Are you ready to take your customer acquisition strategy to the next level? You are in luck because today we're going to dive into the world of marketing and explore how you consistently get new customers for your cleaning business. Now that you have a solid cleaning team, it is time to keep them busy with a calendar full of appointments. But how do you do that? I want to take this as an investment portfolio. When investing, most people aim for a diversified portfolio by mixing higher risk stocks with lower risk bonds, covering their basis regardless of market conditions. What you want to do is to diversify your strategy by using a mix of paid and organic customer acquisition channels. You shouldn't rely on just one source to acquire new customers. That is, like literally putting all your ex in one basket. In this case, if one channel stops producing new customers, you're not out of business. Remember, diversify your customer acquisition strategy and you will always have a consistent flow of new customers for your cleaning business.