So you want to write your own drip campaigns, but you are clueless, clueless, what to put in your templates, what to say, and the kind of things to get responses and that kind of thing. So in this video, I'm going to talk about the five top motivators that will get people talking to you and the things that you want to discuss with them in your emails. So let's go ahead and go through those five things. And I think you're going to find them quite enlightening. And hopefully when you start to write your own stuff, and you might even want to start using your AI now, you know, the chat GPT, which I'll do more videos about that later, but you could probably go in there and just have all your emails written that way if you need to. But don't forget I also provide emails too. So I've got all this stuff already for you. So maybe we don't have to reinvent the wheel. Either way, let's go in and explore those five reasons. Let's do it now. All right. Our whole goal is to get your clients to open and read them, to get a response and to get an appointment. So everything you're doing when you're thinking about writing content and putting stuff in is all based on what can I do to engage and get them to respond and get an appointment, right? Always try to do that. Offer up, help, offer information. All right. So better email content. So here are five response motivators that when you're writing up your content, you need to think about how can I really lean on these things. Now, fear is one of the first things. And fear is kind of more about, oh, time is running out, right? Scare them gently about things happening. Now, what are we scared about now? We all know it's interest rates are going up, right? So in one way, it's good and another way it's bad. In one way, the interest rates go in up will hopefully get more people listening houses, right? In the same sense, we're dealing with less buyers because we're going to get scared and not want to go, or they're going to be in a rush right now because I'm trying to end that middle stage right now. Exclusivity. What do you have that other agents don't have? You know, when I first started in this business and it did help a lot, unfortunately it was something I had to do. And this is something I didn't tell you yesterday, but I had to give up 60% of everything I did in the early days to my company in exchange for getting some leads. This was one of the early early companies I was in. And so that was a lot to give up, but we, because, and part of that was a rebate back to the company, back to the buyer. So we gave them a rebate to put toward their closing costs that helped keep them engaged with us, but it sure did take a lot. So that's an idea of what exclusivity is. We're exclusive because we offer this. If you don't know what your special value is, you need to sit down and make a list of that so that you can be sure and add these to your templates when you're writing. Okay, greed. Provide something that says they're in, you know, that they're getting the best deal, something like that, whatever it is, you can offer anything you can. I'm just listening the other day, whether or not down payment offers were still available in some cities and states and whatever. So that would be something you might want to put in there. We got a down payment program or what you mean you're helping people with credit cleanup, whatever it is something to get them to get cleaned up and get going. One of my favorite lines to put into an email is to say I never want to be a nuisance, but. And I wouldn't do that right off the bat, but I would do it up down the line if I hadn't heard from them and usually they will respond to that. And I was finally they'll say, oh, you're not a nuisance at all. I just haven't, you know, I look at everything you send me. I just haven't not read it, you know, so they don't want you to stop sending them stuff. So I lay a little guilt on him later on in the process, just in the event, you know, they really are still reading everything and then need for approval. So every now and then you want to pat him on the back and say you're doing a great, you know, whatever it is you're interested in is a good time blah, blah, blah, you know, kind of kiss, but a little bit. But it does help. So when you're thinking about writing your own stuff, these are the things you want to keep in mind. And again, the call to action is really, really key. And I put a question at least one to two questions, if not more in almost every email that I write definitely every text that I write, unless it's informational, which is rare. But almost all the time I will put a question in my text because don't expect people to respond to you unless you ask them something otherwise you're just going to look at it and go is not nice and then, you know, on to the next email. And here's another thing if you have offering somebody a guide, which I like to do, I have emails that will offer relocation guide or a buyer or seller guide. Don't give it to them. Don't say, oh, you want a guide. Here you go. No, you want them to say yes. Okay, so that back point your choices is to get them to respond to you are email that offers our guide has a button in there that allows them when they click on it to create an email back to us when they click on it automatically creates an email back to us. And it says I like the guide and I know my agents are getting this because I know this because when they come into the system and they turn on a campaign and then one of the campaigns does this right away. This will automatically they're conning contacting me going where do I get the guide, where do I get the guide because they weren't ready, you know, even though I told them be ready because they're going to be asking for it right so you want to offer it. you