Well, hello and welcome to our YouTube channel and a very warm welcome to an exciting journey of exploration. You will stand there at a doorway. If you choose to open it, it leads to a secret passage and down to a seldom visited destination the heart of marketing which beats to the music of brands. You may think you know a little about marketing already or you may know a great deal. In which case you will be familiar with data mining, custom management, advertising, sponsorship, sales promotion, pricing elasticity, segmentation, retargeting, social media, digital public relations and networking etc. But that is marketing on the surface. Okay you, feel the skin, flex the limbs, strain the muscles, stretch the sinews, sense the arteries, the lungs and the bones, but is that all there is to marketing? More customers, more sales, more profits even? Or is there something deeper? Way below the surface, much more exciting. For most people the heart of marketing can be sense but not seen, felt but not touched. What exactly is marketing at its heart? What makes it pump? Who keeps it pumping? What could marketing do when it's hard pumps to its very limits? These questions are not answered in classrooms, in books, online or at work. Teachers, writers, researchers, offer no answers. They have not been to the heart of marketing. Nor are their answers in the workplace, the office or the boardroom. In fact, ignorance of what marketing is and what marketing can do is so widespread, you might conclude that no one has been to its heart, but you would be wronged. They have. At its heart, marketing is massive. More vibrant than you dreamed, a vast powerhouse of energy. From that heart, marketing pumps energy deep into the sinews of society. Billions of times a day to satisfy our endless human needs, marketing's lifeblood nourishes the process by which we exchange every form of value. Money, goods, services, votes, donations, friendship even. Marketing brings untold riches to humankind, has done for thousands of years. Oh, that's right, the heart of marketing did not start beating yesterday. Marketing predates the internet, it predates TV, it predates radio, it predates the printing press, it even predates stone tablets and the pirates. Marketing predates reading and writing. Marketing has been promoting exchange and making humans wealthy since the very dawn of time. How do we know that? Well, the thousands of years marketing relied on intuition, instinct. It has only changed in the 19th century when two founders of a low tech starter gazed into the heart of marketing so its power fused intuition with method, managed exchange, and built a vast storehouse of value. William Proctor and James Campbell's business grew from corner store to global giant. Its value stored in brands. PNG shows us that marketing is all about brands. Brands of a lifeblood of marketing brands are where the fruit of marketing's effort is stored. The heart of marketing truly beats to the rhythm of brands and we marketers hold the heart of marketing in our hands. PNG travelled there long ago, we've been there with them. Join us and we'll find that path together, the path to the very heart of marketing.