This summit that you're watching right now is being managed by an actual software. So we're paying a third party software to manage the videos, the page that you're watching this on right now, all of that stuff. What if you did a summit that has something to do with your local area? What if you asked a bunch of influencers in your area, the biggest radio personalities, the biggest bloggers in St. Louis or wherever it is that you are? What if you asked them to all contribute a talk and you could figure out exactly what that might be of maybe like their top 10 recommendations for whatever. If it's a food blog, then you have them do their top recommendations or top restaurant recommendations in that area. But you could do some sort of event. And so the main thing that I want you guys to be thinking about here when I make that suggestion is that too many people with their marketing are focusing specifically on the people that are ready to buy right now. And so if you're looking for cleaning clients and you're trying to focus on everyone in St. Louis that wants a cleaning right now, there are ways to target those people. But what if you took a more similar approach to ZenMade where instead of trying to find those people immediately, instead you try to be known by everyone in the St. Louis area. And then when those people are ready for a made service like yours and that may be never right, it's very much a numbers game. But when they're ready, they're more likely to contact you than to contact one of your competitors.