just wanted to if you could tell me how that came to be, how you started doing them and how you've actually found it in terms of the the results as well doing. The interesting thing I started recording I'm a horrible writer. I mean, I can write, but I write in bullet points and it's very short and I can think through an outline, but for me to sit down and put together a 500 word blog post will generally take me weeks. You know the demands of running an agency and you're stuck between things. So sitting down to write and putting the blinders on, does it work for me? And I'll find myself doing everything but writing. And so what I can realize is that if I had a list of topics, I could record and they could be transcribed. So I started creating blog posts through transcription. And then I have to credit Kyle, our director of marketing. He said Steve, would you do me a favor? Would you get a ring light and use your good microphone and just start recording some of these. I'll edit out and I get prompted with ideas from Kyle and the rest of the team.