483>believe me I know but um yeah I was gonna say um our facility is 10 years old and I think from the from the beginning what we recognized was there needed to be a balance in programming of um well we we opened the theater</transcript><transcript><audio_484>understanding that we wanted to uh we wanted to offer a balance of things that we knew itself that had Artistic integrity but also to always keep pushing the envelope artistically and it's it's been a formula that really works for us so we will</transcript>
<image_485>The image shows a group of people sitting in a conference room. There are six people in the image, three women and one man. They are all wearing name tags and appear to be engaged in a conversation. The woman in the center of the image is holding a piece of paper and appears to be explaining something to the other women. The man on the left is wearing a blue shirt and glasses and is looking at the woman on the right. The background is a plain white wall.
<transcript><audio_486>we've been able to um through the years do this um have this premise but also to gain the trust of our audience which I think is really big yeah so if you compare that up with bringing something like an Arlo</transcript><transcript><audio_487>Guthrie in Nest to you know 500 clown which is physical theater and have that same audience appreciate it it takes time to build that audience and then and build it up with the pre-show Talks by the artists of the audience understands</transcript> also going to and this this may um a new audience for you and also brings in they are your older audiences that connects to new money and so that's the whole idea right it's not a very it's not very complicated idea it just takes work and it takes it takes some creative thinking you can't sit in your desk and just say oh here's a day it works but here's a guy okay then you know we can't do that anymore we have to work hard and I know that we work hard already believe me I know but um yeah I was gonna say um our facility is 10 years old and I think from the from the beginning what we recognized was there needed to be a balance in programming of um well we we opened the theater understanding that we wanted to uh we wanted to offer a balance of things that we knew itself that had Artistic integrity but also to always keep pushing the envelope artistically and it's it's been a formula that really works for us so we will we've been able to um through the years do this um have this premise but also to gain the trust of our audience which I think is really big yeah so if you compare that up with bringing something like an Arlo Guthrie in Nest to you know 500 clown which is physical theater and have that same audience appreciate it it takes time to build that audience and then and build it up with the pre-show Talks by the artists of the audience understands


<transcript><audio_488>what they're going to see that might be new and then bring them out into the community as well it's a it tends to be a really good mix but it's gaining it's building that trust in your audience that is it takes time I want us to do and you're</transcript><transcript><audio_489>always so you're always fresh yeah always fresh that way so I want to see um how many of you do more things than bringing the Irish to perform I mean I mean more things with that are right</transcript><transcript><audio_490>so yeah Partnerships with the schools yeah what are your Partnerships schools libraries libraries schools Community rotary library library yeah okay um</transcript><transcript><audio_491>great I mean that we're also that's that's also a big question right do any of you participate in fundraisers for</transcript>
<image_492>The image shows a man and a woman standing in a dimly lit room, facing each other. The woman is on the left side of the image, with her back to the camera, and the man on the right side. They appear to be engaged in a conversation, with the woman gesturing with her hands as if she is explaining something to the man. The man is wearing a purple sweater and a blue collared shirt. The room appears to be empty, with no other people or objects visible in the background.
<transcript><audio_493>it's like what about Performing Arts Center as Civic leader right yeah um and what does that mean does that mean going to City Council meetings does that mean belonging to the Chamber of Commerce does that mean belonging to the</transcript><transcript><audio_494>non-profit whatever Association I mean all of those things as a business are important I mean I think for too many years although we're getting so much better this is great I'm so old now that for too many years I remember those too</transcript><transcript><audio_495>many years we just sat back and said this is what we do we have artists you buy tickets we open the doors weekly in the bathrooms you go in and then you know um and then you go out and we'll raise money for the next season that can't happen anymore</transcript>
<image_496>The image shows a man and a woman standing in a room with a white wall in the background. The man is on the right side of the image and the woman is standing on the left side. They are both looking at each other and appear to be engaged in a conversation. The woman is wearing a green blouse and has blonde hair, while the man has dark hair and a blue sweater. They both have serious expressions on their faces. The image appears to be taken from a low angle, with the man's face partially obscured by the woman's face.
 what they're going to see that might be new and then bring them out into the community as well it's a it tends to be a really good mix but it's gaining it's building that trust in your audience that is it takes time I want us to do and you're always so you're always fresh yeah always fresh that way so I want to see um how many of you do more things than bringing the Irish to perform I mean I mean more things with that are right so yeah Partnerships with the schools yeah what are your Partnerships schools libraries libraries schools Community rotary library library yeah okay um great I mean that we're also that's that's also a big question right do any of you participate in fundraisers for it's like what about Performing Arts Center as Civic leader right yeah um and what does that mean does that mean going to City Council meetings does that mean belonging to the Chamber of Commerce does that mean belonging to the non-profit whatever Association I mean all of those things as a business are important I mean I think for too many years although we're getting so much better this is great I'm so old now that for too many years I remember those too many years we just sat back and said this is what we do we have artists you buy tickets we open the doors weekly in the bathrooms you go in and then you know um and then you go out and we'll raise money for the next season that can't happen anymore


