There are literally billions of people now concerned with climate change, talking about it today, talking about it and doing something about it, changing their behaviour in relation to it. You know how in the autumn suddenly mushrooms appear everywhere? Yes. You think, wow, that's magical. But what you don't realise is that all through the year, there's been this huge root structure underneath, and it's that root structure that is activated to produce those fruits. So I think a lot of what we're doing now is building that kind of root structure. And I think quite soon you're going to start seeing the fruits of that.