Hi, I'm Liz Cortaz with Business Trends TV and today I am interviewing Ryan Sonoffson from Accelerate Marketing and he's Ryan. How are you doing Liz? I'm doing excellent. Thanks for being on today and what we're talking about today is the top online reputation management tech or how much marketing budget should they allocate to reputation management. Good question. Those are really good. We recommend that 20% of companies overall, online or marketing budget in general should be used for reputation management. Here's the reason why. I think you would agree and everybody listening would agree that without a great reputation what do you have as a business? That's the foundation. If you don't have that then it doesn't matter how much lead generation you do, you're not going to have any lead conversions. You could throw as much PPC money out the window and get as much paper click as you want. If they go with that PPC advertising spend and they go to a link to your website and they go to your reviews on the directories and they see that you've got a three star reputation then only 14% of people are going to pick up the phone and call you versus if you have a four or better, you've got 80%. It's just numbers. That's why the Harvard study that showed that if you just have an increase of one star in your rating online that corresponds to a five to 10% increase in your gross revenues. Can it be expensive? It can be. Now, you've got to put that in perspective in terms of what kind of situation do you have or you at a two or a three star rating? No reviews and I would probably pay a lot more because the need is much greater. The cost is usually a monthly cost that you pay to have this process managed because it's an ongoing process of getting more reviews and marketing those reviews and monitoring et cetera. Typically that cost can range anywhere from $250 a month up to $2000 a month depending on what type and scope of services that you're getting. Very well put. Just going back, you said it was 20% of your marketing budgets, whether you should allocate to reputation management. Is that correct, Brian? Yes. Excellent. So, thank you so much, Ryan, for doing this interview with us today and going over this great Forbes article that is just top in the search engines for reputation management and marketing. So, last words. That's it. Thanks Liz for the opportunity to talk with you about this article and I look forward to doing this on a regular basis. So, if you're watching this video, come join us on Thursdays at four o'clock, Pacific Standard Time in order to continue to gain new and more insight into how you can build your reputation online and go by and visit us at our website at AccelerateYourMarketing.com. On my, you can see at the bottom here it says Accelerate Marketing. So, it's just AccelerateYourMarketing.com is our website and we'd be more than happy to talk to you and let you know what we can do to move you in the right direction. Excellent. I'll put that link below this video so you can just go ahead and click that link and yeah, stay tuned for next week. Ryan and I will be doing another segment at four o'clock Pacific Standard Time on Thursdays. So thank you. See you on the next video. Alright. Thanks a lot Liz.