Hey, it's Jason Falls time for another Wind Fluence tip I was speaking to a university class at a university in Cardiff in Wales this morning and one of the young ladies in the class asked a really good question that I thought I'd share the answer with. She said, what's the difference between influence marketing, the term that I like to use and influence IR marketing. And so here's how I think of the difference between the two. Influencer marketing is very narrowly focused on content creators on social media networks, people who have followers on TikTok Instagram, YouTube, etc. Influenced marketing broadens the horizons, take down, takes down the blinders and allows you to see that you're ultimately trying to influence an audience to take action and reaching them through third parties like the media or a political lobbyist or a community leader or a bartender or friends and family is a way to do the same thing. Influenced an audience to take action rather than counting on the social media influencers specifically to do so. Helpful? Let me know.