Making me nauseous finally launched Pink Friday nails so let's analyze it using the four piece of marketing. Product prize plays in promotion, starting with product. So I'm not gonna lie, this product idea threw me off a little bit, I don't know why. Maybe it's because I never really associated Niki with nails? Here yes, weeks of course. Shades maybe, but press on nails? No. When she explained the brand origin story of how when she gave birth to Papua Bay and couldn't continue wearing the salon nails, so she started opting in for the presson nails hours like, okay, this makes so much sense. This makes sense. So side by on that, always tell your brand origin story to clear any confusion. Now let's look at the product. So PF nails offer a range of luxurious presson nails designed by Niki herself. The product line has various shapes, you know, they square, they're almond and they're also multiple lengths so that it can cater to different people, people like their nails differently. So it cater to them, but not only are they stylish, they also durable and better fitting, which makes so much sense. Personally, the few times I've tried presson nails to go and buy them, the thing that puts me off is that they are never fitting. Every time I try to put them like, okay, let me give up on that. So that's really good, that's something really good that, you know, PF nails have done. But what's the point of difference for being Friday nails? How is it different from what's out there? And why should people buy it other than the fact that it's by Niki Minash? Well, PF nails, like their main differentiator obviously, I've just said, if they're custom molds, which is exclusive to the brand, but not only that they also offer up to 400 gems and charms on some of the designs. So there's some level of customization for the price that you pay, but also there's some level of extravagance that sets it apart from other presson nails in the market, which you know, typically offer less elaborate designs. And the brand's aim is to bridge the gap between high end presson nails, which can be extremely expensive and also mass market option. So they provide this nice middle ground in terms of price and quality, which will cover when we get to price. And I believe this is really really smart. Not only because of the target audience and also the economic climate that we're in right now, this takes me to price. So the pricing strategy for PF nails is genius. And I'll tell you why in three points, three different points on why this is really good. The first one is it's positioned as premium yet accessible. So the NILF, you know, from 1999 dollars to 1999, and this allows customers to indulge in high quality, celebrity design nails without breaking the bank, but also it gives them this alternative of, you know, going to the salon to do your nails, which is really good because people desire to do this thing. But right now they are trying to say, okay, how much will it cost me to actually go to the salon rather than let me just get some presson nails. The second point is that when you do a competitor analysis with other celebrities in the NILF's business, PF nails seems to be more vital for money. So I went in and I did the research and here's what I mean. Machine Gun Kelly has a line of nail polish. So he's promoting self-expression and breaking gender norms in the beauty industry. And if you look at them, the individual colors are priced at $18 each. There are also three nail polish sets that you can buy for $52. And then there's six nail set that you can buy with the ad brush and a cleaner brush for $18. Another person who also launched a nail polish line is Harry Styles. And if you look at his individual bottles of nail polish, they retail for $20 each. While if you want to get a set of four, that's available for $65. Correll, who's also known for his unique file, also entered the beauty market with his skin care and nail polish line. And if you look at his products, it's quite like a limited edition and they're at $25. Now compare that with PF nails, which are the actual nails, not the nail polish. The final point is the psychology behind the pricing. And I believe the psychology behind this is called charm pricing, you know, where prices end in 0.99 because they are perceived as significantly lower than they actually are. So what this tactic does is that it certainly influences customer's perception of the value, making them more likely to place an order when they get to the website. So in the case of think Friday nails, I think this place, well, but there are some order factors that please really well when you get onto the website, which now takes me onto place. So the primary distribution channel for PF nails online is through their official website. It makes it convenient for everybody to browse and purchase from anywhere, so this is direct to consumer approach and it is really good because you know, it helps maintain a strong brand image and control over a customer experience. When you get onto the website, you will see this sneakily designed and it is very user friendly. Me personally, I like the representation on the site. I liked how she used she and her team used like different skin tones. I saw the hands. I saw the different skin tones. I'm like, wow, this is really, really good. But not only that, you can also shop by your preference. So for example, if you are a shape kind of girl, you can shop by shapes. If you are a lent kind of girl, you can shop by lent and you can also shop by color. Plus the place in everything like the way the website is done is like, there's this focus and emphasis on luxurious but yet high quality nature of the nails. It's like a premium positioning, but it's also accessible, right? And I know this is like another minor detail, but I love how it automatically changed the price into pounds when I entered it. Clearly because I know some American brands that don't do that. And I have to do the mental work of trying to convert, okay, how much is this in pounds? How much is that in pounds? But I like the pink fight. I know that's minor, but it's something. So all in all, the pink fight nail website, which is placed shows that their smart e-commerce used and also there's this personalized, you know, shopping experience focus. Basically they created for the customer. They did that. They paid some attention to details, the currency conversion because you know, the vibes are everywhere and also the engagement and satisfaction. There's a breakdown of every single thing that you're not. You don't leave the fight confused thinking, oh my god, what am I meant to buy all? I have more questions. So which is really good because I feel like when Mickey was doing the promotion for PF NILF, there's some people who had some doubts about, you know, this whole thing, which now takes me to promotion. So the promotion of pink Friday NILF was cleverly done because it was tied to pink Friday to the album rollout. I even touched on that when I did the three video series of the launch of pink Friday to album. So Nikki did let us know that the nails were coming. So when all the attention was on her, people were waiting for her, people were trying to see what she's going to drop. She let us know that she was going to drop this nails and then the Instagram page was up and I believe there was a weight list for it. It was very smart because during that time she garnered so much hype, so much excitement and so much buzz. Now one thing that I'll say is I wish the nails came out before she started at all. Really because people can buy them in advance and then wear them to the tour. But that can still be done because she's still on tour. The tour is not complete yet. But I just wish she liked drop them before she started at all. But all in all, in essence, pink Friday NILF seemed to be a very well-tought adventure and it is not only relying on Nikki's personal brand, but it is also addressing a specific market need. So and it's also a product that's desirable and accessible which is important. It's the classic example of how the four piece of marketing can align to create a compelling launch strategy. What do you guys think?