The amount of the branded, it turned down a $15 million McDonald's endorsement. Why? Because when you take a check for somebody, they have what they call non-compete. Exclusive rights that you're only going to endorse one fast food chain, which is McDonald's. You can't be associated with Burger King, can't be associated with being holding a Wendy's handberg. It's got to be only McDonald's. Well, he turned that down. He invested in a $2,012 million to Blaze Pizza. In fast-forward to 2020, 2021, 2022, guess what? Blaze Pizza, that $1 million investment is worth $40 million. And on top of it, he owns 12-13 franchises. And on top of that, he'll bronze the first active American athlete that became a billionaire.