What is the average engagement rate for a business on Instagram in 2023? I'm going to tell you. And I guarantee this answer is probably going to surprise you. Currently, the average engagement rate on Instagram for a business account is just 0.54%. This is down 30% from last year. It is also less than half of what a post from a personal profile will receive. There's a few factors that may play a role here, and there's a few things that don't play a role at all. Number one, a business account is not just the categorization that you put on your page. Listing your account as a creator account or a personal account versus a business account is not going to impact your engagement. This statistic is based off of the type of content that you post. It's also important to note that smaller accounts often receive higher engagement than this. So what can you as a business owner do to combat this ever declining visibility on your content? Read the caption to find out.