A study finds factors influencing hotel guests' acceptance of AI. Over the past couple of years, AI has totally transformed hotel operations and efficiency by automating processes like booking and contactless check-in, freeing up staff to provide premium, personalized experiences to guests more quickly and affordably. A new study from the University of Houston, Conrad N. Hilton College of Global Hospitality Leadership is giving us a better idea. Professor Christian Morosen and his former doctoral student, Osly Honda-san Tsengiski, are uncovering just how accepting hotel guests are of AI tech. PWC estimates that by 2030, AI could add almost $16 trillion to the global economy. Morosen said that when guests don't agree with an AI's decisions, it really hurts their experience and makes them less likely to use it. But he added that consumers are open to using AI in their travels, as long as hotels focus on how ethical and beneficial the decisions are. He stressed that it's important to have a mix of AI and human interaction, since people will always want that personal touch. Thanks for watching! Visit our website for more AI news.