As a recipe writer, I'm fascinated by how the form is changing or will change. Can we take something as elemental as a series of instructions, sequential instructions, and rework it for technologies? That's interesting to me. And I don't know what the answer is yet. Have you seen anything that seems like a step towards the development? I have some things in development that I'm loath to say what they are. But what if a recipe, per se, had three paths to completion and you got to choose your path based on the kind of person you are and the way you interact with it? Whether you know what creaming is. Whether you know what creaming is. Let's face it, if I took a recipe and give it to 20 very carefully chosen people that are highly plugged into social media and allow them to set the ball rolling down the hill of feedback, then you could have a recipe that is literally constantly changing itself like a gop and code. That's interesting too. The feedback loop is getting so tight now. You know, it used to be, okay, we waited for the paper or magazine, we cut out the recipe, we took the recipe in the kitchen, we made the mistake. Well now the feedback loop has gotten aware before we're even done writing the gosh darn thing, people are already making it and giving their feedback to it. You could literally have it like a living thing that never stops changing, never stops moving, never stops editing itself, like a Wikipedia entry.