Hi, I'm Liz Cortaz with Business Trends TV and today I am interviewing Ryan Sonoffsen from Accelerate Marketing and he's Ryan. How you doing Liz? I'm doing excellent. Thanks for being on today and what we're talking about today is the top online reputation management tech. So when it comes to developing your online reputation strategy, do you recommend people doing this business, doing this in-house or hiring other companies to do this for you? That's a good question because you can do this in-house. It takes some time. We've spent years developing our systems and processes for making the online gathering of online reviews more easier. So can somebody or a business do this? Yes, they can. Will they have the systems and processes in place that will facilitate the gathering of those reviews and the training of your staff? Do you want to go through and train your staff? If you're working with a reputation management company that has many years of experience and they will take on that training component, which is what we do. We take it very seriously. You want to make sure that you understand as well. This is one thing I want to address here is that the culture, building this reputation, managing marketing culture in your business needs to start from the top down, meaning that the CEO needs to make sure that the whole company is accountable for this initiative and that they're being held, that they're all moving in the same direction. So, I think that is one of the things you have to ask yourself if your company is, can we tackle the training of our staff to make sure that they understand how to do this when and how to ask for reviews? Do we have the bandwidth to create, for example, a landing page where people would go to in order to leave feedback about our business? Can we scale that out to the 10, 15, 20 locations we have or whatever? Can we, how much time will it take for us to post the reviews on all of our 150, 200 social media sites? How long would it take for us to create a review branding commercial or a video that would go on YouTube that would highlight one of our reviews? You know, you're talking three, two, three weeks minimum to create one of those things in at least two to three thousand dollars. So you've got to look at some of the offerings that Revitational Management Marketing companies have in terms of helping you not only get more reviews, but also market those reviews because ultimately if you tackle it yourself, you're looking at spending a lot of time and money. And like I always say, I mean, I can't afford to not have a good account because they know what they're doing and if I try to do it myself, I mean, they end up saving me more money if it's a good account than I end up paying for them, even though I pay them a lot of money sometimes. They know exactly what to do and how to do it and they've spent years and years learning their trade so that they can save you and me time and money and headaches. So that's what we try to do and this one and it's one very narrow niche for people. You're right. Leave it up to the experts. That's what they get. They are obsessed at. They know the strategies to implement. You just say, you don't have to reinvent the wheel and figure things out. There's companies out there that can do it for you and just take away that headache. Wow. Man, and you just made that giant list of things that you need to do. Wow, that just seems very overwhelming. So thank goodness. There's people like you that can take over and take some of the stress away from the business owners, CEOs. They can actually run their company and not worry about these other areas over here. So what it comes to. And what I mentioned to you is only two or three or four components out of the 12 components that we offer as our entire system. So I'm only just on the surface in terms of what we do. Thank you so much, Ryan, for doing this interview with us today and going over this great Forbes article that is just top in the search engines for reputation, management, and marketing. Any last words? That's it. Thanks, Liz, for the opportunity to talk with you about this article. And look forward to doing this on a regular basis. So if you're watching this video, come join us on Thursdays at four o'clock, Pacific Standard Time in order to continue to gain new and more insight into how you can build your reputation online and go by and visit us at our website at accelerateyourmarketing.com. That's an on my. You can see at the bottom here it says accelerate marketing. So it's just accelerateyourmarketing.com as our website. And we'd be more than happy to talk to you and let you know what we can do to move you in the right direction. Excellent. I'll put that link below this video so you can just go ahead and click that link and yeah, stay tuned for next week. Ryan and I will be doing another segment at four o'clock Pacific Standard Time on Thursdays. So thank you. See you on the next video. All right. Thanks, Liz.