Social media in a few steps. Social media is not a tool itself, but rather a part of the strategy. What is crucial about social media is that it aims to build social interaction and gets people involved in more informal communication. One, while choosing a specific social media tool, think about your model client, that is, create a persona. How do your recipients behave? Where do they live? What do they do? Two, think about what you would like to say to your target group and how often. What benefits will this group have from the social media which you manage? And what actions do you expect from this group? Three, formulate the big idea of your communications through social media. The main concept of the communications activities may get lost amongst a large amount of detailed data. Four, select the right tools. You do not have to be everywhere or use the majority of social media websites. Your selection should depend on your aims and the group which you want to reach. Five, learn from others mistakes. See which communities your competition is active in and how they do it. Six, plan your budget and the schedule of the content published. It will be easier for you than to control the whole process of communications channel management. Seven, do not present your product or service all the time and do not deviate from the topic of your activity too often either. You need to strike the right balance. Combine natural contact with the client with presenting your offer to them. Eight, react quickly to any negative comments, trying to explain the situation and contact the person who they come from.