How soon should I send a card abandonment email? I would say you should send the first card abandonment email within 15 to 30 minutes after somebody left the card because then it's still fresh in their memory and they remember that they've actually put the product or products into your card and then usually that's not enough. I've seen card abandonment recovery sequences that span across like two weeks and they've got 10 or 11 emails in there so really choose a frequency you are comfortable with but don't go overboard don't annoy people.