Hey guys, Ryan here with Excel Marketing and today I'm going to give you an update from LSA for all you business owners out there that are looking to get all the brand new information about Google Local Service Ads. You came to the right place. So today we just got the September updated newsletter and there's a few features and a few new add-ons that local service ads have given to all the advertisers out there that are really going to help you guys get even more leads and get better leads and even potential say more qualified leads. So let's jump right into it. We get access to the newsletter because we're partners with Google and we share it with you immediately when we get it. So the first update is that there are now 20 providers or businesses that are going to be shown in the search results. This is really important. You can see where Google Local Service Ads is headed. It's headed towards a platform where there's fewer businesses being featured at the top in the Google Local Service Ads section. They want to make it a little bit more exclusive and they've done that by also making it so that there's only two businesses on desktop just like we can see on mobile. Be aware of it. What you can do about this is just you've got to really make sure that you are all over the three hours. And I'm going to be creating a video by the way about a new strategy using artificial intelligence that can help you make sure that your response time is 100%. Stay tuned for those announcements. So the next feature is a callback feature. So you have to have the message functionality turned on with your ads. If you have any questions about how to turn this on, please give us a call or just Texas at 619-3045-155. And anybody from our team will be glad to walk you through on how to do that. What this feature does is just augment the message feature so that you can be notified and have an interaction with somebody where they just give you their phone number and request to call back from you. Which is great. This is really all we want anyway, right? We don't want to really be going back and forth with message leads. We really would like to just be calling these lead back and getting them on the phone. So that feature is now available to you guys. You can turn it on. If you don't turn this on, in my opinion, you're silly. Both turning on message leads and turning on this functionality where you get a callback is a note brainer in my opinion. If you're not doing it, you're literally throwing away 10% to 15% of additional lead volume. And if you answer your message leads very, very quickly, you know what's going to happen. You're going to be listed right at the top because you're responding to message leads very, very fast. Okay? And there's ways to do that. And we can help you with that. We can help you by making it so that multiple emails are notified when a message lead comes in. So please contact us if you have any questions on how to do that. This is just one of the strategies that we give our clients and people that we work with to basically just crush it with Google local service ads. The other thing is, is the NPI number on the business level for a license verified by Google now. You don't have to do that. You still will have to do that on a practitioner level. So just keep that in mind. That is a feature that has been modified a little bit so you don't have to go through as many hoops. Okay. Another thing that's really, really great is that they've added functionality into the service area section of your back office for LSAT. Okay. So when you go there, you will see that they will give you suggestions on other areas that you can actually serve. So it would really make sense if you took advantage of some of these additional areas, if you can service those areas. Because what this does is it just expands your service area and expands the likelihood that people are going to be able to see your ad and reach out to you either via phone or message. Okay. So take advantage of these features and this functionality that Google is giving you. They're going to suggest areas that you can add on to augment your service areas and they're just going to give you little buttons to press to add areas. So be on the lookout for that. Go under your back office and see how that works. Okay. And then two final things here. So Google Live will service ads also launched the Google screen functionality for attorneys and for real estate professionals in the UK. If you are a real estate professional or you're an attorney and you're in the UK, I would jump all over this. This is a no brainer. We have PI attorneys fighting over themselves in the US to try to get the best positioning wide because the cost per lead and the cost per conversion for Google local service ads. As I said, many times on these videos is half of what you would pay for a lead and or a conversion from regular pay per click. And we've got case studies that we can send you that will show you this. The only other thing that I wanted to add here is that Google is going to be selecting your cover photo now. So based on what looks the best and what would present the best in the ad itself. Let me know if you guys have any questions. You can always text me at 619-3045155 that goes directly to me. We really enjoy supporting anybody in their pursuit of gaining more local leads from either Google local service ads or Google business profile optimization. So I hope this helps. This is the place where you can get the most recent updates and all the newsletter information and strategies on how to really make Google local service ads work for you. Okay? Thanks. Make it a great day. Talk soon.