Let me tell you about that spot. That company had a hard time understanding my thought process in who I was. And when I told them, my biggest fans are the youth. Because sometimes people my age and people that looked like me didn't really understand me. So I need to appeal to the youth. Because the youth was the one going at their telling mommy, daddy, I want those shoes. I need you to buy those shoes. So my marketing hat was always on, even at an early age and an early stage of my life. And I was always comfortable around kids. So it's not far fetched to understand why I'm coaching right now. Because I have an affinity for kids in trying to progress them to be professionals, not just professional football players, but professionals. Period. I wish the day that the draft was held the next day, we had a corporation in the Fortune 500 draft. Because see, I want my kids to be out there, not just my biologic of kids, but my kids that play for me at Jackson State. We got 97% of these kids that are not going pro. What's going to happen to them? I need them to make a difference in life. I need them to be somebody. I need them to go and enhance their communities. I need them to make a change somewhere in life and to be great fathers and agree, and make parents and be great kids. That's the mindset that I have for my youngsters. If there's, yeah, give it up. Exactly. If there are athletes right now, if there are athletes right now, whatever sport. And you, like their example, on the field and also off the field. And these are your kids. Who would you tell them to watch? Jesus. That's clear. That's clear. Great recruiter right here. Yeah, but see, oftentimes you got to understand those things that you see, those things that you clap for, those things that you cheer for, those things that you idolize. They're not role models. They're models playing a role. You don't know who they are. You just saw them doing what they're gifted and blessed to do for two hours of the day. Could you imagine if the world got an opportunity to see you at your best for two hours of the day, how your profile would just be enhanced. Everything would be wonderful. Everything would be so different. Because we're showing you for two hours doing what you're gifted to do. But what happens to the other 22? See, that's what a problem occurs. That's what a trappings of life occurs. And so oftentimes we do fall into those trappings. I would advise you to be that role model for your child, for your friend, for your homies, for that person that looks up to you and looks out for you. You need to be that person. The role model should be somebody you can touch. My mama was my role model, man. My mama was that. My mama was all that in a bag of chips and would cut you out to this date and not stumble over where my mama worked and made sure in saw one another all they never met. My mother, even when I made it, she never asked for meat coats and gold chains and diamonds, although I got that for, she's on her third home now, never asked for one. Because she was old school. She just wanted what was best for me. And she went thirsted, she went hungry, she went seeking a search and fall attention and out of the lessons. Now we got parents trying to beat a boss. We got parents trying to be in every commercial, trying to be in every shot. Although I did put my mama in a super bowl commercial which you're gonna see on Sunday. Yeah, I had to make her do it. I had to make her do that. But it's a different game out there. So we got to be careful who we're calling role models. But I truly believe the role model, you should be able to touch. When did that change for you? Because we all senior with the chains, the jury. That was image. That was image. Something you could imagine that was not me. See, I'm a marketer. I market and I'm pretty darn good at it. You should clap for me right now. Because I'm about to tell you a few things that you're not gonna believe. I created that persona. I created that character. I'm from Fort Miles Florida. Anybody in Fort Miles? OK, let me tell you something, baby. When we grew up, the drug dealers were the guys. The rappers were the guys. What did they have? The gold chains, the flamboyant look, the flash, the whips. I gave the kids that allowing them to know you didn't have to do that. So it was all persona and perception. And you had to believe what you want to believe. Now, let me tell you this truth of the matter. I stopped using profanity in 1986. Now, I'm not done with telling you about Pratt. I'm in the third person now. I've never been high a day of my life. Hold on, I'm not done. I've never smoked or drink a sip of taste of alcohol wine or anything in my entire life. So all the stupid and foolish and idiotic things out there that I did, I just did that, all right? I was not under the influence, but that was really me. All right. But that was all M.S. just to bring a tractability, just to bring something to a position that people had never seen before. That's all that was. If you like that, click watch this next short clip right here and to watch the full episode, click right here. Until we meet again, continue to live smart, continue to love smart, and be money smart today.