always always always chick the performance of the ad fatigue ad fatigue ki hunda je not to see ik ad no bar bar bar bar ik liteno de khaji jaoonghe it is cold and ad fatigue especially remarketing compench hunda because remarketing compench hunda je jadi tadi audience sa size of boh hot cut hunda as compared to cold audience the frequency metric it help us to understand ki je da ad fatigue ya oburaya ki ney horeak it is a solution ki ya ad fatigue na hunda keep change your ads test the solution second solution we haga but the first solution for the specially for the remarketing keep change your ads agar to see ad change ka be nonghe you play the psychology the human psychology you playing with the human psychology then people will see your ads again and again or with the different graphics and there is a highly chance ad fatigue will not be happen and the people will be get an action