My name's Eliza, I'm the digital ads coordinator here at Online Optimism, and I'm here to bust some marketing myths. Social media is only for millennials. Wrong! Social media is for everyone. Gen Zers do tend to use it the most, but people above the age of 65 certainly use social media as well. Paid advertising is the only way to get results. MISS! While paid ads can get you results, combining your digital marketing strategies is actually the best way to get the most results.