I think I come across as a very unlikely candidate to be involved in conservation. First of all, being from a different background, it is something that I've had an interest in for quite a while and over the years it's snowballed and currently I run an organisation that looks to partner with like-minded people and work towards a common goal in finding solutions for wildlife crime, especially focused on endangered animals, but you know, more closely to home rhinos has been the issue and it sounds like we amoring on the same thing on and on, but it's an actual fact. I mean, rhinoworn is still a high demand. I mean, it's the price of rhino horn on the black mark it's either in cocaine or gold. Consistently over the last five years and obviously longer before that we've solidly lost a thousand rhinos plus annually. We should never underestimate the power that we sitting here have in just sharing one small little thing and the snowball effect that that can create. If you look at our problem, you know, it's up to you and me and everyone around us to create a bit of a ripple effect to say listen, it's proven that rhino horn doesn't have any effect on anything. So from our part the way we try to add value to this mission is to train people, you know, we have a variety of courses in eco-training nature guides and trackers and conservation minded people in these beautiful wilderness areas firstly to understand the environment and then on how to sustain eco-terrorism economies and the basis of that is obviously valuing our natural assets. I think it's very important that we learn people why it is so important that we do something now. Everybody needs to be educated. I think we should never underestimate the value of and I think you guys will notice of education. The economy around tourism is a great mechanism for education. Being on a safari that's probably one of the most wonderful holidays you can have in anywhere in the world. So it shouldn't just be the domain of the privileged few. The benefits must spread to the communities around the parks and that must be in all sorts of benefits that are fair and equitable. Education is one aspect but also financial economic empowerment. You can't expect for people not to be tempted by the big backs of project. Conservation is about people and if conservation can become an inclusive thing I think will make bigger strides just from an upliftment point of view just from the job creation point of view from an experience point of view. I think we can rely I believe in the goodness in people and we've had the privilege of going to China a few times now and I'm going in November again. You know people are good and they're receptive and eco-training's been privileged. I think we've trained about 450 Chinese people now and this conference I'm going to in November is in fact involving various Chinese government bureaus. They wouldn't invite you there. They didn't value what is the message you know. Our mission for the last 24 years has been to reach people with an understanding and a connection of nature and to train professional guides. Guides go out into the industry and they can impart knowledge and enthusiasm and a sense of responsibility for the full environment. You don't have to be an anti-purchasing unit to remove snails from the bush. You know we go on a great morning hike. Come across a snail you can take it up. That's an animal save. If you look at the Mocha-Lecchi concentration it's 1% of the Krueger National Park. It's got 75% of the biodiversity in the Krueger National Park. I feel very privileged to be able to work in area like this. I think if you've got an opportunity to make a difference then that's your responsibility. It's up to you, it's up to me, it's up to all of us to do your little bit and you know exactly. Find like-minded people. Everybody's backyard, everybody's garden, everybody's business, everybody's school, everybody's family is responsible for their impact and their spirit of influence. And everybody in the world can actually just take the time to care about their patch. And you know if Eka training and guys like Gombi can you know help people, enlighten people or encourage people that's our role. But everybody's got to get stuck in there. So what we need to do is educate people in rural communities and in fact from developed countries as well as to what the land can sustain. If we just had to move the the goalpost from 1% of the world's global tourism market to 2 or 3 or 5% imagine 5 times more tourist and impact. If this already supports Krueger and the surrounding areas and capetown on the gardener, imagine 5 times that impact through something that's perfectly sustainable. We should be positioning South Africa as the world's leading Eka tourism market. Grow it by for example 5 times and then you've got a massive impact for rural communities at a sustainable level. But in that trust they need to be partners and they need to really enjoy the benefits of it.