### assets | equity:

Brand equity
* form of customer capital.
* is where the value lies for brands.

Employment equity
* is about making sure the opportunities are there for everybody
  - respecting differences
  - essential to an egalitarian society
  - the foundation upon which diversity and inclusiveness can be built
* levels the playing field for all workers.
* tries to eliminate all barriers to the designated groups in employment.

Environmental equity
* Environmental Equity refers to the equal protection of environmental laws.
* is an important goal in a democratic society.

Equity financing
* describes an exchange of money for a share of business ownership.
* gives ownership interest in exchange for money.

### assets | equity:

Gender equity
* enhances education for both sexes.
* gives people of both genders equal opportunities in all areas that affect their lives.
* is about equal opportunity and fairness to all.
* is an essential component of effective diversity
  - issue that concerns men and women
  - federal law
  - the sine qua non of a poverty reduction strategy
* is, thus, a path that leads to gender equality.
* noble aim for society in general and college athletics in particular.
* requires sensitivity, determination, commitment, and vigilance over time.
* visible topic in education.

Home equity
* comprises hundreds of billions of dollars of consumers' real net worth.
* is the difference between a house's current value and any outstanding mortgages
  - fair market value of a home less the amount of existing loans owed
  - most important source of wealth for low-income and minority families
* remains an especially important source of wealth for low-income and minority households.
* scams target consumers who have good credit, but bad cash flow.

Internal equity
* pertains to the rate of pay for one job in relation to another.
* refers to the pay relationships among jobs or skill levels within an organization.

Private equity
* growing part of the SA financial services industry.
* involves investments for which there is no public market.
* is an industry that attracts professional risk takers
  - where the action is
* major source of capital for both new ventures and established private firms.

Intangible asset
* are also the relationships between the supplier and the customer.
* are assets having no physical existence, such as patents and trademarks
  - made up of knowledge and information
  - non-physical assets such as copyrights, franchises and patents
* can be an important value.
* consist primarily of financial investments.
* have no physical form.
* is an assets

### assets:

Share
* are part of net incomes
  - stock
  - stock certificates
  - titles to capital goods
* is an exchange traded type fund.
* is the percentage of homes with TVs in use
  - households with TVs turned on watching the event
  - in-use TVs tuned to a program
* is the percentage of in-use televisions tuned in
  - tuned to a given program
  - tuned to a given show
* is the percentage of television sets in use tuned in to a specific program
  - the audience watching TV at the time
* refers to the percentage of televisions in use tuned to a program.
* represents the percentage of radios in use tuned to a particular station.
* rise in value as companies earn more and increase in value.
* trade on stock exchanges similar to actual stocks.

### assets | share:

Allocation
* are assignments.
* is the mixture between different investment classes.