I see this Facebook ad mistake every day and it's killing your course membership sales. The good news is it's simple to solve, but you gotta think mobile first. Up to 80% of people viewing your ads are on a mobile device. Your ads and funnels need to be designed with a mobile first mindset. So our images are going to be 916 or 4Fight ratio to take up the most amount of space on your phone. Our ad copy needs to be concise and to the point. Our opt-in page needs to be designed for mobile with a call to action at both the fold. This means your mobile opt-in page copy will likely differ from your desktop opt-in page copy. And our mobile landing page needs to load within 1 or 2 seconds flat. Upsell messages need to be clear, compact, and don't launch your funnel until you've gone through it multiple times on mobile. I guarantee you your stats and your bank account will thank you for it.