When you are using THGPT, you do actually want to say the brand that you're working for, because the system will read that and make especially those product concepts better suited to you and what you do. It's just that simple. You put in that question and we'll click Hunt. So as you can see here, what you get to start with is a few paragraphs that essentially break down the opportunity. If you read the first couple sentences here, the cannabis industry is undergoing significant changes in the beverage alcohol sector and these trends have the potential to impact the brand Bacardi. Now on the left hand side of this page, you will see actual existing products in this space. So these are case studies that are direct response to how the cannabis industry is challenging or changing Bev Elk. So, low calorie, THC beverages, etc. And case studies that have already been vetted through our website and our audience. It's incredible that these are right here at your finger tips simply by that one prompt.