Let's look at the creator for a Facebook ad from Alleric Heck. So this is part two of this review I looked at the copy and part one the creative is where this ad really comes alive So controversy gets attention and Alleric does an amazing job here So first Alleric positions the audience coaches now not a fan of including attention coaches in the first line of ad copy But I do like calling them directly in the image then the hammer blow YouTube ads beat Facebook ads every time. This is highly evocative especially as the ad is on Facebook And there's no question but this ad is going to draw lots of attention and comments I also love the contrast of the yellow and the point font on the black background