Okay, great. It's great to see you, Robert. Should I call you Robert or Bob? Robert, please. Okay, Robert. So ahead of this, I got a little bit of information just about, you know, some of the things you've done is really impressive. I see that you were the Q or a mobile app creator and that you are the founder of a company called Dominion. Or what was the name of a company? Yeah, Dominion. But it was not notable. Yeah, it was not notable. Oh, nice. He tells a little bit about that. Yeah. Talk about Dominion or talk about the non-notability of it because that's relevant to the to the Wikipedia experience. You know, you know, what Ward was talking about hypercard and it was reminding me of, you know, being coming to computers of an age when they were really just becoming something for consumers to play with. And then I had a Mac and I had hypercard and playing with that and how that turned into cold fusion. And I think for this company, Dominion, I tried to make a web page. I had no idea what I was doing and trying to create it in cold fusion and then saying, okay, now what do I do? Where am I putting it so that anyone could see it? Was a real challenge. We had a product in 1996 that we got funding to turn into a website. And that was called the Dominion. It was one of the first websites that published home prices on the internet with the idea being that when prior to us and now, of course, the Zillow and so many people do it and do it well. But it was, I think it was a democratizing piece of content. And that way, because people would go to buy a home and they wouldn't, they would only have the things the Realtor gave them to look at. They would not have a list of 20 or 30 sales that could tell them, well, you know, the Realtor gave me these two, but really, this one is more like it. Or, you know, so I should offer more or less. So it was really, it was the idea, at least the original idea was to try and give buyers a leg up. And I think since then, before and since then, the internet has done that, right? For almost everything you can think of, it has made the buying process more transparent, either by making the information available or by people who have the information making it available. So that's amazing. So you were sort of a pioneer. So how do you go? What is your first recollection of Wikipedia? And how do you and what has been your journey with Wikipedia since then? Yeah, that's a, I think that's the question of the day, right? For January 15th, thinking about Wikipedia, the, I actually don't remember necessarily my first exposure was, although Pete and I worked at a newspaper together. And so we, I think we bonded over, we were in proofreading, which is I think relevant because we were interested in finding out, you know, what's what's right is this good enough to go. We were the last line of defense for this particular newspaper that we worked for. And in a way, Wikipedia is the last line of defense, I think for civil society, because if we are not, you know, holding facts in place, they may fly out there. My first exposure was sometime around, you know, we, we have done this site for a couple of years, we were required. And I realized that you were nobody if you were not on Wikipedia. Because we understood that the search that came up first was always the Wikipedia entry. So I tried to create one, which I think was slated for a deletion, it was the phrase, for being non notably. And actually, it was a really, really important lesson to learn about not just Wikipedia, but really about any writing. It is so easy to write something that has, that fails the the notability test. And that lesson of Wikipedia has been something that I have stressed in my entire career. Maybe since I was flagged, which was nearly immediate. So that was really my first exposure. But then I was invited to be part of a Wikipedia screencast in San Francisco. And I got to meet all of these incredible Wikipedia contributors. And it was very humbling because they were all super smart, very nice, really talented. And you could really, they were, they were mission driven. You could just feel it. And that's really, you know, if you work in the internet, obviously everyone was bent on doing something. But these, this group of people was really, they were really mission driven about making sure things were right, things were correct. You know, that, that, I don't remember who it was, and maybe people, but somebody was wanted to write something about some particular topic. And they kept writing something incorrect. The editor had to keep stripping it out. And everyone had a story like that of trying to keep their particular section or the thing they cared about, or the thing that they had become assigned to in order. I was, I think I was just very taken with that kind of passion. And that kind of sort of endless, sentinel role. So years later when I actually worked at a reference company, I got to meet all these librarians. I got to look at all these encyclopedias, both ones aimed at young people and, and, and ones that were deeply, deeply, you know, for, for doctors or people deep inside a discipline. And it really, then it became, oh, I see how incredible Wikipedia is now. I see how vital it is, again, to, as Lane said, to be a place for civil society, where civil society can, can put their trust. The long answer. And I think you said something about rural queries and an aha moment about Wikipedia and young people. Yeah. Can you tell us a little about that? Sure. As I think this is the last question. Yeah. Okay. I don't know. I'll make it quick. One, one here from Jackie. The, so I, I worked for a company called the Interactive Corp. Sparry Dillers Company. Not trying to give them free. Advertising just trying to give context. And we had a, we had a website called Life123, also non-notable, that basically united all this content that I see had produced over the years. And we tried to optimize its SEO. And we went through this process for deconstructing what was winning all across Google. And what we realized was, oh, we didn't have to do any of that. We could have just looked at a Wikipedia page because it was really Wikipedia was the model for what Google said or what we determined Google was looking for at that time. So that was really incredible. That was really like a, oh, my God. Of course, because they is clear and concise language, the authority comes from good, clear writing, citing your sources, providing references, and a very, very clear set of keywords that are relevant to topic. So when you looked at the construction of it, you were like, oh, okay, this is why Wikipedia is so great because nearly everything of importance is written really to this standard, the standard of good reference. So it became very easy from there, not to win in SEO, but at least to understand how to make great pages for internet readers. Thank you. Thank you.