Yo guys, welcome back to the video. In this video I got a really cool one for you. I'm gonna be showing you an Instagram funnel that can get you more clients in your business. So getting clients for any business is one of the hardest things. And it's also one of the most important things because that's how the business keeps running. That's how they keep making money. And what I remember to show you in this video, this Instagram funnel is a really effective way of merging a personal brand with more of a client acquisition system. So let's get straight into it. So the first step of this Instagram funnel would be your personal brand and content. You want to be posting content almost daily. Showing your face, showing you talking because it's going to build trust with viewers and it's going to bring new eyeballs onto your page. You got to remember that TikTok, YouTube shorts and Instagram Reels are being pushed out hugely right now. And it is the most effective way of growing your account and getting people seeing your accounts. So you got to be posting a lot of content, make it valuable. How do you make it valuable? Well, there's three aspects. Motivation, education and entertainment. So if you can fit those into your content, they'll do even better. Now, that's the first step of this funnel. The second part of this funnel would be actually boosting certain posts or running them as ads on Instagram. So a little bit about the ads or the videos that you're going to create here to boost. There are not going to be your normal videos where you're just simply giving out value and all this. What I would recommend doing is thinking of your target client and doing a call to action for them. For their struggles. Do you struggle with losing weight? Do you struggle with gaining muscle? Do you struggle with booking meetings for your business? These are all things that will catch their attention. Then what you're going to do for that ad script, you're not just going to give away any generic answer that actually might help them. But you're going to kind of lead them down a rabbit hole where you're going to start telling a story after that. Well, my client X struggled with the same thing. He was about to lose hope until he started working with me. And then you can give benefits of your service and any extras that come along with that. Then we want your call to action to be follow for more. Because when you used call to action follow for more with an ad, you're going to be looking at two to three dollars for every follower that you gain. If you were saying click the link in the bio to book a call with me for your call to action, you'd be looking at two hundred dollars upwards to book a single call in there. So really it is up to you. I would rather choose to have them all following me and get more followers that I can then take to the next part of this funnel. So what your ad script is going to be like, it's going to be the hook where you say what they're struggling with. You struggle with X, Y and Z. And then you're going to kind of put your service as the solution to it. And then the call to action will be followed for more. So that's the most basic breakdown of it. Then the next thing, after we have these ads running or the post is boosted and your call to action is followed for more, you're going to be gaining followers from this post. If you've done it right in the ads and you've targeted all your ideal target customers, then they will be the ones following you. What you can do from that point on is you're going to DM those people. You're just going to say, hey, may thanks a lot for the follow and leave it at that. You can implement an appointment center into your business doing this at the same time where you don't have to be in the DMs at that point. But then what you could do, there's a couple of ways you could go at it in the DMs. This is really where your sales expertise comes into this. But one way you could do it is, hey, thanks a lot for the follow, they reply, no problem man. Then you could say, hey, I'm actually doing a special offer for every new follower today. And you could lead them to a free training. I'm actually giving away X training for free. I'm actually giving away my ebook for free for every new follower today. And you could explain a bit about what's in it. This shows you guidelines on how you can start losing weight. This shows you guidelines on how you can actually start booking more meetings in your business. This shows you more guidelines on how you can improve your mindset. And since it's free, they're going to take it. And this is where the law of reciprocity kicks in, where you give something to them for free. They feel like they have to give you something. So after you give them that, you can either collect their email and lead them into your newsletter that way. Otherwise, you can keep the conversation going. Hey mate, so just checking back in. Did you check out the ebook at all? Yeah, yeah, man. It was really, really good. Really helpful. Oh yeah, so is losing weight the only thing you struggle with. Or do you have other struggles in this area? Oh well, I struggle with this, this, this. Oh really? Well, we could hop on a call, see if there's anything I could help you with that way. I could give you some advice and see where you're at right now. Definitely, man. Let's schedule them a call. And that's the point where you get them onto a sales call, where you can then talk about your service, what you do, and eventually sign them as a client. So with sales, you really want to nail down on their problems. What are they struggling with? Well, they might say one thing, but it's our job as the service providers to find the underlying root cause of what they are looking for. Because they might say, oh yeah, I want to lose weight. Well, is that really what they want? Because you can go deeper into it. You can start asking questions. And maybe the real reason they want to lose weight is so people find them more attractive. And you could say, and then by the end of the call, that's what you're going to say. Hey mate, so it sounds like to me that if you lost weight, people would find you more attractive. You would get kind of more benefits in life. I'm not too sure, but that's why you got to figure out in that segment of this. And then they become a new client that way. So I hope this training helped you in some sort of way, getting those ideas flowing in your mind on other ways that you can actually get clients from content. Even though this method does take a bit more money because you're boosting the posts or you're running ads, you can still do for pretty cheap and increased costs at a later date if you see it working really well for you. So if this did help you, if you did get some value from this, then subscribe for more content like this. Go over and follow me on Instagram at Luke Histon. And I'll see you in the next one.