Greetings friend, entrepreneur and fellow business builder, I'm marketing master Jim Akerman and this is your 30 second marketer tip of the day. See that guy out on the mound out there at a pitcher? Well, one of the skills that he's developed is the ability to think ahead of time, think about what the batter might be looking for and throw something that will keep the batter off balance. You want to do just the opposite when it comes to your marketing. You want to throw your prospects exactly what they want and that's a skill in its own right. You're not throwing fastballs and curveballs, you're throwing offers and pitches of that nature. Think like a customer. What do they really want? Develop the skill of thinking in terms of what's in it for the customer and then making an offer to the customer that they will want to respond to, that they'll be excited to respond to, that they'll say, I'd be nuts if I didn't take advantage of that. The normal thing that most businesses do is just offer nothing at all, offer a straight up price or offer a discount. None of that is essentially compelling to people in general. But what about value added offers and different kinds of offers to accomplish different things, like a fastball or a curveball or a change up, is an effort to accomplish different things. The offers that you put together for your customers and your prospects to get them and to entice them to do business with you are vitally important to the success of your marketing. So practice the skills of developing offers that your customers will bite on, take a swing at. And that is your 30-second marketer tip of the day.