So the good news is that chat GPT is about to make your life a lot easier. And I'm going to go through seven different ways in which you can use chat GPT to actually write better ads. So we're going to ask chat GPT a bunch of questions to see if we can write great ads for Zico Hydrate. Who would be your ideal customer avatar? So we're getting into the creative strategist role with asking about customer avatars right and ad using the techniques used in breakthrough advertising, which is a book that many of us in this space know and love. It talks about writing copy that goes problem agitate solution.