Less than a 10 minutes walk from the Apple Terminal, at the heart of the Skipold Central Business District, you'll find the base. After a makeover in 2015, it's now an appealing business location. The base's makeover was so successful that in September 2017 construction began on the base D. This 6,000 square meter office building will be directly connected to the existing base in all its facilities. Choosing a new location for a business is always a long and complex process for commercial entities. To assist in this buyer journey, Skipold real estate developed a marketing campaign with several on and offline touchpoints. It was created specially for prospects and real estate brokers. During the different phases of this buyer journey, several target groups were subjected to a measurable marketing automation campaign. We drove awareness through targeted posts on LinkedIn and emails that LinkedIn animated video of the new building. That way, prospects and real estate brokers were made aware of the base D's existence. We use LinkedIn posts, emails with links to the Skipold CBD app and a request form for the base VR cardboard. In order to offer more information and to spark people's interest during the consideration phase. Next, the buyer journey will conclude with a guided tour of the base, which includes an augmented reality experience, a visit to our marketing suite and a virtual reality experience of the base D. At that point, our leasing team will be in touch to assist the prospect and the decision phase. From an experience the base for yourself, we'd be happy to welcome you.