Greetings, friend, entrepreneur and fellow business builder. I'm marketing master Jim Ackerman, and this is your 30-second marketer tip of the day. Well, today I'm going to share with you more and somewhat more intricate techniques for writing good copy. And all the begins with the use of NLP or neuro-linguistic programming. These are a number of techniques that you can use that will increase your chances that your copy will resonate with the people who are reading, listening, or watching you're advertising. So begin by appealing to the visual, auditory, or kinesthetic modalities. Most people process information primarily using one of these three modalities, the visual, things like I see what you mean, the auditory, I hear you, or the kinesthetic that just feels right to me. Now, you don't know whether your audience individual members are primarily visual, auditory, or kinesthetic. So make sure you use all three of those modalities in your advertising copy. Make sure to appeal to the avoid paying motivation as much as you do the move toward pleasure motivation. Most advertising tries to tell people all the wonderful things that will happen to them or the pleasure they will experience as they buy your product or service. But what about all the nasty things they will be able to avoid if they buy your product or service? The truth of the matter is, more people will act more quickly and spend more money to avoid paying than to gain pleasure. Finally, consider the way people sort information. If you lay three quarters on the table and ask a person, what do you see, they may say I see three quarters, or they might say I see three wafer-like objects, or they might say those are all circular, or they might say two of them are heads, one of them's tails. You see, some people see the similarities between items, other people sort by the differences. Again, if you can combine both into your marketing copy, you stand a stronger chance of resonating with more of your audience members, and that means more sales. If you'd like more information about how to write great copy than I suggest you get my copy writing checklist, you can have it for free. Just click the link in the doobly-do below, and I'll send it to you. Meanwhile, don't forget to subscribe to my channel, share it with your friends, comment, and enjoy this marketing tip of the day.