You're doing law for marketing wrong. And here's how to fix it. Firstly, you want to make sure you have a foundational website and a foundational content marketing strategy before you even begin to talk about building a website. Once you have your website, which some of my friends call the house, you can start doing additional marketing, like radio, television. You have to have somewhere to send this traffic to. Then once you have that, once you've built that foundation, the foundation within the website has to be surrounded around optimized web content. What I mean by optimized web content is content that's going to help you generate cases. And these are your practice area pages. Your secondary practice area pages and your tertiary practice area pages. So building the silo, if you're a personal injury lawyer, it's building the silo of your website based on personal injury and working your way down based on practice area. And in addition, adding locations.