Hey automotive dealers, it's time for us to have a conversation and the conversation is in regards to third party vendors telling you where your money is being spent and if it is actually effective. Guess what? It is not. For far too long, these third party vendors have been writing the narrative and telling you where to spend your money and not being able to actually prove ROI. It's time for us to have a conversation and for us to show you that our marketing tactics and our marketing material can actually prove that ROI. What I'm getting at is our ads don't suck.