### magnitude | amount:

Numerical value
* indicate the brightness levels of individual pixels in digital images.
* is an amount

Octane rating
* are a measure of the gasoline's ability to resist engine knock
  - measurement of a fuel's performance
* has nothing to do with the energy or power in the gasoline.
* measure gasoline's ability to resist engine knock.
* measures a fuel's resistance to spontaneous sparking.

Plurality
* Pluralities are states.
* characteristic of the globe.
* is Newton's gravity - common, internal, and interacting
  - indicated by number or by reduplication of a sign

### magnitude | amount:

Revenue
* are a key indicator of a company's chances of going public
  - measure of sales and includes the value of all products sold
  - increases in owners' equity resulting from transactions with customers
  - one of the most important indicators of a company's financial stability and growth
  - price of sugar times quantity of sugar sold
* are the means by which our message is delivered
  - sales generated by a company for peddling goods or services
  - what the business earns for doing what it is in business to do
* caps pit boards, administrators, children and teachers against one another.
* estimating involves the development of national estimates of economic activity.
* increase as the economy grows.
* is an amount
  - equal to price multiplied by weight
  - funds that the government receives as income
  - monetary values
  - money coming in from any and all sources
  - sales less cost of goods
  - the amount of gross sales generated by the company
* is the amount of money coming in, or how much stuff has been sold
  - that someone receives in a transaction
  - by-product when the company creates value for consumers
  - income that an organization brings in
  - total gross amount of money that the corporation brought in for that year
* is what the business earns for doing what it is in business to do
* lost by downtime is often revenue lost forever.
* reflect the impact of foreign currency exchange.
* represent the total amount of dollars generated from business activities.
* represents the income producing ability of a company.
* source of income.
+ European Union budget, Revenue
  * The EU obtains most of its revenue indirectly by payments from treasuries of member states. Revenue is divided into three categories.

### magnitude | amount | revenue:

Box office
* are located in ballparks
  - cinema
  - movie theaters
  - offices
  - part of theaters
* is revenue

Marginal revenue
* is the additional revenue earned by selling one more unit of a product
  - gained by selling one more unit of the product
  - change in the total revenue for selling one more unit
* is the change in total revenue associated with selling one more unit of output
  - per unit change in quantity
  - price of the product
  - variable payment made by State health authorities

Net revenue
* is gross revenue less allowable production costs.
* is the players' deposits, less their account balance and any withdrawals
  - retail price for the electronic work less returns and discounts

Oil revenue
* account for approximately half of the government's total revenue.
* make Qatar one of the world's richest countries in per capita terms.
* pay for state government in a region where doing anything costs a bundle.

Tax revenue
* are, of course, directly related to economic activity.
* have a positive elasticity with respect to national income.
* is generally the major source of financing for public services and works
  - government revenue

Total revenue
* is one of the criteria used in the selection of charitable service organizations.
* is the amount of income earned by selling products
  - revenue a firm receives at different quantities
  - product of the price and the number of units sold
  - sum of net interest income plus other income