Unlike other lenders, retail lenders interact with home buyers directly, handling the entire loan origination process under one brand. Once the borrower's application is submitted and approved, the retail lender will either fund the loan directly or act as an agent for a wholesale lender. If it feels like there's never enough time in the day to acquire new business, lead home buyers to the finish line and build clients for life, you're right. This is why you need Surefire CRM, the best mortgage marketing software in the industry. Surefire CRM by top of mind makes it effortless for retail lenders to personalize the individual borrower experience with award-winning customizable content and automated workflows backed by industry leading compliance. Don't start from square one. Start from square ten with Surefire by top of mind and book a demo today.