SEO or search engine optimization, the digital handshake. Ignoring SEO is like winking in the dark. You know what you're doing, but nobody else does. SEO helps your business pop up when local customers are searching for exactly what you have to offer. Start with local keywords. For example, for a cafe, think best espresso in your town or cozy study spots near me. Remember that SEO is kind of like a plant that always needs nurturing, keeping your content fresh and relevant and watch your online presence bloom.