Australian Hearing Implant Maker, Cochlear and Google's Research Division, Google AI, have formed a coalition aimed at researching ways to improve hearing technology. The partnership will seek to leverage Google's artificial intelligence and machine learning expertise to develop better algorithms for costler's implants, which currently help users hear sounds and speech more clearly. Cochlear and Google AI will also focus on ways to better preserve and protect users' residual hearing, which can deteriorate over time with continued implant use. The collaboration aims to create a more personalized hearing experience for users, with the use of machine learning algorithms, potentially allowing the implant to adapt to an individual's changing hearing abilities over time. The partnership is expected to lead to the development of more advanced hearing devices that offer improved sound quality and other benefits to users. Cochlear and Google AI's joint efforts could ultimately have a significant impact on the millions of people worldwide who experience hearing loss.