If there's one thing better than a new customer, it's a repeat customer. In this video, we're going to wrap up our video marketing funnel series with the final stage. Retention. This stage is all about staying at the top of your customer's mind and reminding them why they love you so much. Desiree here with AJI. If you've been following along, which I know you have, we've talked about the awareness, consideration, and convergence stages of the video marketing funnel. Today, we're going to talk about the retention stage. Just like a relationship, the work doesn't stop once they become yours. Now that you have them as a customer, what can you do to keep them? The answer? Make more videos. Onboarding videos, tutorials, frequently asked questions, anything that you can use to set them up for success. You can also feature videos that highlight your company, your employees, your successes, your culture, things that make your company your product unique. Make the customer feel like family and get them so excited about the product that they're willing to tell their peers. There's so much flexibility in the style and type of video you can use in the retention stage. So make sure you're measuring your video's results so you can see what works best for your particular audience. But regardless, your goal is to turn them into a repeat customer, over and over and over again, while still giving them something we're spreading the word about. Now that you understand the video marketing funnel, we can dive a bit deeper into the videos you need to make for each stage. See you next time.