Fans yelling at players typically doesn't in well at all, but in the case of Shaquille O'Neal, this fan changed the trajectory of his whole career. One day when he was leaving the arena, a random lady got in Shaq's face. She was angry that his Reebok sneakers were priced at a steep $100. Instead of lashing out, Diesel made one of the most incredible decisions of his business career. He turned down a $40 million Reebok deal and instead, he created a new brand with Walmart. Priced it around $20, Shaq claimed she sold over $400 million since.