Welcome to Global Banking and Finance Review Awards. Global Banking and Finance Review is a leading brand name in the world of finance and banking. Their awards were created to recognise companies of all sizes that are prominent in particular areas of expertise and excellence within the global financial community. This time, we are pleased to offer an award to the Bachrein Telecommunications Company, or Patelco, for Best Company Corporate Governance Bachrein 2014. Patelco has played a pivotal role in Bachrein's development as a major communications hub, and today is the leading integrated communications provider. Beyond Patelco's groups focus on business and financial performance, the company is also committed to its role as a responsible corporate citizen, and gives support to health, education, sports and cultural programmes that benefit the communities the company operates in. Group General Manager Corporate Affairs, Mr. Ahmed Al-Janahi, travelled to London to receive the award from Global Banking and Finance Reviews No Low Leary, and Jessica McMannigan. After, Phil Fawvegill spoke to him about Patelco's business within the world telecommunications industry. Welcome to London, and congratulations on the award as well. We are very proud. Thank you so much for talking to us today, and perhaps we can ask you a little bit more about that. Particularly your very successful organisation, but it's a very competitive market out there in the world of telecommunications. What would you say the unique selling point was for Patelco, which actually makes it a little bit more able to compete with others in the markets? I think it's the many elements. One of them is the responsiveness of Patelco. The faster the faster the spawning, customer care is one of the top of the ladder when it comes to priorities of the company. Again, business businesses, we do have divisions that look after businesses specifically, and the network reliability is very high. Again, it's the total of all of those together. That makes Patelco, I think, a unique company that many of the residents of Bahrain use. We are expanding that to other areas in our group, because we have companies in other countries too. Let's look at Bahrain itself and the regulatory environment that you are in. How would you see the perception of that being, and indeed what would you like to see improve? I think we and the regulators in Bahrain at the time being going through a good patch, I would call it. We did have our differences. They are doing their job. We are doing our job. The end of the day took a few years, but the relationship has evolved into a very good relationship. I think they do understand what we are coming from. We do understand what they want. Both entities want the benefit of the country at the end of the day. So I think we are on the right track nowadays. It's still a very competitive market out there, of course. What would you see as being the big challenges there in the telecommunications industry, both globally and locally? I think it's changing technologies. Fast, it's really fast. I mean, technology that's being evolving and coming into the market is, I don't think even people can follow up with it. It's too fast and needs attention. Companies that will succeed and do succeed nowadays, they tend to embrace this technology and apply it and give the best solutions to their customers. I think it's a daunting task. The same time it's a good challenge for any company. Do you think it's going to be an exciting time going forward? Definitely. Customers are going to benefit us. We can perhaps look at your own plans for the future in a moment. Let's look at the award itself, which is for corporate governance, which is something that your organisation obviously excels at. What extent would you say that corporate governance actually expands and goes on to social responsibility? Well, Bertilco has got an intensive CSR programme. The aim of it is to enrich the lives of people in Bahrain or in the group itself positively. We try to do the process of applying for our grants through proper policies of corporate governance. The whole thing has done transparently. Everybody is aware of what's happening, whether the applicant or us or whoever is watching from outside. Everything is transparent. You can see it in the media. I think Bertilco is doing well there. Why do you think corporate governance is so important, so vital? I think the world, like the one we are in now, people need to have comfort and to believe that you are the right organisation, the organisation that embraces the right values. And the corporate governance installs that. People can see where you're doing and why you're doing it and you're following the right processes. That's very, very important nowadays. The market itself looks at you every day. So once again, you're up against that competition, as you mentioned earlier on. What would you say in your own perception about the key elements of good corporate governance? My view, there are four key elements of corporate governance. I think fairness, transparency, honesty and integrity are the elements that we embrace as Bertilco. And we demand from our employees, suppliers or even directors to embrace it too. It gives the comfort to everyone. And I think at the end of the day you feel that you've achieved something when you go through this process. Let's look at Bertilco itself. You're actually, as you say, it's an interesting time now. There's a lot of new developments. What would you say would be an important investment now for the development of Bertilco, i.e. training, research and development and so on? I think Bertilco has always been investing in the right places in training. We have been, of course, trying our best so we can to get into the mergers and acquisitions area. We have invested heavily into the technologies that's coming in. We are one of the first countries and companies in the area that launched 4G. We have a land-tricks operation that's, I think, second to none in the area. So Bertilco has been investing heavily in that area. Again, customer service is a very important area. We do spend a lot of training the staff and bringing new products to enrich the customers. So exciting times ahead then. Lots going on. Well, in the meantime, thank you so much for talking to us today and congratulations on the award. Thank you very much. Thank you very much.