UGC, or user-generated content, has become a popular topic among marketers. However, the idea of it is nothing new. User-generated content tends to be more raw, phone footage of actual users discussing their experience. We have been promoting this for decades, asking for real-life testimonials. However, just more than ever, people have the confidence and equipment to capture half-decent videos on their own. The key to get decent UGC is to provide a guide to the content creator that fits on one page. Too many directions can feel intimidating, so instead make sure any and all production tips and scripting tips you need to share can fit on one page, so it's easy for the content creator to absorb and execute. If you need assistance creating this guide, schedule a complimentary strategy session. And to never miss out on a tip, please make sure you're subscribed to our channel and then click on that bell to get notified every Friday at 5pm Arizona time that a new video has been posted.