5 easy steps to target money making audiences. In this video, I'm going to go over how you can target money making audiences and get more sales. That's what it's all about. When you apply these simple steps, you'll get more sales and make more money and we're starting right now. Hey, if you're new to my channel, I'm JRFisher. When I go over how to start, run and grow your online business. I've been selling online since 2009 and I've sold millions of dollars worth of physical and digital products. On this channel, I share with you the tips and tricks that I use to get that kind of sales. I even have my products on thousands of other websites with my brand name on them, including Walmart. So, the ideas that I give you in the techniques in these videos can help your business too. Before we go any further, make sure you subscribe. Hit that button down there to subscribe and you know what else? Ring the bell. There's a little notification bell that's right next to that subscribe button. You've got to click that and you've got to turn on all notifications because if you don't, you won't know when I do a video, even if you are subscribed. But if you do, YouTube will actually notify you every time I do a new video. So make sure you do that. Now, have you been trying to target audiences? What has your experience been? Put it in the comments below. What have you done that worked? And what have you done that didn't work? If you have a method that works and you put it in the comments, you can actually help more people out. Now, at the end of this video, I've got a bonus for you. I have an e-commerce course, a video course, valued at $97. And if you stick to the end, you could have it absolutely free. So let's get going. First off, let's define what is audience targeting? This is really a simple way for online marketers to find valuable customers and focus and scale based on their online and offline actions. You can target audiences by interest, location, demographic information, and so many more things. So let's get going. Now, one of the simplest ways to target audiences is to remarket with Google Apps. That's number one. The way it works is a visitor will come to your website, look around, and they get cookie or they get pixeled. You've heard that term also. And then the customer is going to leave. And what we do is we go ahead and run ads that will be on all kinds of sites that they visit based on that pixel. So that's a really cool way of getting to people who have already shown an interest in your company and putting your ads right in front of them. The second way to target your customers is through custom audience targeting. Now what do we mean by that? Well, what we mean is somebody who's been to your site and maybe even purchased from you, you can go to Facebook and actually upload those customers to Facebook. It's going to have some pertinent information, maybe they're city and state and all that type of stuff. And when you do that and you put it into Facebook, Facebook can analyze those particular customers and they can say, well, they have these six traits and they have these nine traits. And then what Facebook can do is actually go out and find more people that look just like them. So what you do is you actually create a look-alike audience of people who've already done business with you or people who've already visited your site. And that way you're getting your ads in front of people and targeting people just like the people who've already purchased from you or are interested in your company by visiting your website. Now the next thing you can do number three is prioritize SEO. Now what does that mean? Well, you're making it a priority and SEO is search engine optimization. So what you do is you actually use your search engine optimization, your meta tags or meta titles. And I've got a video on this channel about that too so you can check it out. But we use the right words that these people are going to be searching for. And what that does actually is it puts our company in front of those people or in front of that audience that is looking for those items that I have available for sale. Number four is to target interest on Facebook. Now here's the cool thing about Facebook. Most people will join Facebook because they have an interest in a particular subject. Maybe it's saving turtles, maybe it's rescuing dogs, maybe it's boating or camping or survival or whatever it is, they have actually chosen interest. Now what Facebook will allow you to do is to put your ads in front of somebody who has an interest. Now an example would be we have a survival food company. So I may want to target people who check the interest of survival. I may want to target people who are into home setting. I may want to target people who are far right wing Republicans because those tend to be the type of customers we have. So all we have to do is select those interest and we can put our ads solely in front of people who have selected those interest. That way I don't pay to put ads in front of people who are into roller skating or bicycling or building a house or whatever their interest may be. So that's something that Facebook allows you to do and you just got to use that because it gets your ads in front of the right people. Number five is use chat box. Now what's a chat box? That's a pretty fancy term, isn't it? We use mini chat and what it is basically is that when somebody messages your page that you're running your ads from, you can automatically message them back. It could be something about would you like to see some coupons for our product? It could be like would you like to see a video on how to make a doll house? Whatever it is, you can automatically chat back with them and then based on their response in the chat box itself, you can have a couple choices. You can say I want to build big doll houses or I want to build small doll houses. And when you put that in your chat and they click one of those buttons, if they say big doll houses, you can send them to a video that shows them how to do it. If they say small doll houses, you can send them to another video that shows them how to do that. You are automatically actually conversing with these people through a chatbot. Now this can be used for any kind of business from restaurants to real estate to camping, whatever you want. This chat box can keep the conversation going. You can actually build sequences in there to where you leave them through a conversation. And at the end, you can offer them an opt-in or you can offer them to purchase some of your products or send them to your website, whatever you want to do. The more chatbots you have, the better off you are because you can do more and more different kinds of conversations and it's more targeted towards what they're interested in. And of course, the more targeted you can get, the better off you are. Now, there's lots of ways to target customers. And I understand that these five don't encompass everything. But they do encompass the top things you should do. If you incorporate these five things, then you're going to be hitting the main ones. But don't stop at that. Always do more research. Always be looking for more ways to target your customers and always be building your list. My goodness, that's the one thing I would tell you is you always have to build your list because you're going to have people drop off. You're going to have people change their emails. You're going to have people lose interest or whatever it is. And if you don't continually build that list and add to your list, then you're going to stay level or you're going to shrink. So it's not something you do one time and you're done with it. Unfortunately, that would be great if you could, but that's just not how it is. So keep in mind, don't just use these five ways. Always look for more and more ways to build your list so you can sell more products to your customers. Now have you tried different ways to target audiences? Because I mean some of them work and some of them don't work. Now if they didn't work, what I want you to do is go to the comments section and put in there what you tried and exactly what you did so that I can answer you and help you out in that. Now if you did something that did work and you find that it really helped you build your list, we really want you to put that in the comments section because not only is that great, you could brag a little bit, but it's going to help other people out and they can see what to do. And that's what this channel is all about is helping you start run and grow your online business. So please, please, please do comment below. Now if you haven't already done so, and I don't know why you wouldn't have, you've got a subscribe. You got to click that button down there that says subscribe and you got to do what? You got to ring the bell. You got to have that notification tab down there. The little bell down there, and if you hit that, you're going to get a little box that's going to open up and you want to click the one that says all notifications. Make certain you do that. That way when I do these videos, you'll know about them. And if you know about them, you can come here and you can learn and you can grow your business and you can get more sales. So that's super important. Now, as I promised you, in the very beginning, I have a course. It's a $97 course, but as I test, I'm giving it away free for staying to the end of this video. I have a challenge description right now. Click the link and you can get my free e-commerce course, a series of videos that will show you how to start running and grow your online business. OK, also, don't forget like this video. So very important that you do that. I appreciate you listening. I appreciate you being part of the Fisher family on this channel and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also click on one of those videos there. Keep watching on my channel.