Today we're going in-depth on the marketing tune-up to look at how mobile traffic, content, and language can help you save time, money, and sell more cars online. Let's get started. How do you know when it's time to build a mobile site or tap into mobile traffic? The truth is, not everyone has to, but you should make an informed decision on your data. And so the first thing you need to do when considering how to tap into mobile audiences is look how many people are coming to your site from mobile devices. I like to think if your numbers over 5%, so if more than 5% of visitors are coming to your site from mobile devices, that it's time for you to start building a mobile website. Another way to think about it is maybe not percentage, but how effective is the mobile site that you might already have? To decide this, look at the time on site. Are people from mobile devices spending more or less time on your website than people from computers? It should be almost the same, with mobile just a few seconds or maybe even a minute less than people from computers. If you see a big difference, that means that people on their phones aren't finding what they want and they're leaving the site right away. So if you have either one of those issues, it's time for you to build a responsive, not a mobile site. The difference is a mobile site is built for a phone. That's all it does. It puts things in one column. Whereas a responsive site grows and shrinks with the size of a screen. So if your visitor has a 27 inch high-deaf monitor, it's going to look awesome. If they're on an iPad or an iPad mini, which gets progressively smaller, the site will shrink and still show the important information. If they're on a phone, it'll line things up in a column. So responsive site will help you convert more visitors into leads regardless of how they're finding you. Now once you're converting that mobile traffic, we want to focus our efforts on the content that is most important to visitors. When you look at the content online, the majority of people will be visiting just a few pages, maybe the home page, new cars, use cars. If you look at your data, you can see probably four or five pages that are actually important. That's the content that should be on the responsive site. You don't need all the buttons there all the time. And in fact, the fewer choices you give people, the more they will convert. Finally, you have some hidden opportunities in your community. Look at what language people speak in your community. It might be Spanish, it might be French, it might be Mung. Do you have content on your website for them? They're searching Google just like you are in English, but they're searching in their own language. If you can create a landing page or some kind of content that will bring them into your site, you can then convert them and sell to them. It doesn't matter if you have a salesperson who can speak that language, you can do it all online, get them in the door so you can close the deal. So at the Marketing Tune-Up, we're here to help you save time, save money, and sell cars online. In our next episode, we'll drill into the other three questions that will help you become a digital media rock star. In just two minutes a week, you can save time, save money, and sell more cars with the Marketing Tune-Up. Subscribe on our website to get started today.