Just like chess, I always coach to be super strategic, playing six to eight steps ahead on your email automation. You want them at the end of the two to three weeks after somebody first hears about you to have a better relationship. You wanna be thinking ahead, so you plan out those e-mails accordingly where you're making the right move on the right day and at the right time. So if you can follow up with somebody, give them the information, let them watch a video, give them some tips, give them some case studies and reviews, and by the time the sixth, seventh, and eighth email come, they follow you on social media, they have learned from you and now they're ready to buy. So think about your follow up, how you can build better relationships like a chess match.