Do we have enough jerks driving our business? Before you answer that question, let's figure out what jerks are we talking about? Not the one that you think. When you go from A to B in a car in your business, in your career in whatever, you have a direction and a speed. Changing this B is called acceleration. Now, every single, hook-a-stick diagram that you have seen changes the acceleration once. What I'm putting to you is that you can control the number, the frequency and the opportunity of those changes in your career, in your business, in your life. You can go to university, you can do an MBA, you can do a post-grade. You can hire a manager, you can hire another resource, you can hire data scientists. You can take your application, you can viralize your application, you can gamify your application, and you can use analytics and big data and AI in your application. Those are the things that change acceleration. This is what we are talking about.