Guy Carpenter has been one of the most trusted names in insurance for nearly a century. But during a time of great economic turmoil, increased competition began to steal market share. Guy Carpenter needed to transform its white shoe image to a more dynamic global brand. We identified Guy Carpenter's ability to leverage insurance to actually liberate capital and help transform them from brokers to trusted consultants. We launched with a brand summit led by the C-suite to get internal staff fired up about the brand's new focus on performance. And we positioned them as a thought leader, building an online resource of innovative industry intellect. Within weeks of launch, this new site saw more traffic than their corporate website did in an entire year. And during the campaign, Guy Carpenter saw a three-year trend of revenue growth surpassing $1 billion in revenues for the first time in its history.