Take advantage of special events using a tent pole strategy on your YouTube channel. Next, on BSVP Unsite, YouTube Marketing Strategies. Using a tent pole strategy is creating a video around a special event like New Year's. At this time of year, many people are searching for the term New Year's Eve, or New Year's Eve party. By using those topics in your video, your video has a higher chance of ranking when people search for those terms. If you haven't created your New Year's Eve video yet, now's the time to do it, otherwise super bowl and Valentine's Day are just around the corner. For more tips, tricks and secrets on YouTube marketing strategies, subscribe to our YouTube channel by hitting the subscribe button.