<transcript><audio_497>we also we have to think of ourselves as ywca's YMCA yes that kind of programming needs to happen in our buildings and there's we've been talking a lot about this operationally but this slide here we begin to take a look at the issue of</transcript><video>
<image_498>The image shows a man and a woman standing in a dimly lit room. The woman is on the left side of the image, facing the man on the right side. She is wearing a green sweater and has long red hair. The man is standing in front of her, with his arms crossed and his hands clasped together. He appears to be deep in thought. The background is a plain white wall, and there is a hint of smoke or fog in the air. The overall mood of the scene is somber and contemplative.

<image_499>The image shows a man and a woman standing in a dimly lit room. The man is on the right side of the image, facing the woman on the left. He is wearing a suit and tie and appears to be speaking or gesturing with his hands as if he is explaining something. The woman is standing next to him, wearing a green sweater and has red hair. The background is a plain white wall. The image is taken from a low angle, so the focus is solely on the man and the woman.

<image_500>The image shows a man and a woman standing in a dimly lit room. The woman is on the left side of the image and the man is in the center. They appear to be engaged in a conversation, with the woman gesturing with her hands as if she is explaining something to the man. The man is wearing a suit and tie and has short dark hair. The background is a plain white wall. The image is taken from a low angle, looking up at the two people.
</video><transcript><audio_501>something different it has to do with the things you know it has to do with that if you're going to be part of a community it becomes an interesting question of who leads from within the organization how do you bring the</transcript>
<image_502>The image shows a man and a woman standing in a dimly lit room with a projector screen in the background. The man is on the right side of the image and the woman is standing on the left side. They appear to be engaged in a conversation, with the man gesturing with his hands as if he is explaining something to the woman. The woman has red hair and is wearing a green sweater. The room appears to be empty, with no other people or objects visible in the frame.
<transcript><audio_503>community concerns in and how do you help for with from within your organization model these sorts of things so there's this interesting question of educating depending on the institution are you do you know enough about the kinds or concerns of the community</transcript><transcript><audio_504>to be able to educate your colleagues to be able to educate a board of directors if you have a board of directors or a board of advisors program committee program committee absolutely what how do you take the lead in this it's not enough to just say the community has</transcript><transcript><audio_505>concerns but you what happens is we see people showing up at County Council meetings people who are artistic administrators who run these organizations they become linked to the concerns of the community and they become Adept at being able to communicate these things and they're</transcript> we also we have to think of ourselves as ywca's YMCA yes that kind of programming needs to happen in our buildings and there's we've been talking a lot about this operationally but this slide here we begin to take a look at the issue of something different it has to do with the things you know it has to do with that if you're going to be part of a community it becomes an interesting question of who leads from within the organization how do you bring the community concerns in and how do you help for with from within your organization model these sorts of things so there's this interesting question of educating depending on the institution are you do you know enough about the kinds or concerns of the community to be able to educate your colleagues to be able to educate a board of directors if you have a board of directors or a board of advisors program committee program committee absolutely what how do you take the lead in this it's not enough to just say the community has concerns but you what happens is we see people showing up at County Council meetings people who are artistic administrators who run these organizations they become linked to the concerns of the community and they become Adept at being able to communicate these things and they're


