### intelligence function:

Propaganda
* can be present in any form of communication.
* comes in various forms, often via manipulative advertising campaigns
  - into psychology as a judgment made by others
* is an intelligence function
  - another name for speech in favour or against some point of view
  - any rumor, idea, or fact which is spread in order convince someone of something
  - carried out through newspapers, radio, television, films, and the educational system
  - falsehood disseminated for the purpose of achieving a social end
  - information presented in order to influence a reader
  - misinformation with an attached agenda
  - one of a government's most important weapons
  - persuasion that resorts to deception and manipulation to induce belief
  - propaganda
* is the art of presenting half-truths as the whole truth
  - most effective form of mind control
  - to democracy what violence is to totalitarianism
* is used by every society in times of war
  - to instill fear and despair
* recognized tool of war.
* revolutionary-political concept.
* tool to persuade others to join a crusade.
* useful tool for influencing popular opinion.
+ Public speaking: Language
  * It is hard to tell whether the information is true or false. Very often, the information is confusing and unfair. Propaganda does tend to make disputes last longer, and be more difficult to resolve.
  * Propaganda is like advertising in some ways. For example, it uses the mass media to spread its ideas. But advertising is usually trying to sell something, whereas propaganda is about ideas. It is often political, and used by states or political parties, not private companies.

### intelligence function | propaganda:

Political propaganda
* is intended to promote a political party or a special interest group.
* ought to be distinguished from ideology.

Brainpower
* drives the insurgence.
* is intelligence

Competitive intelligence
* can mean many things to many people.
* helps managers make the right decisions.
* is more concerned with doing the right thing, than doing the thing right
  - practiced in legal and ethical ways
  - the fastest growing profession in the business world today

### intelligence:

Emotional intelligence
* encompasses both personal and social competencies.
* has certain components.
* is also essential in day to day work.
* is an extension of the concept of multiple intelligence
  - important component of a child's development
  - both a scholarly and a popular concept
  - embedded in all areas of life and work
  - key to successful personal and professional relationships
  - the result of learning that can occur throughout the life span
  - yet another measure of cognition or awareness in animal minds
* leads to success in top executives around the world.
* learned process rather than a preordained set of steps.
* means sophistication about emotions.
* new and important aspect of a child's education.
* phrase for a different way of being smart.
* topic that is attracting a considerable amount of popular attention.

Extraterrestrial intelligence
* exists in the universe.
* is the explanation of last resort, when all else fails.

Fluid intelligence
* is important to psychologists as it relates to the study of aging
  - related to general problem solving capacity
  - seen in reasoning, memory and information processing
* refers to the flexible and rapid processing of information in the brain.

Human intelligence
* brings with it responsibility toward the environment.
* can take many forms.
* is active in many varied dimensions
  - equated to consciousness
  - only one example out of many possible kinds of intelligence
  - roughly proportional to the number of brain-cell links
* way in which the universe reflects on itself.