High inflation is in only a burden for customers, but now companies are being punished over their high price tags. One of the world's largest grocery chains has drawn Pepsi and Lays because they say it's not fair for their customers to be stuck with their high sticker price. Car 4 is a French-based grocery giant that has more than 14,000 stores worldwide. They are pulling some Pepsi and Lays products from store shelves in 9,000 stores across France, Italy, Spain and Belgium. It's all due to what the grocery chain calls unacceptable price increases. In a statement PepsiCo says, we've been in discussion with Car 4 for many months and we will continue to engage in good faith in order to try to ensure that our products are available. The grocery store is getting high praise from some customers who have been paying price hike after price hike for years. It doesn't surprise me at all. I think there will be lots of products left on the shelves because things have become too expensive. Pepsi has hiked prices for 7 quarters in a row. And despite reporting a 2.5% slump in sales, the company reported a 14% spike in profit that's according to data from 2023. So although less products are being sold, they're still making more money. And in 2024, PepsiCo executives say consumers should expect price increases in line with inflation, as the company says it is paying more for things like grain and cooking oil. The grocery chain now banning products over their high prices has been spearheading efforts to protect consumers from large companies, this being just one tactic. In 2023, they began a shrink-flation campaign putting warning signs on products that have shrunken size, but cost more.