Hey, so this is Trisha. I want to welcome you to day four of Trisha's Chronicles and just a quick intro to tell you what I'm doing This is a challenge that I created for myself and for you if you want to jump on board This isn't about going and signing up by the way for this challenge This was me trying to push myself out of my comfort zone because for some reason I just don't want to do video Right I used to do video all the time and then I kind of got out of it and I've just found it really really difficult to get back into doing video again So this was me pushing myself out of my comfort zone to do video and so the idea of this challenge is that I'm going to create and you if you want to join in this challenge with me You can go into it on your own. You're gonna create four folders three folders even the first one's gonna be green The second one's gonna be amber and or yellow and the third one is going to be red I am going to Record a video every day for 21 days and so if you prefer to create podcasts you're going to record an audio For 21 days and if you prefer to write you're gonna write for 21 days and you are just going to do this for three minutes per day, right and You're going to do this consistently for 21 days and then after the 21 days you are going to compartmentalize what you have created so in the green folder you are going to put all of the videos that you say yet. I like those I can post those in the amber folder You're going to put the files where you go there they're kind of okay, right? But they're not fantastic and then in the red folder is the hey no folder, right? They're not going anywhere, but you're not allowed to delete those files and the reason you're not allowed to delete those files It's because you might go back to them later on and say actually this isn't too bad. I can do something with this Right, so but the idea is that After 21 days you are going to as I said you're gonna go back and start Looking at what you have created and compartmentalizing them But you are going to keep going for at least another 21 days because the idea is as I said to push you out of your comfort zone for me It's to push me out of my comfort zone So I am gonna put a link to the blog article where I talk about this on my website I'm not asking for your name and email address. I'm simply trying to help you to get your voice out there I'm simply trying to help you to find your voice because the only way you find your voice is just by keep Doing something over and over and over again as I have said the last few days I'm not just gonna come on here and ramble about what I've had for breakfast and and what my day has been I am actually going to give you some information that you can use today But let me just say this you know I admire those people who turn around and say take massive steps You know you got to take massive leaps. I remember when I used to listen to Tony Robbins years ago It's like small steps wasn't good enough. You had to take massive leaps and I admire those people who are able to take massive leaps and just run with something and Nothing's gonna stop them and nothing's gonna get in their way but there's something powerful about small Consistent steps, right and my daughter our daughter didn't walk until she was 22 months the little chunky yeah We were in Venice carrying this little girl up the steps all the time and everyone looking Thinking you know why don't that kid just get out and walk and you want to see this cuz a kid won't walk you know But she didn't walk until she was 22 months and we didn't turn around and give up on her because she didn't walk You know, we just encouraged her until she did walk and when she did she took off right and when she started running She was one of the most awkward runners and then when she really started running she took off and so When you take small consistent steps there is a lot of learning There's a lot of casten off of of the doubt and the lack of self-image The lack of confidence all of those things die when you just do something daily and consistently You know if you're a maths teacher, you know by going over those time tables over and over and over again every single week when I was younger every single week We had a Times table test no matter what type of maths we were doing every single week we had a Times Tables test Right, I can't say I'm fantastic But listen, I'm much better at it than have we not done it right so those small consistent steps are really important But I wanted to But what I really want to talk to you about today is transformation yesterday I talked about the fact that when you're talking about your product you talk about what you do what your product does Not what it is because very often people come online and they want to say you know My product does this My products can help you do XYZ where they talk about themselves and say this is my story while story is very very good Your story has to Resonate with your audience because if they cannot resonate with your story They're going to say buy and they're gone so as I said yesterday. I was talking about talking about what your product does Not just what it is and so today I want to talk about the transformation and I am going to relay this back to a client that I was talking to today and They have a website and Let's just say that what they are Talking about because I'm not going to go into it. It's kind of a bit of a salon subject, right? And so the images that they have been using Kind of look, you know the person just looks depressed, you know That's all I can say and I said you know look the website just doesn't look inviting your your Facebook page doesn't look inviting and I said but what you want to sell is the transformation You need to sell the transformation and so you want people to look as though they have the victory So that's why you always saw people like Tony Robbins and Mark Victor Hanson and Jack Canfield all of these people tended to use Images that depicted somebody climbing the mountain somebody get into the top and holding the flag up there Somebody leaping over a big massive chasm, you know Which means that they're not going to let the gap get in their way those Smiling people of yes, I've done it That is what people are buying into and if you can make somebody feel that hey, I am Helping you to get from where you are now to where you want to be and they can feel that transformation They can see that vision they are more likely to get their wallet out and pay But if you make them feel that this is going to be a hard arduous task and This is how you feel glum and sad and this isn't going right et cetera et cetera You're not giving them a vision to hold on to and so they are less likely to buy from you So all I'm saying anyway sell the transformation Sell the result sell this is how it's going to be When you have done xyz and it's not just about working with you because again Once that's important if it's all about you then People are not going to not going to be so quick to work with you But if you sell the vision if you sell the feeling people will get their Check book out or credit cards or PayPal or Bitcoin or whatever it is all days right but Sell the transformation. That's all I'm going to say about this sell the transformation My daughter's about to come down and tell me money talking too loud Let's wait for it No, she must be going to the bathroom Yeah, I'm probably I'm talking a bit louder bedroom is above here, but anyway that is me done Go out give value change somebody's life sell the transformation