### message | information:

Demographic information
* is any information related to the identity of the cardholder
  - considered public, such as name, age, race and address of deceased
  - used only to help match profiles
* is used to automatically calculate drug doses
  - compare key quality of life issues
  - create statistical data for our own reference
  - useful for marketing, health purposes and government planning

Detail information
* is presented in follow tables
* provides insight.

### message | information:

Digital information
* All digital information is described as a string of ones and zeros called bits.
* allows for faster communications and widespread distribution of information.
* can disappear in a heartbeat.
* is also easier to store and transmit in or on a wide variety of media
  - characterized by fragility and rapid technological obsolescence
  - electronic information, the result of computer processing
  - ephemeral both in form and in meaning
  - restricted to a finite set of values
  - sent as a signal that changes between two tones

Documentation
* follows modules.
* includes copies.
* is confirmation.
* is the bridge between individual and organizational knowledge
  - continuum of care
  - process of giving recognition to someone for using their ideas and research
  - written, visual, audio and electronic information about a place
  - validations
* means of assuring accuracy in reconstructing events
  - providing a record of an occurrence
* specific set of instructions for operating and maintaining computer programs.

### message | information | documentation:

Preferred documentation
* birth certificate or baptismal certificate.
* is an identification card such as a driver's licence.

Electronic information
* exhibits complex behavior that was absent in the age of documents.
* given in today's enterprise.
* is also easier to deliver to large numbers of people
  - fixed neither in time nor in space
* key driver of revenue and worth.
* lives on computers and computers are literally everywhere.

Embedded information
* hidden and inseparable digital signature or fingerprint.
* is inseparable annotations or labels of multimedia documents.

Empirical information
* is information about the world as it is.
* takes a variety of forms from qualitative to quantitative.

Factoid
* also play an important role in the debate about guns in school.
* are information
  - news items

### message | information:

Familiarity
* affects the assessment of facial signals in free-ranging rhesus macaques.
* also plays a role in the decision-making process.
* applies to the species, the trait, and cultivation practices.
* breeds the perception of quality.
* can also increase a young female's chance of breeding successfully.
* indexes the extent to which imported specialized goods enhance learning productivity.
* involves connectedness.
  - unrelated to any characteristic about that food, such as smell or taste or texture
  - what leads to habits
* makes it easier to notice any changes in the breast from one month to another.
* plays a key role in a great many aspects of music and trumpet playing.

Follow information
* comes from books
  - departments
* explains concepts.
* gives overviews.
* provides details.

Format
* are appearances
  - part of publications
* collection of output or web page format descriptions or routine links.
  * All formats allow a plain year, such as , to stand for that year.

### message | information | format:

File format
* are important to the computer and tell the computer how to save the picture.
* determine the way information in a spreadsheet document is stored in a file.
* exist so that applications can store and retrieve data electronically
  - computer applications can store and retrieve data electronically