Ever wonder what people add on to their searches? Well, Semantic Search is a great way to find out, and I'm going to show you that today.Sumantic Search So today we're going to talk about semantics, right? That sounds really interesting. Let's make this just a little more interesting. It's also the searches related to. When you go in and search for a word, you see those drop downs. Let's talk about what you're seeing there. So let's say that I'm a taco truck owner, and I want to start blogging. I don't know what concepts I'm going to talk about, but I'm going to guess at my first one, which is going to be taco recipe. Okay, now what do I write? I can make up a bunch of stuff about tacos and my mom and the authenticity of those tacos, and that's all good, but that's not necessarily findable. So when we're thinking about what are the things that are in a taco recipe? And we're just going to guess right now. So I'm going to say meat, sour cream, salsa, and tortilla. Now, I would be probably pretty right. If I'm going to write a blog post on taco recipe, then yeah, probably be a good idea for me to talk about those things. But I don't really know what anyone cares about them. Like, what way do they care about these? And so as business owners, oftentimes, we live inside our little bubble, and we're like, okay, I'm going to talk about these things, and I'm going to buy tacotastic.com, and I'm going to have my taco tastic book, and I'll have my taco tastic keynote, okay? Now, I made up taco tastic, and then I have to go out there and work it. I got to get it on billboards. I got to get it out there, and unfortunately that's expensive and time consuming. As a business owner, we don't have either of those things. So we have to be more strategic than guessing. So I want you to write this down. Guessing is expensive. And the less we have to guess, the quicker our marketing is going to take traction. Let me show you. Okay, so I'm going to sit down and Google, and I'm ready to write my taco recipe. Now, I wanted to check in with who cares. Who cares? And how do they care? So when I come in here, I'm going to type in taco recipe. Oh, look, and as I write, you'll see that we've got these recommendations. We see taco recipe beef, steak, chicken, easy, turkey, ground beef, tasty pork, ideas, and fish. Those are good guesses, but if I'm going to do it right, I'm not going to guess. All right, let's try this again. What am I going to talk about that is connected. Remember, we want to connect. We want to put our ear to the ground, and we want to listen. We want to listen. You need to be a chief listening officer. Gotta put your ear to the ground, and listen to what people are telling us based on what you see in Google here. Okay, now I'm going to scroll all the way to the bottom. Oh, look at these, even better. These are the questions that people are asking of Google around taco recipes. So if I'm going to stop guessing, then I'm also going to answer some of these questions. And the questions are, how do you make perfect tacos? What makes a taco a taco? What ground beef is best for tacos? And how do you make brown taco meat? Interesting. Anyway, sometimes you see some pretty random stuff in here too. So pick a couple of these and answer them in your content when you're writing a blog or a page on a website or a post. Think about all the things that you as a taco recipe expert. Experts know experts. Experts keep their ear to the ground and they know what people are saying. So as opposed to guessing about all this, now I'm going to create a blog post that's going to talk about pork variants less than five minutes. Here's three or four ways to repurpose that pork meat. And I'm also going to answer your most frequently asked questions. That's how I'm going to write my blog post. Not based on when I'm guessing. Not based on phrases that are inside my bubble, but phrases that I call street language, right? Street language. What people are currently searching for. And the great thing about looking at Google search results is that they give you a treasure trove of ideas. If we don't tap into that, then that's on us. So you want to make sure that when you're writing, you're grabbing those questions, keep going all the way down. Ooh, look at this one. I have, ooh, authentic. I'm going to add that and that's a good one. Authentic. Okay, now we're going to go for soft crispy. Ooh, I like that. Crispy. What else? Of course, Mexican. Ooh. And of course, survey said margaritas might be over, right? Here. My nice little margarita with the salt on the rim. So now I am paired to sit down and write a piece of content that is connected. I know all the topics based on semantic search or searches related to at the bottom of the page. I'm going to grab those questions. I'm going to answer those questions I said earlier. Now when I go to write any piece of copy, I have done my homework. Because remember, I'm not going to guess anymore. I'm going to put it into Google. I'm going to look for the questions and I'm going to look for the recommendations. I am connected with what is the current language around that keyword. The more I connect with this language that faster this is going to rank under the word taco recipe, that's the good stuff. If you love this YouTube video, don't forget, I'm on other social media sites. You can follow me on Instagram at FindabilityUnderscoreUniversity at Heather Let'sy on Twitter and we're also on Facebook. So wherever you're hanging out, we want you to join us. Hopefully you've been enjoying all these tips about how to be the most findable business online. You can do it. And I'm going to show you all along the way.