Greetings friend, entrepreneur and fellow business builder. I'm marketing master Jim Ackerman and this is Biz Cabooms 30-second marketer tip of the day. You know everybody's trying to get email to work for them but very few people are having a good result. Why is that? Because email is inherently difficult by virtue of the massive volume of email that we get every day. This used to be the complaint against direct mail. Now it's the complaint against email and not only that but how do you stand out from the crowd when everybody has exactly the same amount of real estate to get you sucked into their email. You must pay particular attention to your subject lines. They must maintain a delegate balance between delivering a benefit and maintaining some mystique. Why? Because people sort their mail first by who it came from and that is something you have some control over by the way and then by the subject line it must deliver a benefit but if it spills the candy in the lobby if you tell too much information in your subject line so that the person can think oh I know what that's all about I don't have to read the email you are doomed. Make sure your subject lines maintain a balance between benefit and mystique or curiosity. You'll get higher open rates and that will lead to higher conversion rates. That's your 30-second marketer tip of the day. Make sure you subscribe to the channel. We're anxious to hear your comments leave them below and make sure you tune in next time when we bring you another tip designed to help you get more customers who will pay you more money more often. The fastest easiest most cost effective ways possible.