Trademark
* Apply to words, symbols, or devices used in trade.
* Some trademarks are third party trademarks all trade marks are registered and protected.
* also indicate an expectation of quality and consistency in a product.
* apply to a continuous or ongoing work, such as the name of a newspaper
  - names and logos that are used to identify goods or services
* are a means of identification for a product of a particular individual or company.
* are adjectives that describe a specific brand of product
  - person, place, or thing
  - used to describe a specific person, place, or thing
* are an asset and a type of intellectual property virtually every business owns or uses
  - instrument for the promotion and sales of goods
  - original creative work of a written or artistic nature
  - any word, name, symbol or device, or any combination from the goods of others
  - associated with the name of a plant, rather than the genetic makeup
  - different from trade names, corporate names or business names
  - identifiers
* are important in defining cybersquatting
  - tools of commerce
  - markers
* are names or logos that are associated with goods or services
  - that identify a business s goods or services in the marketplace
  - national rights, and domain names are internationa
  - often the most important assets of established businesses
  - products or services, never actions
  - properties of the registered owners
  - protected by law
  - registered trademarks of their owners
  - symbols of a company's quality and reputation
* are the fingerprints of commerce
  - properties of their respective owners
* are the property of their owners
  - various manufacturers
  - reason consumers make a decision to buy
  - respective properties of their owners
  - signs, which distinguish the goods and services of one trader from another
  - to protect ownership of names, titles, slogans, images, etc
  - words or designs that identify products to consumers
* are words or symbols used to designate the source or origin of a product or service
  - identify the source of a product or service
* assist in the promotion of one's goods or services.
* can also involve stylized letters, design elements, and color
  - be an indicator of the quality of goods and services associated with the mark
  - exist either by operation of common law or by way of a state or federal registration
  - last forever, unlike patents or copyrights
* define the identity of business.
* essentially protect brands, copyrights protect expressions of ideas.
* exist to protect consumers.
* function as symbols of reputation, quality and trust in the marketplace.
* help people find and recognize products they are seeking.
* identify a company's goods or services
  - and thereby help distinguish goods and services
  - particular products, services, or vendors
  - the commercial origin of a product or a service
* play a very important role in the marketplace.
* prevent the public from being confused as to the sources of goods or services.
* protect a mark or name
  - brands and are integrally linked to domain names
  - businesses from piracy of their products by copycats
  - consumers from counterfeiters, and businesses from imitators
  - names and other indicators of source of products and services
* protect the name or mark associated with the product to which they are attached
  - sign or brand under which products are made or distributed
  - words, names, symbols, and logos normally used in commerce
* provide protection for identification in commercial trade.
* serve to identify the source of a product.
+ Trademark, Service marks
  * Trademarks are used for products. Businesses that do things for people instead of making things are called service providers. They can get a service mark instead of a trademark
  - Trademark and law, Getting a trademark: Symbols :: Intellectual property law :: Business
  * Trademarks are protected by law. In some countries, a person or company can get a trademark simply by using the name, word, phrase, symbol, logo, design, or picture on its products