We're here at ITU Telecom World 2017 in Poussin in the Republic of Korea and I'm very pleased to be joined in the studio today by the Minister for ICTVth here at the Broad Sub-Michael Minister, thank you very much for being with us. Thank you for inviting me to. Now I'd like to start off by talking to you about the leadership summit where you just came off the stage from and you just spoke on about visions of smart societies. Perhaps you could share a little bit about what your vision is with us here. Of course, well I'm sure very well why we need this digital transformation. It's about changing the life of our people. We want to address a number of issues, the development issues on health, education, poverty, services. Unless we use digital intervention digital technology, we cannot transform the whole thing. So this digital intervention is a transformative intervention that makes life easier. So we have a very comprehensive approach towards it and when we say transformation it's not just about using IT. Although IT is the main component of the information technology, you have to change mind of people. It's about transformation, it's not about just incremental change. It's about doing things anyway. So there must be a shift from the traditional way of doing things. So we have to work on the mind of people. They just have to understand that they should not do the same thing. The way they have come all over. It's a government, the private sector, the citizen, so that's why it is transformative. Therefore all citizens must be on board. Government, private sector, everyone. If you lose anyone of them or even some part of them, then they will not transform. So we give a lot of importance and weight for digital transformation. That's why we have to approach it's a very comprehensive approach. Because itself is a comprehensive change. It has to be dealt with a comprehensive approach. So we have a very concerted effort plan that prioritizes the engagement. They said different sectors, different stakeholders. So it's about changing the world we live in. So it is very fast for us when we talk about digital transformation. And what are the major challenges you think? Well the main one I was just mentioning about the issues. One is mindset. The main set is very important. If the mindset is not right, then even if you have the technology, you are not going to use it into good use. So all of us have to be ready to move from what we are used to do. So the readiness, it starts from the government again. The private sector is the citizen. So the culture change is the most important. The mindset is the most important. The readiness to use this technology is the key for us. There is, well, you have to have the technology. So connectivity is another very important challenge. Because we are talking about technology digitalization. Unless you have this affordable access to everyone, not to people in town. To remote areas, to all citizens, then there is a digital transformation. So that's the second one. Because the investment is about affordability. Although we have many several technical solutions, are they affordable? Can people use it? Special is a poor in the remote areas. And what about education? I was going to say what about education? What role does education play in this? Education for me is a common denominator in this digital transformation, but also in others. That is a key. Because we have to start with awareness. As I said, people, the remote area, people at the university, at other places, they have to be ready to impress this digital revolution. So at different levels, we need education. This awareness, meaning just what you call digital literacy. So that they can easily use whatever technology are available. This can be mobile. You don't need to be sophisticated gadgets, but people have to know, at least understand. So that they have to put it into good use. At higher levels, and you need programmers, developers, who can develop content for the people on health education. So we have this continuum of educational levels that we have to address, meaning different people. So we have to have a proper curriculum that addresses all this segment. Some just awareness sensitization in expertise. So that we will use this infrastructure for health, for education, and for other purposes, for government services, for e-commerce. So we need this top-notch people as well, who can develop this application as different services. We need this education. So the spectrum is so wide. Now, Ethiopia has a pavilion here. I wanted to find out what's the value of attending events such as ITU Telecom World, and have you got a key message here for participants? Yeah, actually, it is our first time that we are coming to Busan with this pavilion. So we need to show that we are making some progress. At the same time, we also want partnership, because when we say there are some progress, it doesn't mean we are complete. We show that there are some advancements, but we still need to do much more. So with this pavilion, we expect one to introduce ourselves, but at the same time, to engage, to look for partnership, because this is global platform. So this is for us an opportunity to introduce, as well as to know other companies, this innovative solution providers. So this will be an opportunity for bridging the gap. So I think we can best use this opportunity to identify resources that we can use in our country. In some cases, we are also looking for investors on IT, specific on IT, and we have developed already an IT park for private sector. So this can be an avenue for anyone who is interested to invest at the same time develop our IT ecosystem. So we are looking for partnership. So we are looking for people or companies innovators who have any interest, who can even start acquaintance and communication with us, so that they will be part of our development. That is the main mission of this pavilion. Great, we wish you the very best of luck, and I'm sure you'll get some interest, and thank you very much, Diff. Thank you. Thank you for inviting me as well. Thank you. Thank you.