The project is called Happy Place and what I plan on doing for the rollout, it's going to be next month. So what I'm going to do is have like create these teaser trailers, right? And what I'm going to do, my new brand innocence will be like me being my own therapist in a sense. And I'm going to make these cinematic therapy sessions. They consider it like a skit to each of these songs, but like it's a teaser conversation between myself. When somebody watches that teaser and they're like, oh, shoot, he's going to be talking about the rapper versus radio. I have like different songs. I'm going to tell you about that. But like different talking points or subject matter that this project is going to address. So leading up to the drop they'll be looking forward to. So the question is, who, like, who am I going to target now in a sense? Because I feel like my band, like this is not a Bangladesh crowd music. And I don't, they won't be my, like, for this music, it's not going to be that fan base. And I'm trying to figure out, do I entertain, like, it's marketing goes, do I entertain them or try to move to this area, which is what I've been trying to do for a while. Like the American fan base that I'm trying to develop. Well, yeah, I mean, I mean, target of people you think are better. I like it. And if you say you want to move that brand direction, this is the opportunity. So you know, reverse engineer think about the people that it sounds like it sounds like you already did that to have the extent enough in all those people for the skits. You probably would be better off marketing them more heavily after the song is released. So don't. So you might drop them beforehand, but don't really bring a hype. Don't like run ads and all that stuff on them until the song is actually released. So a lot of these like people make popular music and then it pops off on TikTok. But this song is much more like emotional, more conceptual, more transparent, right? So how does something like that translate over to TikTok? I was thinking about doing like a live performance of it, maybe like a minute of it or a verse of it, but I'm trying to grasp it. I'm forcing man. Everything isn't for TikTok. You might have a song that's for TikTok. This might not be the one I've heard it yet, but if you're already getting that feeling, it's probably not for TikTok at the very least. You said you did this therapy session back and forth type thing. So maybe you create some TikTok videos along the line of that concept and hope at that part. Those videos go viral and bring attention to the song and you as far as marketing things goes. The best way to bring the traffic to Spotify. Because it's an EP right now. It's not like a single that one person. I mean, most people are just going to listen to the first few songs and then be done with it. And that's why it's kind of like a hard way to drive the traffic onto Spotify. I mean, running ads, man, you need a fan link for one or a toned in link. Do you use any of that stuff? I'm aware of them. I use them before. Okay. So at this point, because of the amount of ads that you run, you should go ahead and get one of those, run those and let that be your center point in between Spotify. You don't need to keep running stuff into Spotify and not being able to retarget or truly understand what's happening. This is not the album or project that's going to blow me up. It's just going to keep my fans and introduce a new audience to a new side of me. You have to realize, man, every song has a different fingerprint. You can't market everything the exact same model. There's something that happened multiple of that. Hit a certain formula. If this one is that different, then you need to look for other songs that were conceptual. And look at where those songs got placed. Who talked about them in your category and then start reaching out or getting them placed in those areas? Is there leading up to some kind of rollout like this, whether it's pre or post? Is there something that I should look out for that I didn't consider? I'm like trying to cover up bases heading into this. Yeah, I think you just need to, if it has that concept, you need to just amplify that concept. You can take back create memes around it. When I say meme, I don't mean plenty necessarily, but the caption and that makes people question what's going on. And the thing get that posted on pages. The page, the YouTube page Jubilee does a very good job. Jubilee, I remember Jubilee. It's the one that like they have like people. And they try to guess who's not the millionaire or things like that. All types of social experiments. It sounds like your concept was going to play in some conversation point space. So look at what they've done and then figure out how to mold that for your own conversation. And then also look at this artist named yellow pain. He does an excellent job of that as well. And then figure out how you can mold that around your conversation. And then distribute it there. And then you can really tell them on the narrative. Because for those type of songs is either highly visual. And that's a large part of why people like how you create more viral effect or impact with it. Or it's just the interpret the narrative of the concept and being able to communicate that well over and over again.