Welcome to prompt craft. Prompt craft and prompt engineering are two connected approaches to generating media including video, writing and images using AIO models. While they both involve using a pre-trained model to generate media based on a prompt, there are some important differences between the two fields. Prompt craft refers to the process of manually writing and curating prompts with words, images and other characters to generate specific types of media such as text or images. This involves the human effort of writing and carefully selecting and refining prompts to elicit the desired response from the model. The emphasis is on human creativity and intuition and the goal is to craft prompts that result in natural text, media, video, images, music or 3D game assets. Anyone can learn how to write a great prompt and you do not need to be an engineer to work with AI tools in your creative projects. Prompt engineering includes making and modifying trained models and involves a more data driven, approach rooted in computer science and machine learning. Engineering your prompting tools involves coding data sets, training models and algorithms to automatically generate, filter, rank and compile based on various metrics such as diversity, coherence and relevance. The choice when to engage specialists in both engineering and writing prompts will depend on the specific use case and weather your goal is to build an engineer a creative workflow or produce and experiment with an existing generative tool. Prompt craft can be effective for tasks that require a high degree of human creativity with rapid outputs such as making new stories come to life or generating engaging social posts. Prompt engineering engages computer scientists in the use of machine learning tools to create new generative workflows such as open source community hybrid tools for generating media. Ultimately, the key to successful media generation is to carefully evaluate and refine the prompts used, whether through manual curation or by working with prompt engineers to refine a tool or model that can generate for your needs. You do not need to be an engineer to create and write great prompts that help you build all types of media for your future production. And it helps to know when to hire an expert such as a prompt engineer to help you build a more professional workflow or train a new model to generate your world.