I'm Scott Meyer and today in the marketing tune up we're going to learn about three types of media that can help you increase the number of prospects to your website. Here in the marketing tune up we've talked about increasing the number of prospects to your website, throwing more people in the top as I referred to it. Now there's three different types of media that can help you do this and I'll tell you a dirty little secret. I bet that you're failing at one of them. We'll find out which one it is. The first one is paid and this is something that you're probably used to doing. This is media that you're purchasing. So it could be radio ads, TV ads, it could be online ads. Anything that you're purchasing that's driving people to your website is your paid bucket of media. The second type of media we have is owned. Now these are things that you control. So this would be your website, maybe your Facebook page. Anything that you have control over and can change the messaging on is your own traffic. The final media type is earned and this is the one that I'm guessing that you're doing poorly at. This is the number of people talking about you. So maybe you have an event at your dealership and the media comes and covers it. That would be earned media. Maybe people are leaving reviews for you online or talking about you on Twitter or Facebook, telling their friends about you in the coffee shop. That's all earned media. Now what we would love to see on your website is about a third of each of these types of media bringing people to your site. So when you look in the analytics, you know, the paid media is going to show up as paid, maybe as cost per click. The own media is going to show up as direct traffic and the earned media is going to show up as referrals. So take a look. Do you have one third paid, one third owned, and one third earned? If not, how can we increase the number of the one that's lagging behind? Each of these types of media will not only bring traffic to your site, but will also help move people down the funnel, especially the earned one. The more people are talking about you using word of mouth marketing, the more successful you'll be. Consumers trust their friends 78% of the time, but the only trust adds 14% of the time. So how can we move our focus from just paid to extended across the media types? If you can do that, you're going to be successful online. In just two minutes a week, you can save time, save money, and sell more cars with the marketing tune up. Subscribe on our website to get started today.