Welcome ladies and gentlemen. I am the PR job coach. I am here to discuss the importance of a compelling resume. If you are in the market for communications or public relations job, a stellar resume demands that you take time to succinctly but creatively portray your accomplishments. So grab your keyboard and get to work. The resume is about your character, personality and ability. Give it life by using action words that paint a picture of who you are and what is your value. Excite your audience. Don't make the resume boring recitation of tasks that comprise the jobs you have held. They will only hire you if you fit the bill and can move the needle, be creative and convincing and telling your story. New story telling techniques to weave the facts about you and the most interesting and important accomplishments of your career. Take the higher road and make the glass half full not half empty. In every phrase and sentence keep the tone up beaten reflective of your positive attitude and your accomplishments. Make the resume fit each opportunity. No two jobs are exactly the same. Take the time to digest the job spec until your resume appropriately. Employ the three EEs. Experience goes first in reverse chronology, education second and extra-curricular activities last. Leave out skills, hobbies and references. There is a time and place for everything. In today's knowledge world it is assumed that you know how to use a computer. Finally, grab their attention with your cover letter. Say something startling and provocative that opens the door to your resume. Even though the economy is improving, the job market is still in the recovery room awaiting further medication. Birds count, so make yours. Thank you for joining us today.