This is talk of Asian marketing with the special emphasis on local ice chanings and super TV. Here we are we're shooting. Welcome to talk of Asian marketing is great to be here and we're just outside the Chinggong San here one of the biggest department store and they've got these in pretty much every city and the Chinatown and the proud possessor of two of these one slightly older one one slightly newer one why is it interesting to see how these Japanese style departments for the real estate come into Taiwan really grown in such a big way. This is the oldest Japanese department store in Japan isn't it Steven yes yes yes both one of the famous story in Japan so when they come to Taiwan what's their relationship with a local partner the other is local companies so Chinggong I'm not locally from the stores themselves inside they still carry over lots of the Japanese traditions and things like that send them over to us Anthony say you work for the BVT Anthony let's just keep going let's just keep going so it's a big Japanese store is kind of interesting what makes the Japanese the department store so active do you think here? I think the outside of the Taiwanese is the same as the Japanese and you thought they're live and they're like a couple of people from the Japanese Japanese products I mean it's about the volume of imported products from Japan Japanese has a real quality feel we'll be from Japanese brands of course the clothing you know that's real international branding but you get a lot of Japanese stuff in here and a lot of Japanese flavor service yes I think the service is particularly in the morning and they all line up all the stuff they bow and they greet you in the list the elevators you have the ladies with the nice gloves the other interesting thing is when they clustered the animal we've got the Chinggong just behind us and you're saying Clyde there's another two or three round here aren't they? I think the most department store space Southeast Asia which is outside of Japan is really amazing so later another time maybe we can stop at the department store which is downtown right down the block there's a one called Sogo department store that's another place that's Japanese while there's a lot of I think they're the size of Japanese store there's a lot of local department store but the most successful department store has one partner Japanese manager Japanese management system seems to make these things work well yeah they're even down economic times which is pretty hard on department store and they're they're they're they're the ones who are Japanese cultural because of being Asian themselves you think that's that they are Asian cultural and they're the management is very efficient here in Fetchie yeah I think you know if we look at it as a China market we might try to run out of the day and talk to people because you have a lot of that anti-Japanese feeling generated maybe a little bit artificially I don't think it's just that Taiwan has a good relationship with Japan historically I just think like Steven said it's really good at managing the efficiency of the store and some day in China I think there'll be really successful too I didn't know that about it they're really good at that yeah I think that Japanese orientation towards organization complement what people like here locally they get it to run really well and in fact the where I was going earlier I told you about I bet you they have a big sailing here down there that's the weird thing you come in here and it is definitely high-end especially in the first second floor you get a lot of it you see those big brands just behind the screen yeah it's all your big boutique brands all of your international brands as you go upstairs you're not that bad but you still have the individual stores but then you often have a whole floor or whole section that's just sail items that's amazing because they're really on sale you can really get big sales there are a product association or salmon okay the product and the service and engine money I think it really reflects good quality things in the business and the way they organize it I mean that's a really heartening the balance to be able to have your high-end stuff and still have sales and the other thing about the farmers towards in Asia the Japanese influence you also have supermarkets it's a whole eating area to be able to combine these together and none of them ruin the ever one in other words you know brand management is so hard if you're running a high-end and a low-end together you really become questionable you know in the mind of the consumers Japanese managers for the department stores is what they're really really good at I think Steve was talking about some of the local department stores one of the things that happens is you start to get a feeling when you're having those sales that the stuff is really junk you're really junk and very cheap you're kind of feeling of a cheap feeling so this is where I think the Japanese managers really really good it's promotional activity it's so prevalent and I should say this is a prime premium end and yet they still pushing the discount and people and I remember just in the months back some some counts saying I've been to the shinglong and I've just gone there because there's some great sale items there and you know even here as you say they get that makes you done so well I think it's really amazing I've been here before I go into a sale area where they get you is you know you have your high-end shopper you have your kind of quote-unquote storey shopper a lot here too supposedly Tajong's retailing space is still large because lots of people come into the countryside with Nanto and they come in and make a video and you can see how families walking around here and they're just pushing the car to the grandparents everybody taking a trip what's the chance that they're gonna buy the high-end stuff is not much they might give something on sale but then they see one thing they like by one thing and I've done that before to come in you get the sales stop but then you see one thing you say hey that suits really nice and you spoil yourself and I think a lot of business that way as side from their high-end customers which they kind of separate when you go in this three-can-feel there's that separation and you can go for the bargain you see something you pick it up but your high-end people they get a special treat but yeah it's something so my special kind of high-end track basically it's interesting Galshoun too as a big set of department stores I'm really amazed that the city can support so many does it pull people in from outside as well? yes many customers from the Kondor out of the virtual city they really come in don't they I mean it's they must make like a day trip basically that whole shopping event and you can make it easy to make it a day trip because there's everything in there now because you can compare with an American shopping mall I think a better comparison maybe be the mall the USA mall the really big one if people come in they can have everything you need they're eating and everything but I think the differences in Japan things are really normal and it's not you're not taking a special trip to go to the big mall of America they're just all over the place and there's all different levels of them even you have your top end and then your media man and your lower end they'll have a kind of ranking system to drop up Stephen do you think there's a ranking system to these department stores in Taiwan like that? yeah so do you know you get your higher ones, your better ones? yes and so this department has this it's the vacation so even though it's for a rank they want to see that really good besides there are many rich people eating in the jungle and they will come here it's not a whole lot of shopping in Zanghua but top end shopping yes they don't have time yeah right we can say the item city is the recreation of city it's the only one it's the only one that's called the Midos it's really the focus of the Sen-san and this is really the focal point of the department stores it's kind of known it's got a very powerful reputation well we'll look forward to getting inside and getting some supertime in there so we can't out take some shots this is talk of Asian marketing with a special emphasis on localized Chinese dissuading behavior