We're gonna talk about double-sided mattresses versus single-sided mattresses. The mattress industry is full of marketing gimmicks. The biggest marketing gimmick that I've seen in my lifetime has been the invention of the single-sided mattress. A little over 20 years ago, like 1999-2000 is when we started seeing the invention of the no-flip mattresses. What happened was this marketing guy comes around and says, hey, let's take off one of the sides. Let's keep it the same price. Customers will have to replace their mattress more often. As you buy an entire's in a car, the guy who's selling you tires saying, you know what, we got this new tire out, this new innovation on tires, you don't have to take your tires on your car anymore. Hey, you're rotating my tires. Anytime you look at your mattress, that's more traditional. Make sure it's flippable.