### billion dollar industry:

Advertising
* also allows creativity and mass communication across media.
* are capable of increase demand
  - commercial enterprises
  - located in newspapers
  - marketing
  - mediums
  - part of promotions
* attempts to affect attitudes.
* billion dollar industry.
* business insurance.
* business of communication
  - deadlines
* business' way of educating consumers about their products.
* causes people to smoke.
* changes the content of media.
* combination of science and art.
* comes in many colors, shapes and forms.
* communications method that avoids the privacy issue
  - tool
* competitive activity enabling manufacturers to compete for market share.
* contributes to giving consumers more choices.
* cut-throat business where being competitive is the key.
* directly affects the strength of loyalty a consumer has for the favorite brand.
* even affects the way children play.
* form of propaganda.
* has a big influence on children's attitudes toward money and possessions.
* influences the quality of products.
* involves actual ads in print, video, or broadcast media
  - buying television or radio air time, or space in a newspaper or magazine
* is about getting the word about a client's product out to consumers
  - market communication, which is about communicating with people
* is also a major factor in the determination of who comes out on top
  - the voice of free enterprise
  - today's most popular offspring of art
  - an ever-evolving, constantly growing industry
* is an important aspect of promoting a stallion
  - facet of marketing
  - part of marketing
  - industry just like politics or entertainment
* is an integral part of selling automobiles
  - the corporate expansion of the tobacco industry
  - invention of the capitalist society
  - another factor encouraging children to smoke
  - antithetical to reasoning, and to teaching children how to reason
  - as important to a business' health and growth as fertilizer is to a crop
  - considered one of the mass media
  - designed to sell products, services, and entertainments
  - marketing's most visible form of communication
  - measured by sales barometers
  - most prominent in a free market economy
  - news - about products and services
  - one of many methods by which lawyers can inform the public about legal services
* is one of the basic tools of the retail business
  - communication components of marketing, a part of the promotion mix
  - growth industries of the German economy
  - magical forms of making money, and it multiplies
  - reasons people buy newspapers
  - simplest forms of persuasion
  - ways to make money
  - traditional form of promotion
  - placed within the marketing context of consumer behavior and market segmentation
  - publicity
  - receiving compensation for promotion of goods or services
  - salesmanship
  - seen as a major influence on the desires, needs and lifestyles of people today
  - still the art of selling
* is the art of making whole lies out of half truths
  - commercial basis of most media
  - deliberate formulation of product advantages in a carefully selected medium
  - engine that fuels the economy
  - fine art of convincing people that debt is better than frustration
  - first element of marketing
  - force multiplier which extends the recruiter's presence in the marketplace
  - foundation of independent, diverse and affordable media
  - function of raising that brand's awareness
  - greatest art form of the twentieth century
* is the lifeblood of newspapers
  - television, newspaper, radio and the Internet
* is the lifeblood of the broadcasting business
  - marriage of analysis and imagination, of marketing professional and artist
  - price of free publicity
  - primary method of competition in the tobacco industry
* is the promotion of any non-university product
  - goods and services
  - science of arresting human intelligence long enough to get money from it
  - shop window of every corporate body
  - traditional money earner for providers of free Internet access
  - unifying voice of industry
  - used by virtually every business to build sales volume
* is used to remind consumers about company products
  - stimulate demand
  - where most businesses make their largest marketing mistakes
* large part of marketing.
* major component of any company's success in a capitalist society
  - corporate communications
  - key to buying and selling a home
  - vehicle for presenting images and forming attitudes
* mass communications tool appropriate for mass audience media.
* means of selling a product.
* medium that only works with repetition.
* message intended to solicit commerce for the benefit of the sender.
* miscellaneous collection of advertising work.
* new factor introduced in the environment of the Internet.
* often exploits women in the selling of products.
  * Many people agree that they influence our identity and they have a huge impact on our life. They influence our identity by using things such as techniques, stereotypes and targeting our audience. Our personal identity is who we are and what things make us up such as occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertisers use techniques to grab people's attention. For example, to make a burger look tasty in advertising, it may be painted with brown food colouring, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be superglued in place. Advertising can bring new customers and more sales for the business. It can be expensive but can help make a business make more money.
* paid message distributed to a mass audience.
* part of every culture
  - web page design
* pervasive part of today's society.
* plays a key role in shaping customer opinions and behavior
  - major role in the tobacco market
  - significant role in marketing products and services in the Nigerian market
  - an important role in crisis management
* redistributes income rather than increasing income.
* service in which companies purchase and control the message being delivered.
* source of information about products.
* tool for communicating information and shaping markets.
* tries to generate desire by creating certain images that become consuming.
* uses people to move products.
* way for firms to avoid serious price competition - look at the auto industry
  - of life for most competitive businesses
+ Advertising, Types of advertising
  * Advertising happens in many different ways. Many products are advertised on television, although not all channels permit advertising. The advertisements usually appear during breaks between a television show. They are usually for products, other television shows or movies and are not normally much longer than 30 seconds. Some radio stations have audio advertisements that play between programmes.
  * Advertising also takes place on websites. They are often still images or flash animations. The owner of the website will get money when a user clicks on the advertisement. Sometimes they will get a percentage of the money if they buy a product.