Learn how an integrated message is key for dealer marketing and how naked lives in-house services can help. Most typical dealers have a couple pieces, what they're missing is the complete tie-in and the unified message. They're using multiple parties, so you have one message over radio, one message over TV, one message in a newspaper, and it doesn't look, feel and taste the same. And what we find today with today's consumer, that integration and consistent message, it was what really drives value and engagement. We utilize the more strategic data approach than anyone in the industry, and then it's that combination of all those touch points tied together. A lot of companies say they do it, none of them do it directly themselves. They're using third party tie-ins and partners and ventures. We're actually driving it all through ourselves. And so that delivers a much more cohesive product, platform and delivery for the dealership. We're not partnering out anything regarding what the marketing plan is, the strategic push. It's all channeled through our company, and through our, we call them, vision account managers. That vision account manager actually works with the dealer, develops a strategy with the dealer based upon hard data analysis, and with the dealer's data and information and input to create a unique strategy and marketing plan.