Hello and welcome to my Kindle Publishing course. And before we start the main course, I thought it would be useful just to know a few things about the Kindle market. So for instance, as you can see from this webpage, one in 40 people, and this is just the UK, got a Kindle for Christmas. They reckon that they were just scrolled down, around about 1.3 million actual Kindles were sold over the Christmas period. And expanding that to the rest of the world, Amazon said that they sold over formally on Kindle Devices worldwide. And that number of people giving e-books as a gift was up for a nominal amount as well. What that basically means is that the market is wide open. So that's good news for us as Kindle publishers or potential Kindle publishers. Kindle books have been outselling paperbacks for quite some time. Another thing you need to know or should know about Kindle is that it's not just limited to actual Kindles. You can read it as you can see here on Microsoft Windows. So I read my Kindle books on my PC. Other people read them on their smart phones, and that can be phones from Apple, Blackberry, Android, or even Windows phones. And lots and lots of other devices. It doesn't have to be a phone. It can be a tablet computer. So it can be iPad as well as iPhone or any of the myriad of other tablets that are out there. So you're not just limited to people with a Kindle, not as with 4 million sold. That would be too much of a limitation. But it's not there as a limitation at all. There's lots and lots more devices that can read them. Another thing that you should remember is that most Kindles are black and white. They've introduced a colour one in the States recently, but it hasn't gone elsewhere in the world. So it's changing, but it means at the moment an awful lot of those 4 million that were sold are black and white Kindles. Which, that's the Wikipedia picture there. So that's what they'll see. There'll be black and white, high contrast, and whatever. So it's black and white, it's not the full colour. The next thing to remember about Kindles is that they have actually no concept of page numbers. Now that's basically because a Kindle actually doesn't have any page numbers at all. That one there could be held that way up or you could hold it sideways. So as though it's a landscape mode, you can also set the font sizes. And if I'm ridden of Kindle and my PC, for instance, I can set it to full screen. So the page size is completely different from the small screen on our handheld Kindle device. So we'll come on to this again later in the course, but I'm not sure you had a format of your book, but it's just worth keeping in mind from the start that page numbers are so yesterday with a Kindle. On the actual market for Kindle books, fiction's probably the biggest market, but because most people find it easy to write nonfiction, that's what I'll be concentrating on. Almost everything apart from researching your subject applies equally to fiction and nonfiction. So you'll still get lots out of this course if you're a budding JK Rowling or Stephen King. So don't worry about that. Either way, it's a fun market to write for and it's absolutely massive. So that's it for this introductory video. In the next video I'll show you how to choose the market for your new Kindle book. See you there.