Identity
* Identities affect choices.
* Identities are central to the German dilemma, and are affected directly by politics and economics
  - multidimensional, con textual and dynamic entities
  - often place-specific, as in the case of nationalisms or regionalisms
  - operators
  - personality
  - recognition
  - reflections of real-world entities, such as persons, companies and organizations
  - television shows
  - the icing on the mathematical cake
  - based on racial criteria are common in many societies of the modern world
  - can sustain non-militarist values
* Most identities affect choices.
* also marked characteristic of Croatian folk dress.
* by product of relationship.
* can serve a positive purpose, especially in learning.
* comes from likeness.
* complex phenomenon and can be thought of and constructed only in the plural.
* controls all aspects of communication.
* describes what is the same, what is unchanging about something.
* has to do with protection, association, and recognition.
* influences both private bodies and public texts.
* is about being similar and being different
  - or being different
  - address in the territory of appearance
  - also central to political mobilization
* is an experience of the present self or others based on memory and the recorded past
  - important factor that makes economic markets work
  - based in large measure on place
  - created every day by individuals and groups in Brazil
* is defined by a relation to media culture
  - in various ways in different places
  - described as a process set within a sociohistorical context
  - determined based on closeness of fit
* is determined by a complex mix of nature and nurture
  - chose in clothing and music, and by a commercially promoted life style
  - founded on values
  - important in terms of culture, but also in terms of sexuality
  - negotiated between the present and the past
  - on the side of the nonconscious
  - one's sense of self-definition that expresses who and what one really is
  - perceived as being a natural given state, fixed and absolute
  - rooted in the physical body
  - seen as multivocal, and multifaceted
  - self-defined
  - shaped by society and social settings
  - something that is constructed as a reflection back from the other
* is the absolute that merits and demands to be proclaimed with courage and conviction
  - facial mask- the entity that at once embodies signification and materiality
  - foundation of security
  - glue that keeps a group together
  - primary issue in most racial and ethnic conflicts
  - racial, ethnic, tribal, national, cultural or religious distinctiveness of a group
  - searching for meaning as a person, as a community
  - way that people define themselves as members of a certain group
* leads to causality.
* learned thing, a state of mind.
* movement fueled by religious fanaticism and racism.
* preserved crops relatively new term in production agriculture.
* process, a continuous engagement with change.
* refers to knowing one's strengths and weaknesses and feeling unique
  - the fact of connectedness between physical or mental events
* relies on boundaries to individuate the self.
* very complex aspect of human nature.
* visual reality that enhances the image.

### identity:

Brand identity
* includes brand names, logos, positioning, brand associations, and brand personality.
* is important in the airline industry, and benefits larger airlines.

Cultural identity
* is important for ordinary people in a different way
  - made up of many things
* state of mind and heart.

Digital identity
* enables companies to do just that.
* is the means whereby data is associated with a digital persona.
* is the representation of a person in the digital nervous system
  - identity in terms of digital information
+ Identity, Social science and psychology