Facebook pixel is your key to add success, but most people never implement a property. Here are 12 steps to success. Now, this is a video you're going to want to say. So step one, make sure to pixelize on every page of your site. Step two, install the Chrome extension method pixel helper to verify your pixel that's working. Step three, create web custom audiences for your overall domain and your key landing pages. Step four, set up the Facebook conversions API. Step five, set up and prioritize your standard Facebook conversion events. Step six, create custom conversion events to track the actions that you want. Step seven, link your custom conversions to Facebook standard events. Step eight, create custom audiences based on your conversion events. Step nine, create custom audiences from your customer email list. Step ten, set up offline events for lead and purchase events. Step 11, upload conversion data to offline events weekly to feed the info back into Facebook. And step 12, use retargeting look like audiences to leverage your conversions.