A little while back, there was something of a kerfuffle in the August tubes of the internet over the pronunciation of a certain file extension. This file format was and is quite popular, owing not so much to its stunning image quality, with only 256 colors, quality is really rather shit. But rather to its universality and its utility in creating mute, loopable animations about the duration of the average internet user's attention span. At issue was whether or not the initial G was hard as in golf ball or soft as in ginger spice. The internet seems to have come to a consensus. The G is hard and anyone caught using the soft G will suffer eternal damnation.exe, a root kit that redirects all of your browser traffic to BuzzFeed. But why? The only argument I've ever heard in favor of the hard G is as follows. But James, its graphics interchange format. Graphics. But Joe, they're right. The one true way to pronounce acronyms is revealed to us by the first sounds in the words that they represent. We must stamp out this heresy. We must send in some navy cells in scubbaguerre to burn their nuts off with lasias. What an embarrassing snuffer! Truth is as a file extension it was never intended to be spoken aloud, but rather to be used as a tag. So computer and user can associate to this file with the proper program used to interpret it. Your computer doesn't really give a shit how you pronounce it as long as it knows not to open an image file with Adobe Acrobat. I myself go with whatever is most comfortable for me to say. And in this case, it's gif fuckers. Yeah, it's gif and you hate it. Gif. Gif. Every time I say it, you cringe. Gif. Gif. Gif. Gif. Gif. Gif. Gif. What I want fuckers. Emma. It's a weenun chuck. I can't really afford a microphone. Yeah, I mean, come on. You