villages also has got the power now. It's a new thing that we have got to know there. Most of the work has been done by the women's earth once. It is the first skill village of India. This is one of the few places which has not been affected by demoralization. Hi, this is Suresh. Last week I gave the assignment for our students. We gave a case study to discuss individually. When we talk about case studies everybody talks about big brands. Amazon, bread card. We thought we will do something different which nobody talks about. We took two villages, Akotara and Dharamali and I asked them to research. Come up with their study. Let's see how it goes. We are going to come up with your inputs and what is the learning that you are going to get? How combined you learn something? Individually what will you come up with? How interesting it is. Why it is important for a digital marketing perspective? Digital India perspective. Was there any surprises? What is the first feeling you got? They have learning centers. They are net-leap centers. They are teaching women. They are teaching farmers. They are teaching school students. When you go through examples like these, the first thing is how do we go digital? If you don't have cash with them, how do they buy yourself things? So these problems were solved. They have a AV system that project us every time running. They are actually using those things. And even the primary students that they are using tablets, they have 16 CCTVs. They have a mile locality in the bank. You are talking about 16 CCTVs and they have 16 CCTVs in the village. And one amazing thing is that what I felt about this aroma is later charging 10,000 per week. How do we spoil it even if we don't say? That's good. That's good. This is the fine writing. Some village women are making washing powder, chili powder. Oh very good. And we are using the ads to sell them. They are selling it to us. They are learning the art of blood. Yeah. Right. If positive changes, we can see it here. That's what we are doing. Everything is positive. So there are more and lot of other things. What else? You guys. Video calling with a collector. This was something more broad based. Which is in terms of adding value to our lives. We have so much of luxury. We have so much of Wi-Fi. But we take a lot of agandes. We sometimes we don't care. I think we have to think through how we can be thankful for everything. The change is coming because of the necessity. Right. Yeah. Whereas for us, it's like okay. We have an option. Oh, it's like knowledge. It's boy, kid. Yes. As everything. We do not want to go over working with it. Exactly. And it's led by women. Right? That's a great thing. Right? So and imagine how a change a woman can make. That's a very good example. Right. Everybody has got a laptop or a smartphone. Imagine everybody has got it. Almost 70 percent. That's right. But what we can learn is that there are a lot of things. From your discussion and I'm taking and saying. The ICZ is taken a lot of initiative. Correct. So they've taken an amazing initiative to do this. See breaking a pattern. It's not easy, right? Almost of the time we are comfortable. We never change. How do you go going to break the pattern? They are ready to take that. That is something that we need to learn. Apps. They build apps. Then how many of us know how to build apps? Imagine how much of technology they are advanced. We can learn a lot from them, right? So they are good digital marketers. At the same time, their dedication. Look at the dedication that they have, right? The people that they do with the collector. If somebody comes and do a live video, you guys are shy running away. Yes, everybody is shy in front of camera. But if we have to live in today's life, we have to be in front of camera. By the way, the entire city village is Wi-Fi. Man, behind you know, we have three Wi-Fi's. Nothing works. They're going green. We are not doing it. We are still printing paper and besting all the things. Their older people are able to adapt to the new technology. It's amazing. Everything is new for them. But they are taking the initiative to do it. The reason why they are different is because I think they have the hunger. They have the hunger. They want to know, they want to kind of experience it. I went to a small city in Hyderabad. I mean, 300 people, that everybody was interested to learn. Why? They are hungry for things. Hungry for learning. I think we need to take pride in it more than anything else. The question for you guys is, did you learn something today? Was it useful that we discussed about this? Look at these villages and understand how things can be implemented. We need to start thinking positive, start thinking new, start thinking, he dominated. So I have to see what is my necessity and based on that, I will learn something. Starting that. Excellent. Once you get digitized, you are going to change lives in very possible ways. I am talking about we are very lazy. We see it. We are on our truth. You know, we are beyond what we support. They think we are the superiors. The villages doesn't have power. They doesn't have energy. They don't have the skill. It's time to change. There is no specific age for knowledge. What we can do. And now we can look at them and learn. But I think they are wonderful. They are going to have a lot of knowledge about themselves. And I think it's much more motivating.