So Diaz Cooper being around for 20 plus years, there was there was a brick and mortar at once upon a time There was a time that big media buys were happening and radio and this and that and even billboard And really in the past year we focused on EOS which is a principle that we're we're following strictly it's Really for us to narrow down what are we most efficient with and what can we really help with? Let's not be an agency that does everything kind of Let's be an agency that does a few things wonderfully