Another marketing illusion or a truly exclusive luxury brand. What's the hype about Goiard? This is definitely one of the most interesting luxury brand research I have done so far. Let me share what I have found. I have got a ton of increase to review a Goiard bag. To be honest, as a newbie in this market, that was the first time I even heard about this brand. I looked it up and I found the history quite interesting. When I went on their website and see no online sales, not even price disclosures, I thought to myself, alright, we're looking at another luxury brand playing the mind games to lure more people to buy their virtually, but not actually limited or exclusive products.