If you want to attract email subscribers you have to offer something of real valued people in exchange for your email address. Now this valuable asset is called a lead magnet. To capture your email address you need a landing page. Landing page or an opt-in page really verbalizes the value of the lead magnet. It has one key focus to motivating convinced people that what you have to offer is of greater value than giving you their email address. Now this might sound silly but most people don't want even more marketers filling up their inbox. We have to look on being invited into somebody's email inbox as an honor. So our landing page or opt-in page needs to be highly focused and build specifically to convince people that what we are going to get far outweighs the inconvenience of more emails. Now once we've convinced them of this we then need the ability to collect and transfer your email address back into our email platform and deliver the lead magnet to them. So make sure you hit the subscribe button and give me a like to find out how we do this in my upcoming series on landing pages.