Good morning Hank, it's Tuesday. So imagine you're a photographer living near the southern shore of Lake Vaterne in Sweden. On your commute to work each day, you pass a tree in a lake shore park that looks kind of like a huge stalk of broccoli. And the broccoli tree always makes you smile. There's just something about a single tree and an otherwise empty landscape. Something that makes farmers harvest around them and YouTube put them on album covers. And then one day in the spring of 2013, you take a picture of the broccoli tree on your iPhone camera and post it to Instagram. There's a bit of dirt on your lens. It's certainly not the fanciest picture you've ever taken. But people like it. 43 people, in fact. Over the next few months, you upload a few more photographs of the broccoli tree. The pictures aren't only about the tree, but also about the life happening around it. A bird in the sky, a jogger, a happy couple. In November, you post a picture of the tree with a caption saying that you're reminded of an old quote. You don't take a picture. You make a picture. That one gets 107 likes. By April of 2014, 11 months into the project, you're posting a few pictures of the broccoli tree every week. And you decide to give it its own Instagram. The tree becomes a focus of your creative life. You photograph it through the seasons and rain and snow and sunshine, capturing the people who line the beach for the brief and glorious Swedish summer, luxuriating in the broccoli tree shade. Your audience grows into the thousands. In the summer of 2015, you have an exhibition of your broccoli tree photographs at the broccoli tree. And your pictures keep getting better as the project becomes more popular. The broccoli tree calendar is a success and people all over the world by broccoli tree prints for their homes. By 2016, the broccoli tree project is so successful that the broccoli tree is becoming like famous. People visit it as a tourist destination and you find yourself in the surreal position of photographing the broccoli tree while people are photographing themselves with the broccoli tree. Type the broccoli tree into Google Maps and you're taken there immediately. You can even street view it. Sure, by sharing the broccoli tree so widely, it has come to belong less to you and your close friends. But it's amazing that so many people are seeing your photographs and that what started as you looking at a tree on your commute has become this huge deal. The broccoli tree now has over 27,000 followers on Instagram, which means that you are the photographic force behind the social internet's single most famous tree. And then, on September 27th, 2017, you go to photograph the tree in the morning. But something is different. Upon close examination, it becomes obvious. In a furious and heartbroken Instagram post, you write, you absolutely cannot unsaw a tree. And indeed, the damage proves irreversible. A few days later, it's gone. The broccoli tree, once your broccoli tree, is no more. You loved something, you shared it, many people loved it too, and then one or a few people decided to cut it down. Even enough time, such people will always cut down such trees. The Joshua tree from that YouTube album cover? Gone. The sacred golden spruce tree in British Columbia? Gone. The location of the oldest tree in the world of 5,000 year old bristle cone pine somewhere in California is kept secret. Because otherwise, we all know what would happen. To share something is to risk losing it. Especially in a world where sharing occurs at tremendous scale and where everyone seems to want to be noticed, even if only for cutting down a bogeyved tree. If you'd never photographed the broccoli tree, it might still be there for you to see on your commute every day. It might still provide shade to the real people who live with you on the southern bank of that lake. But then again, the far away people who loved your pictures of the broccoli tree were real too. They took shelter under its canopy as well, even if only virtually. And the truth is, if we hoard and hide what we love, we can still lose it. Only then were alone in the loss. You can't unsolute tree, but you can't unsee one either. The broccoli tree is gone, but its beauty survives. Hank, I'll see you on Friday.