If anyone says remarketing, you know they mean follow up, but it raises a question, what is the best way to follow up with someone? Let's say you talk to a prospect about your product or service and they don't buy. You decide to follow up with them and what do you say? With some prospects all they need is a little nudge as a reminder because they fully intended on buying. They just hadn't gotten around to it yet. This part is important because the basic version of follow up which I just stated which is just reminding them is what most businesses do when they remarket to their prospects. This means there is opportunity for you because if I were following up with a prospect I might think about all the potential things that they haven't heard from me yet about my company or my product or service.