Dark Persuasion in advertising and marketing involves manipulative or unethical tactics used to influence consumers. Here are some examples of dark persuasion techniques that have been employed. Fear-based advertising. Ads that exploit fear to create a sense of urgency or anxiety, often without providing a balanced perspective. For example, scare tactics used in anti-aging or health-related products. False scarcity. Creating a perception of limited availability or time-sensitive offers to pressure consumers into making quick decisions. Frazes like limited time only or only a few left in stock are common. Emotional manipulation. Using emotional triggers to manipulate consumer feelings such as guilt, nostalgia or loneliness. For instance, using heart-wrenching stories to promote charitable donations.