Small business owners typically slave away to create an incredible product to generate passive income. After online business owners spend time cultivating a following and building a blog, it's time to launch the product. While that's a good thing, it's essential to focus on sales to make sure selling the product is a success. How does a person utilize the right marketing strategies and incorporate them into a sales funnel to create sales? Hang out with us during our next free webinar training to learn some tips on how to fill a sales funnel and for now. Check out these fantastic tips. It's time to start building a subscriber list and turning those subscribers into potential buyers. Use your existing email list. If you have a current email list, then you're unlocked because blogging wizards says you need an email list to have a better chance at selling your products. Since most of the people who land on your website typically won't buy something right away, it's up to you to get them to subscribe before sending out your campaign emails. In preparation for your product launch, it's a good idea to build an email list of interested people who you can eventually sell to. Why? Because about 95% of people who land on your website aren't thinking of buying. So all the efforts you put into your sales page, sidebar ads are called to actions, won't be as effective. Instead, a much higher conversion opportunity lies in your email list. In fact, you can have up to a 4,300% Roy strictly from your email list. That's why it's important to build your list early before your product launch. But don't get the illusion that once people are on your list they will automatically want to buy what you have to sell. Part of cultivating a list is to create warm leads. And a very effective method is to use a lead magnet that is highly specific and valuable to your buyer persona. By understanding your buyer persona, you can develop a lead magnet that will resonate with them and increase the likelihood that they will hand over their email address in exchange for your free incentive. The added benefit of using email as part of your sales funnel is that it allows for a more personal experience with your subscribers, giving you the opportunity to warm up your leads, sometimes without them really knowing it. This alone can increase sales by 20%. Two proven methods to considering incorporating into your sales funnel to develop warm leads are a series of welcome emails or an email course. Understand your subscribers. Do you understand your subscribers? Full funnel emphasizes how important it is to know your subscribers, so you can learn what their patterns, likes, and dislikes are. The more you understand about the audience here selling to the easier it'll be to create a product they'll want to buy. Not all leads act the same. However, over time, it is likely that you'll notice that leads from the same demand channel or source exhibit similar behaviors. For example, leads from paid search typically have higher buyer intent than other digital channels and will move through the sales funnel more quickly than others. On the other end of the spectrum, a prospect that is sourced through cold outreach will almost always take longer to move through the funnel. The key to understanding these channels and their behavior within the sales funnel is to have a constant and consistent form of lead qualification and data recording within the CRM. By ensuring that all leads pass through the same qualification process, you'll be able to reduce variables that impact lead quality and funnel velocity or how quickly a lead moves through the funnel. Accurate data recording will also make it possible to draw conclusions about specific channels. For example, if your sales team is consistently noting that leads from organic search take longer to progress they'll be able to properly manage both internal and external expectations when working a deal from that specific source. Leverage social media channels. Another way to fill your sales funnel is by leveraging your social media channels. Impact says there is a lot of power in social media and to take advantage of that power you should use your channels to connect with an audience and get them to learn more about your brand. That'll help you get more sales in the future. The power of social media is real. As a salesperson, you can leverage this power by creating your own profile and building a presence. Similar to lead nurturing emails, the key to establishing a strong social presence is to share relevant and timely resources. For instance, maybe you saw a story in the News Your Network would find interesting or you recently wrote a blog post summarizing key takeaways from an industry conference you attended. Whatever it is, make sure it passes the test of asking, would my network find this useful? Create your social marketing strategy by first determining the channels you will engage on, how often you will write and share content, as well as the level of participation you will take in discussion groups and forums. Establishing a strong presence and leveraging social media when your prospecting will help you expand reach beyond your own network. The mere act of sharing on a public scale helps associate you and your company with expertise and thought leadership, making it much easier to gain trust when prospecting. The bottom line, using social media to stay top of mind to your buyers increases your chances of getting to seat at the table when the buyer is ready to explore a solution like yours. Create a mini course. After you have an active subscriber list and have a product or two lined up, blogging wizard recommends setting up the mini course. Creating a mini course could be something you can work on right away or consider working on it a later time. Free email courses help people learn more about what they're interested in and if your class is good they'll continue to come back for future courses and other products you release. One of the most popular and effective lead magnets is a free email course. Bloggers, entrepreneurs and marketers are moving away from the typical ebook and looking at other ways to incentivize their email list and courses seem to attract a lot of email subscribers. Visitors feel that a course contains a lot of valuable information that's bundled up in an easy to consume format like email. Using an automated email sequence you can create a mini course on a topic that you know your target audience is craving, interested in or wants to know more about. And by dripping your sales funnel over a series of days many subscribers won't realize you are selling to them. Instead, it's packaged as a series of highly valuable and stepped by step instructions to help a subscriber accomplish a task. My email course for new writers is a free version of my paid course. It provides just enough information to help an aspiring writer get on the road to making money from writing. The next logical step is to buy my complete course which gives you a step by step proven method to launching a successful freelance writing business. Over a series of 10 or more emails I provide many lessons as well as follow up supplemental guides once the course finishes. The subscriber can access free lessons from my paid course, learn what my paid course is all about and then learn more about my credibility with the supplemental guides I provide all delivered over the course of several weeks. Narrow your funnel. Don't be too broad when targeting people through your pipeline. Otherwise, you may not generate as many sales as you'd like. Pepperland Marketing says, even though it may not make sense to narrow your funnel, focusing on a product that will hook a buyer is what you should focus.