Music Concept of luxury travel has evolved quite considerably. Once upon a time it was sort of the finest finishes and having the latest bells and whistles. And really now it's more about delivering an authentic experience that's highly personalized, more anticipatory than reactive, learning about the client before they arrive. So that experience is carefully curated to meet their exact specifications. And that could be through you know basic welcome amenities that go beyond the fruit bowl and include a monogram pillowcase or bathrobe. It may be their favorite soundtrack playing in the room when they arrive. Or even in their rental car when they pick it up. It's really kind of knowing what their individual needs and desires are and catering to that to the fullest extent. Music We're seeing an emergence of longer, farther reaching holidays. Many families are taking a full month during the summer or more to travel and explore. The motivation is really sort of cultural immersion, personal enrichment, pushing the bounds of their comfort zone, meeting different people, giving back to communities, and most importantly really having that uninterrupted time together. Which is most often successfully achieved in remote parts of Africa. The countryside in New Zealand where there's no cell service and you can truly unplug and reconnect. Music I think a travel consultant has become a critical piece to the planning process. Like any sort of sound professional advice, the sort of editing and curating of information found online is critical to making sure your time and money are well invested. Finding a specialist who really sort of caters to families and understands the luxury travel traveler is critical. The time and the savings and the details that are attended to by a travel counselor and that their investment in really getting to know you and being able to introduce inspiration and ideas for future travel. Knowing what your five, ten-year time horizon is in terms of experiencing and really how to maximize your time is invaluable. Music