Gutenberg press level. It's something like that. This is a big deal. So this AI system, it's a general language processing model, was released about a week ago, a week and a half ago. And I went and interacted with it. It's an AI system, artificial intelligence system. It basically is trained on, well, a massive corpus of spoken and or of text. So it's derived its models of the world from the analysis of human speech, essentially. It isn't using real world data yet, but that will be happening certainly within the next year.