It actually is a science. If you're running a business you have a lawyer right you have an account right? Right every business has these things you need a social media person and it's not the key to Maybe we just haven't had the one look. We've had the leko of some social media people that are doing things that they're just reading on blogs but that blog may have been written like six months ago and what's happening today and it's moving too quickly. If you look at big brands they're out of touch and they're just posting pictures and no one cares. Pictures got people's attention at one time and that's now videos. What's nice is the videos with a song that everyone's listening to in the moment tends to get more eyeballs.