The Hoosier Hero program was started by Hoosier in 2022 at the end of the season, looking forward to 2023 and how we could give back to the racing community, how we could showcase racers from all around the world and their different talent pools and their accolades. The program is evolved to be a fan-powered program when we put out the nomination process in August of 2023 and asked for them to nominate who they believed in body passion-pride and success. And they did. We had over 300 nominations within a week's span and then we took that and we put it to a fan boat. And by the end of it, we had over 12,000 boats which actually blew us out of the water. We were not expecting that at all. And it just shows the power of motorsports and this shared passion of motorsports that we all have and that's what we wanted to show. So the new for 2024 is we decided we wanted to add a legend element to the Hoosier Hero program. And we wanted that legend element to be somebody who would just completely embodied passion-pride success on and off the racetrack and we decided Brian Clausson embodied the Hoosier spirit. He not only was a great steward to motorsports but he was a steward to Hoosier. What's next is we want to highlight our Hoosier heroes. And we want to showcase what makes them unique. So every month we aim to highlight two heroes and showcase who they are and why they were nominated by their peers. I think it's so important that people understand how important they are to us. And we want to give back to them. We want them to be recognized. We want them to see how important they are to us. So to me, that's the impetus of why that program needs to be there is to grab that guy by the shoulder and say, hey, come in here. You are important to us. As Hoosier, we cover a broad breadth of racing and that's how our heroes represent too. And so it's a very unique background here. We have some jokers, we have some very serious racers and I think it really just again embodies passion-pride and success of motorsports and a shared passion of motorsports.