<transcript><audio_506>understanding helps to influence the operation of the organization and then there's also this very interesting issue Jen and I felt was important for all organizations to consider is to look at this from a mission perspective sometimes people will say it's our</transcript><transcript><audio_507>mission our mission might have been service we talked about this this has come up a number of times we provide artistic service but that's not really true a lot of times when you start to get into the mission of organizations or why they were created you tend to see that their educational admission</transcript><transcript><audio_508>missions you sent to see Community within the mission um and what happens is you can you can ask yourself does this in the sort of consideration of the foundational meaning of your</transcript> understanding helps to influence the operation of the organization and then there's also this very interesting issue Jen and I felt was important for all organizations to consider is to look at this from a mission perspective sometimes people will say it's our mission our mission might have been service we talked about this this has come up a number of times we provide artistic service but that's not really true a lot of times when you start to get into the mission of organizations or why they were created you tend to see that their educational admission missions you sent to see Community within the mission um and what happens is you can you can ask yourself does this in the sort of consideration of the foundational meaning of your


<transcript><audio_509>organization is this in it is advocacy in it um could advocacy play a role now advocacy can mean many things advocacy may be as we heard earlier the concerns that maybe maybe a simple</transcript><transcript><audio_510>easy one the Arts and the schools may be in danger is this something you want to support maybe something else in the schools or maybe other some other kind of funding issue and what are you going to help</transcript><transcript><audio_511>people understand this maybe there's a policy piece that you point out maybe it's in a program but you ask yourself is this a place where we want to get involved I think that I think they're both Janet and I would argue if you're going to be part of the community it's</transcript>
<image_512>The image shows a man and a woman standing in a dimly lit room. The man is standing in front of a row of empty chairs, while the woman is standing next to him with her arms crossed. They appear to be engaged in a conversation. The room has a beige wall and a wooden floor, and there is a red jacket hanging on one of the chairs. The image appears to be taken from a low angle, looking up at the man and the woman.
<transcript><audio_513>going to be impossible not to take some sort of stand it may not be a political stand per se but it may be an educational form of advocacy to point out or to make space available but we think that this is an important</transcript>
<image_514>The image shows a man and a woman standing in a room with a row of empty chairs. The man is on the right side of the image and the woman is standing on the left side. They are facing each other and appear to be engaged in a conversation. The woman is wearing a green sweater and has her hands clasped together in front of her. She is gesturing with her hands as if she is explaining something to the man. There is a water bottle on the floor next to the chairs. In the background, there is a wall with a light shining on it.
<transcript><audio_515>thing for organizations to get into well and I I also think the idea of you know the environmentalist and the I mean making those kind of connections is our role of advocating for the artists in prospective work right that's I mean</transcript> organization is this in it is advocacy in it um could advocacy play a role now advocacy can mean many things advocacy may be as we heard earlier the concerns that maybe maybe a simple easy one the Arts and the schools may be in danger is this something you want to support maybe something else in the schools or maybe other some other kind of funding issue and what are you going to help people understand this maybe there's a policy piece that you point out maybe it's in a program but you ask yourself is this a place where we want to get involved I think that I think they're both Janet and I would argue if you're going to be part of the community it's going to be impossible not to take some sort of stand it may not be a political stand per se but it may be an educational form of advocacy to point out or to make space available but we think that this is an important thing for organizations to get into well and I I also think the idea of you know the environmentalist and the I mean making those kind of connections is our role of advocating for the artists in prospective work right that's I mean


<transcript><audio_516>that's part of what we do and that is a and and you don't have to you don't you don't have to convince artists of their that because you know as you probably all know they're there they're doing this work and um and you can find it any as you said you can find</transcript>
<image_517>The image shows a man and a woman standing in a room with rows of empty chairs. The man is on the right side of the image, facing the woman on the left side. He is wearing a purple sweater and has his hands clasped in front of him. The woman is standing next to him, wearing a green sweater and black pants. She has long red hair and appears to be listening intently to the man. There is a water bottle on the floor next to the chairs. In the background, there is a wall with a light fixture. The image appears to have been taken in a dimly lit room.
<transcript><audio_518>any any artist to deal with any social issues or Community who will come in and do a fabulous performance and also will teach and also we'll you know speak and also we'll work with Community groups I mean that's just a scholarship I think the question was there often is like how</transcript><video>
<image_519>The image shows a group of people sitting in a room with a projector screen in the background. There are four people in the image, three women and one man, all of whom appear to be engaged in a conversation. The woman on the left is sitting on a chair, the woman in the middle is standing, and the man on the right is sitting next to her. They are all looking at the projector screen and seem to be listening attentively to the conversation. There is a white box on the floor in front of them, which could be a voting booth or a ballot box. The room appears to be a conference room with green walls and a wooden floor.

