So, I'm Marilyn Pratt. I'm a community advocate for the SAP Community Network and I'm here at the gamification event, the Ino Jam and SAP TechEd Las Vegas 2011. And I was lucky enough to have a very quick and serendipitous meeting with Jen Garko and I had a question that I wanted to ask her really in relation to our upcoming event, which is the event called Embracing Inclusion, Driving Innovation and it is an event that will be held here on Wednesday night. Inclusion is what I wanted to ask about in the realm of gamification and we have a kind of thesis around having a more productive outcome, having a more inclusive development environment. So, I wonder what your experiences are. For sure. As a woman. Yeah, as a different kind of thing. Yeah, yeah, for sure. So, I mean, of course, I'm very much believer that crowdsourcing and collective intelligence requires a diversity of participants. I mean, that's just scientifically back. We know that's true. Theification is particularly interesting because we know that different kinds of people like different kinds of games or respond to different game mechanics. So, for instance, men tend to be more engaged by competition, direct competition against other players. They're also more engaged by leaderboards where they can have sort of social comparison. Women are very turned off by leaderboards, they see a labor board, they drop out, they don't like direct competition, they prefer to either cooperate and collaborate or to just support other people and what they're doing, get positive feedback, give help. So, that's one thing to think about just from a gender point of view. You don't want to make a gamification application that's only going to appeal to men because it's really competitive and point-based leaderboards. You want to think about the women players too. In terms of age diversity, that's really interesting too because we know that although one and four gamers are 50 years older older, if you start to get 50 years older, they're not quite as familiar with games and game platforms. So, it's good to have those members involved in usability and design and testing. So, you can see, does this actually work for people who maybe haven't spent 20 hours a week growing out playing games? So, that's kind of thing that can really be helpful. If you want to make the gamification app that will engage everybody and that's thinking about the kinds of games people like and their experience with game platforms can be really helpful. Thank you guys. Sure. Good question. Thank you for making a video.