We're in November now, which is an absolutely crazy time near us here at Jimshaw. So it's absolutely nuts and in particular we thought we would do a video on Black Friday. The discernment that happens before Black Friday and actually the vast vast majority of our prep obviously happens before the event itself. We thought we'd do a quick video to let you know how we're getting on here, what preparations we're doing to make sure that this is the best Black Friday we've ever done and just give you a little bit of a behind the scenes view of what happens at Jimshaw headquarters in November. I can't tell you just how much prep goes into Black Friday and pretty much the prep for this Black Friday or this sort of peak sales season for us started as soon as the last one had finished. We've done some huge, huge like multi-million dollar investments to make sure that we are in the best position possible from an operations and the logistics point of view for this Black Friday. Obviously we also do our preparations here, so we have customer support, we've got people and people who are coming in on a temporary basis to help us out from a customer support point of view and those guys are being onboarded in customer support for several weeks now and so that part of the office over there is absolutely random at the moment and there's a bunch of really cool people that have come in and helping us out. I'm really excited because I know that it's like the biggest sale that we've had and I really want to be able to provide our customers with the best service at because I'm in charge. How you're finding onboard and all the sort of Black Elstapp? It's gone really well, we've got them two weeks training and then time spent with the team before the sale, so it's a lot longer than they've ever had and we're making sure that they're really like settled and filled out the team and they've got all the knowledge they need. We've got our more commercial teams who are obviously trying to forecast and understand the sales, got the tech team that are trying to understand the peak amount of requests and the amount of people that will be on the website by the second so we can understand where that peak is and we can be constantly talking to the team at Shopify, marketing which is where I'm working at the moment, we've done a hell of a lot of work in making sure that we get in the message out to as many people as possible and then on the brand side of things we've created a campaign which I think is just the most fun, cool and just unique looking campaign I think we've ever done. This is an impactful, fun campaign, it's supposed to really sort of demonstrate and sort of a tongue in cheek look and how Black Friday has been particularly a gym shot which is quite carnage in the past but it's a really special campaign, it's a really really happy with and I think the brand team and the creative team that made it should be really really proud. There's an incredible amount of things that happen across the entire business and the business scale is massively for this period and it's a really really important time of the year for us and we've had it go both ways right, we've had Black Friday's in periods like this that go really really well and we've had incredibly tough times as well. There was a Black Friday that some of you might remember from several years back where the website crashed, we just couldn't handle the amount of people that were accessing it and essentially everything went wrong and it took us a long long long time to recover from that and that's really stuck with us and it certainly stuck with myself and we go out of our way to make sure that that will never ever ever happen again. Although it's some of that I wouldn't have any any other way, I think one of the really special parts of being a community based brand like gym shark is that when things are going well I think it's really noticeable I think everyone goes on about on social media but when things go badly then that noise is 10 times louder and people really let you know about it and I think that's right, I think that's the right thing to do, I think you guys should be holding this accountable and it means that we really really do pull out all the stops and make sure that this whole sales period goes as smooth as possible. So head around the office is going to have a chat to the different teams that are working on this Black Friday, get a feel how everyone is because we also know from a workplace, from one of you this is a very stressful time of years but it's also really exciting. So yeah let's head over and let's go and have a look and see what everyone else is doing in gym shark head quarters. So we currently sat in inside teams or everyone around here works in inside teams which is a part of the wider market in teams. For Blackout we've been helping give the paid social guys some lists about what people have been purchasing, what they've been browsing to be more relevant but all the adverts that you guys are going to be seeing around Blackout. The tries to understand based on previous behaviour what we think will happen in this Blackout now that really helps with a multitude of different things from traffic to the website like they're stock that we need and then that can be fed into the tech teams, into the trade teams, into the product teams and the rest of the marketing team so we have a really good idea of what's going to happen. The sort of domino effect that no one's over there, the things that Jake and the guys can inform the wider business of making a huge huge difference as some of the decisions that we make and it really just helped us to make this Black Friday as seamless as possible. Welcome to my desk. I've only had this desk for two days. Is it two days? What day we're on Tuesday? This is my second day here. This is my desk. I'm an odd-published, openly computer. One of the Alfred who's currently not