You want to avoid the audience overlap and campaigns from competing against one another. What can you do to prevent this from happening? On the Google side of things, match types. Let's say you have different campaign types or do you have scat separated by phrase, exact, and broad? Or each to have phrase being just phrase, exact being just exact and broad being just broad? You can definitely use your headlines and your descriptions as ways to help separate it too, because let's say you're talking to males here versus females. Only do you have two different types of ad copy, messaging ideas. You actually now have two different types of audiences and demographics, which segues to the third point here. You could avoid these overlap by targeting different demographics, such as age groups. Another idea you can definitely use, honestly, is locations. Say you are a very big company and you have different offerings for the U.S. versus the UK. Is there a fourth one? I guess you can also say offerings. Let's say you have for one offer that is inclusive to brand new customers versus another offer that is inclusive to existing customers.