So we do that and then turn them into as much content, good quality content as is physically possible there is short time for them because there's an all point recording something and then having to wait three weeks to get it back to put it out in your social beads because by then you've missed the board you then want to stop them and think to intern you bring things in internally and you've got a rampart time you've got to wait for your team to get you know the processes right learn the mistakes make the mistakes get the right technology in place combine the technology figure out a lot works what time of done that you wasted six months and not got any further forward and I put juggling in as the happy medium between the two to generate good quality content scale