The top five scroll stoppers, number one is meme style. We've all seen memes before. We can think of lots of different memes. Somebody name out a meme you've seen over the last few months. Emotional damage. Emotional damage. I've seen that one a minute, I know. I like turtles. I like turtles, yes. What I mean is, it is a cultural relevant image that everybody has seen a lot of different times and you can add your own flair to it. What this does, the reason, these are also in order of conversion, I would say, because a lot of other people have already spent money for your potential client to see that thing and your brain's recognized pattern. So when I see this picture and I've seen this a million times saying different things, your brain can't help but stop and read the new version of it. It's a meme, right? So, okay, let me see what this is. Okay, and if it resonates with them, guess what? Then they're going to look at the primary text.