Hey guys, what's up? Welcome back to my channel or welcome if you're new. Today's video is going to be a little bit different. I have really wanted to do more sit-down videos this year. It was just one of my goals for my channel because I feel like in the years past, I've only done vlog content. It's always what's performed the best. But I have a lot of information to share about what I've learned over the years. And I'm always getting requests to make more videos about behind the scenes as a small business owner and my tips and tricks, how I started my online fatigue, how I manage my life, and things like that. My last sit-down video was how I organized my entire life as an influencer onto renewers, someone who works and does freelance stuff, my online boutique, consulting, YouTube, just how I manage everything in my life on Google Calendar. And you guys seem to really like that video. And so for today's video, we're going to be diving a little deeper and a little bit more specific into one of my favorite tools, engage message, air an SMS and email marketing app for Shopify that will make your life so easy. This is one of the things that I've been using for a while. And I almost forget that not a lot of people know how to do these things. And marketing online for an online business is stressful. And it could be super overwhelming. I have several clients that I am working with right now for my consulting business that have online stores that are run by Shopify. And a lot of them aren't doing any marketing whatsoever because they just don't have the time. So that's why I really like this app in particular because it lets you automate everything. And so for today's video, I'm going to be giving you guys an in-depth tour of engage message and why it's the best SMS and email marketing app for Shopify. If you don't already have the engage message app, you're going to want to go to the Shopify app store and download that now. Here's what it looks like and it's completely free to download so you can check it out and set your store up with me. When you first download it, it's going to look like this for the little to-do lists to help get you started with different series. So before we start creating any series and engage message, grab your phone and download the app. Engage message is actually the only Shopify marketing app that has a mobile app with it, which makes your life so easy because I'm always on the go and it's really nice to be able to check the statistics on how different series have formed. And if I ever want to run a flash sale or just send out a mass text or email, I can do everything for my phone. So make sure you download the app along with it. We're going to start out with one of the most basic marketing series you should have if you have any kind of e-commerce store. And that is a pop-up message with a welcome and coupon discount code in exchange for your email address. We're going to set this up now and it starts out with a pop-up and then it sends them a 10% off discount or you can change that to whatever discount you want. Engage message is one of the best because they have everything preset up for you if you just want to set things live. But for the sake of the video, I'm going to show you guys how easy it is to completely customize how everything looks from the pop-up on your website to any email and SMS marketing that you choose to do. If you click on edit, you can customize the template. You can change everything from fonts. You can add your logo colors. And here is how I'm setting mine up as an example for SunStyle. I thought it would be cute to put discounts. Yes, please. And then I'm going to change this to the color pink because pink is basically the whole color of SunStyle. So I just went in here and edited it. You can also paste the exact color code. I kind of just guessed it based on what my logo looks like. And then I decided to go in here and play around a little bit with the different fonts that they have so I could make it look as aesthetic as I wanted. But this is just an example. You can customize it however you like. When you exit out of that, you can get a little preview of what it's going to look like on your website. And you can see how this automation works. So it's a pop-up on your website and then it sends them an email for 10% off. Then it actually waits for one day and then it sends another email. That second email is just a little promotional email with some of the best sellers. And again, you can customize everything. The next series is the abandoned cart and SMS recovery. And let me tell you this has saved me so many sales. People get distracted when they're shopping and they leave your website. So this is where you're going to be sending them a text message, literally offering them a discount to come back and check out. And the best part about this is it even remembers one of the products that were in their cart and sends them an image of it. So that way they can see what they forgot. It definitely entices them to come back and make a purchase because you're offering them a discount code with it. It's little things like these that make the biggest difference in increasing sales and getting customers back in your store. So I definitely recommend setting this up and of course the other ones that I'm going to show you in this video. This next part is just a complete bonus. There's a social media planning and scheduling calendar built right into the app where you can do email, SMS, social posts and notes. So you can plan out all of your marketing content for the month right in the app. It even gives you suggestions for holidays, hashtags to use and other things so you don't forget. This next automation is very special to me because it sends them a thank you message after they finish placing an order on your website. So this goes beyond just the typical like order confirmation. This is like a little more personalized thank you. And this means a lot to me because after recently switching over to a drop shipping platform, I'm not able to personally write little messages like I used to. And so this gives me the opportunity to thank them for shopping small and basically making my day because this is my small business and I always get an alert whenever you guys place an order. And it makes me happy. I do a little happy dance. So this is a good way to just customize it and thank your customers for shopping with you. And then you can also add in a discount code if you want to. I obviously added in my logo, changed up the font and colors and you know just a little personalized message to thank them. This next one is SMS promo for VIP customers and this is actually something I had not done until I had this app. And I will tell you it pays to reward the customers that spend a lot of money on your website. So you're essentially thanking them for being one of the VIP customers and offering them a discount code. Obviously these are the people that shop a lot. They spend a lot of money on your website and you want to thank them obviously offer them a discount code. They love to shop. And of course on top of all of the automations, you can also create your own custom email broadcasts. They have tons of different templates to choose from and you can pick whatever one you want. I selected this one here just for the sake of this example. I love how they have the option to add in your logo and the fact that everything is customizable. So for the sake of this, I have the spring sale and I'm just making a little promotion to talk about the spring sale as well as the Easter edit because Easter is freaking coming up already. So I had to run a little sale and for the sake of this, this is the example that I used. You can add in different images, obviously your text. Right here I am just adding some product images and I went ahead and crop them into square so that they would fit with the aesthetic of this email template. One of my favorite parts is how easy they make it to actually embed your products into the email templates so people can shop directly from the email. Other huge benefit is auto posting for Facebook and Instagram because I was doing this on a tester account. I couldn't actually show you guys, but you get the idea. You can set this up so that new items are automatically posted to your Instagram page and you can do the same thing with Facebook. But one feature I thought was especially cool is you can actually encourage your customers to engage with your social media posts and comment sold under the post and engage message will automatically DM the customer a link to check out with your product. You can also, of course, create custom SMS broadcast where you can send out a text message to everyone in your list. So you just type out whatever you want your message to say. I'm just doing a little announcement of the Easter collection and then you can personalize it with their name, discount codes and any other relevant information you want the message to have. That is pretty much it for this video. Thank you guys so much for watching and thank you to engage message for sponsoring today's video. I really hope this helped you guys. I'll leave everything for engage message in the description box as always and if you're not already subscribed be sure to click that subscribe button and I'll see you in my next video.