I am Professor Vijay Prakash Anand in this video I am going to discuss about Geographic segmentation. Geographic segmentation is the starting point and the simplest form of segmenting the market. Here the market is divided into countries, states, regions and cities. For a large company like LG or Samsung, it is easy to sell the products all across the country or many countries in the world. But a small player like Gherry Detergent based in Kanpur needs to expand step by step in different regions of India. Earlier MTR ready to eat food was sold in southern India only and then it expanded to all the other regions in India. Nirmavaj also started a small by Karsanwai Patel in 1969 from a small place called Kishanpur in Gujarat and then it expanded to all across India. You talk about Dunkin donors, McDonald's, Dominoge, all started in USA and now it is present in almost all across the globe. Now this segmentation method helps the company to expand their markets on a logical basis. That is all about Geographic segmentation. Thanks for watching the video.