Hey everyone, welcome to my channel when I talk about all things in advertising. In this video, I'm going to address one of the most common questions about Google ads that marketers ask. Does pausing campaigns in Google ads hurt the performance? The short answer is no. Pausing campaigns does not hurt the performance. However, there are a few things that you need to keep in mind when pausing campaigns in Google ads. Firstly, time matters. When you pause the campaign, the auction space it enters once enabled may be different. This means the performance may not be the same as before. For instance, if you pause your campaigns for a month, you should have been surprised if the performance is different from when it was previously running. Secondly, if you're using automated bidding such as target raw-os or target CPA, performance may not be as good as once you enable the campaign since the bid strategy has gone a while without any input data. Lastly, mind your frequency. Google does not recommend pausing or re-enabling campaigns frequently. Avoid pausing daily when budgets are hit. Google system will stop serving automatically at that point. In conclusion, pausing campaigns in Google ads does not hurt the performance, but it's important to keep in mind the fact that we just mentioned. Thanks for watching and if you have any questions or suggestions, please let us know in the comments below.