Hi, I'm Ed Shippell, founder and CEO of Shippell the Web Marketing Company. I honestly believe the next decade is going to be right back to storytelling. I think we need to get right back to the campfire, we need to get right back to where we're telling things in a persuasive manner because we have gone from people understanding the full issue to a world of soundbites where CNN quotes this and the local news quotes that. And as Mark Cuban talks about, the reasons he started blogging was because he could then tell his whole story. And what I find is that instead of this future super-tack, we're actually going back to just the fundamentals of storytelling. And again, the more your brand can tell its story, the more successful you're going to be. And the technology is great, the technology falls in the category of tactics and storytelling falls in the category of strategy, which is how you need to be thinking about your brand. Secondarily, the other is, I think, that is part of that, is making heroes. None of us like the completely self-interested person who talks about themselves. So it's almost a revenge of the introverted because the introverted prefer not to talk about themselves. So we would actually rather talk about other people. And it turns out that again, just like the people with the gift of storytelling, it turns out that talking about other people and promoting other people really comes back on you. So you need to be satisfied with the smaller amount of backlight, but it works. It absolutely works. So what's next to me is primarily storytelling, just classic storytelling, new tools, new tactics, same strategy.