<image_520>The image shows a group of people sitting in a lecture hall. They are all facing the front of the room and appear to be engaged in a conversation. The room has a wooden paneled wall and a chandelier hanging from the ceiling. The people in the room are of different ages and genders, and they are all wearing casual clothing. Some of them are sitting on chairs, while others are standing. The image is slightly blurred, but it appears to be taken from a distance.

<image_521>The image shows a group of people sitting in a conference room. They are all facing the front of the room and appear to be listening attentively to a speaker who is standing in front of them. The speaker is wearing a blue shirt and glasses and is gesturing with his hands as he speaks. The audience is composed of both men and women, and they are all looking towards the speaker. The room has a carpeted floor and a wall with a projector screen in the background.

<image_522>The image shows a group of people sitting in a conference room. They are all facing the front of the room and appear to be listening attentively to a speaker. The room has a large window on the left side and a door on the right side. The people in the room are of different ages and genders, and they are all wearing casual clothing. Some of them are holding papers or documents, while others are looking at the speaker. There is a man in the center of the group, who is wearing a blue shirt and glasses, and he appears to be speaking into a microphone. The overall mood of the image is serious and focused.
</video><transcript><audio_523>do you do that like say you want your professors you know you had you had Meredith month first and then you went to your professors or did you do the other way around yeah it's not easy there's a lot of non-responsive emails and I just kept emailing and I kept</transcript> that's part of what we do and that is a and and you don't have to you don't you don't have to convince artists of their that because you know as you probably all know they're there they're doing this work and um and you can find it any as you said you can find any any artist to deal with any social issues or Community who will come in and do a fabulous performance and also will teach and also we'll you know speak and also we'll work with Community groups I mean that's just a scholarship I think the question was there often is like how do you do that like say you want your professors you know you had you had Meredith month first and then you went to your professors or did you do the other way around yeah it's not easy there's a lot of non-responsive emails and I just kept emailing and I kept


<caption><image_524>The image shows a group of people sitting in a room with their hands clasped together in prayer. The people appear to be of different ages and ethnicities, and they are all looking towards the right side of the image. Some of them are wearing casual clothes, while others are dressed in more formal attire. The background is blurred, but it appears to be an indoor space with a crowd of people. The image seems to be taken at an event or gathering, as there are banners visible in the background.</caption><transcript><audio_525>calling and I'm like hey there's an opportunity here so um we have a very diverse group a lot of people don't know who Meredith Monk Is if they're not in the artistic world and I'm the dancers and I think that some of her stuff is is</transcript><transcript><audio_526>and we need to build this audience so it's like all right well what are we going to do not stopping really at no just like no there's purpose there's something here if I can't get it to you who else in your apartment can I talk to so you've done what Richard said is you've got you've you've sort of said</transcript><transcript><audio_527>this is what we want this is what we've decided and now we're gonna go find Partners well our our season is already set so we are we're changing to be more of a model which is talking which of me had talked about here but this season was already set so it's like well the</transcript><transcript><audio_528>season said we have to do something but what we're doing is also going to play into part of what we do in our coming Seasons where we are making it more Community orientated so which gets back to the issue we talked about sports and we don't ask somebody to partner with you and</transcript> calling and I'm like hey there's an opportunity here so um we have a very diverse group a lot of people don't know who Meredith Monk Is if they're not in the artistic world and I'm the dancers and I think that some of her stuff is is and we need to build this audience so it's like all right well what are we going to do not stopping really at no just like no there's purpose there's something here if I can't get it to you who else in your apartment can I talk to so you've done what Richard said is you've got you've you've sort of said this is what we want this is what we've decided and now we're gonna go find Partners well our our season is already set so we are we're changing to be more of a model which is talking which of me had talked about here but this season was already set so it's like well the season said we have to do something but what we're doing is also going to play into part of what we do in our coming Seasons where we are making it more Community orientated so which gets back to the issue we talked about sports and we don't ask somebody to partner with you and


