Creativity is coming up with things that didn't exist before. Preferably something useful or interesting. And nowadays AI can do that. It can come up with things that didn't exist before, and it can interpolate different ideas or mix different ideas and come up with something. So you can now use AI as a creative aid. And this is different than the technology that we're used to. We're used to information age technologies, like the internet, mobile phone. These are things where you make a copy of something, and then you distribute that data. But that's not really much different than the printing press. What is new is that these technologies are creative. They're coming up with things that didn't exist before. And so we're entering the generative age, or an age where machines are intelligent.