### capital investment:

Higher education
* IS education.
* benefits our economy in many ways.
* broadens a person's understanding of life.
* can train people to be mote rational rather than superstitious.
* capital investment.
* competitive field
  - marketplace for students, faculty, and administrative personnel
* cost that many families deal with at least once
  - most families deal with at least once
* encompasses society.
* exists to keep people thinking ahead.
* goal of many parents, especially for their sons.
* has a dramatic impact on the future prosperity of our citizens and our state
  - positive spillover effect for all of society
  - an important and broad role to play in research on after school programs
* includes junior colleges, four-year colleges, and universities.
* is about more that just tests, textbooks, and classes
  - the creation, application and transmission of knowledge
  - accessible for minorities and the poor
  - acheived through a number of higher institutions and universities
  - also on the breastfeeding bandwagon
* is an important period for leadership development
  - integral part of society
  - international enterprise
* is an investment in human progress and prosperity
  - that pays off handsomely for everyone
  - beyond the reach of most people due to their poor economic status
  - campuses, lifelong learning, and human resources training
* is central to building a dynamic economy and an inclusive society
  - development, human progress and freedom
  - opportunity
  - the tremendous expansion of Asia
  - clearly important to achieving success in the labour market
  - considered the jewel of America's education system
  - crucial to getting a job in today's global job market
  - either professional or academic
  - essential in order to train leaders of the future
  - heavily involved in research, and research is dependent upon data
  - higher because it builds on what has been achieved
  - how nations develop their brainpower
  - in the business of information and ideas
  - limited to the elite and their offspring
  - more about the future and the expansion of knowledge
  - offered in universities, colleges, institutes, and vocational colleges
* is one of the United States' biggest commodities
  - largest multi-billion dollar industries
  - greatest equalizers in American society
  - only one of the many forces that affect the lives of our students
  - performed by universities, colleges, institutes and vocational colleges
  - possible for only a fraction of the literate population
  - preached from the pulpit as if it requirement for salvation
* is provided by a number of public and private universities
  - both public and private institutions
* is the business of improving and changing the world
  - driving force behind California's economy
  - fifth largest service sector export of the United States
  - instrument for shaping and creating our future
  - key to economic growth
  - most certain path from poverty to success
  - single most important factor in producing a high degree of participation
  - tied in with economic development, everything is related
* is viewed as a gateway to good jobs, respect and a middle class life style
  - an engine of economic development
  - what usually commands a higher pay level
* labor intensive business.
* large and diverse market for information technology
* leads women into executive positions.
* major investment of money and time for parents and students.
* makes it possible for women to enter into research.
* microcosm of the dangers and the powerlessness, alike.
* needs to make a difference in peoples' lives.
* people business.
* place-based enterprise.
* private good as well as a public benefit.
* provides a wide range of individual, societal, and economic benefits.
* public good, creating enormous collective benefits to the nation.
* refers to courses that are higher than 'A' level.
* relates to government on three levels.
* source for cultural enlightenment and group activity.
* stimulates adults to participate in the learning process.
* time of passage, of preparation and of growth.
* works to enable human beings to reach higher levels of development.
+ Higher education, Preparation: Education
  * Higher education is either professional or academic. You can study for a diploma or a degree. Graduates can study for a masters or doctorate. Places of higher education were traditionally called universities, but there are other names like institute, teaching training college, academy, conservatory, and polytechnic.