Hey guys is Danny from sis bro innovation. Thank you so much for watching this video in this video We're gonna explain we're gonna explain our karate school marketing plan our funnels and how we get so many new clients from Facebook funneling over to our business for you guys to To close those deals, okay, especially the kids the corrupt the older karate school crowd and etc etc, okay, and why using group on is just not the right thing to do anymore, okay? Why? Have not to let them take all your money and repay you over time because that's what they're currently doing Okay, so we basically want to give you the group on leads. We want to give you the same Marketing that group on doing but without taking all that money from you, okay? So let's go over some funnels, okay? One question that I get asked a lot why use Facebook advertising, okay? Just look at the numbers guys To reach an average cost of a thousand people, okay in 2018 you're looking at newspapers thirty two dollars per a thousand magazine twenty Brady, oh eight cable TV seven Google ad words 2.75 per click, okay, and that's without the customer actually coming into the business Lincoln ads 75 cents and Facebook ads is the cheapest 25 cents to reach a thousand people per a thousand people so that's definitely worth it especially for a karate school, okay? How do we work? Why does these Funnels work on Facebook and why you know, why are they so successful? Okay, we use something called a value ladder, okay? That's something that I obviously group on been using for years and that's why they have so Many companies on there because the value yeah value ladder works so good, okay? So basically what group on offer is they offer a lead magnet at the beginning so as you can see with this karate school ad It basically gives you a lead magnet, okay? Karate school classes for kids or adults as Santoria Academy of Marshall odds Up to 86% off, okay? So they're giving you something they're giving the customer something a wow basically a quick wow 86% off. Oh, I'm definitely doing this and as you can see they tag you with the over 20, but Extra a dollar and three 16, okay? So for $18 you get 86% off at Santoria Um This is a Santoria is a karate school just like Tiger showmen, but they really really big in New Jersey, okay? They have multiple locations So this ad will work awesome for them because it would bring in these little kids these kids and then You know, it's it's the karate school's job to retain them, okay? So at the end of the day especially for karate school you want to bring the kids in you want to teach them You want to show them your ways and if they stay then awesome, okay? And that's what you want to do you want to get these customers in the door, okay? So you offer them a lead magnet, okay? So as obviously the lead magnet comes in Okay, and then after they like it you give them the initial offer, okay? That could be um That could be um your regular pricing or you can if you wanted this counter pricing Maybe you can for first time users. That's awesome, okay? After that they hook the ready, you know, they they're working up the belts Um, the parents love it you love it and boom. That's the first key tier the second tier they get to the black belt They love it and then the top tier they stay forever, okay? Yes, we know the attainment and karate school is not big, but your goal is to get a ROI Okay, a return over investment so if I can bring you 10 news five to 10 new students a week, okay? For half the price of Groupon it's a no brain of you, okay? At the end of the day We need an ROI so that's why our funnels work because we basically do a Groupon do but without taking that 40 30% off the top Okay, that kills a lot of you guys, okay? So and obviously Groupon to give you that money straight up. They pay you in installments back, okay? So let's go to the ads why the ads work amazing, okay? Now remember, okay? Your ads on on Facebook are shown to parents we could target We could target all the way to financials, okay? So the targeting alone is awesome on Facebook because you could target financial FICO scores Um, if they were watching karate flicks, um, you could do we could do so much with Facebook Remember Facebook by their data from so many companies Verizon AT&T all these big data companies, okay? So they have everything on you, okay? Okay, small is the new big if Facebook were a country it would be the largest in the world based on population Okay, they have 1.6 billion users guys, okay? They're not big at a Google yet, but we can actually target directly to the customer, okay? 8 billion video views. So if we add our video on top of that boom a hundred million hours a day, okay? Nearly 25% of all website clicks now come from Facebook. So what does that tell you? Customers are coming straight from Facebook to your website, okay? 6.2 billion quarterly Advertising revenue everybody using it guys. It's worth it. It gives you a big ROI and that's why we're in business, okay? So let's go to the add real quick attention This is a karate school ad that we did in um, Tomasella, California, okay? Attention, Tomasella new to white dragon martial arts. We're giving away 50 first time visitors a one week pass So there goes the lead magnet we bring the we bring the customer in with a lead magnet, okay? One week pass for free to try our interactive group martial arts classes We really are looking to meet your fitness goals build confidence or learn how to defend yourself White dragon has a program that is right for you click sign up for you one week pass, okay? So basically after we bring them after the customer clicks on this, okay? As you can see we make all the ads that we make everything pop, okay? We want that we want them to go we want that wow factor, okay? We after that we bring them to the page, okay? Just like group on just like group on who bring okay? One or one free we pass reserve my free week today, okay? We could work this many ways we could Have your secretary book the calls, okay? To come in for the free class or we can have customers calling, okay? booking the calls work the best, okay? We I could work this so many ways as do a name email phone number you could call a customer book them in okay? So it's super simple. We see higher conversions with Secretary's calling and booking the classes, but if you don't have that we can always do the calling name email and you can respond to an email, okay? So this works guys, okay? After that we bring them to a squeeze pay. Thank you page, okay? We thank in them. Thanks a member of our team will contact you to activate your free week So like I said during this time the secretary works the best or if you have somebody to the calls it works the best Do we have to work this this way if you don't have a secretary? No, but you need a sales process in 2018 Okay, if you're running a gym and you don't have callbacks email drip campaigns or none of that stuff you're doing it wrong, okay? So my goal is to get you guys busy and that's what we're gonna do, okay? So If you like this video, please hit up hit a thumbs up reply back to me and we could shoot you over some pricing information It's very simple guys. We'll even offer you a one week trial, okay? Bring will bring the customers in you paid you you just paid for the ads been towards Facebook and That's it. We'll do all the labor and management for free We show you it work and then we'll go from there. Thank you so much for watching this video and talk to you soon