Yo, what's up my fellow creatives Adrian Boycelle here. I was recently watching a YouTube video by another creative who was doing an interview with a guy and in the interview I saw behind him. He had a bookshelf kind of like I have and on his bookshelf He had a book that said logo modernism and I was like, oh, that's cool And he was a really well-known logo designer and he had made his name by just doing really good work He didn't need to market or advertise himself His marketing was just sharing the work that he had done I was so inspired by this guy. I was so inspired by the interview that I decided to try to check out and Use that inspiration that he gave me and find some of my own inspiration So one of the things that I think is like a little secret Swiss Army knife tool that you can use as a graphic designer is to pick up a book Yes, a printed book. I know these things are rare nowadays, but look at this thing. How beautiful it is It's like all big it is Unfortunately, I bought a used version because it was like 70 bucks brand new and I was like Let me see if I can just save a couple bucks and it's got a little rip in the spine Which is not a big deal, but you can see here this thing is massive and inside of this book is Literally every logo concept you could possibly imagine this book is called logo modernism It's by Jen Mueller and Julius Weideman Weedeman and you can see here has some of the shapes, but literally it's an alphabetical order It talks about logo. I mean this thing is absolutely from less line art to the origins of logo It is just an incredible piece to have Monograms like this with the swan and the simplicity over the years You can see how it's gone big name brands to how to use dots I mean you name it. It's pretty much in here. There's different symbols. There's different shapes You can pull this as inspiration if you're looking for ideas for logo design This is a really quick and easy way to kind of cut all the noise then search is searching online And that's one of the reasons why bought this is because you could spend hours and hours and hours searching on Line for different types of logo design concepts and inspiration Why not go back to the roots? Why not go back to the original? And so in here they literally have logos and I'll just put this on my desk here So you can see this a little bit better for every letter of the alphabet So they have w they have y here's the s ones right here's all the different concepts for s Then you can go back and have another page here's some more s concepts There's some beautiful ones right here like look at that simple clean sophisticated These are really gorgeous concepts that you can pull from and it even says who these logos are for these are existing logos So obviously you're going to want to make modifications to it make it your own But some of these companies may not be around anymore 1976 1960s 1982 now we're in the ours and going into the cues Here's some p different p logos So you can use this as inspiration for yourself to really come up with some really neat logo designs This thing is endless. I could go on and on about it. I mean, there's just so much cool stuff in here Shows even signage how the logos used across signage There's a lot of color artwork, but there's a lot of black and white as well And then there's some huge brands in here. I think there's a few pages where it shows just some like main Household names that you know who designed their logos and all that stuff So I wanted to show you guys this because I just thought this was a really neat conversation topic It was a really neat Purchase for me and I bought it because I wanted to be able to talk to you guys about it I mean look at these concepts super cool, but just the different styles and shapes It's pretty much endless if you want a logo design concept you can find it here in this book And like I said, there's major name brands Coca-Cola Pepsi. They're all in here. They're logos They're symbols their logo marks the word marks. I mean everything we're talking about 400 and 32 pages So this thing is massive From fonts and everything so if you wanted to check out a really cool book You wanted to get inspired if you're an aspiring logo designer You want to sharpen your axe. This will give you the edge against all your competition And that's why I wanted to bring this to your attention I think they make these in smaller versions so they're not so big I mean look at this thing. It's bigger than my head But if you wanted to get the smaller version, I would highly recommend it check it out It runs you 30 to 70 bucks just depending on which one you get and it says it right in here a collection of a 6,000 logos from 1940 to 1980 ranging from media outfits to retail giants airlines art galleries These clean clear logo concepts may be seen as the visual birth of corporate identity if you do corporate identity This is your way to go So I want to show you guys this hope you love it There's going to be a link down in the description if you want to get your own version of this And if you have any questions about it, let me know. I'd love to kind of talk more about it So hope you guys are having a great day. Thank you guys for watching. I'll see you guys on the next video I'm Adrian Boycelle and as always keep looking up You