Okay, so Alexandria is independent and permissionless publishing distribution and sales of digital content. You can think of it like Spotify or YouTube, but without servers, ads or censorship. So I'm going to take a wild guess and say that this is most of you, but show of hands who remembers the internet, the walled garden internet. Logging into AOL, Prodigy, Compie, Server, right? Everybody? It was the introduction of a standardized protocol and the popularity of it. And the web browsers that were built upon it that broke those walled gardens open and forever changed the publishing industry. Today, content distribution platforms are right for similar disruption. Digital distribution is a huge market. It's currently more than $600 billion and is projected to grow to almost a trillion dollars by 2018. But it is an industry in crisis. Artists are unhappy. Audiences can't access the content they want and the whole industry is struggling from the inexpensive and inefficient structure. Our project was named, of course, the nomadish of the ancient library of Alexandria because it's the perfect example of the problem with central points of failure. Today's content distribution architecture is similarly vulnerable. The decentralized library of Alexandria solves these problems. By using blockchain technology, the contents of the library are protected from censorship, alteration and destruction. And the rights of the artists are respected. So let's check out a demo. Publishing to the library is as easy as uploading to YouTube. So while you're just watching us fill out some fields here, I'll talk a little bit more about how it's built. The heart of Alexandria is an open source protocol that uses Bitcoin for payments, a blockchain to store and protect the content index, and appear to peer network to distribute the content. And we're also building its first application, much like HTTP, Mosaic, or Netscape. We're building the Alexandria browser, but anyone can use the protocol to build their own front end. So we're going to preview it first. It's going into the blockchain. It'll be there forever. We don't want to put the wrong piece of media up, right? This is a movie Devon worked on when he was in Hollywood, actually. And so we're about to see just really quick what it's actually going to do. It adds the files to IPFS, which we've all been talking about. It takes all the information that was input as index information and then adds that to a blockchain. So it's going into blockchain right that moment. Okay, so now we're going to view some content in the library. By using a peer-to-peer file sharing network, the library is extremely fast and efficient. It can easily handle 4K video and lossless, flag audio. We're looking at some free content here so we didn't hit a paywall before we saw this, but we'll look at some paid content next. But before we do, I want to point out the embed code at the bottom there. This lets you picture content anywhere, right? But what's special about it is that it takes all of the content creators' preferences and payment fees with it wherever it goes. So let's look at some paid content now. We've been working with Rockstar and blockchain enthusiast, Emojian Heep. She let us put her newest song up and asked us to charge a penny per stream. So the paywall pops up, we pay a penny in Bitcoin and it will immediately start playing. Micro payments are a revolution for content creators because there is a huge unserved market of content creators whose content is worth less than the 70 cents that iTunes will pay them. But more than the 100th of a cent that YouTube will pay them. By using Bitcoin, content creators can customize their pricing to fit their market. So what really sets our team apart is that before we started doing this project, we worked in Hollywood. So we understand these problems deeply and personally, and frankly, we started this project because we wanted it to exist for ourselves. But we aren't the only ones that want it. The industry needs it and a quick look at the numbers makes it crystal clear why. At the price Emojian Heep said of one penny per play, content creators will earn 7 to 8 times with their currently making on Spotify or iTunes. And audiences will pay 50% less. A great experiment was done by one of our comrades in this space. They're a front end for micro payments for video. And they worked with a content creator who has 600,000 followers on YouTube. He put the same video on YouTube and a pop chest. And with less than 2% of the views he got on YouTube, he earned 4 times as much through pop chest. By using decentralized technology, Alexandria is a generational leap forward. It's better, it's faster, and it's cheaper. We invite you to go to Alexandria.io and start publishing today. Thank you. So this doesn't sound like a library to me because usually in libraries you go in, you check something out, you take it away without paying. So that it seems more like Amazon to me, but in a decentralized more... Well, we went with library mainly because of Alexandria. We wanted to kind of represent the concept of a single place that can store as much as possible and have ever growing walls and last for as long as possible. And it can absolutely be used for a specific use case for libraries, for checkout. But the name library, you're right, it's not perfect for the platform itself. So do you have actual librarians working for you applying metadata and organizing things so people can find it? I'm definitely part of the plan. First of all, congratulations, I was very cool. And the pop chest example that you gave, it's cool as one of the handful of projects here, I was actually thinking about the economics of it. I have one question. So right now most people don't have Bitcoin or something like that. And getting it is a bit of a pain, you have to make a Coinbase account or something. How are you going to get the audience of musicians like audiences to get Bitcoin? Content has driven more people toward more new technologies than anything else. So we think that that's going to be a big part of it. When you can only find your content by buying some Bitcoin and then needing to spend the penny, people are going to be more likely to do it, I think. And there's obviously services that we can use to make that easier, right? They're just starting to introduce those now. And there's going to be these way showers that we've seen, Tom York, Emojene Heave, Amanda Palmer, who are going to be the trailblazers and take this on because they have these followings that are sort of so devoted that they will make that leap to follow the creator that they love. And we've also seen a lot that millennials especially really connect with the content creator that they like. And so they like that they can create a direct relationship with them. That's why they've gotten so heavy on Patreon and platforms like that where they feel like they can directly contribute to what they're enjoying continuing. And so that really helps when you can make that connection for. Right, and sort of the unspoken thing of all of this is ads are what's kind of monetizing all of this right now and that that business model is rapidly failing. And so we're going to need a solution to that and we believe this is it. That makes sense, thanks. Thank you. So decentralization is what makes all of this possible but for most people that word might make their eyes glaze over for like the average person. What's in it for me, this decentralization I really don't care. But I really like what you said there on one slide. I think if there is any one slide in your presentation that's worth really highlighting. It's the one where you said and correct me if I have this mistake. But it's with Alexandria users pay 50% less and artists receive 7 to 8 times more than on iTunes wasn't. Okay, so I'm going to tweet that. iTunes will Spotify here. Yeah, yeah. I agree this is real. I talked to you in the pew all the time thinking this is a library. It's not a library. You've really got to rebrand it. You can read a brand is a layer over the uses library. It's under technology. But it's really it is really interesting. You're competing with things like band cam. And so yeah, that is mostly I agree. That's the worst important slide you need to find icon under name which because I know I have been in talks asking people saying we need to get. I find a way of getting money to create two artists. And you know directly without without the fees. This seems to be a really good contender for the way to do it. But it needs to figure out the branding about how to present it. You're great. No, we think it's things like these. This kind of statistic like literally an artist goes for a month of doing this and gets to tell the rest of their artists friends. Look at how much better this worked per play than it did on iTunes and Spotify, etc. That's going to be a big part of the driver for others to do the same. Go ahead. So what keeps you from going into the next panel now. I would like to thank our wonderful speakers. Please find them in the break room. Thank you guys for showcasing the bleeding ads of these type of races.