Hi I'm Robert Riggs, this is Brad Bissaken with Clarity Digital and we're sitting in downtown Waxahatchee, Texas. Now this is one of the few surviving examples of Main Street Town Square Texas. It's a survivor. I grew up like this, you grew up like this, but it's gone and it's gone because of shopping malls, big box stores and later Walmart. But although it may be gone, the principles of how to relate to a customer that walks in the door here are still the same online. Yeah I mean the way these businesses were formed, it was mom and pop right and I want to start a business to serve my community right that's what I'm doing. I'm providing a service for my community and my friends and my family. It should still be the principles of business today whether someone is walking in your store at dry cleaners or they need your help for something or plumbers out. You know whatever the case may be, you should still have that kind of conversation marketing that conversation attitude which is a cup of coffee and a handshake and we're seeing it all the time where our clients or the reason they're iron us is because they don't have that and they're really struggling online especially on social but it really is main street marketing. Yeah so I remember I walked in the old buster brown shoe store and the conversation did not start with hey let me tell you some shoes here today. Let me just show you that it was always well how are you doing today? How's your mom doing? It's right and grandma and all of this. And what was the next question asked you? What can I help you with? What can I help you with? What shoes do you want? It doesn't matter if your style of shoes different than mine, you're the customer. So this is a good point for social media online. You've got to put the you in social media. Yeah you've got to put that it's customer centric right? You hear big business talking about we're going to be customer centric we're going to be customer focused and you go to social media it's all about them. Yeah so somewhere for some reason people in business have gotten the notion now that that online is somehow different I'm going to pound it, sell, sell, sell, sell. People do not like to be sold to online or frankly anywhere else. No I mean we're here in Main Street the survivor why are these little businesses still thriving because they have a connection with their customers.