Hey guys, I get inspired by concrete stories from the decision makers of insurance and finance industry. That's why I asked Nori Stabberg from the Dutch insurer ASR to join me at the Inchitech Insights for a Fire Set Chat. But what to do when an airline destroys your travel plans and you need to leave early leaving your friend on stage? You call another friend asking to jump in and that's why I'm so happy that Eric Fulviler, the director of VaynerMedia in the beautiful city of London was so kind to jump in. And now see the high points of the Fire Set Chat at the Inchitech Insights between Nori's and Eric. And so what are some of the things that you are excited about and see either as challenges or opportunities in the world of digital affairs this year? Don't try to build up a new team, don't try to learn a new technology. For example, if you want to do lots of things more with mobile apps just by a native react agency, by facing people instead of trying to recruit 10 people of our two or three years time. Takes too much time to find a way to attract the talent, you have to focus on moving fast. Integrated as fast as possible, which is also a curse of course because usually they say well, that's by company, put it aside for a few years. That's see what happens and in time we integrate them, my advice is now buy them, integrate them as fast as possible because you are a loose half of the people that you need this technology, you need this advantage which they have and we have the unfair advantage of able to buy these kind of companies. So that's where it's grown. Two hours ago there were lots of FICC on the stage. I hear the same story all the time, there's lots of money going into this FICC area, millions, hundreds of millions. There are no real group access and misrata. So the thing is that if you really want to grow this then you have to invest it yourself. So you have to invest it yourself. So you have to invest it yourself. So you have to invest it yourself. So you have to invest it yourself. So you have to invest it yourself. So you have to invest it yourself. So it's always necessary of course. It also happens if you invest it's a very warm carbon transfer industry. So you can put too much in two parts, change with the first and the fourth and the second and the fourth. When you're really organizing these FICC, a forward energy which will take on all the discussions because it's like some people are talking Chinese and some people are talking Dutch and they don't understand China. So it doesn't work that way. So the real change, and that's why the interest is also transporting you slowly bit by bit. Because that change should come from people who understand the business, it shows more specific things which makes us that we have unfair authority in our markets. And also be able to talk to the people, understand the money people, we're finding people, it's a bit to brainstorm. So my main discussion is always of course the same. So women and women is asking, well, try to make a lot of combinations and try to work together and learn from China. So I was trying to take a really perspective, it really takes my time. So if you made it to here, it means you really liked the video. It would mean the world to me if you could hit the subscribe button down here or sign up for a newsletter. So we can give you all our hottest news trends we scout around the world for free even sooner.