My name is Sheila Scarborough and I'm co-founder of Tourism Currents. We offer online training in social media for tourism and hospitality. Talking to convention and visitors bureaus about how to pitch and connect with travel bloggers as opposed to travel writers. At many fundamental levels it's no different at all. You want to be able to explain what's exciting about your destination, you want to be able to explain why it is worth their while to come and visit, why their readership might be interested in this particular destination or if it's a hotel or you know lodging facility or their resort. I think one of the differences though is that it's very important to have an understanding of what a blogger writes about. And so we tell people the first time you want to connect with a travel blogger is probably not in their email inbox. You go where people are. Therefore if you're going to connect with a blogger you probably ought to go to their blog. And leave a comment. Look at their stuff. Read their stuff. It's so easy now to find out how someone writes what they write about and what they are interested in. Leave comments and make a connection on their blog before you hit them with an email pitch and you'll be a lot more effective.