The way Google Newswords and Searchwords, we pay attention to firstly the story that you're covering and the keywords that go in that story. So whether or not you use those keywords in large amounts, it's kind of secondary to the fact that the keywords are already in the story and be reported on by other people. So we want to go beyond having to require journalists to pram a lot of keywords into the articles. We think it's something that we can infor automatically. I think it's important for you to write legible titles, knowing that you have a global audience. It used to be that everybody had a local audience and there was a lot of nuance possible and it could be people in front of a lot of things. Now it's become increasingly necessary to address the fact that you have a global audience which means that you need to write assuming that reader knows nothing about the topic. It means that you have to have intelligible titles and intelligible first sentence. If you do that, that works not only for readers but also for such entries. I think there are certain kinds of journalism that have always been hard to monetize that public funding has helped a lot with. I think I can't see that being there. But that said, I think they've been subsidized by other things. People who were doing journalism that was very monetization friendly, but we've just supported hard news as well. I think that will continue to happen. Okay. That's very kind.