Hey, it's Jason Falser. Here's another one-fluence tip for you. I'm actually sitting in the airport and sort of eavesdropping a little bit on the group of women behind me and they're talking about certain products and services. The goal of Influence Marketing is not to get your message to a bunch of people, a bunch of followers on Instagram or TikTok. Your goal is to get your message to people like these ladies. We're sitting and talking about product recommendations with their friends and family because that's infinitely more powerful than anything online influence you can give you. So how do you get to them? That's Influence Marketing rather than Influence or Marketing. And the best way to get to them, the most effective way to get to them is to create an incredible product and an incredible customer experience. Now there are techniques that we can use beyond that, but that's the first thing you should focus on. There's your tail.