The progress of marketers are the folks that we've identified. They're already leveraging data in-house and trying to figure out how they take email and CRM and site level data and then activating that across the marketing efforts, the digital marketing efforts. So we work with a lot of those kind of customers. There are clients that are just kind of dipping their foot into it and don't really get what programmatic is. We spend a lot of time on education. We basically require them and ask them to do a digital kind of exercise in truly. What data do you have? How do you leverage that data? What would you like to do more or less? And that's basically what we do. It's really around audience data, customer data, and then how do you engage with those customers in meaningful ways that drive your brand and drive revenue? You never want to get too out ahead of what's happening in your marketplace, but as we do look forward, we believe that all advertising will become digital and all digital advertising will be transacted programmatically, which basically means there'll be automation and more and more importantly data that informs and hopefully leverages the engagement marketers want to have with their customers. We see that happening. We see that happening across screen as you'd imagine with a heavy emphasis on video and mobile. When you're on a mobile phone and you're out and about and you're looking for a restaurant or a local retailer or a product at a local retailer, that information can make for very compelling messages, whether that's some sort of sale of someone who's interested in product or a conquest sale. The challenge is you have to do it in a way to make it welcome. So we don't want to turn people off and Zaxis is part of GroupM and WPP. We're very forward thinking around privacy and those kind of issues. We'd rather not be the pioneers in this space that are pushing the envelope that are making advertising not welcome to audiences. So we're looking at it very carefully. We're working with strategic partners and ensuring that anything we do is not going to sort of upset customers from a privacy standpoint. The screens are small, even on my big iPhone 6 Plus, it's still a relatively small screen. So telling a brand message on a mobile device is very, very difficult. But the upside here is that because of HTML5 and rich media created and video and the fact that you can target audiences on where they are, there is a chance to tell compelling messages on these screens and on these devices. The real need is the combination of the art and science of marketing, which is something that DAPS been sort of covering this morning. I think you're doing a really good job of this. Data is one thing, but data and combination with context and combination with proximity and combination with something someone's looking for, could make advertising welcome and engaging and most importantly, sort of compelling enough for people to work with and drive sales, hopefully, for our partners.