Hi, I am Amita. I am the product and marketing manager of Ominatecnologies. Ominatecnologies focuses on ethical and trustworthy artificial intelligence. What is your AI solution? The solution is called Connect Insights to Actions. We have successfully implemented it in the life sciences to support sales and marketing managers into taking the appropriate actions to prevent brand switching. We identify the doctors that are likely to switch brands, why they are switching brands and what is the additional impact of making an additional sales call to those doctors. How does your AI solution work? The solution consists out of three steps. First, we apply an interpretable method such as GATM and combine it with Shapri-Editiff explanations. We compare the accuracy of the former with a more black box mod method such as random forests. If the accuracy of the random forest method is much better, we keep that and also augmented with the Shapri-Editiff explanations to provide explainable insights. Finally, we translate the Shapri-Editiff explanations into marginal effects. That gives you insights into what is the impact of making an additional sales call to a doctor to prevent a doctor from switching brands. In which sectors can you apply it? The solution has been successfully implemented in the life sciences. However, you can implement it in any sector where explanations can help you guide you to better appropriate actions, such as financial services industry, insurances, health care or public sector. Which technologies were used to develop it? The technologies that were used were Founders, Python, S.K. Learn and Docker. What is the level of complexity and number of days needed to develop it? We estimate the level of complexity to be intermediate due to the need of customization. In project mode, we estimate 250 mandates. In production mode, we estimate 350 days so that we can actually set up an AI pipeline. What is the business value and ROI of your AI product? The solution connects insights to actions, provides actionable insights to marketing and sales management towards which doctors are most likely to switch brands. Why and which actions to take to mitigate brand switching? Sales management can tell their sales efforts towards particular segments, whereas marketing management can change the copy towards particular segments. Which skills do you need to develop it? You may need coding skills to develop it. Your team should consist of a data architect, data scientist, data engineer, a business translator and a project manager. And learn more about your AI product. The solution connect insights to action is available right now. You can apply to brand switching use case, but you can also apply to any use case where explanations can guide you to the appropriate action. For example, in early disease diagnosis, you want to predict who is most likely to have disease, but also you want to tell your actions accordingly. Why is it essential for companies to implement AI now? With AI, you can improve your business decision making. However, BlackVox models do not provide you with explanations of why they make a certain decision. So they hamper the adoption of AI solutions. So if you want to improve your business decisions, you have to adopt explainable AI solutions such as connect insights to actions. And this will guide you to the appropriate actions with rest.