I am Professor Vijay Prakash Anand in this video, I am going to talk about geodemographic segmentation. Geodemographic segmentation, based on the philosophy of birds of a feather flock together. Geodemographic segmentation combines the geographic and demographic segmentation. It is based on the philosophy that consumers staying in the same area have got similar characteristics and needs. This kind of segmentation helps the company to market their products efficiently. For example, you won't find HUL's pure-it-water purifier, priced at rupees 2000 and now pure-it-compact atrop is 1000 being sold in Kulava Mumbai. But you will find the purifier selling in the areas like Goregaon, Borivali and Mirarodeon Mumbai. Now, it is all due to the presence of the respective market segment of pure-it in these areas in Mumbai. And this is all about geodemographic segmentation. Thanks for watching the video.