We are trying to use AI to contextualize news media at the point of consumption. So we want to bring a full understanding of the conversation right to where you get your news right now. And the intention is to try and break down filter bubbles such that we don't get stuck and use that conform top-free existing biases. Because the trouble is, as we progressively move online, we're getting more and more of our news on social media and other sites that are trying to filter what's important for us. 51% of everybody that's online is getting their news on social media. In the US, that's 71%. And we know that social media is geared to what you want to see and who you are. And if news is a part of that, then you're liable to get progressively and progressively more ingrained in a certain point of view. So we want to break them. We want to get right where you get your news, a full understanding of what the rest of the conversation is. And then that awareness will enable you to choose your action. Well, the event is great. I mean, there's a lot of really interesting speakers, a lot of really interesting people that we're meeting. And the conversation is really important as well. I think bringing industry, government, lobbyists, technologists together to talk about these issues is really, really important right now. And if ITU and XPRIZE can be a platform for that, then that's a wonderful thing.