If you're not getting 6 to 8 bookings per week, here is a content strategy that will fix that issue for you. Imagine you are a nutritionist and you have a friend who needs to lose 15 pounds. Imagine that she's paying you to show up consistently on social media to share the most valuable tips to help her achieve her goal. If that was the case, would you show up every single day to share your best kept secrets to help her achieve her results? Would you share weight loss tips, healthy recipes and workout ideas to help her lose 15 pounds? Now that is a strategy with which you need to approach your content. Treat your audience as if you seriously care about their goals. And create content to help them get from A, the current state to B, the desired state. And when you do that, you will build an amazing community of loyal fans who will not hesitate to pay you for your services. Are you still creating generic content? It's time for you to change your content strategy to attract paying clients.