I think the big thing that we really take care of is the vetting up front. I think that's what's really important for brands. I think that's how agencies, SaaS providers, you name it, can really showcase the value for brands that want to get into influencer marketing, is making sure that these influencers not only have authentic audiences, but they're also engaged and they're also relevant to the target brand. Whether you're looking at a company like Cipio or a popular pays or a tagger, those companies that have audience insights are very important. So I think when you're able to evaluate those audiences and say, hey, 95% of this influencer's audience is real authentic users and they're interested in buying with your brand. I think that's when you go, okay, let's explore.