Marketing gives you the opportunity. You still have to make the sale. Whether that's through an effort of time or through leveraging your money to go out and bring people in your world. There's different ways to approach this. One's not right or wrong. You may be very skilled at one or the other. If you can become aware of what's actually driving the needle in your business, now you can really start to focus most of your energy in there and eliminate all of the noise around it.