Have you ever felt stuck trying to figure it away to market yourself that doesn't feel just totally gross and slimy? Hi. Oh Ryan, hi. What do you have for us? Oh. Well, I figured it out and I'm going to share that with you today. But first, what do you need to understand about why your marketing probably feels gross and slimy is because it doesn't feel aligned with who you are, right? You're probably following someone else's marketing plan, someone else's tactics and strategies that just don't match you. You just don't feel good inside of it. And so that's why when you go to take action on it, even if your message is pure, even if you have such good intentions behind what you're trying to accomplish with it, something just still kind of feels off. And now this is very natural. You know, I went through this whole iteration of how I wanted to show up and the content I wanted to produce and who I was speaking to even. And it's this iteration that you have to fall in love with. It's this process that you have to fall in love with in order to figure it away that does feel good for you. Can you just shove yourself into a box and and market yourself in the way that other people say works? Yes, you can. Will it ever feel as good or work as good for you as if you go through the process of figuring out a way to do it in a way that feels aligned with who you are as a person, that feels aligned with who you are as a coach, and who it is that you're trying to reach with your message? No, it takes time. It will never feel as good as if you take that time. Okay? So the reason why I wanted to start with that is because when people read your content, when people see your message, when they watch your videos, it's I want you to start thinking of it more as an energy exchange. Okay? It's not about so much what you're saying as it is how you make them feel when you say it. So for example, when someone comes across your social media posts and they read it or they listen to your video or or whatever they tap through your stories, what is it that you're trying to make them feel in that moment? Are you connecting with them in that way? When you when you think about the content you're trying to create, are you thinking about how it's going to be received and what they're going to be thinking while they're watching it? How they're going to be feeling when they're watching it? Because if you're not, that's what you need to start. How is it you want to make your prospects feel when they come across your stuff? Because ultimately, if they feel the exact same way as they do when they come across Suzy's strengths program and Bob's building program, when they come across your stuff, they're not really going to know the difference. Like on the surface, to the consumer, the programs look very similar. Everyone's providing adherence, coaching, or accountability and everyone's providing customization, everyone's providing their own special thing and calling it something unique, right? Like what is the difference? The difference is in how you make them feel. That's why someone's going to reach out to you instead of Suzy or Bob. Okay, so that's number one. Number two, when you're speaking to your prospects online, we need to move away from speaking to them at the surface level stage. Now what I mean by this is we're taught constantly into right out our client avatars and to talk about pain points, right? We're constantly, constantly being taught that that is the right way to do. We have to talk about our pain points, create a call to action at the bottom, include some teaching in the middle and ban you got clients coming in, right? That's not how it works anymore, if ever. That never worked for me. So what we need to do now is look at the pain point. Yes, like what are the pains or clients are in, but let's take it a level deeper. What are the emotions they're feeling in their life because that pain is present? What are the things that they're thinking about themselves or other people or their challenges, you know, that that are present in their mind because this pain is present? In other words, how is this pain actually actively showing up and affecting them in their day to day life? This is where you need to focus on. This is where you need to hone in on the emotional aspects of what this pain is causing them on the beliefs that they have because this pain is present, on the things that they're doing that they don't tell anybody about because this pain is present. For example, let's just say Susie, she's been trying to lose weight for years, she's been on and off diets, and she's really embarrassed because she keeps gaining and losing, gaining and losing the same 15 to 20 pounds, okay? This is a big pain point for her. Susie keeps losing 15 to 20 pounds, right? And that's what we would write on our ideal client, I've got her worksheet. Susie's in pain because she keeps losing the same 15 to 20 pounds, but how is that pain actually showing up in Susie's life? When Susie's alone at night and everyone else has gone to bed and she starts thinking about how far she has to go and how how discouraged she is because the last plan she thought it was the one and it just didn't work, it was just like all the others and she's standing in her pantry and the Oreos are there and the peanut butter is there and she just grabs them and before she knows it, a sleeve of Oreos are gone, right? And she feels better for a second and then she just gets hit with this wave of shame and she feels even worse, right? Is that what you're saying in your social media? Are you telling Susie that you know that she's experiencing shame in those moments that you know she's standing in that pantry thinking about her past failures and how that has affected her, about what she thought about this last plan and how it wasn't what she needed, etc. Are you talking about that? Because that is what causes people to go, how does she know that about me? How did she know that I'm standing in my pantry at night thinking about how I wish my last plan was it? I'm waiting for something to just appear for me and how hopeless I feel, how I'm just going to give up and eat these Oreos because they're here and I know they'll make me feel better even though afterwards I feel shame. How does she know that? Or is the fact that that Susie keeps yo-yo dieting affecting her at work is it causing her to lash out at her coworker who's really fit and does crossfit on lunch breaks and eats like little babies of almonds, is it causing her to create turbulence in that relationship at work, right? Like what are the things that this big pain point is causing Susie to do in her life that she's embarrassed to talk about, that she doesn't tell anybody about it, she may not even realize herself. That's how you stand out. That is how you create messaging and marketing that feels really good for you because you're speaking directly into their soul, you're speaking into their emotional experience and is equally well received by them because they are feeling heard and seen and understood more deeply than anyone else ever has made them feel before. That's the trick. And then finding a posting schedule that works for you and getting rid of all the bullshit content calendars that have been shoved down your throats because you've been told that this is the right way to do it. I think the last piece to really figuring out a marketing strategy that works good for you is like where do I feel good showing up and let's start there. Do I like creating video? Cool. Do I like podcasting? Cool. Do I like recording stories and that's it. Cool. Start there because guess what? When you show up with that energy, when you show up because you want to be there, your prospects feel that from you and just like the message needs to really hit home with them emotionally, you also need to connect with them emotionally. You need to make them feel something different. Just like hopefully I'm making you feel right now. Okay. If you would like more tips and strategies on how to do this, just let me know. I have some free resources I can send you. Just send me a text and let me know you want more goodies. I'll drop my number down below this video. But in case you have a pen handy, it's 5.87, 419, 5345. Just say, Hey, Laura, what's up? I really want more information on this and I'll send you whatever I have for you. And if you liked this video, make sure you hit like down below. Be sure to subscribe and hit the bell if you want to be notified of new videos just like this one each week. Until next time, bye for now.