If there was going to be some advice you would give to another company who's kind of like feeling stale, feeling like they're not You know projecting an image of trust or whatever image they want to project What would you suggest for them to kind of target and focus into? Companies may get stuck on Trying to be perfect on social media and I think that there's been a backlash of that High curated look Specifically on Instagram like I know that people really want to have that curated feel on Instagram But then TikTok comes along and you get videos that go viral that are people like this close to the camera Mm-hmm And it doesn't matter what it looks like because they're saying something from the heart that really connects with people Mm-hmm. And so if you can be more honest in your social media It's going to resonate deeper with your potential viewers. Okay. Well, that's good. I like that