So for me, you know, going back to the ROI, so I talk about it like is just pipeline. I'll improve your market and qualified lead to your inbound initial message to sales qualified leads. Or yes, we can help this person wish you're proposing from them. I can improve that because all of a sudden the people that come into you are more highly qualified, they understand you, they know who you are, they get your authority and they like you before they've even come to your door rather than you happen to build that up in the early stages, which you lose a lot of people if you have to do that.