Hey sellers, have you decided to launch a new product on Amazon? Well, then he need a very strong marketing strategy to gain the visibility on Amazon and off Amazon. I'm going to discuss four tips that are going to help you plan your marketing strategy. The first one, sell benefits and not features. Second one, understand your sales channels better on Amazon and off Amazon. Third, you need to target the right audience for your social media campaigns and you can do that by looking at your competitor products or running a server campaign and understanding what audience works for you. For it, you need to understand what your customers are looking in terms of their problems that they're having in day-to-day life and you need to sell them the benefits of that. I hope this helped and until the next time I see you, happy selling.