Any tips in terms of that initial email in terms of what I say to the journalist that we've emailed or tweeted to? I say the key thing is on the subject line of your email, write first of all pitch or story idea and then put in the... Not necessarily the title of what you think the article is going to be. But just, you know, the real key... What's going to grab them? Right. If they've got 50 emails to look through because they will, being a journalist, they're bombarded with emails. How do you stand out just in their window, in their email? You know, try to write the key words that are going to grab their interest. That's my first tip. Okay. And then in the email itself, get straight to the point. So, you know, dear, happy or dear Ellie, and then go straight into your pitch of what you think the story could be about or if you're inviting them to interview you. But give them a reason. Don't just say, oh, I'd like you to interview me. Right. Why they should want to interview. We are one of you done to be deserving of an interview. Cool. So give them good reason to want to contact you. You know, you don't have to be very sort of egotistical about it. But just give them the facts. You know, what have you done recently? Right. What is the story that you want to tell them? So go straight into it. Don't give them a lot of blah, blah at the beginning because they'll have... You know, they'll just be bored and move onto the next email before you... They've even sort of read your pitch. Yeah.