For a lot of agency owners that are also having smaller agency clients, like they just think owner and owner, but they don't release, they actually, it's probably been a while or maybe they've never even had a job before. And this is all they know. And just having that awareness is like, okay, this person is an employee. They have a boss. They have a skip level boss as well. And for them, a huge win is getting promoted in a race, right? Or maybe having someday having their boss's job. And overseeing like a big team. They also don't want to look bad too. So you want to make sure that you're giving them something that's going to look good to their boss. But sometimes they're afraid to take some risks. And so you need to handle their objections of why they would want to work with you. Where, for example, you might say, you know, you can work with us risk-free on this. Like we won't actually charge you any money for the first month. I think the important thing is making sure that you make people look good to their boss. But you also don't give them something that will make them look bad.