Hey everyone, it's Kelli O'Neill, your expert in marketing to affluent clients. And I am here today to talk to you a little bit about how to make sure that you establish credibility and expertise with your affluent clients and why it matters. So first of all, expertise matters in general when you are marketing a product or service. However with your affluent clients, it is absolutely essential. And the reason for that is because they are limited on time, they want results, they are looking for performance and they want to work with the best of the best, right? Because they don't want their time and money wasted. So I want to talk to you a little bit about how to establish this credibility because here's what we do know. They will research you before they buy from you, okay? So we're not going to talk in this video about how you're marking to them and how they got to you. I've talked about that in a lot of my other videos. But once they do find out about you and they are looking for you, I want to talk about a few ways that you can establish credibility, okay? Number one, you would need to make sure that you are properly positioned and that you are positioned as the expert in your field, right? So that is number one. You want to make sure that you're positioning and your messaging is absolutely clear as to why you are the obvious choice for them to work with. Number two, you need to have really tight branding, branding matters because what's going to happen is, and I cannot tell you how many times I've gone to look for a service provider online and literally clicked away from them. They could have been the best expert in the world, but I clicked away from working with them because when I went to their website, it was old, it was outdated. They didn't have professional headshots and look, my feeling is if you're not going to invest that much into your business, then you're probably not going to invest that much into mine. So you need to make sure that your branding is tight. And one of the ways that you can do that, especially if you are newer to business is to really have like a one page website. I'd rather you have a one page beautiful website than have a really old, older one. The third way that you are going to be able to establish your credibility is with the use of social proof. So social proof goes way beyond testimonials. And again, we know that this is essential. So it goes way beyond testimonials. It could also look like endorsements on LinkedIn. It could look like peer endorsements. I know that some of you know that Seth Goedan, you know, I won the Purple Cow Award. And that has been a award that has really served me over the length of my career where he nominated our business as one of the most innovative companies in the United States. That's a big endorsement, right? So endorsements from well-known people, but also from your clients and from your peers. There's also exceptional for credibility builders, as well as legitimate media appearances, where they can see that you are an authority matter expert on the subject. Finally, customer service. So your credibility starts with the first interaction that you or your team have with the affluent clientele. So you want to make sure that you are responding quickly to your messages, that you're responding quickly to voice messages, and that your team is, you know, understands that they need to provide and all of you need to provide exceptional service from the moment that the person comes in contact with you. And part of that is to really design the customer experience. You want to not leave that to chance. You want to have that designed before you even start marketing so that the minute that they contact you, they have a, that you've got an automated and personalized way to be able to get them in touch with you in a highly professional manner. All right, guys, so those are my tips for you to be able to establish some credibility with your affluent market. If you'd like more tips like this, you can connect with me on social media. I've got a group on Facebook called the Marketing Millionaire Success Circle, as well as a group I'm LinkedIn called Marketing Millionaires. I hope to talk to you soon and until next time, have a great day.