Greetings friend, Don DePanor and fellow business builder, marketing master Jim Ackerman here with your Biz Caboom 32nd marketer tip of the day and I want to get real serious with you on this one. This may be the single most important marketing tip I've ever given you and that is become a student of marketing. Stop being what you think you are and become a marketer. You know the world is changed since 2009 the introduction of the iPad and the smartphones and the and the way people buy today has changed their human motivations haven't but the way they buy has changed. It's much more dependent on the internet than it ever was before obviously. That doesn't mean the internet is the be all and end off for all marketing traditional marketing still works and needs to be an integral part of your overall marketing mix but in order to effectively blend both the traditional and the digital forms of marketing you must become a student of marketing itself. You must understand what motivates people and that means if you're a jeweler or a carpet cleaner or a veterinarian or a commercial printer or whatever business you're in if you think that's what you are and you're the owner of that business I suggest you shift your focus to recognizing that your first and foremost responsibility within that enterprise is to bring people through the door and in order for that to happen you're going to have to shift your vision of who you are from jeweler carpet cleaner, photographer, printer, whatever it happens to be to a marketer of those products and services. When you make that shift and then become a student of marketing the CML of your company. A whole new world will open up to you. You'll learn new things new ways and even old tried and true profit proven cash generating principles strategies and tactics that will help you send your sales curve soaring. That's your Biz Caboom 32nd marketer tip of the day. I suggest you take it seriously. Leave your comments below, subscribe to the Biz Caboom channel and look forward to our next tip which will be released in about a week.