My name is Nicholas Woldt. I'm a director of five companies that are all very closely related. Cornelisne is one which is a retail business primarily but a branded retail business with a lot of private label products that are sold to the trade in general. I have a very business-y background. I went to the hub of business school. I worked for Procter and Gamble. I worked for McKinsey the consulting firm. I worked for Boston Consulting Group and I worked on my owners of Strategy Consultant. So I had a very strong business background in a CV sense but I did not know the first thing about running a shop. We do supply a lot of names. I think that most people would know a Damien Hurst much quieter than he was three or four years ago but incredibly energetic and exciting. We've actually got two or three national cartoonists who come in. The one I know best is Peter Brook from the tap Peter Brooks from the Times. I think his work is absolutely exceptional. We are considered to be an art shop but the real strength of this business is that it is supplying artists but it's actually supplying artisans. Do you remember when Prince Charles's car was very badly damaged and a terrible incident on Regent Street in the student riots? The person who got the job of repairing the cosmetics on the car like there's a thin gold line on the side came here to get the bronze powder that he was going to use for part of that repair. We are a tiny little business and we contribute over a million pounds of tax. I find that breathtaking. So small businesses are very, very important because we don't make a noise. Do we empower them? We're not a problem in that sense. We don't have any power, political power but actually financially we are very, very important and the government has tripped all that they talk about it are hopelessly insensitive. Number one have a really good sense of the customer types you're going to serve. So don't be all things tall. People will be some things to some people. Don't be greedy. Be very, very selective. That's number one. Number two don't be in a hurry. The tipping point for us I think took 30 years that may be excessive, like to do standards but I think that's realistic actually. But be patient if you stick to that with that focus and you increase your specialisation. 30 years will fly by. I think those are the two things. The third thing I feel very strongly about is how the best people you can and how the people you really enjoy and respect.