Hi, I'm Robert Riggs and this Brad was taken here for a clarity clip. Okay, would you go to a social cocktail hour and shove your business card under the nose or into the hand of a perfect stranger? No, no, and why would why would you why don't you do that? It's not the right spot and it's kind of it'd be kind of awkward and interesting about. Uh-huh Okay, but every day we see people do this in social media like cell cell cell or just Rude. Yeah, they're just putting out posts You know one of the things that we talk about is is it's social media be social It's not just about information and events and you know some of our content research or Data or whatever it's being social. It's hey, I'm Brad What's your name and and being you know, it's creating conversations? Okay, so Brad what's the ROI? I know that Well, that that's the other piece that people get their feathers ruffle about is well, I'm not getting any business off of this And I'm spending time or you guys want me to come in here and and show me how to do all this stuff and the ROI is is the actual Interaction and conversation one-on-one that you can have with your audience in no other place Can you do that you can't do it on a website blog? You're just putting out information. I'm out of television Sure can't do it in TV can't do in TV. You can't do it in print ad can't do it on display ad or or any of that kind of stuff But you can have a one-on-one conversation in a message or on a Twitter feed or on Facebook post or in some fashion You know Pinterest Instagram you can create these conversations and communities and that's being social And so what what's the value of that that you've got someone you're having a one-on-one Conversation with a prospect that you can start bringing through the sales funnel You know you can't really put a number on that and interestingly people don't put those numbers on TV spots It's about a wear and a brand no and and it's the same it's no different than what's the value of if I come to you and say hey Robert What what doctor do you go see? Well, I go see Dr. Smith down the road. There's no value on that either But because you've given good quality service at Dr. Smith's clinic you feel like hey I should send Brad there because it's good the same thing can happen in social you can build that reputation By having those conversations by being relevant. Oh, I hate that word being relevant because what's relevant to Robert isn't relevant to me But by being social and keying in on what really works with your audience in the audience speak and you're doing the same thing and you're doing it with Out there in space and about ROI back on that if you have a website in this day and age with all the changes with a search engine algorithms You're a furry traffic the stuff that's bringing you traffic is Social yes, we hope it is yeah, right if you're doing it the right way That's the whole piece that you're looking for so when you're out there looking at social media don't forget the first word be social That's a clarity clip thanks nice guys