So I'm sure you heard about Trump's rise to fame and one of those things that people have been talking about is the psychographic targeting that they use for Facebook. Now most of us we cannot afford that kind of Cambridge Analytica kind of thingy going on for us so we have to go with the poor man's version of it. And so today's blog post and today's blog is all about how to create that poor man's version of Cambridge Analytica. Now the first thing you have to think about when doing this is that okay you got to find a cheap way to target people based on behavior and based on personality type and the way to do that is simply by considering that you know at most you might afford to actually be able to target two kinds of people. Now for my experience I know that there are two very prominent personality types. There are opportunistic people who are willing to you know go for it whatever deal there is and there are conservative people that are you know source lazy and safe with what they already have. Now one thing that I sort of hypothesis that I have that I've been you know improvement to actually work time and time again is that people who have new mobile phones they are opportunistic people and people have old mobile phones they are conservative people. So how do you target these people? Well naturally what you do is you create opportunistic copy which is all about the latest and new as the coolest that whatever thing those kind of stuff that we are used to writing at copy for those we target for people with new mobile phones and then we use conservative copy meaning to target those people who are lazy or comfortable you know we target them with conservative copy which is much more like you know this is totally safe we will do all the work for you everything is nice and calm so this is my layman's version of Cambridge Analytica or of a psychographic targeting is you use the version of the mobile phone that people have to target different ads and add copy towards different people based on what you perceive them to be if they're opportunistic or they are conservative so that's the trick for today