When we're looking at the Amazon side of the business, obviously that's going to differ from a 1P or a 3P perspective as well. Because from a 1P perspective, you have less control over your promotion strategy. A lot of that is going to be up to your vendor manager in terms of the discounts. But again, that's still going to heavily impact your pricing strategy outside of Amazon and other retailers. Because if your vendor manager does decide to cut your prices because maybe the item isn't performing better or the consumer can get it at a better price in the rest of the market, that's also going to create margin constraints for you in more long term and affect your distribution as a whole.