What's up guys, I've been wanting to do this video for a long time. Today I'm going to break down exactly why you don't need a high pressure expensive real estate coach to sell millions of dollars in property. And no, I'm not trying to sell you one of my courses. All my training is completely free. Check the link in the description. And to tell you the truth, there are no secrets in real estate. Everything's already out there on YouTube. I would even want to charge for it. So why am I coaching and sharing all of my real estate secrets for absolutely free? Well for one, like I said, everything's already out there anyway on YouTube and other platforms. But most importantly, I want you guys to trust me that I'm telling you exactly everything that I know. I don't want you guys to feel like there's any ulterior motive or that I'm leaving something out just so that you can pay me later for it. And I'm not trying to say that all real estate coaches are bad. There's a lot of great real estate coaches in the industry. What I'm saying is, is you've got to quit chasing the shiny penny and trying to find that magic pill that's going to take your business from zero to a million overnight and start putting in the work. And I'm not talking about social media or Zillow. I'm not even talking about calling for sellbounders and expires and handling objections. Guess what? You don't need that stuff to get to the top. Some people are super successful doing it this way, but there are other options. So who the heck am I? Well, I'm a 16 year real estate agent and investor and here's why you should listen to this. I've sold over 100 properties for going on five years in a row as a single agent. And the way that I've decided to build my business which you can easily replicate, I know that my business will continue to grow during a market downturn. Look, I get it. Real estate is tough to get started. It took me eight months to make my first sale and 87% of real estate agents do not make it in this business. That's why the real estate coaching industry is so big. There's so many struggling agents that are desperate to succeed and are willing to do anything they have to to try to create their success, including pay money. Most of these agents are struggling so much with their an easy target to take advantage of. The problem I see with mainstream real estate coaching and what I want to bring to the surface in this video is the fact that most real estate coaches are trying to get you to judge your entire business on how many appointments, how many listings, how many closings you're getting. When in reality, for me, that's only a really small piece of the puzzle. You see what I want to know is, is how many property owners are you communicating with, voice to voice on a daily basis, and how many of those are you connecting with long-term. I think that we should be developing our people skills in terms of how we can communicate who we are as a person, that we care about people and want to do right by people, and how hardworking, honest, and dependable we are, as opposed to how to handle objections and make people sign the line. I think that every single prospect is worth 10 to 20 deals to us over the course of our career, and it's up to us to develop those relationships. I feel like the closings you're happening every day, so if you're talking to enough people, you're going to run into people that want to buy or sell today, as well as develop your business for that long-term, huge growth. See, if you follow mainstream real estate coaching and you handle objections and try to go after the deal, what happens is that you're not lining up who you are as a person, with how you're communicating to your prospects. When you're a new agent, you're basically a blank slate. You know nothing about the business or how to succeed, so you search for information, you search for the answers, and the first couple, two or three or four answers you run into, you absorb those answers, and they become part of your arsenal. So you have to be careful where you find those answers and who you're listening to. I personally don't feel like handling objections and high pressure selling for cell boners and expires is the best route to go. I believe in creating lifelong relationships with your clients, as in how can I help you instead of trying to force them into some kind of awkward situation that they don't want to be involved in. I think that most agents have very good intentions. They care about clients, they care about people, they want to help, they want to do the right thing. They'll go over the top to help people, but the way that they've been trained is to go after the deal, is to close the sale, is to go after the appointment, is to get the listing. And I think that that doesn't build relationships. I don't think that that's a good way to start a relationship out, handling objections, and trying to get everything to turn into a deal. I think finding out why someone wants to buy a sale and what their personal time frame is on when they would like to do that is far more important than trying to get them to sign a contract today. So let's break down the three reasons why someone would hire a real estate coach or really any coach. I believe the first reason is, is fundamentals. They want to know what to do. They don't know what to do, so they need to know the actual details of what actions they need to take to create business and to reach their goals. The second reason is accountability. Maybe you know what to do, but you're just not accountable to yourself. You need someone to keep you accountable to make sure you do those daily actions every single day when you're supposed to do them, exactly how you're supposed to do them. So you know what to do, you're just not accountable to yourself. And the third reason is mindset. Maybe you know what to do, maybe you're accountable for yourself, but maybe something going on in your mind is holding you back. For example, I made 600,000 in 2014. I wanted to make a million in 2015. I made this really good plan to make that million by the time Mark trolled around. It looked like I was still on track to make another 600,000 and it became very depressed. So I went out and got a coach. I hired a coach to help me. I thought for fundamentals, I was doing something wrong. Well, come to find out I was doing everything right, but there was something going on in my mind. I had to get right. And at the end of the day, what I realized is that you have to be happy with where you are and content, but still hungry for more. If you're always trying to chase that carrot and that carrot keeps moving, and you can't quite get to your goal because you're always moving your goal up every time you get close, you move it a little further. You'll stay in a state of depression because you'll never really reach your goals. And that's good and bad. It's good because you're motivated. It's bad because it's a dangerous place to be when you're depressed as a successful person. The flip side of that is you're satisfied with where you are, but you're not hungry to keep trying and pushing and moving forward. So be happy, but not content. My entire goal is here to dimest to reduce the failure rate in the real estate industry. And I believe I can do that if I can get two things inside of all new agents' mind. One is that if you eliminate all your fears of real estate, markets crashing, losing deals, fear of the phone, all your fears are actually great opportunities. And the moment you realize this is the moment you realize that everything in real estate is a win-win. There's no way to lose in real estate unless you just quit. Even when the market crashes, you can make more money, which I'll do a video on later to explain. If you're a new agent and you have some huge fear that you can't get over, please comment below what it is and I would love to show you where the opportunity lies within that fear. And the second thing I'd love to get into all new agents' head is that losing deals are one of the greatest opportunities out there for real estate agents. For one, you have the opportunity to do the deal and you should be grateful for it. It was never your deal in the first place. You do not own that property. That buyer does not have to buy through you. These are all other people's decisions for them to make. It's all out of your control. You have to do the best you can to make it work and if it doesn't work, that's okay because you have other deals to do. The business is completely unlimited. The second thing you get out of losing deals is the fact that you learn something, why the deal didn't work. And that is slowly dealt by dealing molding you into a better and better agent. And the third and most important thing about losing deals is the future time you get back that you don't have to spend on that deal anymore. That is the most amazing part of losing deals. You can take that future time and go call more people, contact more people and do more deals. I just want to share with the real estate world that everything in this business is a win-win. You can succeed. It is simple. You just have to put in the work, which means making contact with enough people, coming from a place of how can I help you and having a system to follow up and stay in touch for the rest of their life. I appreciate your time. I hope you got something out of this video. Hit the subscribe button and watch some of my other videos to get some more ideas. And we'll talk to you guys soon.