Consumer Direct Lending Consumer Direct divisions of mortgage origination companies offer a quick, efficient online experience for completing the loan process digitally. These lenders face a higher volume of prospective borrowers than retail lenders and need automated follow-up protocols to capture leads. A powerful mortgage CRM like Sure Fire by Top of Mind uses automated marketing tools such as power calls and power messaging to instantly respond to borrowers' inquiries. Centralized marketing and content for messages direct from the lender to the consumer allow for a seamless stream of communication from any number of lending scenarios. This paired with lead distribution algorithms and open data interfaces to connect with inbound call systems ensures that customer inquiries and new leads are given the same customer service experience they received from a retail lender. Embrace Creative Freedom with customer marketing and engagement with Sure Fire's award-winning creative content so you can stay top of mind with your prospective leads. Book a demo today to see why Sure Fire is the leading mortgage marketing software provider.