I have audited literally hundreds of Google Analytics accounts. I am stunned at how many advertisers, no matter how big they are, don't understand the difference between a UTM source and a UTM medium, or haven't put a UTM campaign in. Don't understand what UTM content or UTM term is. You haven't even begun to think about value track plan. There are so many things that you can be using tracking parameters for to help you as an omnichannel business and just to help you kind of generate more sales. And on this video series that I'm working on at the moment, I'm going to be uncovering everything that you need to know about tracking parameters. So make sure you subscribe to my channel and keep an eye out for the next video which you'll be coming up on Thursday at 6 p.m. GMT.