Even the creative for it was like so minimal. It was just like a huge white poster that says in bold letters The world doesn't need another hard sell sir, you know We wanted to say something that if someone reads it. They're like you're right. The world doesn't fucking either hard sell Sorry, I mean the choices are endless yeah Yeah, truly just as you know say hello to the better buzz and it just has like a logo on it which is I guess vague enough to someone to be like, yeah, what the fuck is that? What are they talking about like we saw a lot of people like scan the QR codes, you know, and those turned into sales online I like the wild postings like I didn't even know that was a thing But you know again, hergy open we had stencils on the streets everywhere in Williamsburg in New York like, you know It's and we kind of rode that out into other things on like social platforms when we worked other artists They were posting about it was like hashtag right