Greetings friend, entrepreneur and fellow business builder. I'm marketing master Jim Ackerman and this is Good Bad and Ugly Ads. YouTube's only two-way interactive marketing training channel where you get to improve your own marketing skills by critiquing the marketing efforts of other folks and then getting feedback from me, the marketing master, whether you are actually right or not. Here's how we do it. We take a look at an ad specimen or a marketing specimen and then you vote and then get instant feedback from me about whether you voted right or not. Today I want to show you something before we get into our actual specimen and that is an iPhone package. I won't show you the iPhone itself because it isn't really matter what we're talking about today is packaging and if you've been a fan of the programmer or subscriber you know that I'm a fan not only of Apple products but of their packaging and ridiculous detail they go through to package their product. Well today specimen happens to be a product that was purchased online and is delivered via USPS priority mail. The product is called Tobacco Motorwear Genes. It is a Kevlar line salvage denim high quality top and gene and this is the packaging that it comes in. You could only get it online at least for now and here's what happens when we open the priority mail box and pull out the packaging for the jeans. Notice that it's delivered in a cool little pouch. Lots of detailing involved with this pouch and by the way it would have come with the pouch buttoned but for the sake of time I didn't want to have to unbutton the pouch. So you open this up and when you reach in there outcome the jeans and as you can see the jeans themselves are really high quality stuff and it's true they are lined with Kevlar so that if you happen to take a spill on your motorcycle you can mitigate the road rash and other challenges. So the first thing we look at is the denim pouch that they came in the jeans come out but inside we're not done yet because they also have three coupons if you want to go back and buy some more pairs of the jeans and these are for $30 off each pair. Keep in mind this is a pair of jeans that sells for $240. You have three coupons, hey you could go back and get three more pairs at that kind of price. And in addition to that inside the package comes detailed instructions and introduction to the product in yes a two page little letter welcoming you to tobacco motorwear and how to take care of your stuff. Well there's a lot to that the question is is it any good is this a good bad or ugly marketing effort. Stop the video look closely at the various pieces of the puzzle including the product itself and you tell me is this good packaging bad packaging or ugly packaging does it advance the cause of the brand or does it not take your time but when you have decided start the video up again and vote. All righty then you've had ample time to check it out so you tell me is this packaging approach for tobacco motorwear good bad or ugly.