here, he's not here, he's not George. So George is in charge of basically everything that's searching in charge obviously that makes up a huge amount of the people that will be coming through to the website on Blackout and George is in charge of all of that. As Ben said looking after everything Google related essentially. We've got lots of engagement trackers so we're looking at just performance and how visible we are on Google just to see how perform and compare to last year to make sure that we're smashing it this year. There's been a bunch of fake websites that currently bid on the Gymshark key term when you search in Gymshark on Google and then they've sort of cloned our websites. That's some of the George team that currently working on a legal team that we're going to try and get rid of. But be very careful when you are clicking on that make sure you click on Gymshark.com. Gymshark product is only available at Gymshark.com. Historically we've been heavily social focused and now we're really investing in search as well as we think it's a great opportunity for us. The price of the search is where we're at. What's this space? We want to make sure that we're driving as much hype as possible. It's all about making sure that we're getting people super excited for what's coming and also giving them all the information that they need making them feel a part of the build-up, the during and the post every step of the way. So we're asking a lot of questions what people want to see. We're asking what information do they want to know. Things such as start times, end times, things such as like what will be happening from a website perspective etc. So we're trying to make sure that we're super attentive to what our community really really want to know about. Just when you thought using it all. Tell us what you're doing. Tell me. Oh hi there. I'm creating a short video for like Instagram, Twitter, Facebook, basically covering all the questions that customers may have. Yeah great timing. Let's talk like out them. How you feeling? Good, excited, nervous. It's always fun. Always fun. It's good to know. So it's always some of the good, glad feeling. Good luck. There's always a small hall. There's always a very bad job. The tech is to try and make sure that those things that happen are as minimally as possible. So what sort of prep are you doing? So biggest metrics we look at from a front and low perspective are requests per minute. It's in a request specifically at the site. So looking at about 2.1 million requests per minute a week and then communicating that with Shopify working with them to make sure we've got the right setup. Yeah, lovely. She is Perrin. I'm sure you're really good looking. Apart from, you know, you get this. How you get that? That time, that time of year. You're in China, Chief Commercial Officer. In charge of everything that is commercial here at Jim Shark. We're launching new product on that Friday. We are so first time ever so we're launching our new colourways of our camera range. We're launching our men's contrast range, maximized range. Night on news, Renault's team giving us three times the amount of inventory we had last year. We've also got new products launched as well which is big. We're massively overindexing our men's wear, proportion to the business from next year to ensure that we're ready. A very high focus in spring time, 20 under men's product, new concepts, more variety, better performance, so good things to come. It's a black Friday last year, right? Of course, more about customer experience than any other time in this business. I think that's what's really spurred on actually a lot of the conversation we've had in this last year. Actually, how do we make it better in ways that people probably don't immediately see on the surface? I'm fine. Have you handled a blackout in the last couple of weeks? Testing, 100% testing, but then really good as well. I keep, like this analogy, I keep saying to all the guys which is like the blackout is like the best I can afford. I mean I'm feeling self-conscious. The blackout is like, what, in these new clothes? I bought five minutes ago. No, it's like designing a car that can do 100 miles an hour and then taking it up to 120 just to see what's working really well and what's not. We've come a long way and I think the sort of really exciting bit is actually what's to come. Although we all get stressed at some point across these next two weeks, one or if not all of the four of us will get pissed off with each of the rest, something over there. Aren't you like, it properly excites me as well? Look, I love the beforehand. I love the post-mortem because we get so much better. Oh, go ahead, that's nice. The people who got some blackout this year. Going into concerns. No oversellers. Yeah, lower sales, flawless customer experience. We'll do that then. We'll get one. Anybody? Right, that's got the business to our legal team. Hopefully this will give you a little bit more of an idea of just the insane amount of planning across an incredible amount of people, a bunch of different departments. It just gives you a little bit of an insight of that planning that goes behind Black Friday. There will be things that will go wrong. I have no doubt about that. I think it's all about how we react to those things. I think we're in a position where we're agile enough to react very quickly and make it as a seamless customer experience as possible. I'm really excited for this blackout. I'm a little bit nervous. I think this is really good from a gym shark internal point of view because I think everyone really pulls together. It's a really special time of year and we win. We win together and if we lose, we lose together. But the one thing that we all have made sure that we've done and we've done this time and time again is that the customer and the community is the heart of every single decision that we have made.