If you over promote on social media, your visibility will vanish, your audience will tune out. But some of you are actually afraid to promote. So here's a tip. Warning every five posts. Make it clear, unambiguous. This is what I do. This is who it's for. This is the problem it solves. This is the results you can expect. And this is how you find out more posts. In other words, a very direct, very clear promotion. Do that one in five times. The rest of your content should be subtle promotion. In other words, you might reference a client you've worked with, a testimonial, an example from a previous project you've worked on. 80% should be indirect or subtle promotion. And 20% should be straight for it. This is what it is. Here's how to get it. Do that mix and you'll find you'll never worry about over or under promoting again.