There's so many formats and mediums now on social that you can go and find and see what works best for you. Obviously, the predominant one right now is short form video. So I'd say to anybody if you're trying to get good at something, start with short form video. A lot of those skills in terms of how to add context to something, build a narrative through 60 seconds, can then be extrapolated out to a longer form video, or could then be condensed down into a photo-care cell or something like that. I would encourage people to start on how can I make really compelling short form 30 to 60 second video, and then take those skills of having a really compelling intro, book, concept, being really good storytelling, and then extrapolate or place those skills wherever you want to on other platforms. Yeah, absolutely. In terms of efficient skill building, if you want to become a better marketer on social, if you can figure out how to build that context in a 30 to 60 second video, building it for a long form piece of content is easy.