Brand
* Many brands contain glycerine
  - small amounts of alcohol
  - have vents that are so tiny they are invisible to the naked eye
* Some brand s also contain substances called additives.
* Some brands are used at the rate of one per animal
  - very high in fat
* Some brands contain excessive levels of lead
  - more fat and calories than others
  - vitamins, herbs, and other compounds
* Some brands have a tar content equivalent to tobacco cigarettes
  - products that are self-extinquishing
  - promote an image that is influenced by sport, music or youth culture
* are a currency within a social system
  - assets with value
  - cities
  - firewoods
  - kinds
  - markers
  - mountains
  - relationships and experiences that customers have with products and companies
  - the richest currency on the Internet
* exist because of the way people make decisions.
* is cognitive shorthand that helps customers make decisions in a crowded marketplace
  - something very specific that the consumer produces
* mixture of ideas, propositions, personality, vision and values.

### brand:

Brand loyalty
* comes from meeting and shaping customer expectations through experience over time.
* is on the decline among all age groups.

Brand recognition
* is the degree to which consumers recognize a company's brand name
  - what the Internet companies want to achieve
* key in successfully advertising a product or service.
* occurs when a. the product has become familiar to the consumer.

### breakdowns:

Engine failure
* are also relatively rare with jet propulsion systems.
* is breakdowns
  - failure

Breakthrough
* are discoveries
  - events
  - penetrations
* happen to people who take a positive attitude toward change.
* lead to progress.
* occur when people perceive a larger responsibility for their work.

### breakthrough:

Scientific breakthrough
* Most scientific breakthroughs including cloning come about through a process of accretion.
* can allow an industry to convert to entirely new operating processes.
* start when somebody sees the world in a different way.

### breaths:

Bad breath
* Most bad breath is caused by bacteria in the mouth
  - bacteria on or around the mouth
  - decaying bacteria and tissue cells in the mouth
  - garlic that has lodged in the teeth
* are breaths.
* can be a sign of gum disease
  - often be a warning sign of periodontal disease or respiratory infection
* caused by chewing tobacco is socially unacceptable and offensive.
* common pet odor complaint
  - problem with dogs
* is almost always secondary to periodontal disease.
* is also common once ketosis occurs
  - normal and is caused by the scabs that form after surgery
* is caused by bacteria which live on our teeth and gums
  - the millions of bacteria which inhabit our mouth
  - tiny bacteria living on the back of tongues and throats
  - due to improper brushing, accumulated food particles, and pungent bacteria
  - normal for all dogs
* is often a sign of unhealthy teeth and gums
  - the first warning sign of inadequate oral health care
  - one of worst medical problem people are suffering all over the world
  - usually a good indication that normal bacteria levels are low
* is worst when there is little or no saliva flow, for example after a night's sleep
* problem that affects children, adolescents and adults all over the world.
* signals an increased bacterial activity in the mouth, and warns of dental disease.
* very common effect of periodontal disease.

### breezes:

Land breeze
* Most land breezes occur in regions
  - temperate regions
* Some land breezes occur at nights.
* are breezes
  - the flow of the air from the land to the sea
  - wind currents that blow from land towards the bodies of water
* penetrate atmospheres
  - marine atmospheres
* tend to be much weaker than sea breezes.