Hey Ryan, Stynelson here with Accelerate Marketing and I'm going to give you the January update for LSA so that you guys can see exactly what's going on here and make sure that you do things accordingly so that you can keep those amazing qualified leads coming into your phones and to your messages to your text. So I'm going to show you guys what's going on here. The LSA update for January is really interesting so the first update here is the DBA in Sign-up Flow Launch so what you can do is a lot you know the past has been some challenges with businesses that also have a DBA being able to identify their DBA in the actual in the Sign-up process in the Sign-up Flow process. So this now is taken care of because you can actually send that information during the Sign-up process and then later the provider will need to upload a copy of their DBA directly to LSA in order to have that approved. That's nice that it's the least part of the flow of the Sign-up process. So updating BIDS for multi-bredical LSA accounts, this is nice because what you can do now is you can identify the BIDS for each vertical so instead of having to give BIDS for all the different verticals that you have. Now you can do you know once BIDS are updated the first time right here it says that a provider with multi-bredicals can go in and update a single vertical as needed without having to update all of them so you can update each one individually which is nice because you might want to have a different bid on one vertical versus another and it also ensures that a bit all bid amounts for all verticals serve very clear and have confirmed by the provider which is nice. The BBB rating accreditation reminder, basically what they're saying is that they want you to put a link in the request to get approved for BBB and or a screenshot in that process so that the people over at LSA can make this approval happen faster which we all want. Availability for locksmith and garage door providers on local service ads it was shut down now that's open again so again these were previously closed due to COVID-19 obstacles. The deprecation of 16 verticals on local service ads so if you were a architect and event planner opposed I didn't really you know I never really saw a lot of ads for any of these verticals I don't even know if they really too much got off the ground really it just there's definitely verticals that are better for the LSA platform than others and obviously these are ones that didn't really fit as well so coming up in February of 2021 it's now so real estate and lawyer professional service providers will be directed to evident instead of this is a big shift and we've actually just created a video on this it's a very it's actually a very welcome process change in the approval of any companies for LSA why because we have found that Pinkerton was challenging it just the background check process was not a smooth one it wasn't very obvious what to do next there's a lot of confusion and it delayed the process as a result of getting our professionals approved it was very frustrating and so now when we've gone through the evident process I just did a fake test account and we created a video on that go ahead and watch that video if you haven't I'll have my videographer and editor make sure that we link those two with this video to that one so you can watch it but this is awesome evidence really it's got a smooth simple process for signing up and I think you'll really appreciate it and it's and you you do you do aren't you aren't notified all the way through the process of where you are and what basically how long it's going to take which is a big improvement we'll see how how well that works you know the updating of the of where they're at and approving you and that's because that's been always a big a big source of contention that you know there wasn't many updates but now it looks like they're they're working on that so recertification of expired documents this is something that's that's big we just had one of our clients actually have this happen basically if you have like your insurance it's been is out of date then they're just saying LSA is saying they're gonna they're gonna come to you and they're gonna say you got to update it which we just had so you just got to re you know just got to re upload the the document and then you should be re-approved if you're not using LSA you're crazy this is an awesome opportunity and like we always say it's a race to the starting line why because this is a long-term lead generation asset for your company as long as you do a few things and we've talked about those things the three hours reviews radius response time we can help you with that we can help you get the right type of reviews and and and really optimize these LSA pages so that you get the most out of them and you get that you get more qualified leads out of them we know how to dispute the leads the distribution process we do this for many many companies and we can more more than not we can save you more money just in the distributions then you would pay for you know what you would you know hire us for our services let alone all the other optimization strategies that we can give you having done this for a long time 12 years now we've been doing online marketing and we've been with you know local service ads since they started two years ago so thanks guys call us if you have any questions check out our website you can call me directly text me if you have any questions 5 6 1 3 0 9 0 0 5 0 I'm going to try it and I'm the owner of accelerator marketing and hopefully this was helpful and if you have any questions type of below