5 tips for maximizing your YouTube video performance ever since the birth of the platform, the inner workings of YouTube's algorithm have been something of a mystery to content creators. Many toil for hours on end trying to figure out the magic formula to maximizing their video performance and possibly even becoming an overnight viral sensation. But there's good news, it's not a complete mystery. 1. Keep your brand consistent. 2. Design clickable thumbnails. 3. Make your content bingeable. 4. Optimize for a single keyword. 5. Scope out your competitors.