Serious protein, hear me out, hear me out, and now it looks crazy. The branding looks like it's done on PowerPoint. I started lifting around six months ago and I've been using this ever since, so it's clearly contributing to the games. I'd recommend the Banana Flavor, its decent, but check this out. Every serving is 25 grams of protein and I'm under 133 calories, and you get 133 servings in a tub which is 45 pounds. So in terms of value, this protein powder beats every single company.