Let's dive into what's going between an infinity audience versus something that's like in market. Again, nobody said affinity is more so like people that are sort of in that research phase or not, not ready to buy it. You know, the intent is low. People that are in that researching stage, they get anything out, probably looking out blogs, probably looking at YouTube videos, but nothing too crazy in terms of intent values. Because of this, this audience size is way more larger than something like in market where in market, these people have been researching for a long time. You know, exactly what they want. They're ready to pull the trigger, get started right now. But because these people are more moved along the funnel, obviously the audience has a little bit smaller. So when you're in an initial stage, it really helps barring your customer as a getting your brand, where it's out there to educate people. They want that audience size to be as big as possible. It gives the algorithm more room to understand who these people are and give these platforms way more data rather than a small subset.