I think to find out what the future can look like, you need to work every day on it with experts and yeah, don't forget to hire us, I would say. How do you see the mix of distribution landscape in the future, particularly for this generation? It is very much about understanding that consumer journey and getting down to this kind of marketplace of one, which is feasible. My belief is there's going to be one winner. There's going to be one brand that transcends the entire market and it's going to be the brand that connects with the human element of people living their lives. That's the piece. Whoever makes that brand, whoever lands that brand, they're going to really achieve that distribution. That brand will be what people buy from. I think to find out what the future can look like, you need to work every day on it with experts and yeah, don't forget to hire us, I would say.