Have you ever wondered what cross promotion is? Cross promotion is where customers of one product or service are targeted with promotion of a related product. To put it simply, it is when two brands will team up to sell you a product or a brand will use one product to sell you another of their products. It is very common. We have seen it all our lives and you can use it to enhance your brand. A small list of benefits for cross promotion is the cost of promotion is less. It's a win-win situation for everyone involved. It can be easy and among one of the most successful marketing strategies, it's simple to get new leads from new channels and it improves your legitimacy and reputation. Okay, so you've seen the benefits and you want in on this. But where do you get started? What we've got you covered? Do research. Conduct a gap analysis. Where is your business lacking? Set goals. What are you aiming for? How do you know your efforts are working? Find your perfect partner. When you reach out to different brands, some may not respond. Some may be skeptical. And some may not think it's a good idea. This is perfect. This weeds out poor partners. You want a partner with a brand that would immediately see the benefits of working together. Get excited about the project and look forward to working together in the future. It may take some effort to find this, but do your due diligence and it will all come together. Produce quality content. You know the saying, content is king. It's no different when it comes to cross promotion. Whether it's a blog post, join email, or even a tweet. It needs to be something people will want to look at. People can learn from, use, or enjoy. If you can be focused on how to make enjoyable things for your audience, it will be noticed, felt, and you will reap the rewards. This can be a powerful tool that can be added to your digital marketing toolkit. Do not skimp on the research section of this. If you come to a brand with a half cooked plan full of holes, then you will appear unprofessional and may hurt your reputation in the long run. That being said, every brand should look for ways to cross promote. The benefits and the amount of work compared to what you get back is just too good to pass up. Thank you for watching.