Hey folks, it's me again. So I hope you're enjoying the things series. So I've got another thing for you basically. In short, this one is going to cost you some money. Sorry about that. It's just the way it is, but in business every now and then we've got to invest in some money. Now, I want you to just understand one thing, okay? Well, a couple of things. So the first thing is, I'm not asking you to pay me any money. What I'm about to recommend to you is like gold, gold dust. And it is as rare as rocking horse poo. And it is by far and away, one of the best investments I've ever, ever, ever, ever made in my business. In terms of just, if I take all of my courses and videos, I've watched them, books that I've read and like just squash all of that together. This one single purchase, one single purchase that I'm about to tell you about. And I've got it right here is, and I'm not on a commission either, by the way, is by far and away, the best investment I've ever made with any of my money. And it's got nothing ready to do with sort of marketing or anything like that. Well, it kind of has. But really, what I'm about to show you, if you buy this thing and don't forget, you're not buying it from me. And I'll explain all of that in a second. So I want to show you that this is totally impartial, what I'm about to tell you about. But it has transformed me and my business and the way I think about my business, the way that I think about my customers, my clients, the way that I talk to my market, the way that I present my products. This is by far and away, probably the best thing. And I shouldn't be telling you this. I shouldn't, I shouldn't be telling you about this thing. I should, I should kind of just keep this to myself and for the, the lucky few people who've already got this thing. Maybe, maybe I'll do that actually. Maybe I will just, maybe I will just keep it for me. All for me. And I don't know, that would be dark. That would be totally, totally selfish if I did that. So here it is. Okay. So here is, here is the next thing. And now I know that when I show you this thing, okay, that, and I tell you how much it's going to cost you, it's, it's really not very much money if you think about it, but for what it is, it's a lot of money. And this is just a simple mindset thing that you've got to get around. I know that probably for every hundred people that I share this with, I reckon only maybe one or two or three people, maybe five people will ever go out and buy this thing. And more full than 95% of people who won't go out and buy this thing. Okay. And don't forget, this is not my product. This is somebody else's product. I, there's no benefit to me doing this whatsoever. Beyond being a abundant and giving you the best possible start that you can with your business. Okay. So remember that when I turn this round, this thing round, this book, and I show you the title, I already want you to be making a commitment to yourself that you're going to go and buy this thing. Okay. It's not ridiculous sums of money. It costs less than it does to work with me, put it that way. But it will add an enormous amount of value to your life. And so when I show it to you, when I show it to you, I want you to have already made a commitment that you're going to buy this thing. Okay. Now this book, you can only get it in America from a, from a company in America. It's the author's wife who has made this book available because the author has sadly passed away as a while ago now, but he's sadly passed away. But she has made this book available to the wider market through an American company. It's going to cost you. It's going to cost you, I say cost you, the investment that you're going to make in this book is $155. Okay. So it's $125 to the book, $30 shipping. And I'm going to put a link in below. It's no failure. I don't get any commission for this or anything like that. But I want you to make a commitment. You're going to buy this because for $155, the knowledge which is in here is absolutely second to none from an advertising perspective and understanding your audience and learning how to articulate what it is that you do and get that message across to your clients. And, and the reason why I'm kind of showing this to people is because I can, I managed to kind of articulate what I do. Everybody gets what fearless business is about. They get what I'm about. Okay. Most of it has come through reading this book. Okay. Most of it has come through reading this book. And it totally transformed the way that I thought about my audience, that I thought about how sophisticated my audience were, that how how I, what my purpose is here and how I serve my audience and how to attract them ultimately. And when you understand the, the concepts in this book and bearing in mind, it was written in 1967. Okay. And if, if any, if you're into advertising, marketing or copywriting or anything of that ilk, like if you haven't got a copy of this, then there is something like categorically wrong with you. And if you're going to employ somebody who is into marketing, if they've never heard of this book, again, there is something categorically wrong with it or I nearly gave it away there. There is something categorically wrong with them. And they're not going to, they, you shouldn't be working with them. Okay. Since I've read this book and I've understood marketing and advertising and things like that better, like the nice thing as well as like the internet has been around for 30 years. And think of all the internet marketing experts and gurus who popped up since then, even myself included, you know, within that. But I hope that you can see that I'm abundant with my content. Like at bearing in mind that the internet didn't exist in 1967. Obviously when this book was written, you know, because the internet came back in sort of 1989, 1990, people didn't really get into internet marketing until the late 90s and early 2000s, like properly. So all of the concepts in this book, like you serve the internet. And the simple fact of matter is there is so much confusion out there about marketing and advertising and how to attract customers and all sorts of things like that. That actually, if you go back to pre-internet, you get the real gold, basically. You get the stuff that goes back to the basics. And if you understand what's in this book, if you get it and you apply some of it when you're writing your content, I can guarantee categorically guarantee that you will end up getting more business than you got prior to owning this book. So that's why $155 might sound expensive for a book, but you're not paying for the paper, you're not paying for the smart like hardback cover, you were paying for the information and the knowledge that is inside this book. So here it is. It's breakthrough advertising by Eugene Schwartz, written in 1967, okay. It's got tons of really great examples. It talks about market sophistication, how sophisticated like customers are at what point in the buying journey they are, how you should approach and talk to them, what words you should use, how you should construct headlines and all sorts of things like that. It's a good 250 pages long. There's like, there's examples in there of different sort of adverts that used to work incredibly well. There's a whole load of theory in here. And it is by far and away, like I said, the best single investment that you can make in a book, but not just in a book, but in your business knowledge, okay. This book is maybe even better than me and everything that I know, okay. And I know what's inside here. Like if you read this and you get it and you apply it, like trust me, this will accelerate your business faster than anything else you know faster than any of those experts and gurus and apps and Facebook ads and all of that other whizzy stuff that is out there. Okay. So how do you get a hold of a copy of breakthrough advertising? You can go to Amazon. If you try and get it through Amazon, it will cost you $1,000, not $155 delivered. So probably wouldn't advise going to Amazon. What you can do though is Brian Kurtz, who was a, he was a great friend of Eugene Schwartz, Eugene Schwartz, Mrs Schwartz's approach, Brian said, look, I want to make this book available. So they've, they've, Brian is a great marketer. He has a brilliant business called Titans Marketing. So I'll put a link in the comments as well, attach this video. But what you can do, if you just Google, um, break through advertising and then Titans marketing, it'll pop up with a link and you can go and order your copy there and it, it'll take seven to 10 days to arrive. But trust me, that would be the best, by far and away, the best $155 that you could ever, ever use up. Now some of you think in Robin, this is a shit tip that you're like telling me to go and buy a book like that's going to solve my problems. Um, but when you get this, you'll understand why. And like I said, there'll be one and a hundred people who will actually go out and buy this. So if you go and buy this, just email me. I want to know if you buy this book. I want to know when you get it, I want to know, and write some doorstep and I want to know when you've opened it and read it and tag me in some of the posts that you write as a result of reading this book. And I will personally critique any copy which you or any post which you put out there that you've used, um, and help you through like starting to unpack some of the learnings in this book. Um, as my little promise to you, so go and get it, break through advertising, let me know when you've done that. Best investment you will ever make, you will never need to really probably buy any other business books apart from online business data, take your shot and from my other three books, perhaps. But do me a favor, do me a short serve favor as well and Brian Kurtz and go and grab yourself a copy break through advertising, it will transform your business and your life. Trust me. That's it. So I'll be coming back with another tip, um, I guess another thing soon. So keep an eye out for those and I hope you find this helpful. Trust me going by it and that's all I'm going to say.