What's its David and Apex really apart from other partners that work with, especially in the paid acquisition side of things, is that they are very good at creating a structure in infrastructure for scaling. There's a lot of times we have worked with different partners, we get small wins, but it's very hard to hold on to on small wins, scale it and have the infrastructure both in terms of creative, which is one of the biggest bottlenecks is how you scale good ideation, good production, how do you even think about what to iterate and experiment on creative and also technical. They're also very technical when it comes to both the data side of things, but also the ad tech side of things, which if you want to scale creative production and creative experimentation and scale internationally across the from markets, you kind of have to level up at all of these different places together and it's really good to have a partner that actually is an expert in all these different areas.