People are going to be looking on Google, on YouTube, on social media and you want to be everywhere. You want to be omnipresent and they don't care about your name, they don't care about your business name. They want something fun, they want something different or they just want the exact solution if you're like an e-commerce business. So what you need to do is find a word or phrase a word that no one else in the world is using and dominate the market for that word and stick out from the competition.