So after the feel, after you pick it up, and you know you love the know you love the feel, the next thing is does it get that sound? And with a strat, that sound to me is... Back two pickups, middle and bridge pickup, but that position, which is the most stratified of all positions, which it's funny in my studio work, I've probably used that sound on records way, way more than any other sound. And because this one has a little bit of roundness to it. When you throw it in that position, because it has enough brightness and enough straddingness, when you add this middle pickup in, it still stays strong and focused. This guitar has those basic positions then the neck position. That's how a neck position is supposed to sound. The guys at Exotic are all musicians themselves, so they have a real keen ear and they have a great research and development, like, room laboratory over there where they can compare like old 56s and 59s to out of casters and really, and really sides up. And I can say the guys are all musicians, so they know what they're looking for. Playing single coils with overdrive has always been a big challenge for guitar players to not make them sound real kind of stringy and thin sounding. And that's... I don't know what that magic is, but it's something in the winding. I know it's not the strength of the magnets or the pickups, because these are not necessarily hugely big output pickups, but they just sound good. They sound right and full and warm. Now the pickup sound really great and it's got a very woody sound to it, which is kind of like what I'm going for. I'm really, really picking up on my bridge pick up because I use it a lot. So on this guitar that I made for me, the bridge is... it's overwhelmed, so it's a little fatter, which I really like.