énom ve The season Right, on my new chair I will explain what that was all about. Lots of things being unboxed right now, mainly product in for 2021 and believe me. There is a heck of a lot on the way in those videos, we'll follow shortly. But also, from the average golfer, we've got a lot of merch and dice, which is being developed right now and it'll be available very soon. Just to give you a look at some of the drawings we've got so far, some head covers, towels, pitch mark repairs, lots of caps. This is a cap, it's kind of a prototype at the moment it was sent through to me and they'll be going with this kind of stuff. Just as soon as physically possible, new website is about to launch. It'll all come together very, very quickly. But what we're here today is to talk about an iron, which I think is probably the best iron I've tested during 2020. So let's get from here, let's get into four golf and let me explain why this iron is so special. Whilst I'm finally setting up this iron, which we're going to hit, what are you considering buying iron's right now? And if you are, what iron's are you considering buying? Just throw it in the comments box down below because I want to see how many of you are actually considering buying this iron that I'm about to hit. Because I reckon the answer to that question is not many of you are going to put this iron down in this box below, but I reckon you're making a big mistake by overlooking it. There's lots of iron's out there, but they're dominated by the big brands in terms of their story, in terms of their marketing story. And for me, the iron that I'm using today is one, it suffers from lack of exposure in terms of the European and US markets. And because of that, it's not widely accessible in terms of custom fit centres. And I think a lot of golfers are missing out by not having the opportunity to try it, but even when they do, perhaps choose to ignore it. Let's have another question for the comments box down below. When you're buying a set of iron's, what's the sort of criteria you're looking at in terms of is it all purely based on price? Are you led towards the sort of brand names that you recognise? Is it brand loyalty? Or is it down to a custom fit process and really doing what we should be doing, which is identifying what performs the best? Because really that's all it boils down to. We should be looking for the best product that performs in our hands. But I'm not sure that's always the route we go down. It seems like the obvious one, but I'm still not convinced that that's what we do. I'm going to hit an iron right now, believe me, yet you've been waiting a long time. I will hit this iron. And arguably it would be my next set of iron's, but will it be? Right, back in the warmth to give you my verdict on what is, yeah, it is the ZX7. And if you watched a video a week ago, I looked at the ZX5, which essentially if you put these two clubs together, the ZX7 is just the small up profile of the ZX5. Other than that, they look very, very similar, but again, it depends what you like and address, but for me, the ZX7, that smaller profile, slightly thinner top line, that's it's that one box that perhaps the ZX5 didn't. But then you start to look at, okay, well, it's it's that box, but what am I sacrificing? Am I going to lose the sort of the forgiveness of suppose that is offered in the ZX5 with that bit more bulk and mass? Am I going to start seeing ball speeds dropping off? Is that the compromise? You've already seen the data in front of you. It comes back in front of you now. The simple answer to that question is no, it didn't. Not one bit. In fact, the numbers from the ZX7 are absolutely fantastic. Once again, every single box from ball speeds through to spin number, launch angle, land angle, and then that carry distance. Nothing is compromised whatsoever in this set of ions. And that's why for me, I said this is quite possibly the best set of ions. Certainly for me, anyway, the things that I like, because really what I want is I want that small compact profile, but I want the forgiveness that is offered in the more generous clubs, if you like, in the bulkier clubs with a bit more mass around them. And I feel like I get that in the ZX7. I can't believe how much progress has been made in terms of ions over the last couple of years, because that's how it's gone. I ain't like the P770, I ain't like the 9214's. Again, smaller profiles, more offering forgiveness, and able to play. Maybe not as good a player, like myself, playing a player's ion. And that's exactly what this is. And again, that idea, there's a few shots you'll see, is able to shape the ball, it'd draw, if I could get one out of the bag, and again, that fade, flight the ball a bit different. The amount of confidence it gave me, address was unreal. So for me, I think that what it does, it looks fantastic, first and foremost. It performed fantastic. And I suppose, and the sound and feel, is then this one thing that I will say. I go on about Mizzuna often about nothing feels like a Mizzuna. And I quite agree with that, I buy into their strapline. But I'll say with tricks of this ZX7 and the 5 for that matter, the feel out of them is incredibly soft. It is so nice to hit a ball. The old adage in so that knife through butter, that's exactly what it feels like. It is so subtle. It's honestly, it is so nice. And it's a big deal for me, not for everybody. So you put that back into what I said with that small profile, with those looks. Honestly, these ions are... I can't see how anybody would pick faulting them to be quite honest with you. That's where I'd put them. So for me, people always ask the question again about, you know, well, again, I don't need a set of ions right now. What I've did, the ZX7s would be on top of the list, because I think they are absolutely incredible. And for me, Strixen, get out there and just say a little bit more about these clubs. Get it out there to the masses, because I think that anybody who doesn't get the chance to try these, when you're looking for new ions, in that category, well, then you're missing out big signs. Anyway, I'm going to carry on inside here. Lots of work to do. As I mentioned earlier on the video, lots of things happening right now with the average golfer. It's all exciting stuff, and I'll keep you updated in the week's end. As ever, thanks for watching this one, and I'll see you all soon.