Here's a simple framework for maximizing your email marketing results. It's called the race email marketing deliverability framework and it focuses on four key areas for reputation. You want to ensure your email reputation is positive and that your emails are being sent from a trusted source. As for authentication, you want to implement email authentication protocols like DKIM, SPF and DMARC to verify the authenticity of your emails and to prevent them from being marked as bad. C is for content. You want to create relevant and engaging content that is personalized for your target audience and optimize for email deliverability. And lastly, E is for engagement, encouraging engagement by including clear and compelling calls to action. Make it easy for recipients to unsubscribe if they want to. By following this framework, your email marketing campaigns will have a better chance of reaching your target audience and achieving your marketing goal. If you need help with mastering the inbox, shoot me an email, shoot me a DM to see if I can help or better yet. A smart partner Scott can help. He's a genius at this stuff. So like, subscribe, follow, hit me up. Remember it. You only know what you know and make it a great day. Peace and love.