Hi guys, welcome back to another one and TX how you going? Hey, it's good, good, really excited about this one. Yeah, this one is kind of a tangible one so you can just carry out these steps. So we've got six questions to get you started on an amazing content strategy. Number one. Number one, really easy, straightforward. Why? Why are you doing what you're doing? Even you can go as existential thinking, why do you even exist? Why? Why team? Why? Why are we doing this? Number two, once you've got your why, your purpose, think about number two. Who is it for? Who are you actually going to be creating it for? Number three. Number three, it's all about emotion or connection. So how do you want to make them feel? And it's really important to keep in mind that even if you're in B2B businesses, you can make a lot of strong connections by being creative and keeping it human. So think about how you want to make them feel. Number four. Number four. So after you figure out what key emotions you want to tap into, think about what as people is going to connect the idea and the people and the audience. So how can you come up with that connection? We've got some good workshop strategies that we do to actually make that link. But yeah, really good question to ask even before you get into the content. What's the next one? The next one is about what are the things we care about the most as a group or as a community or as a team. So that caring factor is really important because that's how you start to understand that the content that you're building and that on top of your why and how you make it feel is that idea of what people really care. So then you're creating that content on things that matter. As soon as somebody gets exposed to the things that manage to them, then they're going to be inevitably engaged and they want to get involved or they want to have an action or take an action if that's what you want the content to do. Number six. Number six and final one. So once you figure out which cause you want to focus on or your purpose, you can also think about where you're going to go looking for people who do care about the same thing as you. So some of them will come to you but others we need to go looking for and we come out with the strategies to do that at the beginning before we get started on the content. So yeah, I think that's it for today and if you want to get in contact with some help with content strategy or our workshops, heat us up, anything else? No, please, you know, or write comments about things that you may have any questions about. So see you next time, guys. Ciao! Chicken band bound, blamella.