Hi everyone and welcome back to the fleas channel. Today we'll be talking about three marketing techniques that three particular companies have used that you probably might recognize. So let's get started. Number one is Starbucks. If you are a Starbucks coffee drinker then you know this one. You go to Starbucks, you tell them your name. Just to have the barista completely butcher the spelling of your name. Even though your name is very common, very easy to spell. Somehow they manage to misspeller. You laugh and you take a picture and you post it online. Well if you've done that then you were actually a part of Starbucks's marketing tactic. By posting your Starbucks cup online not only are you giving them free promotion but you are also giving them brand awareness. That's something that many brands and businesses actually have to pay thousands if not millions of dollars to do so. And Starbucks gets it for free. Number two is Abercrombie and Fitch. Similarly to Starbucks you know the deal if you've been in that store before. As soon as you walk in just a cloud of their cologne hits you. But what many people don't know, Abercrombie and Fitch has specific air ducts and sprays installed into their store ceilings. In turn spray their cologne so it's always wafting in the air which makes you more likely to purchase it because you're smelling it. Again it makes you aware of the product without much effort. It's just wafting in the air. And number three is Costco. Costco makes their money from making themselves non accessible to the everyday person. As you may know you have to get a membership to purchase from them. So by getting a membership you are made to feel like a part of the inner circle. But not only do they make a big profit of the annual membership but by encouraging you and making you buy in bulk it brings up the revenue that other stores fail to match. The exclusivity to buy their plus the incentive to buy in bulk is how they make their money. I hope you enjoyed this video. Thank you for watching and we'll see you next time.