Are your Facebook ads burning through your budget without results? Well, there's nothing worse than feeling like you're tossing money into the Facebook ad black hole. But here are three ways to get a better return in your ad spend and grow your online course membership business. So step number one, choose your objectives wisely. You can go in video views or engagement at top of the funnel. But video views are king for me because we can build retargeting audiences based on the time people spend watching. Now, you'll want to go with your lead objective for the middle of fun. And at the bottom of funnel, you will choose the purchase objective. Now, the only time you should really deviate from this is if you're doing retargeting. Then the reach objective is your friend. Step number two, look back at your winning ads. So rediscover all that forgotten goal that caught work before can work again. And step number three, have a testing plan, especially when you're profitable, test every single week and consistency is the key to unlocking Facebook ads.