Hey guys, what's up, it's Andy Elliott. In this video, I'm going to show you how to market yourself as a car salesman. Let's get ready to generate more leads. Hey guys, what's up, it's Andy. All right. So in this video, I'm going to talk to you about a little bit of lead generation, but really how to market and brand yourself as a car salesman. This is extremely important. How I averaged 70 to 80 cars a month as a sales pro was by marketing and branding and lead generation. I'm going to give you some tips in this video to show you how to scale for free. Doesn't cost anything. Just pay attention, get a piece of paper. And then when we're done, if you're really like, you know what, I want to go to a whole new level. If you're looking the description box below, you'll see under courses, right? You'll see branding, marketing and lead generation social media course. You'll see it branding, marketing, social media, lead generation course. I show you number one, how I sold 70 to 80 cars a month when I sold, but also how I built a $40 million a year business now as a sales trainer by doing free social media just like you can. I literally show you step by step how to become the number one car sales pro in the country. So everybody will know who you are, what you do, how great you are, what you do and where you're at. If you want to dominate your backyard and take over like never before, let me give you some free training and then you can check out the branding and marketing course. Get it. Train on it now. It'll change your life forever. Right. Let's talk about some simple things and by the way, you may see something that I tell you to do and you're like, man, try it. It didn't work. Okay. Wait a minute. Maybe you're not doing something just right. I currently train about 250,000 sales people around the country. I got tons of them making a half a million a year selling cars. I know exactly what they do in their branding, marketing, lead generation and strategies. I've helped them do it. I help them dial it in and we're always tweaking and changing it every few months. So when you say something doesn't work, I believe if I tell you it works, it does work, but maybe you're not doing it just right and you need a little bit of a tweet. Okay. So number one, let's talk about Facebook marketplace. Facebook created a marketplace that was free to post cars on. Okay. That Facebook marketplace doesn't cost you a dollar, but right now when everybody's dying for inventory and they're trying to get cars, you have pre-owned cars for sale on your lot that you can take pictures of, post descriptions on, tell a beautiful story about how nice the car is and you can get calls, DMs and sell that vehicle straight to you. That is Facebook marketplace. I would highly recommend doing it, but you got to be great at it. You're just copying, pasting, dealership, pictures and all that stuff. You're not going to kill it. I'll show you how to go to the next level. Also ads. I put Facebook ads. Look, if you've got a personality, okay, you've done a good job selling and you really want to push yourself to another level. Maybe you live in a market like people with less than perfect credit. You may say, hey, if you got damaged credit out there and you need to get yourself a vehicle, I can help you. You see, that could be a little ad that you run. You shoot it around to a 30 mile radius and people start messaging you that they need help buying a car and that would be called running Facebook ads. I teach all that in the branding and marketing course so you don't have to guess and do the pay and spray method. You actually do it the right way and the money that you spend on your Facebook ads, you get a huge return on it. Let's go to the next one. Phone. Talk about phones for just a second, okay? This is a quick one. I put orphan owners. Look, you work in a dealership. Sales people used to work there. They don't anymore. Pick up the phone. Hey, it's Andy down here at ABC Motors. Just wanted to reach out. You bought your car from John 2018. Number one, John's not here anymore. I'm, I'm been the one assigned to your account and you still have the 2018 Toyota camera. Yes, beautiful. What I'd like you to do, I wanted to give you my personal cell phone number. If you would, save my number in your phone. If you need help with anything, I'd like for you to have a new point of contact to reach out to. Guys, brand yourself through the phone, okay? Does that cost you any money? No, it costs some sweat equity, all right? That's a big, powerful way. I took over a giant database when I started at the dealership. And by the way, if you're too good to make some calls sometimes, when Mark Cuban bought his first NBA basketball company, he literally went through the white pages and called everybody and say it's Mark Cuban on the basketball team. I want to invite you out to a game. If you're successful, people go through and do the work that needs to be done to build the empire that they want to build. All right, let's talk about your personal and your business Facebook account. This is going to be your personal Facebook page. I'm going to ask you a question. Do you have 5,000 friends right now? If you have 5,000 friends and you're using your Facebook every day, you need to open yourself