Marketing
* Covers the concept of supply and demand.
* affects almost every aspect of our daily lives
* aims at getting an unwilling public to do what the marketer wants.
* applies to almost every facet of the business industry.
* are capable of increase demand
  - commerce
  - commercial activities
  - shopping
* basic function of business.
* business plan.
* can also involve the selling of ideas
  - play an important role in dissemination of information
* central topic in the world of for-profit enterprise.
* change-management system.
* combination of art and science.
* company's window on the world.
* complex discipline
  - interaction of many activities leading to an eventual exchange
  - process involving many different skills and activities
* component critical to the overall success of a business.
* consists of the steps that lead up to and results in sales.
* dialog between customer and supplier.
* discipline that guides the entire organisation.
* distinct discipline with a variety of opportunities.
* dynamic business marked by intrinsic growth and change
  - fluid field changing with the domestic and global economy and technology
* emphasizes the flow of goods and services from producer to consumer or user.
* fight to establish a perception in the consumers mind.
* focuses on the relationship between the firm and the markets it serves.
* form of communication.
* gives creative individuals a chance to sell a product or service.
* has an even more profound effect on the relationship between businesses and consumers.
* highly evolved science of making a profit from transactions.
* human activity directed at satisfying needs and wants through the exchange process.
* involves concepts like price and product
  - everything a company does to retain and attract customers
  - the transfer of products or services from an organization to the consumer
* is about education, planning, and activity
  - image and desire
  - learning what makes people tick
  - mutually satisfying exchange relationships
  - organizations and individuals staying 'in tune' with their environments
  - positioning, and relationships
  - selling more stuff, to more people, for more money
  - advertising that focuses on what parents want
* is an activity savvy companies engage in year 'round
  - that facilitates exchange
  - that's supposed to create opportunities for sales
  - aggregate of functions involved in moving goods from producer to consumer
  - expanding career area within business
  - important factor on the Internet
  - integral component of real estate investment and asset management
  - investment in future sales
  - organization's primary function, a blend of art and science
  - as central to farming and ranching as harvesting and grazing
* is both a science and an art form
  - social and managerial process
  - demand management
* is essential to all types of organizations
  - organizations in their search for survival and growth
  - everyone's business, regardless of title or position in the organization
  - everything the tobacco industry does to encourage the profitable use of their products
  - form, force, and power
  - fundamental to improving the image and overall use of public transportation
  - important Marketing most important part of being a business
  - involved with the flow of goods and services from the producer to the final consumer
  - manipulation and deceit
* is more about perception than about the actual product
  - than just selling or displaying goods
* is one area where some companies try to cut back in lean times
  - of the crucial disciplines within the broad area of business management
* is one of the most important parts of the management of museums
  - visible aspects of a free society, and affects every person each day
  - product differentiation
  - recognized as a critical function of business
  - research, which is certainly an area with which social workers are well-acquainted
  - seen by many people as the way of doing business
  - something integral to everything a professional is and does
* is the activity that makes business work
  - area where farmers normally suffer in Pakistan
  - arena where agents build credibility
* is the art of creating genuine customer value
  - making people want what they never knew existed
  - cornerstone of the free enterprise system
  - development and sustaining of value in a society
  - distinguishing, the unique, function of business
* is the foundation for building a business strategy
  - from which sales are executed
  - group that hires the most MBAs
  - key to success or failure of any new business endeavor
  - management of exchange processes to satisfy wants and needs and relationships
  - modern form of warfare in the real world
  - motor that powers our economy
  - one aspect of business where planning is crucial
  - part of business that transforms production activities into financial success
  - planned process of exercising influence on customer behavior
  - planning, designing, pricing, promotion and distribution of goods and services
  - process by which companies satisfy customer wants and needs
* is the process of meeting the demands of consumers
  - needs and demands of consumers
  - purposeful actions which bring about successful completion of goals and desires
  - science of transaction and provides a theory of exchange
  - set of activities that aims to satisfy the customer while making a profit
  - thinking part of a business
  - way a company sells products and services
  - weekly magazine for everyone involved in the marketing of goods and services
  - treated as an active, dynamic process which is motivated by basic human drives
  - viewed as an activity that pervades all hospitality decisions and actions
* is what makes a biz grow and flourish
  - where the firm interacts directly with the customer
* major part of an aquaculture business.
* management discipline concerned with exchange processes in competitive markets.
* means trying to convince someone to buy a product or service.
* now defines the way companies manage their business.
* occurs when people decide to satisfy their needs and wants through exchange.
* people-oriented profession encompassing all types of companies.
* planning process based on exchange and needs.
* plays a major role in the success or failure of all organizations
  - the role of intermediary between the organization and the customer
* process that a. facilitates exchanges
  - has a beginning, a middle and an end
* repetitive task that requires a series of calculated steps.
* research-based method for acting strategically.
* significant functional area in virtually all modern organizations.
* specialized field which is vital in today's competitive global economy.
* technological discipline, plain and simple.
* technology-driven discipline.