This is the number one Facebook ad killer and it's destroying your online course membership sales. So without an attention grabbing Hulk, your ad will never work. Here are five proven Facebook ad hook structures for profitable campaigns. So first, the question hook. Start your ad with a question, something like, overwhelmed by Facebook ad manager to really hook people in. Then we have the bold statement. Try a counter intuitive statement like, the Facebook ad manager is a nightmare. Get people thinking third, the problem solution, Hulk show them you get their pain and that you've got the solution. Facebook ad is not converting. Here are three simple steps. Next, we have the testimonial hook. Show them success stories like, I almost gave up on Facebook ads. Now my business is thriving. Finally, we have the story hook. So people love stories. Mary was about to close her online business. Then she discovered this little known Facebook ad hack. That's it. So five hooks to give your Facebook ads a series lift. Try them out.