<transcript><audio_529>hopefully you have a relationship yeah yes think about all the relationships you can create so we need to it's time for us to be done but I want you to see this slide um because this is what's happening with the organization I work with these are institutional funders foundations public</transcript>
<image_530>The image shows two people, a man and a woman, standing in a dimly lit room. The woman is on the left side of the image, with her back to the camera, and the man on the right side. They appear to be engaged in a conversation, with the woman gesturing with her hands as if she is explaining something. The man is wearing a purple sweater and has a serious expression on his face. The room has a white wall and a wooden bench in the background. The image is taken from a low angle, looking up at the two people.
<transcript><audio_531>agencies State Arts councils National Endowment clear Arts they're all members of grand makers in the Arts um the trends are Equity the trends are as I as my good friend Maria adelian just</transcript>
<image_532>The image is a slide from a presentation. It has a blue background and white text. The title of the slide is "Show Me the Money". Below the title, there is a subtitle that reads "Trends in Institutional Funding".

The slide also mentions that equity is providing arts experiences to populations that have been traditionally underserved through economic, racial or educational barriers. Connecting the arts with cross-sector work including environmental, aging, health, education, corrections, and liability.
<transcript><audio_533>said to me I just wanted to because I believe you go to the lunch but I want to remind everyone that by 2020 um people under the age of 20 will be the</transcript><transcript><audio_534>2020. what's that four years from now hello</transcript><transcript><audio_535>um I'm screaming bad um so yeah that's right so Equity Equity has become a huge issue for us and Grant makers in the Arts is working</transcript> hopefully you have a relationship yeah yes think about all the relationships you can create so we need to it's time for us to be done but I want you to see this slide um because this is what's happening with the organization I work with these are institutional funders foundations public agencies State Arts councils National Endowment clear Arts they're all members of grand makers in the Arts um the trends are Equity the trends are as I as my good friend Maria adelian just said to me I just wanted to because I believe you go to the lunch but I want to remind everyone that by 2020 um people under the age of 20 will be the 2020. what's that four years from now hello um I'm screaming bad um so yeah that's right so Equity Equity has become a huge issue for us and Grant makers in the Arts is working


<transcript><audio_536>um really uh has some really strong language on our website if you want to go look at our Equity our racial equity and arts philanthropy statement on purpose um it is pretty out there and strong and really we're really proud of it the um</transcript><transcript><audio_537>but but areas of this is the relevancy issue who's not at who's not in your audience know who's in your audience who's not there who are you reaching who are you not reaching as a non-profit organization which all foundations are</transcript><video>
<image_538>The image shows a man standing in a dimly lit room. He is wearing a dark suit and tie and appears to be in his late twenties or early thirties. The room has a beige wall and a wooden door on the right side. The man is facing away from the camera, and his body is slightly angled towards the left side of the image. The image is slightly blurred, giving it a dreamy quality.

<image_539>The image shows a man standing in front of a stage with a spotlight shining on him. He is wearing a suit and tie and appears to be speaking or giving a presentation. The background is a dimly lit room with a wooden floor and a wall. The man is looking towards the right side of the image with a serious expression on his face. On the left side, there is a woman who is standing with her back to the camera. The image is taken from a low angle, so the focus is on the man and the spotlight.

<image_540>The image shows a man and a woman standing in a dimly lit room with a yellow wall in the background. The man is on the right side of the image and the woman on the left is standing in front of him. They are facing each other and appear to be engaged in a conversation. The woman has long red hair and is wearing a green sweater. The image is taken from a low angle, with the man's face partially obscured by the shadow of the woman. The room appears to be empty, with no other objects or decorations visible.

<image_541>The image shows a man and a woman standing in a dimly lit room, facing each other. The woman is on the left side of the image, with her arms crossed and her head tilted back, as if she is deep in thought. She is wearing a green sweater and has long red hair. The man on the right side is standing with his back to the camera, facing away from the camera. He is also wearing a suit and tie. The room appears to be empty, with no other people or objects visible in the background. The lighting is dim, creating a moody atmosphere.
</video><transcript><audio_542>as a government funding um as a government funding funder of tax dollars our concern their concern has to be that you are addressing the needs of your communities because that's how they</transcript> um really uh has some really strong language on our website if you want to go look at our Equity our racial equity and arts philanthropy statement on purpose um it is pretty out there and strong and really we're really proud of it the um but but areas of this is the relevancy issue who's not at who's not in your audience know who's in your audience who's not there who are you reaching who are you not reaching as a non-profit organization which all foundations are as a government funding um as a government funding funder of tax dollars our concern their concern has to be that you are addressing the needs of your communities because that's how they


