For our mini-series of specials here on digital futures, we're having one-on-one dialogues and debates with major tech industry influencers to get their take on various aspects to do with the digital economy. Now, we've spoken thus far to the UK's digital minister Ed Vesey, founder of Inotech, General Kuri, Uber Businesswoman Emma Sinclair to name Justin Fueh. This time, taking the hot seat is a very eloquent and inspiring CEO of Texas at the UK to ride. Thank you for being in my hot seat. Good life to be here. So, I've got a bad thoughts through it and I hope you'll excuse that. So do I. But no pressure, I'm counting on this to being a very riveting dialogue. Great. No pressure. Now, let's set the context a little please for our viewers. We're seeing skyrocketing growth of the digital economy, both in the UK and also wider Europe, but qualify for us to phrase digital economy. A lot of people are a bit bemused by what this actually means. That's a good question. What I would say is that the digital economy right now in the UK is roughly about 10% of GDP, which is about £100 billion. And what that constitutes is of companies that are in digitalistly digital. And obviously then you're seeing companies transforming themselves through digital technologies. Those of us working in technologies say buy into a lot of these advances, right, from Internet of Things to Artificial Intelligence, also because we understand them, right? But a lot of everyday citizens, my mother, my friends, say that they feel quite alienated from the tech world. What can we do to bring non-digital natives and non-dex-savvy folks along for the right? We can agree more. I simplify, demystify it. I can agree more with that question. We all have a responsibility in the digital economy industry or in the digital industries to explain and persuade and inform people about the benefits of technology. And yes, there are risks, of course. And just being able to speak transparently and openly about that. But I couldn't agree more with your question. You're speaking my language. This is what we're trying to do with digital futures as well. To make seemingly complex topics feel accessible to a non-tech audience. Great to hear that. We're seeing growth in the sector absolutely. So, especially in the last five years and even going ahead. But what conditions might we need to sustain this? I think there's no doubt that the continued focus on talent development is super important and ensuring that we have the digital skills that can make this economy as resilient as possible. The tech startups are not about technology. They're about people and attracting the best people you can to build a piece of technology that happens to be a business or a product. And I think that's the point. If you have a great team, regardless of whatever, whoever they are, if they can build any technology, that's the most important thing. And that's what CEOs and entrepreneurs are focused on. UK right now has over 40% of all tech unicorns that have been created over the last 10 years. A lot of them are in London, but they're right across the UK. And that's terrific. And that's partly to do with the conditions, the economic and policy conditions that have been put forward by this government and also the richness of the ecosystem. As we've seen the introduction of mobile telecoms given that we are on this program, there has been proof that mobile communication can increase the GDP of any country. So to be right, moving on slightly, do you see a gender disparity in the tech sector? And that's quite a contentious topic that comes up very often. What do you think we're going to need to see to rally more young girls and indeed female professionals at any age to consider a career in the sector? So what I would say is that there are a number of initiatives going on at school level. So that people, school levers, have a far stronger grounding in technology. And that will have, I think, a very positive impact on gender. When we think about jobs in the digital tech sector, we tend to think of technical skills only. But actually, as you and I know, you need people who are experts in digital marketing, user experience, user interface, application development, user insights. And a number is a raft of other jobs that are important and extremely key to the growth of a digital economy. A number of policy changes that are taking place, not just in the UK, but right across Europe to ensure that we're doing everything we can for women and men to have a perfectly good shot at doing very well out of digital economy. Exactly. And in fact, running on the merit of your idea and excluding some of the other factors, such as gender or background. I mean, we run an academy called the Digital Business Academy and out of the 22,000 registered users and enrollments that we've had in one year, over 40% are female. And this is an academy that helps you start, run or join a digital business. And it's not 50% yet, but hey, it's very positive and we're very proud of that fact. And there's also a qualitative aspect here. It isn't purely about statisticistic. Shura, thank you so much for bantering with us today. Massively enjoyed it. Me too, and it's been great to be here, and thank you so much for making me feel so welcome. Anytime. And thank you for watching.