It's all about the tells, all about tourism. Yes, and you'll be dissecting the mistakes that hotelier and rather marketing hoteliers are doing and how we can improve that. And we'll be looking at different things through the Cardiable, Searching for Wardsham. So what I'd start with is will be look at the perspective or rather how to line them up is in the fact that there are hotel groups. So meaning they have different properties and they run different hotel assets in different locations. Yes, so we'll be looking at San Africa hotels and they have various hotels under their collection. So they have beach resort, safari camps, luxury hotels, as you can see. And we'll be also looking at a heritage hotel and also a Sarovah hotels. And a magical cave plus the safari collection support. And all of these hotel enough data collecting enough data from their customers, which is one. Two, where they're also looking at hotels, they're not optimizing their customer journey process. So what I mean by optimizing their customer journey process is they're not targeting different customers according to geolocation. And this is your latest vision, which is as a result of data. And lastly, also not improving on their previous activities. What I mean previous activities, they're copy people, pasting what the other competitors are doing. So that's why I've included the safari collection because the safari collection has the giraffe manner under it. And there is very valuable insight, like you guys to look at. And it will blow your mind in terms of seeing these, the same guys that are in Kenya, are these the same guys competing for the same customers? Or are they producing the same, having the same product, but they are having different results? Yes. So like you've seen, San Africa, they have different hotels under them. These are Niali San... Niali. They have the Kirok Lodge. They have the Knaivasha Kant Club. They have Niali San Africa Beach Hotel in Spa. They have the Sobering Suites. They have San Africa Beach Resort. And San Africa Hotel in Nairobi. San Africa in Kibok Lodge Resort. So in a total they have eight properties under their collection. So heritage hotels. So under heritage hotels, under them, they have the collections. They see how many hotels they have under them. So under their collection, as it loads, we can look at the Saroba. So Saroba also have different properties, which they are running. So under Saroba, they have Stanley Nairobi. They have Panafik Nairobi. They have Saroba Udlands, which is in Akuro. For Beach, they have Saroba White Sands. And for Safari, they have the Manga Game Camp. Shaba Game Lodge and Lowney Game Lodge in Akuro. The Shaba is in San Buru and the Manga Game Camp is in Masai Mara. So in a total they also have eight properties. For Heritage, Staphrika, just a part of that. Let's look at the Safari collection. They have the famous Giraf Manam. They have the Suloi Lodge. They have Sassab and they also have the Salas Camp. So as the Heritage hotels loads, we also looking at Magical Cana because they are the umbrella body that is marketing hotels in Cana to the world. And they also looking at bringing in tourists and the major markets where the market, the Canaan product is also in Canaan. So yes, for Heritage hotels, they have the Mara Explorer. They have the Kippungani Explorer. So they have the Mara Interprets, Samburi, Interprets. They have the Great Drift Valley Lodge, which is very famous. It hosts a lot of meetings and also government meetings. They have the Voyager Zewani and the Voyager Beach results. So they have almost, at say, five properties under their collection. So where do we start? We'll start a data. So we look at the data on the website. What is the traffic that they're getting on the website? So we're using just Holdon. We'll go into one heritage, East Africa. So if you look at their traffic, they're getting 6,903 monkey legalic traffic. So ideally, what I'm saying for this study, let's say they're getting a conversion rate of 10%. So 10% would say, ideally, this is just on the lowest projection. So just one thing you should note. There's organic traffic and there's also backlinks. So for the backlinks, it's where traffic is coming from different websites. So it's not their links, let's say, from articles, from blogs, and they're leading back to their website. So they have 20,400 and one backlinks, which is very good. And they have an organic traffic of 6,903 visitors. So if you look at the traffic in detail, we are looking at the US. They have 324 visitors from the US. So meaning they have traffic from the US. If you have a pen, you should note this down. Because the traffic is where you're looking at potential visitors and potential customers. So one thing you should know is that you're looking at quality traffic. What is the quality traffic we should be attracting to the website. So there's a USA. Kenya is the largest market share. They have 6,000 to $10,000. Most of their bookings is coming from Kenya. Great Britain stands at 98, India at 98. And you can see more about it. So Italy, Ireland, India. So those are the visitors. So the top pages where we are looking at the backlinks are coming from. We have the virtual beach resort. So it's coming from their website. The trends. Let's just jump into this is still heritage is Africa. Yes. So just to point out this is the clothes. Let's give it some time. Yes, magical Kenya website. We are looking also at the magical Kenya website. Yes, this is the Safari collection. So the Safari collection is where Giraffe Mana is also situated is also under. So the Safari collection has an organic traffic of 52,663. From just not from what we had looked at on the previous one. This is heritage is Africa. There are 6,000, 933 organic monthly visitors. Are we in the same country? So this is something they should ask themselves. In terms of backlinks, they have 2272, which is also good. So yes, there is something I'll show you about the Safari collection, which is very, very interesting. In terms of where the geographic traffic is coming from. Yes, let's just have a look at this. Also one that prepared for you guys. Just so long. This one. Just hold on as it closes. So as we are waiting for the different traffic to load for the different websites. There is also some key things that if you are also looking to improve.