I did not clearly have in mind it should be a charity, it should be a for-profit. That was really secondary. It should be whatever it needed to be in order to be successful, in order to be what I wanted it to be. And at the time I didn't know really what does that mean, how are we going to get there? My name is Jimmy Wales. We had a very strong vision of a good high quality in cyclopedia. Thinking about well how do we sustain this? How do we make this work? Putting it into a nonprofit and asking for donations seemed like the reasonable way to go. When people ask why don't we have advertising in Wikipedia? So there's a lot of very practical reasons, but one of the reasons is when you're at Wikipedia, I want your experience to be it's a place of quiet reflection, of learning, of thinking. From the Wikimedia Foundation, I don't take a salary and I also don't even take expenses. I think it's very important that I'm able to say quite clearly, look when I'm asking you for money, I'm not asking you for money for myself, I'm asking you for money for the foundation which is the team who supports this amazing community that I'm a part of.