Unwarned emails and messages are very quickly becoming the new cold call. Every day it's harder to get engagement from these type of messages, even if people sign up for something that justifies them. Which is why today I want to talk to you about one of my personal favorite up-and-coming video marketing tactics that can take your interactions to the next level. Have you ever thought about using personalized videos for your interactions? You do a great job at creating a personal connection, right? So what better way to utilize video than during the part of the marketing process we're creating that personal connection is the hardest. One-to-one communication with video versus simple text can give you drastically improved results in replies and engagement. But the key is not to make one video and put it in all of your messages. While that can help, this method focuses on sending a directly personalized video message using their name and all. This gives people a real reason to hear what you have to say. And since it's directly personalized, they know they will be wasting their time on information that doesn't pertain to them. We'll go into the best establishing practices for one-to-one video communication and another quick tip. But for now, start giving these a try with some of your established clients. See what they think. I'd love to hear how it works out for you.