How to use Affinity audiences within Google ads to help scale your business. Within Google ads, there are a couple different audiences that you can use. One is the interest-based audience, for example, as stated, Affinity audiences in market. Another type is a customer list, an upload one to use as an audience. And another set is obviously a website visitor, is all converters, and one that converted as a conversion on your ad accounts. For this video, specifically, we'll be talking about the interest set and of those affinity. Each of these audiences allow you to conquer different parts of the funnel. For the affinity audiences, it usually is something more top of funnel. Top of funnel obviously is people that don't really know who you are yet, and they have a problem, and they just want to know more about it. So the goal is to use these audiences to help understand who it is you're targeting and how to speak to them. That allows you to help tailor your ad copy, your headlines, your descriptions, and even your landing page and keywords to go ahead and speak to this user, so you can go ahead and solve their problem.