You got a magic show and I could do it. You were good with magic show and the magician found out the cards and said, this is a completely ordinary packet cards, please take one. Right. What do you think it was a completely ordinary packet cards? Of course you wouldn't. On the other hand, if the magician started talking to him, oh, by the... Can you just shuffle those cards for me? Didn't even look, handed the cards to someone in the audience. The audience member shuffled. Yeah. Then he took them back and said, okay, do you want to pick one and did it completely casually? Yeah. In your mind, subconsciously, you're thinking, well, some guy in the audience has shuffled. They must be an ordinary packet card. Yeah. Now, of course, there are many, many ways of having a completely gaff packet card that an audience member can shuffle and not notice. Yeah. But that's not the way you think. You think you paid no attention to it. It came across casually. It's very good. It's normal. Yeah. And that's in a way what you're doing in your email. You're not overtly saying, I'm great to work with. I'm an expert in my industry. You're kind of dropping it into the email.