Hi there, indexing here, how you doing today? So a question that I am often asked is how much marketing should I be doing? And I'm going to tell you how much you should be doing based on three numbers. Three of the most important numbers you will ever need to know in all of your marketing strategies. If you'd like to know what those three numbers are, stick around because I'm going to share them with you. If you're new to the channel or even if you're a returner and not done it, please do support us with a subscribe and a building or maybe even leave us some comments and a share. That would be amazing. So without further ado, let's get into it. Yeah, so I get asked a lot. What, just how much marketing is enough and am I doing enough? And I've got several answers to it as a broad open question. But about three years ago, I got access to some Google statistics that are based on billions of bits of information. So I'm fairly confident that even if it's not like, I mean, these are just three numbers, but it gives you an idea of just how much you need to do. Certainly from an online perspective. But there's another video in here somewhere. If I haven't done it yet, it'll be in here about the balance between offline and online marketing. But certainly from an online marketing perspective, these three numbers are really clear. So as in, like, it is, it's nice and simple. So, but as you can imagine, with it just being three numbers, I wouldn't hang a hat on just tell, you know, like if I did five of these or all of them, any of those. So anyway, so these three numbers are seven, 10, 5, 7, 10, 5. What do these three numbers mean? The seven represents how many hours of exposure your brand product service needs to be exposed to a prospect. Seven hours of exposure. So, and I'll go into a bit more detail in a sec. Seven hours of exposure. Ten times using five different methods. So seven hours, ten times using five different methods. How does this break down? So seven hours of exposure makes complete sense. So if I'm, for example, following a van and it's got a brand rack and it says, you know, clean diesel company and I follow that for 15, 20 seconds. That's 15, 20 seconds off my seven hours of exposure. And then I might see an advert on Facebook and I just flick through it. So now I've got 20 seconds of exposure across two methods and twice. So then I might be chatting to somebody down the pub and they say that they've just had their diesel cleaned on their boat and they use the clean diesel company. And now I've got maybe six hours. I've still, you know, I've got 15 minutes of exposure off the seven hours. I've now, it's been three times and I've had three different methods. And then I might see the van again. Then I might see another Facebook post. But essentially what you're looking for is a combination that gets up to seven hours of exposure using at least five different resources or methods and 10 different, on 10 different occasions. And when you hit those sweet spots and my guess is that you'll get a lot more than 10 and five to get to seven hours of exposure, this is the killer, the kicker if you like. This isn't to get somebody to buy from you. This is to get somebody to a state where they recognize and acknowledge your brand. So then the, if you like, that's when the sales bits, that process or the marketing bit starts to work. So getting your head around just how much exposure is required. I'm hoping what it does is it starts to temper your impatience to, you know, the lack of response to some of the marketing things that you're doing. So let me give you an example. So I speak to a lot of people say they say I did a leaflet drop and it didn't work. So then I'll say to them, well, how many times did you do the leaflet drop? And they say, well, I did it once and, you know, I wouldn't expect, I personally wouldn't expect anything back from a single leaflet drop. I wouldn't expect anything back from two leaflet drops. Three leaflet drops, I don't know, maybe if I'm lucky, depends on the scale of that. And only if I've got other things going on in support of the leaflet drop, seven hours, ten times using five different methods. It starts to put things into perspective and gives you some idea of just how much is needed to be done to get you to a place where people will start to acknowledge and recognise your brand. And the idea is that when they're then ready to buy, if you had been working hard on getting this seven, ten going, when they're ready to buy, then they know and recognise, in fact, they might even google the clean diesel company because two years ago, you started out on this process to get seven hours of exposure ten times using five different methods. There you go. How much marketing is enough? Seven hours, ten times using five different methods. Print it off, seven, ten, five. Have it up in the workplace somewhere and know that you need to be chipping away to get you to seven hours. So just to close off, I have got people that have come to me for coaching work that have known me for ten years before they've stepped up because it takes time to get your seven, ten, five going, but also you get the seven, ten, five in and then you need to wait until they're in a position to want to buy. So now I know that it's not the same for all businesses, but it's a fabulous yardstick and it's a great place to work from and the best piece of advice that I can give you on seven, ten, five is that you should see it as a way to temper your sense of impatience when you do an email campaign or you do a leaflet drop or you know, I'm not saying that you won't get any response, but any response that you get, you should see as a bonus until you've got your seven, ten, five in. There you go. Seven and a half minutes, hope you found it useful. Seven, ten, five, how much marketing is enough. Please do support us on the channel with a subscribe and a bell ding. Please do leave us your comments. We welcome your comments. Yeah, we look forward to catching up with you on the next video. Bye for now.