The Netflix got to a point where they realized that their growth was much slower than it had been, right? Growth continues to be slower in 2021 and looking into 2022, they get nervous. And then in 2022, Netflix actually lost subscribers. Just 200,000 at first and then a million. There are only so many people in the population, right? Even if you got everyone, there is a ceiling to that. But they also knew that they had more customers than it appeared. This phenomenon of password sharing.