You can never blame the customer and you can never essentially give up. But as the owner of a marketing agency, not the consultant on the account, what I can tell you is our best accounts that we don't get to take the most credit for. Also, our like just really good marketing groups that have great products and we're being honest and great sales teams and great pricing. We are not magic workers. We are accelerators of your reality. And if your reality is poor, your acceleration is poor. If your reality is strong, your acceleration is strong.