So to remain competitive in this digital age of communication, it's really important that social media plays an integral part in your PR campaign. So you can really do this in a multitude of ways. I think it's really important to be creative when reaching industry, online industry influencers as well as bloggers. Tweet out your pitches. Make sure that your story is out there on social media and you're reaching them in a unique way online. So when you're creating content, think on the channel. Ensure that the content you're creating can be put forth on Facebook, Twitter, Snapchat, Instagram, Pinterest. Make sure that your story is being told in a multitude of different ways, but that it's a clear, consistent message. I think it's also important to take advantage of blogger communities. There's tons of communities out there that are very hyper-specific and I think engaging them and creating collaborative content campaigns where you're sharing content and you're taking advantage of their audience as well as introducing them to your growing audience is another great way to add visibility to your clients' campaign as well as start to build a following for your clients' channel.