A lot of the search engines have been around for ages. Anytime you guys do a search, would you guys agree with me? Not anytime, but a lot of times when you do a search, there's still misinformation out there. You get inaccurate information. You can type in anything inaccurate and in low quality, both, for sure. Correct. And they've been trying to solve these problems for, call it 20 plus years. I'm making up the timeframe, but it's been way more than 10 years since they've been trying to solve it. Right. I know people both Microsoft and Google and engineers literally trying to fight misinformation. This is why Eric Schmidt back in the day, the ex-CEO of Google used to talk about brands or how you sort out the people from the cesspool I'm butchering his quote. And what he would talk about is brands are less likely to put out misinformation. It's not always true, but it's more realistic that a brand is going to do their fact checking and they're going to put out less misinformation. Again, not always, but in theory, that's what it's supposed to be like.