In coronavirus 2020 we've seen a 36% increase in smart speaker usage that's no accident. It's not just because people are home. So, gang, let's get started. First question is up for Emily. Emily, let's look at, you know, the hottest topic in technology products today. Obviously it's been the Alexa type products, but in echo type products. But what do brands need to understand about smart speakers in VAs like Alexa and Google Home? That's a great question. And I would start with looking at where is attention headed. So the most important thing when you're thinking about marketing is where are the eyes and ears? And if you look at consumer technology and devices, we are seeing that smart speakers are the fastest growing consumer technology of all time. They've outpaced radio, television, personal computer, smartphone. So there's a twofold reason for that. One, it's obviously the most convenient way to interact. Voice first versus tap type and swipe. Like that tap type and swipe era is ending and giving way to voice first. But then the other part of it is the AI. So not only is the technology convenient, there's no learning curve. Anybody who can speak can use it. Don't need to be a digital native to figure it out. On top of that, there is the highly personalized ability that we have with AI to look at an individual user and give them what is essentially their own personal assistant, totally hands free. And not to mention germ free. So in coronavirus, 2020, we've seen a 36% increase in smart speaker usage. That's no accident. It's not just because people are home. It's almost this perfect storm of, okay, so now the attention is really on these devices. And they're becoming ubiquitous because you also have voice in the car, which happens to be actually the biggest use case for voice more so than the home, more so than mobile. But bottom line, it's where is attention headed. We saw it go from desktop to mobile, greater convenience, your computer, your pocket. And now voice becomes ubiquitous. So as a marketer, I just urge clients to think of it. Like this is the early days of the internet. Again, put up your website, establish your voice presence. Yeah, and I absolutely love about thinking about it in sort of a contact free contactless lens that we speak about today. I'd love to see it in every elevator in the country. But to be as, you know, I think one of the biggest things it's going to make everybody rush towards voice could also be a problem. And that we are going to flood a lot of stuff out there. And then forget, you know, hopefully brands won't, but a lot of brands will forget it really looking at that customer experience. So how should a brand look at leveraging voice in their marketing in order to drive a better customer experience? Yeah, so the way we're seeing the world evolves and least exactly right. Fastest adoption of a tech in history. But you have to position that a little bit against the fact that most brands, at this point, haven't seen their business revolutionized by voice. The way it was revolutionized by the mobile, the desktop and the mobile. And so what's going on there? Why is that happening? And I think kind of the exact right question is, what's the customer experience, the user experience issue? The reason people want to go to voice, as Emily said, it's more convenient and faster. But it's only more convenient and faster in many cases to speak and to transmit than it is to receive. Right? So we speak two, three, four times as fast, depending on what we're typing and how we are and how good we can type with our thumbs versus typing so we can speak much more quickly. We all want to speak, but listening is much slower than reading. And when you combine that with graphics, we can receive information from devices much faster than we can listen. We always use examples, right? So if you're interacting with dominoes, I'd love to be able to say to my Alexa speaker in my car on my mobile device, I'd love to be able to say, order me two pizzas, one with pepperoni, one with mushrooms and sausage, one with thin crust, one with thick. What I don't like then is Alexa reading that entire order back to me, because that takes another 45 seconds to a minute. What I'd love is that order to then appear on my device. I can quickly look at it and say, approved, right? And so that's the place that we feel many brands are going and that's where voice is going to start revolutionizing the end consumer experience and the employee experience in a lot of cases. When we can command it and transmit via voice, but receive a lot of information, graphically or via words that we can read. Well, speaking of listening, Bolog, for somebody like you who works with Audible, being part of Amazon, a small little company, not a lot of people have heard of, of course. But when you look at spoken content, which is more intuitive to voice, how are you really looking at voice marketing? I think to me to us, basically Audible being part of Amazon, there are certainly advantages, but we also actually have challenges just like every other brand when it comes to voice. I think that advantage is basically if you think about the use cases from a customer's perspective, there are two major use cases on the voice platform. One is utility driven, right? So basically you want to know specific things. For example, where is my Amazon order, delivery order, or, you know, what's the weather look like? So the advantage in that for us is basically we are the first party, we're part of the first party platform. So we can get a lot of data from the Amazon platform to understand, better understand, basically how people are using voices right now. And then we can identify where are the basically the best opportunity for us to plug ourselves in. The second type of use cases really, it's entertainment, right? So for people, basically, they will ask for specific music, or they would want to actually ask for specific book. So that's intuitive for us. But I think the challenge for us is, unlike music, which is more like a communal experience, basically you can put up music as a background. Spoken content or audio books are more like individual experience, at least traditionally speaking. So how can we actually make sure we can find the perfect moment and the perfect utterance for people to basically engage with spoken content on this public speaker is basically the use cases where challenges we have to solve for.