Adweek has been a very consistent presence in my life. It is the, I think, the most relevant, the most topical, the most insightful magazine on our business. It was really the definitive source material that I read and poured through when I wanted to get into the industry. Great editorial content, very good at sort of tracking along with the, what's happening in the industry, technology change, content change, and you know, marketplace change in general. And it was always fun to consume. So I was learning, but I was also being entertained at the same time. So as my career is all evolved from brand to entertainment and to digital, Adweek has evolved with me. Constant source of information for all of us in our careers. We've learned a lot from Adweek and wouldn't be where we are without it. Adweek has been a very, very important platform for the IAB. It's a vessel to get our message out there and reach the right audience. And I've always used it as a source for not only learning new trends and knowing what's coming up next, but also validating what I might be thinking as a marketer, as a brand builder. It's definitely one of the most important publications. And you know, I'll continue to be a devoted listener and reader and viewer for the future to come. So happy 40th birthday to Adweek. Happy birthday, Adweek. Very happy birthday. I mean, 40s, no age. I don't think so. It's a lot younger than I am. I've always loved Adweek. It's a definitive source and happy, happy birthday to Adweek.