In a world where the creative landscape is changing rapidly with AI, we now have another tool to compete against, to use to be afraid of in OpenAI's new Sora. It is a beautiful drone shot. The kind of video that you might see in a travel video, right? Except it's not real. OpenAI has unveiled its new text to video model it's calling it Sora. It generates videos up to one minute long based on whatever prompt to use your types into a text box. Wow, look at that. We're done. In this video I'm going to be going over three things to do with Sora. One, what is it? Two, as a solar creator and many of you I'm sure also, is it something we should be fearful of? And three, what I think this is really going to be utilized and a huge aspect of our businesses in the future. So Sora is a generative AI model developed by OpenAI to create video assets the same way that a videographer would go out and just capture video assets if they needed them. It's all going to be from text descriptions just like you would give a prompt to chat GPT. You would give a prompt to Sora and it would pop out a video much like it would dolly or any of these other aspects. Super interesting. It's very scary but also I think has a lot of potential to really help us out as creators. As you can see in these clips it's not perfect. There's little nuances to it that need to be reshaped and done. It's going to get better from here and that's kind of the consensus that I'm seeing from everybody and also as someone who's used chat GPT and dolly and other forms of AI-based stuff. It's just getting better and better and better. If you watch these clips you can see that it's pretty dang close. It's not perfect but it's pretty dang close and I think it's pretty cool to watch this and you can pick things out and you can kind of see things that aren't right but at the same time, holy crap. Like this is huge to help us out with so many things which I'll get to later on in this video. Moving on to my second point as a video creator and my afraid of this and the answer is no. I think that we're always going to need creators behind cameras to give our perspective but as well as capturing the perspective of our clients. A lot of people don't know what they want until they see it and if they're sitting behind a computer typing away they can get there but it does take time and they have to kind of figure that out on their own whereas someone who is trained using these and has experience in the field in different aspects using cameras and giving the perspective of somebody who has been doing this for a long time. There's no... I could have get there, sure. I really don't think that people are going to just abandon the videographer, cinematographer model and go after something like Sora because it's there. I think that it can only help and that's where I get into my third point. Where do I see this helping out for everybody? And that's really getting rid of stock footage sites. Stock footage sites are great. They have a ton of assets at your disposal. I've used them a lot in my career so far but if I can just type in exactly what I need and it pops out a video for 20 bucks a month as well as having chat GPT and Dolly and everything built into the same thing, let's hope it stays at $20 a month. But if it stays in that realm of things, I think that's a win-win. That's a huge win for us creatives because how many times have you gone to a stock footage site and it's name the price, $70 a month or $100 per clip or if you want to do a per clip or per video or if you want to do a subscription, it's crazy expensive for these things. So if you can have chat GPT or Sora and just type in what you need and out pops this video that's pretty dang close and granted you might only use a certain little section of it because it falls off completely at the end of it or whatever, just like the photo side of it or your chat GPT problem so you have it to write a blog or something for you and it's like a quarter of it's great and the rest of it's trash. That's the same thing you're going to get out of Sora now. It's getting harder to differentiate that. My blogs I have written through chat GPT now are getting closer and closer and closer and that's me fine tuning the prompt that's also chat GPT getting better and better and better and as the Sora gets better it can only benefit us I think in the future in a long term. I'm not anti AI. I think that AI can be a huge benefit to us. It has been a huge benefit to me so far. I just wanted to get ahead of this and talk about it a little bit because I had some perspective on it and I think that it's fun to play with these tools, utilize them in the way that they're supposed to be but then also push the boundaries and use them in ways that people didn't think they were going to be used because that's the cool part about being human with our brains. Something that AI can't do is we can manipulate these things to be whatever we want them to be. Am I afraid of like AI taking over or learning or becoming sentient? Not really because I think that humans will always have that power to unplug. You can always step away from your devices. You can always step away. I mean granted it's going to manipulate things people will manipulate things to affect the presidential elections or society or things like that with these as they get better. But that's where we come into play as far as putting guidelines and rules and regulations on them which I love the freedom of being able to do whatever you want to do with this stuff. I also see the other side where it can get super great aligned on like what is right and what is wrong when it comes to AI specifically. It's such a great time to be alive and to witness this stuff happening in front of us. It's so scary that I ever think that we would be here. No. Everything that terminator would come to reality. No. But can it? I mean yeah, it could definitely happen if we're not careful about it and we kind of when we just we have to put regulations on this stuff in some aspects. Having it free to everybody and being able to utilize it I think is so beneficial at the same time. Very scary. And it just comes down to what we're willing to say is right and what we're willing to say is wrong. And as a society, as humans we kind of need to push this in the right direction or else it could be too little too late and we just have to kind of see what happens. So with that said maybe you guys got something from this video. That thumbs up button if you did. Whatever your opinion is maybe leave a comment down below. Let's talk about this. I think this is a super interesting topic to touch on. What do you think Sora is going to become and how do you think Sora is going to benefit us or hurt us? With that said, thanks for watching. See you guys in the next one. Cheers.