Hey folks, Rich Sadler with Glacier Kennedy Insider Circle North Florida here with another marketing minute. One of them talked to you today about the three ways to grow a business, particularly for sustainability. There's only really three ways to grow a business anyway. And that is getting more customers, those customers that are coming to you to buy more often, and those customers that are coming to you to buy more products and services. So most business owners concentrate solely and only on getting new customers. That's great, but keep in mind, that's the most expensive way of going about growing your business. It's tough on your sales force or you if you're one man army. And you've got to have it, obviously you've got to keep the consistent flow of customers coming to the door. You need to do that. However, make sure that you also put into your business model and your client acquisition model, getting those customers that are already buying from you to buy more often, buy more frequently. That's a biggie. And besides, they're already buying from you. So that's the easiest customer to sell to, one that's already buying from you. And also make sure you put into your business model and your client acquisition model. Those customers that are buying from you now sell them other products and services. And believe me, if you're providing them good products and services now, and if you don't provide them other products and services, they may get a little missed with you. So make sure you provide them other products and services. And if you don't have those products and services, create more. Or go out and find other products and services that are like the ones that you're selling now, that you can sell to those folks. And appreciate the fact you come to them, particularly if you're doing a good job with them now. That's a marketing minute, Rich Sadler, Glazer Kennedy Insider Circle, North Florida.