segmentation initial marketing is the process of taking a single general audience and rewriting it according to specific groups or characteristics. So you can differentiate the target age between 20 to 30 so you can particularly target the men's fashion to the particular men people and women's fashion for the women's category and you can so you can target them any group of people based on the gender age location. For example, band may survive range of people but it can send only misses to high income earners or retails and small business owners.