Hey all, my name's Eliza. I'm the digital abs coordinator here at online optimism, and I'm here to bust some marketing myths. Myth number one, social media is only for millennials. Wrong! Social media is for everyone. Gen-ziers do tend to use it the most, but people above the age of 65 certainly use social media as well. Myth number two, paid advertising is the only way to get results. Myth! While paid ads can get you results, combining your digital marketing strategies is actually the best way to get the most results. Myth number three, organic social media reaches no longer possible. Myth! Organic social media is actually a really great way to build brand awareness. Myth number four, Google ads guarantees top search engine rankings. This is a MIX. A system of BITs and qualities for us actually determines where you rank on the search engine results page. Myth number five, SEO is a one-time task and does require ongoing efforts. This is a MIX. SEO actually gets stronger at the time, so you need to have some commitment with it. Myth number six, only young people use mobile phones for online shopping. This is false. Most people actually shop online using their mobile phones. Myth number seven, online ads are always intrusive in the money. False! But the right creative and the right targeting ads don't have to be intrusive or annoying. Also, there's lots of different types of digital marketing beyond just paid ads. Myth number eight, marketing is only about promoting products and not about building brand awareness. False! There are actually many different components to the marketing funnel that are all equally important. Thank you for joining us today on Marketing Myth Busters, and let us know what marketing myths you want busted in the comments below.