The world is becoming more congested. As our population expands and more people live in megacities. Ford has a vision of the future to help us all stay mobile and connected, with smarter ways to move and innovations for the journey. Ford asked us to help their auto show audience to connect to their smart mobility story at the Detroit Auto Show 2017. The best way to showcase innovation is to be innovative. The best way to create connection is to be emotional. So we developed the Ford Future Mobility VR to take visitors on a journey into a future mobility landscape and immerse them in Ford's stories. To ensure the best experience, we coordinated vision, movement and sound using the Unreal Game Engine. A moving buck and specially designed by Neural Sound made it feel like you really were climbing up skyscrapers, diving down the other side and swinging through parks and around buildings in a drone vehicle of the future. Key Ford's stories were told by pausing to show warm human animations, telling the story of tomorrow's innovation today. Did it work? Show visitors loved the experience, standing in line for up to two hours to enjoy the ride, with our VR running at capacity for the run of the show and not one breakdown, 9,400 riders enjoyed the experience. 91% of visitors understood the message of Ford's commitment to the future of mobility. Of these visitors, approximately three-quarters reported positive outcomes on brand opinion. Took away an image of Ford as an innovative brand or increased Ford purchase likelihood. Well, the ride was like a virtual reality ride and it felt like you were actually flying on a drone. This is something that you can do over and over again. You can learn about the new things that Ford is creating and it's a very fun and enjoyable ride.