### person | communicator | publicist:

Advertiser
* Some advertisers admit that they want to control children's minds
  - explicitly admit that they want to control children's minds
* are manufacturers and distributors of ostomy-related supplies
  - publicists
  - responsible for creation of ads
* are responsible for the accuracy and content of their ads
  - appearance, quality and effectiveness of their advertising
* are the most important customers of newspapers and television stations
  - real, paying audience of television
  - reason people get mugged for their shoes
* are well aware of people's tendency to be influenced by what others do
  - the insecurities that most women feel about their own bodies
* can target online consumers as they access vital local government information
  - track the success of campaigns based on a variety of metrics
* influence our identity by making adverts
  - the content of publications and broadcasts
* often link their products with positive emotions like happiness
  - use megahertz numbers as a means of showing a processor's speed
* prey on people who have money and want to spend in frivolously.
* routinely tie sex to success and acceptance.
* spend and make billions of dollars by exposure to millions of television viewers.
* study what motivates people.
* use a variety of strategies to influence people's decisions about their product
  - beautiful men and women to show their products to the world
  - images of women and men in suggestive poses to sell their products
  - stimulus substitution when using sexy models to show cars
  - strategies that influence consumers to buy their products and services
  - techniques to grab people's attention
+ Advertising
  * Advertisers influence our identity by making adverts. Many people agree that they influence our identity and they have a huge impact on our life. They influence our identity by using things such as techniques, stereotypes and targeting our audience. Our personal identity is who we are and what things make us up such as occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertisers use techniques to grab people's attention. For example, to make a burger look tasty in advertising, it may be painted with brown food colouring, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be superglued in place.
  * Advertisers influence our identity by making adverts. Many people agree that they influence our identity and they have a huge impact on our life. They influence our identity by using things such as techniques, stereotypes and targeting our audience. Our personal identity is who we are and what things make us up such as occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertisers use techniques to grab people's attention. For example, to make a burger look tasty in advertising, it may be painted with brown food colouring, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be superglued in place. Advertising can bring new customers and more sales for the business. It can be expensive but can help make a business make more money.

### person | communicator | responder:

First responder
* are individuals trained to assess patients and provide emergency care.
+ Paramedic, First responders: Emergency services
  * First responders are especially useful in case of cardiac arrest where every minute counts. All the vehicles are equipped with defibrillator monitors.

Toller
* are good with children and other animals, provided they're socialized at a young age.
* live in cities and out in the country.

Whistler
* are produced by lightning strikes.
* follow field-aligned ducts of enhanced ionisation through the magnetosphere.
* leading maker of radar detectors.
* waves generation and current closure by a pulsed tether in ionospheric plasmas.