Breaking news. The film production industry is under attack. A small group of volunteers seek to destroy the system with an open source camera. Apaches open source cinema and organisation founded by independent filmmakers claims that with Axiom they are creating the world's first open digital cinema camera. Axiom would enable people to modify, repair and even create their own custom cameras. The Apaches team is spread all around the globe and is completely independent of any of the big camera companies. It is practically impossible for the established corporate industry to control them. But there is still hope for the proprietary filmmaking industry. As we know, Apaches is now running a crowdfunding campaign to raise funds for the development of their Axiom beta camera which will be available at cost to the community backing the campaign. Official sources suggest you boycott the campaign and under no circumstances back the project yourself. Let's take a look at why exactly this poses such a threat to the established structures. Apaches declares that everything they make is released as open source. This means tremendous implications for the economy and its clients. Another problem is their complete refusal of any hardware or software patent registration effectively opening up their innovation to anybody. Everybody can replicate or modify this camera. Actually, it sounds like a great idea. Our sources tell us the Axiom Alpha hardware was developed as a proof of concert prototype in just six months with almost no funding. So the threat is imminent and real. Our experts analyze the footage from the Axiom Alpha prototype and deemed it already on par with existing and much more expensive proprietary solutions. We now cut live to our expert correspondent. With open source, the blueprints are publicly available. This means terrorists could utilize the technology. It is our moral duty to stop this from happening. We need to save our children. Seriously? This is the level you want to play this on. What are you an expert in? That's too our story. You know what? Spread your propaganda without me. This whole new show is a farce funded by the established industry players. I quit. You know what I'll do? I'll join the Apaches project and do something meaningful with my life. He's right. Show your corporate sponsors to me. Campaign against Apaches are pure. We actually went out to find the people behind the Apaches project to tell the real story. Together, they have created the Axiom Alpha prototype. The hardware was designed and manufactured within just six months. Now they are ready to turn this into the Axiom beta. The next incarnation intended for developers and early adopters. The idea of Axiom is to give back full control over the cameras, like with analog film cameras. There are so many parameters that influence image capture and with almost every camera out there, you can only access or alter a tiny fraction. We want to give you full access to all of these parameters, but it doesn't mean that you need to fiddle around with knobs and dials while shooting. It just means that if you need a deeper level of control, you can access that level. We seek to get the highest possible image quality while keeping the components affordable and available to everyone. Imagine a high-end movie or still camera where you do not need magic lantern to access each and every feature. Where you can, similar to a Raspberry Pi, update the firmware by simply changing in this D-card. And best of all, it's affordable. Imagine a platform like Arduino where you can simply add a new IO-shared that supports the latest interface, protocol or sensor. Programming skills are not required. In a community-driven project, anybody can benefit from the work done by others that have the required skills. The Axiom ecosystem is designed to grow over time, continuously receiving new software and hardware enhancements, effectively keeping it from ever becoming obsolete. It's been eight years since the Apertus project was born. This moment now is probably the most significant in its history. We would love for you to become a part of this. It's time to signal to the world that openness is not a luxury but essential and to show that this is important to the people. Only with the proper funding can Axiom move forward. We want you to join us on this journey.