Like sometimes I'm like, oh my gosh, this short Instagram post took an hour. Sometimes they actually inspire you like, oh, this could be a blog post. But yeah, put that, take that content and put just slap it on your blog post, add some H4s. You want to add a the keywords, every few words, every few sentences, just giving it a title. And that really helps with your SEO as well. And just repurpose that information. Use it as a launch pad to write a blog post and it's going to be there in five years, 10 years and so on. Where is that story is going to come and go. So.