There are still ample opportunities on Instagram, on Facebook, and LinkedIn, on all the different social platforms to manually, that is you going to your people to establish relationship, you commenting on their posts, you DMing them, you outreaching through social media to establish a layers of communication that's still a piece of it, but it's not what I'm talking about today because today's conversation is more one to many focused in terms of your marketing plan for nurturing. So don't hear me saying you shouldn't be social on social.