Come to secret for you. Don't tell anybody though. Dex messaging actually works four times better than email. The average email open rate in our industry is just under 25%. The average text message marketing, not for our industry because almost nobody does it, is like 92% of open rate. So if you think about that, you should be using text messages like I am in my marketing. You can either use a platform like simple texting or if you're a market my SDR customer, we have text marketing inside of that. But even if you're not, you should be using the phone, the device I'm using to record this video, to text your guests. You can start doing that before they stay with you, while they're staying with you. You need to document their phone number, both Airbnb and Verbo give it to us. Text with them, use emojis, make it personal, right? Our inbox just gets flooded, but very few people, almost nobody in our industry, are using text messaging. It converts at a higher rate, open rate ridiculously high, and nobody else does it. That's a Molotov cocktail for success.