Content has never been more important for any business. You had people who were coming into the seminars, and when COVID hit, seminars ended, and these advisors had no ability to brand themselves. That was the only form of marking that had been doing was the seminars. Meanwhile, at that same time, when you look at consumer behavior, people started to go online, and so the consumer behavior trended towards online consumption. COVID really helped visualize that for us, helped us see that you have to have content as part of your marketing plan.