### billion dollar industry | advertising:

Advertorial
* are ads
  - advertisements, which take the form of web site copy
* is an advertising

### billion dollar industry | advertising | circular:

Circular dichroism
* arises from the electronic transitions of chiral compounds.
* is obtained only within absorption bands
  - the difference in the absorption of left and right circularly polarized light
  - useful in the differentiation of geometric and optical isomers

Commercial
* are ads
  - commercial advertisements
  - located in television
* cause a desire to eats.

Commercial advertising
* is about psychological manipulation
  - an accepted use of the Internet
* refers to business sales or dealer sales.

### billion dollar industry | advertising | commercial:

Commercial fishing
* Includes trawling vessels and activities and catches.
* are fishing
  - work
* causes pollution from fuel and the miles of gill-nets left trailing in the sea.
* dead or dying industry on the coast.
* is also a growing part of the state's economy
  - an important industry in Florida
  - an important but declining industry
  - banned or heavily restricted on some of the world's richest fishing grounds
  - economically significant in California, especially in certain coastal cities
  - important along the Gulf Coast
* is one of our nation's most hazardous industries
  - the most important human impacts on the marine benthic environment
  - organised around target species and has a large impact on their populations
  - ranked as one of the deadliest professions in the world
* major industry, as is tourism.
* vital contributer to the Yucatan economy.
+ Dillingham, Alaska: Cities in Alaska
  * Dillingham was once known as the Pacific salmon capital of the world. Commercial fishing is an important part of the local economy.

Commercial zone
* are areas dedicated for businesses.
* exist throughout the United States.

Infomercial
* are advertisements
  - commercials
  - lengthy television presentations designed to sell a single product or concept
  - the worst possible source of information about products
* come from a different part of the mercantile world.
* rely heavily on consumer testimonials to sell products and services.

### billion dollar industry | advertising:

Direct mail
* game of numbers.
* is ads.
  - effective, low-cost medium of advertising available to small businesses
  - direct marketing
  - niche marketing
* is the most cost-effective method of contacting the largest number of people quickly
  - effective, affordable means of advertising for businesses of all sizes
  - second largest form of advertising in America
* marketing medium that is cost effective for any size business.
* medium designed to generate an immediate response.
* multi-billion dollar a year business.
* represents a direct communication between the producer and the customer.

Effective advertising
* is geared toward helping customers buy and helping marketers sell
  - the power of persuasion
* occurs when the consumer receives a message enough times to change behavior.

False advertising
* can be a problem with resorts and getaways
  - lead to a large recovery for a group of deceived consumers
* is often the cause of consumer complaints.
* occurs when a misleading statement about a product or service deceives the public.

Flyer
* are located in conferences
  - word documents saved in rich text format
* have characters.
* is an advertising
* tend to love to fly, so they approach their birds with anticipation and a light heart.

Institutional advertising
* focuses on the name and prestige of a company
  - organization, generating a particular image or concept
* is advertising designed to enhance a firm's image or reputation.