Hey, it's Jason Balls with a special influence tips from the Virginia Transportation Museum where they have big trains. There's one going by right now. Here's my little train analogy for you. Using an influencer for a one-off post is like sending the engine down the track by itself. People are stopped and they see the engine and then they move on with their lives. But if you send a train, if you repeat content with that influencer consistently over time, you not only reach those people but you reinforce with frequency. You hit them over and over so that over time they begin to associate the influencer that you're working with with your brand and those consistent messages get reinforced. So when it comes to influencer marketing, be like a train.