You want to keep things honest and down to earth. If you don't connect with your audience, there's no way they're gonna engage with you. Okay? So how about you also stop spamming them and spraying and praying with your marketing. You know what I'm talking about, right? The super, self-promotional stuff that is just maybe cross-posted nonsense that doesn't sound like you. Stay true to who you are and you'll feel much more less eaky about your content marketing and your audience will thank you for it.