Hi, welcome to capsule 4 of this series on how to write a feature article. Today we are focusing on the lead. This is only a guideline, but the lead should be about 50 word long. The lead presents the angle and the controlling idea of the article. The angle is the specific perspective from which you will present the information to your readers. For example, you may choose to wish to focus on the human aspect of a particular issue. The controlling idea on the other hand is the conclusion you will get to once you have gone through all of the information. There are four techniques to write a lead. You can use the vivid description, the powerful anecdote, a surprising statement, or a pertinent quote. Now here is an example of each one of these particular techniques. Let's say for example that we have a headline that says we don't want homework. The secondary headline is no time for homework with part time jobs, says teens. The first lead could be a vivid description. Own at night working until 2am, finish a French text comprehension. William is exhausted. In this example we can almost imagine, we can easily imagine what William is going through. So it is a description of his reality. The second example, the powerful anecdote or surprising statement, in this case we have merged them for this particular example. Teenagers who have a part time job work on average 32 hours per week. Now we present a fact. Now considering that teenagers go to school full time and that they still work 32 hours per week, that's quite powerful. It means that some teenagers overdo it. The third example is the pertinent quote. I can't do it. Something is going to have to change. I just want to have the time to do so much homework. Now this is a quote. You see the quotation marks here. Now these three examples focus on a perspective. The perspective is the angle. The angle in this case is the burden of homework on teens. Now let's try to see if we can apply these techniques to other examples. More than half of people in North America are obese. Here we have a fact and number. So this could be a considered a surprising fact. He was tall, strong, imposing. People who saw him were afraid. This could be considered a vivid description. I fell in love for the first time when I was five. This is a personal anecdote. In this case it should be an anecdote. I don't know if it's powerful, but it's an anecdote. The last one, my life will never be the same. You can see the quotation marks. This one is a pertinent quote. Now it's your turn to try to apply these techniques to your writing. Choose one of the previous techniques and apply it to one of the following topics. So you can choose the topic that best appeals to you. The first one is most couples divorce. Topic number two, fortune on wheels. Topic number three hockey players. Topic number four, parenting. So I hope you appreciated this lesson. See you in class.