If you want to create content that converts, you need to hear this. We're going to talk about how to deliver your message to the right people. If we haven't met yet, I'm Karma Hunter, conversion strategist. I hope coaches, consultants, and online service providers get clients consistently without social media burnout and scale with evergreen systems and strategies. Today, we're talking about the awareness level of your audience. Awareness level of your audience should determine how you're going to deliver your message. So, where is your ideal client in your niche? How much do they know? What is their awareness level? This is very important when you're creating content and delivering your message the right way. If you think about the awareness level of your audience, then how you say what to say should be done? They should be different depending on the awareness levels. There are five awareness levels in marketing. Number one, unaware. They're unaware that they have a problem. Number two, they're a problem aware, but they're not aware of the solutions and everything else. Number three is solution aware. There's aware that they need to have a solution. They need to fix this problem, but they don't know of the tools. They know that there are solutions for it, but they don't know of the tools or products or strategies. Number four is the product aware, the tool aware strategy. These are people who are aware of the problem. They need to fix the problem. They know that there are solutions for it. They know that there are products, tools, strategies for it. So, that is your product aware, tool aware. Number five is your system aware. That's your most aware. They're aware of the problem. They need to fix the problem. They need to solve it. They're aware of different solutions. They're aware of different products and tools and strategies there are. And now, if they need something bigger, they need a whole system. Why is this important? This is very important because it's going to change the way you are wording your content. And how you're explaining about it, right? Because someone who's not even aware of the problem that they have versus someone who's aware of the problem, the solutions, the tools and everything else that there is, it's not really going to serve them both. That same piece of content. Now, you can serve different awareness levels, but you can't do that within the same content. Your content needs to be adjusted depending on who you want to attract with that piece of content. Let me give you an example from my business. I talk a lot about copy that converts. So, if I was to be talking to an unaware audience or just a problem aware audience, they may not know the word copy or conversion, right? So, when I say copy that converts, I'm not really speaking to that brand new entrepreneur. I'm speaking to someone who's been doing this a little bit and who knows some of the marketing terms, who knows that they need to work on their copy and such. Now, if I was to speak to the unaware or just problem aware audience, then I would word differently and say maybe write posts that will attract clients. Because the verbiage is a lot more simple. It's more in Lehman terms. There's not much of the advanced terminology. So, a brand new entrepreneur would understand writing a post to attract clients. But they may not understand what copy that converts me as they may not be aware of what copy is in this context. And they may not know what conversion is in this context, right? So, that's why it's very, very important how you say what you say it. Let me give you an example from my life as far as the stages of awareness goes. This is years ago when I started my business. Things were moving so slow and a lot of things were left halfway, not much was getting done. And I was just thinking, oh, they'll get done when it gets done. And I wasn't even aware that this was a problem at first because I just thought that's how it went. And at this stage, I was unaware, right? Completely unaware that I had a problem. When it had to be, that's when I realized I do have an organizational issue in my business. That's when I was problem aware, right? Once I realized I have this organizational issue, once I realized I had a problem, now I have to look into solutions. When I looked into solutions, I realized there are different project management tools, right? So, I realized there are solutions, there are project management tools, there are journals, there are reminders, there are calendars and things like this. And that's when I became solution aware. Now, I knew that there were different solutions, but what were the tools, the products, the real strategies or platforms that could have helped me? So then I started looking into this. And I became tool aware, product aware by finding a sauna, one of the project management, the only project management tool we use in my business. Once I found a sauna as a person who is great with systems and breaking down systems and building different systems, I really liked it. But I realized if I wanted to scale and make this work, then I needed a system. At that point, I was already using a sauna, I was already tool and product aware. But I knew, because now I was the most aware, I needed a more efficient and more effective system to manage our projects at a scale. That's when I was the most aware, I was the system aware. So that's when I went and got into this program in order to learn more ways and having a system in managing our projects in a sauna itself. And that's when I was the most aware, I was the system aware, because I could use a sauna already. But I needed a system that was going to make it more effective, more efficient, that was going to help us use this project management system at a scale. And that's when I signed up for lose hand, raise the program, and that helped me a whole lot. Now, when I was at a stage, that unaware stage, when I first started my business and things weren't really getting done. If someone came up to me and said, hey, use a sauna. And by the way, use a lose handry system to manage your projects in there. Would that make any sense to me? No, because I didn't even know that I had the problem. I didn't even know what a tool like a sauna did, or I didn't even know what a system, a program like lose handry would give me. That would be literally crickets of me saying, okay, great. And I wouldn't be a warm lead to sign up for a sauna, or I wouldn't be a warm lead to even sign up for lose handry's program. In our content, we can educate our target audience by creating the content that aligns with their awareness level. So if you're starting with the unaware audience, then the type of content you create and the way you deliver the message, would be more aligned with the pain points of a beginner. That would be aligned with helping them discover what type of problem they have and that there are solutions for this problem and then moving them onto the steps of awareness. So that's why it's very, very important how we deliver our message and our content. When you think about the awareness level of your target audience and create content accordingly by using their pain points, their keywords, their phrase at the end of the day, they're afraid that that that you they use, you're going to be able to meet them where they are. And that actually starts to understanding that starts building the like and trust because we are now familiar, what were you talking about. If your content is way too advanced and you're using so much terminology, then you're not going to be a track, you're not going to be able to attract those people. And at some point, if your content is more advanced than the people that you can serve, you're going to attract the wrong people. Let me know in the comments below what's the awareness level of your ideal client? Are they unaware? Are they problem aware? Are they solution aware? Are they product aware? Or are they most aware? Let me know in the comments below. See you next time.