Greetings friend, entrepreneur and fellow business builder. I'm the marketing wizard Jim Ackerman and this is Good Bad and Ugly Ads, the program where you and I together look at an advertising specimen and then you decide is it good bad or ugly and compare your impressions with mine. Now if you'll remember from our last episode I gave you the specimen to be checking out for this episode and this is it. So what's your overall impression from an effectiveness point of view is it good bad or ugly. What do you like about it? What do you not like about it? What do you think about the graphics? What do you think about the copy? What do you think about the overall layout? This piece can be pretty instructive. Let's start with this headline that says crossroads promo. Now that refers to the fact that this flyer was being given out at the crossroads spa and it was a promo just for that particular location. Now if you look at the subhead headaches neck pain back pain shoulder pain wrist pain hip pain leg pain knee pain fibromyalgia those are all move away from pain benefits. The suggestion here is that they can solve these problems that's something people want. Next take a look at this offer a $265 value for only $49 and look at all the things that you get with it the exam the spinal thermography whatever that is X-rays are included with five views and all the other bonuses that you get with it. You know what this is a pretty compelling offer and finally down here at the bottom there is a response device away for you to take action. Of course there was somebody at the registration table enabling you to set that appointment right there on the spot which frankly is quite compelling. So this is a pretty effective piece from the copy perspective at least. So what's the problem? The problem frankly is the layout it's got bold sans serif tape that's very difficult to read made worse by the fact that it's laid on top of the full color background the illustrations aren't very easy to understand either. The layout could ruin this but it doesn't on the strength of the offer I'm going to give it a good. Well I like to keep mixing it up a little bit with our ad specimens so we're going to go from a paper flyer that was handed out by hand to a constant contact little newsletter page that was delivered via the internet. This one's from Bill Warren the owner of the gold mine in Hudson North Carolina. Take a look you're going to have to see it in two pieces but take a look and what do you think? Now again this was a constant contact piece that Bill sent out via email and you're seeing the top half of it which is done in letter form. What do you think is good, bad or ugly about this part of the presentation? Now here's the bottom half of the same piece. Remember this was all one piece that you'd scroll down on but take a look at this and you may have to pause the video so that you can take a look at the top and bottom separately but study it carefully and you tell me what's good, bad or ugly about it and what you think works or doesn't. So here are your assignments for the coming week. Number one check out this specimen and decide whether you think it's good, bad or ugly and why. Number two leave your comments below on this specimen or any other ads that you have to evaluate whether they're in your market or wherever you happen to see them. Don't hesitate to leave those comments on any advertising that you see. Finally make sure that you subscribe to the channel of course and tell your friends about good, bad, and ugly ads. This is a two-way street. The more back and forth we get going the better it will be for all of us as we continue to strive to genetically engineer our marketing for ever increasing success and we'll see you next time on Good Bad and Ugly Ads.