Hello everyone and welcome to another edition of instructional technology solutions. Today we're talking about behavioral at tracking and how do they work, what do they do? Let me begin by saying the behavioral at target is an important element of Internet marketing because it allows marketers to narrow down this cople for online campaigns. Is that simple? Instead of trying to figure out who target, the use of target and ads can help us obtain valuable information out of perspective demographics. To give you a better understanding of what behavioral targeting involves, let me bring in Jack Myers to share his views on this issue. The bloggers who begin writing on particular topics and thanks to something called behavioral targeting, companies can now identify people who are blogging about particular topics, twittering about particular topics, posting particular topics in your Facebook updates. This information is now being organized, aggregated and distributed for use by marketers so that they can target you more effectively with their advertising behavioral targeting. A lot of people in media consider behavioral targeting to be the single most important revenue growth opportunity for the future, that their ability to use information about you and your interests that they discern from your purchasing patterns online, what you buy, what you use, what you write about, what sites you go to becomes thought for them to be able to target messages in media more effectively to you. With this in mind, some of the most common ways to gather behavioral data is to website restrictions. I'm talking about browser cookies and predictive models, also known as pixel lists. The later make use of JavaScript to retarget ads even after prospects leave your website. This makes it easier for us to build campaigns that are tailored towards the channel, for example, education, politics and others. In the end, all of this helped drive customer acquisition because the more people you can have looking at your content, the more they will know about your brand or will tell others about it. Therefore, increasing the chances of acquiring new customers, fostering brand awareness and equity based on the products and services offered. Hopefully you liked this video and I look forward to your comments and insights. Thank you.