<transcript><audio_543>get their tax exempt status for that purpose it's not always justifiable in some places that they put their money but and tax dollars have to go for Access so or don't they don't have to but theoretically these are the purposes we</transcript> get their tax exempt status for that purpose it's not always justifiable in some places that they put their money but and tax dollars have to go for Access so or don't they don't have to but theoretically these are the purposes we


<transcript><audio_544>have these kinds of tax breaks and tax dollars first first service and if your organization is rising to that occasion you're going to miss this boat and it's a big boat right now right</transcript><transcript><audio_545>um and so and then individual giving is the same um we talked a little bit about this it's different Your gran your our grandparents and their parents um and or our parents um gave in a certain way they wanted to</transcript><transcript><audio_546>build legacies they wanted to build major institutions um our our their kids and their kids kids are not doing that they want to have impact they want to be involved they want to see it as what you're doing today really they want to see that you've</transcript> have these kinds of tax breaks and tax dollars first first service and if your organization is rising to that occasion you're going to miss this boat and it's a big boat right now right um and so and then individual giving is the same um we talked a little bit about this it's different Your gran your our grandparents and their parents um and or our parents um gave in a certain way they wanted to build legacies they wanted to build major institutions um our our their kids and their kids kids are not doing that they want to have impact they want to be involved they want to see it as what you're doing today really they want to see that you've


<transcript><audio_547>affected so many kids or so many seniors or so many whatever and they want to be part of want to be part of the decision making and they want you to sit down and talk to them about your business how you're financing it and how is that</transcript><transcript><audio_548>you know how is that um how is their return on investment gonna be um so important and this is our very last thing no magic answers sorry</transcript><transcript><audio_549>we wish there are no National benchmarks I always hit it I think the worst thing that's happened to the non-profit Arts organ over the last 40 years is that we said well in this city they do this and they run like this and I have a part of directors like this and they raise money like this and so we need to do that too</transcript><caption><image_550>The image is a screenshot of a presentation slide with a blue background and white text. The slide is titled "You Have the Answers" and has a title at the top that reads "There are no magic answers to community relevance. There are no national benchmarks or standards that apply locally. What you need to know, you already understand if you understand your community and your potential audiences. Consider letting go of the definitions of a cultural or performing arts center of the past...it is not the future. What does that look like?".</caption><transcript><audio_551>you know the best thing I learned about 40 years ago when I was doing Community Arts development work is that communities are self-determined you understand what's going on in your town you understand the economic Marketplace for for the non-profit</transcript> affected so many kids or so many seniors or so many whatever and they want to be part of want to be part of the decision making and they want you to sit down and talk to them about your business how you're financing it and how is that you know how is that um how is their return on investment gonna be um so important and this is our very last thing no magic answers sorry we wish there are no National benchmarks I always hit it I think the worst thing that's happened to the non-profit Arts organ over the last 40 years is that we said well in this city they do this and they run like this and I have a part of directors like this and they raise money like this and so we need to do that too you know the best thing I learned about 40 years ago when I was doing Community Arts development work is that communities are self-determined you understand what's going on in your town you understand the economic Marketplace for for the non-profit


<transcript><audio_552>business you have the solutions to these and don't look at somebody else and say oh they're doing that we can do that too because maybe you can't that you can probably do better for your people um so consider letting go of the definitions of cultural and Performing Arts centers</transcript> business you have the solutions to these and don't look at somebody else and say oh they're doing that we can do that too because maybe you can't that you can probably do better for your people um so consider letting go of the definitions of cultural and Performing Arts centers


<transcript><audio_553>of the past because they are not the but you all you are are you going to make it better so and don't fear Don't Fear the change take take</transcript><transcript><audio_554>advantage of it energize go with it it really is it's an exciting time it</transcript> of the past because they are not the but you all you are are you going to make it better so and don't fear Don't Fear the change take take advantage of it energize go with it it really is it's an exciting time it