If I were a marketer with a substantial budget and were looking to level up my marketing, I think I would certainly consider apex as one of the options. I think they're definitely on the bleeding edge of user acquisition. They are very technically competent. They think in terms of products rather than hacks. I think if you are someone who has substantial budget and needs that technological help to level up your marketing there would definitely be a very good bet. While this is focused on ad marketing, there is no reason this cannot translate to other verticals where the same tools and analytics are equally valid. When I look back upon my time at Fox next, I really viewed those two years spent working with Dave and David as a time where my own learning curve accelerated exponentially. I would think that if you have a chance to work with them in a professional capacity, just go for it. I would think twice.