Hello, welcome back to Talk It Out Tuesday. I'm Katie Meyer, CEO of CR Conversations and I am Holly Claire with the social media advisor. Our social media guru. We go to her for all things social. So fun. Thank you so much. So let's talk about something that people hate talking about, shall we? Yes. Let's talk about sales and revenue and lead generation and all of the things that we have to do to bring people in. Okay. Yes. People hate talking about it. So let's talk about why is this such a difficult conversation? Because people don't like to feel salesy, right? And so it all comes down to words, which is what CR Conversations can help you with and then pair that with a beautiful social media strategy. You can do some really amazing things in the sales world on social media. I am actually really excited to talk about this because I normally talk about relationship nurturing and seeing that we're talking about some lead generation. There's a lot of fun strategy that you can incorporate in the Facebook. The Facebook. Now I mentioned Facebook only outside of the other platforms because there's some sort of sponsorship or paid visibility you can do and just about any of the platforms. But specifically Facebook is where people are most comfortable. So what did you get for us, Ollie? I want you to close your eyes, not really. I just... I'll do it. Okay, close your eyes. Think about your top three clients. Okay. What is their avatar? It's a name. When I talk about avatar, I'm talking about what do they do? What is their heart? What is their passion? What is their interest? What do they shop? What do they eat? Are they family focused? Interesting. Do they have fuzzy family instead? I do. Yeah. It's a beautiful thing. Awesome. I'm imagining my avatars. So that's challenging because I'm asking you to think of three. Yeah, that's hard. So let's focus on the first one and then that should help with the others. So an avatar for one of my ideal clients is a company that has a passion for what they do. That is so generic, right? That's almost like saying, I've done it helps people. I do business with anyone who has skin. Right. Right. So we're not going to be that vague, but we're going to hone in on that niche that Haiti talks about often. Now, what do they do? Are they family focused? So my ideal client might be family focused, might really love vacations. Okay. They love animals. That's why I'm an ideal client. They are established to the point where they've got a budget. Yes. Important. Please shake and help you with that if you don't have one yet. Yes. So they're not going to necessarily be drawn toward a free workshop, but maybe a paid workshop. Okay. They might shop at Nordstroms versus Walmart. Okay. They might also like Broncos versus 49ers or Raiders. Yep. It's a thing. They might also like pizza or vegetables. So with all of that in mind, that's a lot of different variables. And this, that is a lot. So the picture of this person is really interesting. Well, we can even go so far as to say male, female or both. I can say age groups. I can say 25 to 65 or I can say 27 to 47 females who shop at Nordstroms, who like puppies, who love to go on vacations, who eat pizza, drink wine and follow Tony Robbins. That's a specific woman. That is a very specific person. Now, you know what's so cool about that is the Facebook world actually is set up to generate that avatar result for you because of the fact that you are sharing content. So is that why? So like when I went when I want Facebook, I'll get sponsored ads that show up in my timeline, right? This happens to everybody who shows up in my new speed that our filler, I've been getting a lot of dog stuff, right? So it's sponsored places from like for dog apparel or the leashes or collars or stuff like that as well as a huge Amazon shopper. So this happened the other day is it started to show me the last thing that I looked at on Amazon. Yes. It's super crazy. It's creeper. But that's like that's the targeting like they recognize me as their avatar so they're sharing these things to me because they know that I already like them. Exactly. So it was planning a baby shower and I was private messaging with somebody about diaper cakes which are super fun. There are bunch of diapers rolled up to make it look like a cake, right? Well, so all of a sudden for the next three weeks I saw ads for diapers for cakes places where I could buy cakes, sell cakes, make cakes, and learn how to make diaper cakes. All of these options for the next three weeks because I was talking about that. I was talking about it in private messaging. I was also searching for things in the Google. So it incorporated search results from Google with the things I'm talking about in Facebook and created that avatar for me to come up in those search results and have the opportunity to click on it. Wow. This is huge you guys because if you come up with those three avatars for maybe your power partners, for maybe your ideal client and you target your leads based off of those things, you could generate your ideal client just by their natural behaviors in social media. Wow. Okay, so where are we start? Mind blown. Okay. I have my little avatars. Okay, we're going to wait for the idea. So, well, that's the thing is there's a bunch of different ways to do paid ads within Facebook alone. Okay. So my top three favorites. Yes. Number one, I like to drive traffic back to my website. So I would do a website promotion, okay, in Facebook. Now, I'm not going to start a program that's going to be a few hundred dollars for one single campaign. I'm going to try on maybe a twenty dollar program and have that twenty dollars spend over the next couple of days. So that way I can kind of see are people responding to this and am I really getting any engagement? Are they, am I getting clickers to my website? I love it. Facebook gives you all those statistics for free. Okay. Awesome. So number two. Number one is website ad number two is boosting your post, okay. You share these status updates. You need to get more followers. Maybe you have 300 people who've liked your page and 14 people have seen your update. Mm-hmm. Go ahead and boost that post to a targeted audience for like three days. Okay. So you're going to get to your current audience or your ideal avatar. Awesome. Number three. Mm-hmm. If you host events and I hope that you do, post those events in Facebook and boost those events, you're going to get a whole new audience attending and you don't have to bother your friends with inviting them. Amazing. Yes. Okay. So number one was direct traffic to your website. Right. Do a website post. Number two was boosting your post, okay. And the number three is boosting your events. Correct. So if we're boosting posts, what type of posts, like, should they be quotes, should be status updates, should they be videos? What great question. The highest engagement content that I'm going to see is in my video or video. Secondarily to that are your custom branded images, quotes, inspiring tips, also long as there's an image. Right. You're going to have the least amount of engagement with posts that just have content. They just have text. Got it. Okay. And if you didn't see our last video that we put out there, the video around branding online, there are some really great tips about creating those branded images that Holly talks about. So those are some really great tips for us to go and start to kind of have some more exposure. Now please keep in mind that once you are generating these people, you always have to have a next step, okay. So let's say that you boost your event. And then you have people that show up to that event. Make sure that your true person to person follow up strategy starts to happen. Then there's always a next step. What does it mean if you want them to come to your event, right? What is the next step for that? Or even if you're just boosting a quote and somebody says, oh my gosh, I love this quote or you see that they're sharing it. Make sure that you think that person for the share. You can either send them a private message or do it in the commenting right there. But then try to develop a relationship with them and then try to get them offline to start that getting to know you conversation. Exactly. Love it. This is the beauty of how social media and human to human conversation can happen just by working together. That's what collaboration is about. So happy marriage. That's what you like the most. It is. It hurts so much. I hurt too. I hurt something. Hold on. There you go. There it is. I'll work on that. So thank you so much for your tips, Holly. Thank you. Please go and exercise these. And if you need more connection and tips, or you want to check out some of the amazing online trainings that the social media advisor does, please visit the socialmediaadvisor.com and be sure to connect with Holly and her team. Wonderful. Thank you. You bet. We will see you next week on Talk It Out Tuesday. Have a fantastic week. We'll see you soon. Bye. Bye.