Walmart's poll is so powerful that in Bentonville manufacturers have set up satellite offices. If you want to sell to Walmart, then you need to come to Bentonville. The suppliers come in droves, hungry for big contracts. They get hurted into these little rooms for their bargaining session as they call it. With all these big Walmart buyers, these people control everything. The lowest price possible that Walmart states that they're going to pay. The focus is on what matters most to Walmart and that is the price. The price pushes everything. And from what I have found in my investigating is that it is a very one-sided, there's not much negotiation at all to be really right down to the point.