Marketing Wizard Jim Ackerman here with yet another market and tip of the day and here I am at the parade Pioneer Day in Logan, Utah now what's Pioneer Day? Not everybody gets that that's unique to Utah special Holiday for the state of Utah celebrating the entrance of the pioneers into the Salt Lake Valley But what we've got behind us here is classic Parade Marketing as you see these floats and trucks and cars and everything come on down the road most of them are handing out stuff like this Now I'm not saying it's particularly well executed, but it's a terrific way to get the word out about your business I helped a chiropractor do this a few years ago and it doubled his business But the secret was in how he pulled it off and what he did to pull it off Was to make sure that there was a special offer that was compelling enough to get people to respond What was his offer a free massage a free 30-minute massage that's no that's not handing out candy And it's not a little 10% discount And there's enough of a compelling offer to get people in the door and introduce them to his services And that's your marketing tip of the day