Hi, I'm Liz Cortaz with Business Trends TV and today I am interviewing Ryan Sonoffson from Accelerate Marketing and he's Ryan. How you doing Liz? I'm doing excellent. Thanks for being on today and what we're talking about today is the top online reputation management test. So this article came from Forbes and it's the one of the most searched articles when it comes to reputation management. Ryan, what did you like best about this article that you saw? Well, I like, there's a lot of things. The thing I liked about it is that number one, it's coming from Forbes. So a lot of people are going to give it a lot of authority and a lot of weight. The other thing that I really liked about it is that it talked a lot about the, it covered a lot of different areas of reputation management and marketing and because of that, I really like to be, that's why I really was interested in covering this and talking about it because there's a lot of really hot topics in there from Astro Turfing to, you know, to, let me just really hot topics in there. I think they even talked about, you know, the recent judgment that I think is the New York State Attorney made that basically indicted a number of companies that were caught, you know, Astro Turfing, meaning that they were, you know, generating fake reviews. They were paying people to generate fake reviews. So very interesting and just wanted to, you know, to talk about, you know, what, you know, the whole topic in general. So let's get started. Great. So I'm going to share my screen right now and show you what that article actually looks like. I don't know. We're here. So you can see my screen, Ryan. Yes. Yep. So I'm going to go ahead and ask you a question. You know, Cheryl wrote about on here and I want to get your input, Ryan, for each of these questions. So the first one is right here. That is some online reputation issues a brand might experience. Okay. So online reputation issues that a brand might experience, there are a number of issues that a brand might experience. I mean, and you can see there that, you know, what they're saying is that, you know, why are people saying bad things about us on the internet, you know, you know, many executives, you know, you can read, you know, you can read the text there. Many executives don't consider the potential losses and sales, press coverage, hiring ability, et cetera. You know, there's a ton of different implications. And I first want to start out by differentiating between two different types of what we refer to as reputation management. Or what people think of as reputation management. One type of reputation management is where you actually get reviews for a business. You, you know, there's a reputation management company. If you were doing this type of reputation management, you would help them get more reviews on Google, Yal, Bing, Yahoo, et cetera. There's another type of reputation management that people do where they are just simply doing their best to push down any press or any links on the first page of Google that might be on, that might be there towards the top of that of the Google search result for one of their brand names. So those are, I just want to first lay that foundation because a lot of people have questions about what reputation management is. Simply managing a, a, a, a businesses online reputation so that they, so they ultimately can get more, get more customers. So there's two ways to do that online. One is to get more reviews. And another one is to push down the negative information with positive information. So hope that's clear. They preach. So thank you so much, Ryan, for doing this interview with us today and going over this great Forbes article that is just top in the search engines for reputation management and marketing. Any last words? So that's it. Thanks Liz for the, for the opportunity to talk with you about this article and I'm looking forward to doing this on a regular basis. So if you're watching this video, come join us on Thursdays at four o'clock, Pacific Standard Time in order to, in order to continue to game new and, in more insight into, you know, how you can build your reputation online and, and go by and, and visit us at our website at accelerateyourmarketing.com. That's an, and, and one my, you can see at the bottom here it says accelerate marketing. So it's just accelerate your marketing.com is our website. And we'd be more than happy to talk to you and, and let, you know, you know, what we can do to, to move you in the right direction. Excellent. I'll put that link below this video so you can just go ahead and click that link and, yeah, stay tuned for next week. Ryan and I will be doing another segment at four o'clock Pacific Standard Time on Thursdays. So thank you. See you on the next video. All right. Thanks a lot, Liz. All right.