In addition to a public education campaign, which to date, there was one years ago and it didn't work. It was talking about the Reagan just say no to drugs. Yes. Yeah, and all the, and the hundreds of millions of dollars that were spent per year subsequent to that or just after that time period were proven not to work. That doesn't mean they couldn't work in the future. But I also want to add, there are, there are, our natural institutes of health have given out grants to researchers all across the country. And those researchers have developed programs that have proven to reduce the number of our teens who use drugs and ultimately become addicted. For example, there's a program called Life Skills that's in about three or four percent of our middle schools. It has great research behind it that shows that it works. Alternatively, there's research that shows that dare, which is in about 75, 75 percent of our middle schools does not work. So if we can transfer, if we can move our middle schools from using life skills instead of dare, the opportunity to reduce the number of our teens who ever use drugs is substantially higher.