Internet advertising, three steps to high converting headlines. Studies have shown that the first thing most people look at when landing on a web page is the headline. If the headline captures their interest, they will be drawn into the content on the rest of the page. If it fails to catch their eye, they are very likely to click somewhere else. The purpose of any online marketing program is to keep the customer engaged as long as possible. The longer they spend in your showroom or in this case, your web page. The more likely you are to make a sale. In rule number one, offer solutions. The headline of your web page or article is your first opportunity to begin this process. It needs to offer reassurance to the page visitor that you have what they are looking for. In other words, it needs to offer a solution to whatever problem they are experiencing. With your headline, you only get one brief moment to get your message across and make a great impression. So there is no time to beat around the bush. Instead, tell the page visitor exactly what they want to hear. For example, let's say you are promoting digital products in the dating and relationships niche. For specifically, you offer products for guys looking to learn how to meet more girls. When your prospect lands on your page, they already know what they want. It's your job to tell them that you can give it to them by using a headline such as, at last, charm the pants off any girl in just minutes. Using this one we're a technique that works like magic. This type of compelling headline grabs the visitor's attention and lets them know you have the solution they are looking for. Headline rule number two, use action words that build excitement. If you want the page visitor to continue reading, you need to use action words that actually pushed them into continuing. In the example, the phrase at last is a way of telegraphing that something desirable and unique is coming next. And the phrase charm the pants off any girl uses sex to push the reader into reading the rest of the copy. Finally, the phrase is one we're a technique and works like magic build excitement and make them want to learn more. Headline rule number three, tease the reader. Uneffective headline will offer solutions. Build excitement and use action words to capture the reader's attention. It shouldn't just come out and say exactly what it is that you are promoting. Using the same example, what if the headline for the same product read as? Guys, here's a product that will help you meet more girls. This version informs and promises a solution, but it's neither exciting nor does it capture the imagination of the reader. It's straightforward and bland. Teasing the reader without revealing everything in the headline makes them want to keep moving on to your content to find out more. Headline writing is easy once you learn a few simple tricks. If you'd like to have access to even more powerful marketing tips and our lead generation systems then the doorway is here. Discover the little known secrets to building real wealth that guarantees you a laser-focused business model. Your own personal one-on-one coach, follow the link below to learn about our done-for-you system. Fill in Tomplus.com forward slash discover the little known secrets. This article is part of online multi-millionaire madloids, my online business education, done for your article series, to have access to the global marketing and distribution rights of these exclusive articles requires titanium membership. Fill in Tomplus are online leaders in the online home business niche. Their company provides online business training, education, coaching and tools too. Home business, small business, entrepreneurs, emerging entrepreneurs and managers aspiring to build their own business online. If you would like to ask Fill in Tom any questions you can do so by leaving them beneath this video and they will get back to you within 24 hours. Fill in Tomplus hope you have enjoyed this presentation and would like to take this opportunity to wish you well in your business endeavors. They look forward to working with you in the near future.