How do you tell people what you do in a way that isn't rambly and actually makes them want to book you? I coach a bunch of facilitators every week in my private community. And one of the biggest problems they have is telling people what they do when I ask them, Hey, what do you say to your clients? They're like, well, you know, when I go into a company, I help them with their groups. And then they come together and we slick collaborate and then we do some design. And I'm just like, Oh God, I'm so bored already. Your client must be so bored just listening to you. So I give them a really simple elevator pitch template so that they can really quickly tell their clients what they do, tell their clients and their friends what they do in a way that's not boring. And here it is. You know how problem, well, I solution with process. You know how teams suck at kicking off projects. Well, I help them kick off their projects using design sprints. I'll give you one more example. You know how some people's teeth are in straight. Well, I know how to make them straight using braces dentist.