up a business page, okay? We have unlimited people that can go and like your business page, so we're going to use your business page. But if you've got 700 friends, let's not worry about a business page right now. Let's max out the 5,000 on the personal page. That way you can get good at using Facebook before we go to your business page. So you want to post the deal of the day on your Facebook, the special card that you're having at your store. Plus you want to go Facebook live and tell everybody every single day that you're the person they need to be doing business with and why. Well, I guys just helped Miss Johnson last night. She's here with me. Guys, look how amazing she is. Miss Johnson got herself a new vehicle. Miss Johnson, why did you purchase your car from? She said because I treated you so amazing that you were like, how could I not? Alright, could you tell them? I didn't just say that. She said it, right? And by the way, guys, look, if you want more money for your trade than what it's worth, she did. I gave it to her. Alright, maybe you feel the same way. Let me do the same for you. Guys, it's just getting on your Facebook live and leveraging social media, okay? So Facebook live, Facebook page and your Facebook business page if you've maxed it out. Let's talk about Craigslist. I hear people all the time say, Andy Craigslist is dead. I'm like, okay, listen, I just talked to a lady who has a Craigslist department. Listen, she's an owner. She has a dealership. Two people post the pre-owned inventory every day on Craigslist for sale. They sold 78 cars last month with two people. Craigslist's dead? Come on, man. I train both of them. They're killing it. If you need some help, you can text me 918210254. I'll give you some tips on how to crush it with Craigslist. A lot of things have changed, but what has it, right? It's time to elevate and get good at it. Craigslist is still hot. Especially if you've got the right inventory, neat, specific pieces. I can explain to you what that is. Local community. Guys I want to say this right now. Whenever I sold, I had a little jar on my desk and I told everybody that, look, any money that you want to donate in here, I give to the local fire department. I just did it every day. I would go in and I'd put some of my changes, extra money in here and there, but everybody that came to my desk, whether they bought a car or they didn't, they always sold a bucket there. It had the chief of the fire department's name right there in a picture of them. Guess what? They did. They would go and put a dollar, $10, a hundred or a penny. It didn't matter. My first month, I had $1,000 in there. You know what I did? Every night I put it in my car and I brought it back to work, just hope that he would still it. I went down to the fire department and I wrote him a check for $1,000. When I had the fire chief there, I said, hey, I just want to tell you, we appreciate you. And obviously this is in a million dollars, but it's $1,000. That me and my customers came up with to support the local fire department. Just wanted to say thank you. And by the way, we're going to continue to do it because we love you and we appreciate you. Thank you for being so awesome. He took the check. He said, massively, I appreciate you Andy. You're phenomenal. I wish there was more people like you and sells in the world. He posted it on the fire department's head Facebook page. Okay? About the generosity of me raising $1,000 for him. I sold 10 cars the next month just by doing a good act of good deed. Guys, local community, that's just one example I can give you 1,000 that I did. The local community, think outside the box if you want to go to the next level. All right, tag your customers when you sell them. Every time you sell a vehicle, you spent 2 or 3 hours selling a vehicle, right? You did a good job. Take a picture with them. Number one, don't just post it on your Facebook page. Make sure that your friend requests a customer when they're with you, make them accept it, then tag them in the post. It lights up their name and they get an alert that says they've been tagged in a post. Ask them to add a profile or share that post to their page. So you can get in front of their 5,000 friends. Now everybody knows who you are and the rest is history. And they've told you that they appreciate them buying a new vehicle, all their friends saw that, now they know who you are. Now we'll tell you this. This is just a foundation to the house to take it over the world and dominating your backyard. If you're serious about making some big money and you want what I just told you you could have, where everybody can know who you are, what you do, how great you are, what you do and where you're at and you want to own your backyard. Totally market disruption, own it. Generate 50 leads a day, straight to your phone, like never before. Guys, in the description box below, you'll see branding and marketing lead generation social media course. Guys, click on it now. Start training immediately. You will dominate everybody. Winners here, people are staring out the window. Don't be average like most people. Generate your own business, generate your own leads and get paid what you work. Appreciate you guys. Hope this video helped you out. Let's crush it.