Well, we are trying to do something that hasn't been done yet. You try to fill your brain with as much information as you can about the subject area, and then you start talking to experts like before we did the brainless and to that, I brought about your scientists together and asked them what hadn't been done, that should be being done. So there's kind of a go where they're not aspect. Some of these things, if there are government level problems, for example, you can't change that unless you change the amount of awareness of the issue. Because right now, I think some of the environmental issues have almost become forgotten or dismissed or they're known, but nobody thinks they're really going to affect them in their lifetime. But in their grandchildren's lifetime, there's going to be big changes unless we find solutions. So you have to look at the set of problems and decide what's the point of crystallization where you can change in a large way of future outcomes, because otherwise we're on a very disastrous path.