So I'm Yana and to put you in the context I work at Hit Hit what's the biggest reward based crowdfunding platform at Czech Republic in Slovakia and my job consists of taking care of the platform and advising the projects with their campaigns. So basically my life goal is to find a way how they can succeed and be appealing to the crowd and I know that there is no recipe one that can make it successful we all know but I know that there are some sets of features or indicators that the successful campaigns has in common like great pictures or social media networks and so on. But did you know that 80% of successful campaigns use humor in their campaigns? They are funny. No, yes. Okay. Humor isn't anything new in our life even marketing is often trying to erose emotions but in terms of crowdfunding nobody really talks about it you cannot find a list of 10 ways how to be super successful and one of the bullets will be like be fun. They won't be. There are the guys in the blue D-shirt who are saying like bring fun back to funding so maybe that's the speech for them. And so I did this I did a small research in between successful authors from 2015 and 2016 and I asked them a few questions like what helped them to be successful and I attached some questions about a humor and I found out that 10% of them actively used humor and fun in their campaign they've been massively funny it was their mainline motive. Okay 10% is not much but then there were this 74% who used whom used humor in some other intensity in some other way some hard in rewards, texts, campaign and order. Like for example owners of a cat coffee from Bernal you can visit it it's open already have offered for 15 euros that you can put the name of your ex on the cat litter. With a claim there is no better satisfaction it was really popular. This small laundry room they shot a western video where I running looks like a plot of a Clint Eastwood movie and I guess the humor really connects you with the community like people who make you laugh are appealing to you feel better with them or at least I have it like this. So humor is a very important part of the backer and older experience at least in reward based growth funding I understand that all the types of growth funding has a bit different psychology but I'm not really expert in them. So there is another example. Getrin has a great nonprofit who are trying to raise awareness of a breast cancer and demands cancer as well and they did a campaign where the main light motive even the name and everything was going with boots and balls and it has okay it can sound really childish like some stupid sex joke but it really worked it really raised awareness in the young people who don't really care about this so it worked and then there is this museum of Goulac which is online you can visit it from whole world it's a website it's a great project because Russia is slowly closing all the museums all the memorials of this funny part of history so they offered a recipe for a soup that is called Balanda there is a soup that prisoners ate and yeah it's rather dark humor but people get attracted I bought it as well and that came I haven't I haven't cooked it yet so maybe that's for the gethrings some tips maybe you can use these to serve it actually it's very clever to put a toilet above a head of a wrist speaker are you looking at it all the time like I did okay and my last example and my very favorite reward is this video game based website they're writing about video gaming it's very funny and they're very popular and they offered that one of the authors the guy with the cape will read your name while he is chasing ducks yes it's what it states it happened and this life changing experience cost exactly one dollar thousands have bought it a wow they really find a hole in the market maybe you should start your business with chasing ducks videos and actually there is this almost one hour long video where Gabe is going reading all the names from the a tilde Z and you can find your name if you help them so I know this is just a top of some iceberg and there are a lot of other things that successful project have in common but I'm not here to teach you how to make a successful project like you're the expert but I think it's very important to think about the fact that maybe if I take the idea a bit out of the borders and normal definitions that the life itself is crowd based the society is the source of everything for us so maybe you should think about it like a crowdfunding campaign and then we should know that the way outside the borders the topic of the conference should be lined with a smile thank you