In the early 1950s, there was an idea, back of the mind idea, to start a Mumbai edition, but for various historical reasons, it couldn't be done, wasn't done at that time or couldn't be done. But I think it's over due, because the times of India is where I had the number one player here, but the others have entered the market. And I think we have something to contribute in terms of trustworthy journalism, relevant journalism and fairly comprehensive coverage, and also a forward-looking outlook. So I think we have a place here, and I mean, it should be surprising if we didn't enter at some point. It's taken a long while, but this is a good time to enter, because we are now on a growth path. We had a couple of difficult years, but we now are clearly on a growth path, both in a business sense and also editoriality. We've been recruiting people after some years of cost control and so on. So I think it's a good time to enter, and this building, of course, is a good location and building, plus journalists, is a great asset. Differentiator will be our credibility and reliability, our reputation, our reputation for serious journalism, but also in recent decades for diversifying our coverage, our excellent sports coverage, for example, like the one cricket, Shashank Manohar was interviewed in the Hindu the other day by Jeevis Fanath. I think he spoke out and it's made international use for those who follow cricket. Cricket for various sites have picked it up, because what he said was extremely interesting. And then you have science and you have lots of features, our coverage of the attacks, the atrocious attacks in Mumbai, the terrorist strike, I think, was second to none, because we went back to those families, like the New York Times did after 9-11 and did that. But readers here were deprived of reading it the same day, unless they went online. So when people used to ask why didn't you come to Mumbai, I'd say, read or go online and read it free, or you go to our e-paper, but now I think you've got to distribute it at home, because there is still a demand for print, the print newspaper here, a growing demand, unlike several developed countries where print circulation has been uninterrupted and terrible decline. So here I think there is still scope for producing copies of print newspapers. It's still in demand, although younger people also increasingly read it online. You've got to do both. We also have very ambitious digital platform plans across apps and a coverage in a different way. We have a sports star live, which is a new publication. In fact, on screen, different from our print edition, we have a Tamil paper, which I think will also, we're not printing it at the moment, but there'll be interest here among the Tamil speaking people here. So the Hindu brings with it a lot of synergies. And your question, the question, why so late, is still relevant. We can't fully answer it, but all that I can say, it's a very good time to come. I think if I'm to give credit to one individual, it would be to Rajiv Lochan, a fairly British managing director and CEO, we're very keen on getting him. He was not available earlier and when he accepted, we were delighted. And the first two years, I think he fought heroically because it was a period of cost cutting. We had two difficult years. But now, I mean, I would say if one individual can be given credit for turning the company around, the business around, it's Rajiv Lochan because it's clearly, I think he's here today. He flew in. He had some other commitments, but he's coming for the day and he'll be at the press meet that follows this. So Rajiv has turned it around and now emphasizes that we are now on to a path of growth in every respect growth. He can elaborate on it. But I'm glad you asked that question because, and he's a man of real integrity. He knew him from McKenzie. He was a partner and had stepped down because he wanted to work in, I think, foundations wanted to do enough of the high life you like. And so on. And I think it was involved in a public health NGO when we snared him, if you like.