What are the variables that should keep in mind when you're looking for our spot competitors to start with? You need to know the difference between B2B marketing automation tool and B2C marketing automation tool. Right? B2B marketing automation tool or the B2B marketing automation focuses mainly on lead generation, lead management, lead nurturing. It's more focused towards the lead side. But when it comes to the B2C, it's more focused towards transaction or e-commerce. Now HubSpot supports both. But when you go out there in the market, you might end up buying two different softwares or getting two different kind of marketing automation tool to support both the processes if your business is doing both e-commerce as well as lead nurturing. It happens a lot in also B2B companies who are doing ABM, which is a ground-based marketing, which HubSpot supports. But if they also do the e-commerce transactions for B2B as well, but they will have to get some other tool. But when it comes to HubSpot, it's a good both. In my experience, companies using Salesforce or CRM, which is completely from Salesforce, they have to use usually, you know, Salesforce marketing cloud for all their e-commerce transactions. But they also have to use Salesforce account management tool previously known as PADOT for their lead generation system. Now they have to buy a three-system one is CRM, marketing cloud and the account management tool. Now, this does not happen when it comes to HubSpot. That's point number one. Point number two is ease of use. This is completely practical experience where companies have shifted or maybe when they're evaluating during demos, they've found HubSpot very user-friendly. And point number three is that HubSpot is more than just a marketing automation tool. In any of the tools that you buy, you'll actually have to integrate CRM separately. But HubSpot by default has CRM at the back end. All that it requires from your end is to just get it activated or get the sales tools activated or get the service features activated. So all those tools stay exist in the tool itself in HubSpot system itself. All that you have to do is, you know, get subscribed to it and it'll come at play. What it happens in other tools is that, you know, you'll have to integrate the system separately and then do a lot of work to do migration and integration only then these things start working. These three features actually make it really good and impressive, much automation tool. Whenever you're doing any kind of comparison between different tools, just try to look at it from the point of view of an all-in-one software, you know, a B2B and B2C comparison as well as the user-friendlyness. This video is not paid from HubSpot so as you can see, I don't have many subscribers, HubSpot would choose me to promote their tool. It's all about my experience which I've had with HubSpot past many years. So yes, HubSpot's dominance is more than just impressive stats. It reflects product trends in marketing automation for small businesses to large companies. HubSpot's impact is undeniable and we all know about it. If some of HubSpot's market share is a testament to its effectiveness and popularity in the marketing automation world. It's a platform that continues to shape the future of digital marketing. Thanks for joining me in this video. Hope you've liked it. Leave some comments if you think you have some other opinion. I will be happy to apply. See you in my next video.