Inside the Chinese wine industry takes you on a thrilling adventure through the past, present, and future of wine in China. The wine business is one of the world's most compelling industries and China is considered the rising star. Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Inside the Chinese wine industry also journeys back to the past to see where it all began. How could this happen in a culture where the noble grape was not historically embraced? And what implications does this have for the future? What better way to explore China than through a bottle of wine?