Hi, Jim Accommod in the marketing wizard here and your host for Good Bad Nugly Ads. And since the purpose of Good Bad Nugly Ads is to help make you a better, more effective and more profitable advertiser, here's a tip for the day. You know, one of the biggest mistakes most businesses make is to focus all of their efforts and time and resources and energy and money on bringing in new customers. Well, that's important, but it's a one of only three ways to increase and grow your business. The other two being increase the average transaction size and get existing customers to come back and buy from you more often. Let me suggest the most powerful way that I've found to get existing customers to come back and buy more often. Conduct a private sale. But make sure it really is private. When you send the invitation out, make it look like an invitation, handwritten, including your return address, no name of your business, just your personal name, the address, of course, but make sure it's a street address, not a PO box and doesn't have a sweet number on it. You want to look this to look like a personal invitation. When you do that, instead of sending it in number 10 envelope or in a postcard that nobody believes is personal, when you do it in an invitation style, you'll get it opened 11 times more often than if you sent just a plain letter. That's an important tip. Now please subscribe to my channel and leave comments below on this or any other tips that you get from us or any marketing strategies or ideas that you've got for advertising or any of your marketing efforts. And especially don't forget to comment on or leave your critique of the next ad specimen that we'll be discussing in good, bad, and ugly ads. And we'll see you in that episode as well as on these daily tips of the day.