Hi, it's Michael LaFito, author of the book Luxury Listing Specialist and founder of the Lux Designation. In this video, we're going to be talking about engaging your clients. Again, I'm not just talking when you post something, getting them to like and respond, but it's much more than that. How can you engage your clients, your current clients and your past clients? And so we're going to be talking about that in this video. Number one, you might talk about various things to do in your neighborhood or in your community. And so highlighting things that you enjoy, for example, to do in your town during the summer. So highlighting either businesses or fun things to do and ask them, hey, what are some things that you like doing in your town? So that's a way to engage them. So again, highlighting businesses, highlighting things that you like to do, asking them what they like to do. If a holiday is coming up, asking them or asking them directly or indirectly through a video, what's your favorite holiday? So that's number one. Again, you might highlight certain businesses, some places that you like to dine or you like to visit. I believe the best way to get a referral is give a referral or highlight a business and through reciprocity, they're going to want to return to favor. And the third, perhaps, way to engage your clients or your database is through market updates. Market update could be something as simple as, hey, price reductions. Are you seeing more, we're seeing more price reductions today in a cooling market than we do in a hot market? Or what can you do during a cooling market to make sure if you're selling that your home sells for top dollar? Or market updates just, hey, how are home prices doing today versus a year ago? Again, there's various ways you can engage your clients through informative, fun, personal, or just in general. I hope this was helpful to you. Again, the more engaging you are with your database and your clients, the higher probability that they'll reach out to you if they know of somebody that's thinking of buying or selling, or perhaps they have a referral. And that's really what we're hoping to do is stay top of mind awareness and build your business. Again, my name is Michael LaFito and my contact information is below. I hope this was helpful. If you have another topic you would like us to talk about, please shoot me an email. And don't forget, each Friday, LuxuryFridays.com, check it out, where we produce great content. It's a live stream on multiple platforms and you can type in your questions right there in the comments section. Or I can even bring you on camera if your comment or your question is really important. And again, we're always looking for gas cell. If you think you have a great topic or success that you want to share, check out LuxuryFridays.com. My name is Michael LaFito. If these videos are valuable, please leave us a like, leave us a review. And until next time, prove others wrong. Take care. Thanks for watching.