Greetings, friend, entrepreneur and fellow business builder. I'm marketing master Jim Ackerman and this is your 32nd marketer tip of the day. You know, the biggest mistake that most advertisers make is fair to think like the customer. Consider even who the customer really is. And to do that, there's three overriding considerations. Geographics, demographics, and psychographics. Of course, you know, geographics. It's how far is the customer from your location? Are you advertising to a group just within a five mile radius? Or do you expand out beyond that to region or national or even international audiences? The demographics have to do with the common attributes of your audience. You know, you've heard of this before. It's things like age, sex, marital status, socioeconomic level, education level, race and religion. The common attributes of your audience have a tremendous impact on the way you talk to them and where you go to reach them. But probably the single most important or most overlooked consideration is psychographics. This has to do with the lifestyle of your audience. You know, you could have two people, a very similar demographics, in other words age, sex, marital status, etc. But have tremendously different lifestyle choices. The guy who likes to sit at home and watch baseball, football, basketball, hockey, and soccer on TV versus the guy who's out there playing golf and tennis and hiking and bicycling and snow-shoeing or snow skiing, those kinds of things. Again, a tremendous difference in the way you talk to them and where you go to reach them. Well, if you like that idea, there's more to talk about relative to thinking like a customer and I'd like to share with you my think like a customer matrix. If you'd like me to send that to you for free, just click in the link at the doobly dooblow and I will do exactly that. Send it to you for free. Subscribe to the channel, like us and share with your friends. And that is your 32nd marketer, tip of the day.