Welcome to Fashion Style Miami. I'm Kaylyn James and tonight we have a very special episode for you. We delve into the world of fetish fashion at Van Gutenberg's fetish fashion ball presented by Submission South Beach. And why not? With Halloween right around the corner, he thought we'd give you a snake-peek at this unique subculture. And hold on, because it's going to be a wild ride. The night started at Mecha Night Club in downtown Miami. The models were getting ready back stage for the Van Gutenberg magazine Fashion Fettish Ball. Eric Van Gutenberg started the magazine in 2009 and the publication recently expanded into the online community. The app for the magazine is now available through iTunes and provides photos, videos and music to showcase the whole fetish scene. I was curious to know what the feel of latex was and why it was so popular in the fetish scene. After getting some explanation, I was told that the only way to know is to put it on. Putting on latex can often be a job for two people. Because of its tight fit against the skin, it requires a lubricant to be applied before wearing. Lubricant is also applied on top of the latex to give it a shine and also tighten the fit. Excited and a little nervous to trial my first latex outfit, I turned to Max Cole, who owns one of the top latex fashion houses in Europe called Inner Sanctum. Max had the perfect outfit for a newbie like me called the Mina Gown. It feels amazing. The thing about it is whatever your environment is, the bits cold, your cold, the bits hot, your hot, but I think in this you can help with the smoke and how it goes. I think this is something that I've been aware of with the bare of blue jeans or blue jeans. I think it's something that I've been aware of with the bare of blue jeans. Fetish fashion can run the range of design styles. No longer are you limited to just plain black latex with no fashion forward quality. Don Mastau of Dona Matrix Design is a Harvard educated designer who emphasizes artwork and graphics. From her leopard prints and halter necklines, her intricate details including custom laser cut designs are shaping the future of latex fashion. My company's name is Dona Matrix and my department is Starvelay Hartzville. The computer animation, new media, I'm at Harvard now studying for my second master's in visual art and stealing. While I've been at Harvard, I started focusing on my company Dona Matrix. You have this new collection. Is it the sci-fi version? Yes, so what does some of that look like? What are your experiences in gaming? We're good big world-intensive. We have a lot of drawings and lines and things like that. The symbolic nature of In the Latex clothing is an other palette. And then on the other end of the scale, we have spaces, patterns, but very detailed. I think Japanese animation and anime are good in face in reality. How do you think the fetish fashion wear is now influencing mainstream? I mean, we saw Miley Cyrus twerking in latex, you know, on MTV Awards. That's right. I'm extremely glad to be cooking a big line wearing latex. It's definitely appearing in your burberry collection. Did you ever imagine you would be doing this? I don't, I don't think so. I'm from South Florida originally. When I come back, you're actually like the whole town here or somewhere. I came back and people are wearing my clothes. I don't think it feels really bad. It's really wonderful. People are so receptive to, I think you're too stifled. I'm Dawn Mostow of Donna Matrix and you're watching Fashion Style Miami.