If there isn't marketing elements to Pokemon Go, how many people know what a Pokestop is? Right, that's not too... that's a bit worrying because if you're out of the bath walking around the streets and a congarranty, there's an annual built-up area, and you see people plus the terrain, a particular spot, and you don't know why, they're all standing around the Pokestop, and a lot of people are including to their social media and they're marketing, realise that Pokestop is a track people, and also a particular age, a particular young age for me, so if you are looking at marketing brands that particularly appeal to a certain youth audience, particularly a mobile audience, and you don't know what a Pokestop is, then there's a bit of a gap in the knowledge because the cleverer locations are actually identifying that they are a Pokestop, and if they're not a Pokestop, they're applying to the gang, to the IA and Tick and to Google, to effectively become a Pokestop, because Pokestop's a track youth to that location, and if you're a brand that has a physical presence and want youth at your location and you're not a Pokestop, you're missing out. I'll give you a quick example, there is a warm memorial in the town that I live in, and up until the middle of July, it will be deserted, it's a tiny little park, no one's there, you go down there now, and at almost any time of day or nine, there is actually people there, people walking around, people sitting on all the benches, so at any given moment, there's probably between six to two dozen people in that park where previously we're not. Now there's also some examples of how people take advantage of that, but that's an opportunity if you don't know what Pokémon GO is and how Pokémon GO works, it potentially has a brand to missing out, and that's how fast moving this whole topic area is, because there isn't a mention of Pokémon GO in the book, mind me, future traditions, mind me, I'll check it if I get my way, but the whole thing about it is that this moves so rapidly that you need to keep pressing the information and you need to be sharing and talking about these things quite rapidly.