BOW what's up everybody once again his brand man shine and today we're going over the fast rise of trippy red and what makes him in his brand so special and you can think this video on Marcellus who said I should do a video on trippy red and Chris Benjamin who also said yeah barely get how he just seemingly came out of nowhere let's start right there with the mysterious rise of trippy red so I'm not going to bang y'all's heads with facts and shark of finding other videos just know to do with from canton o' how yo he moved to Atlanta where he soon met Cody Shane and Lil Wop both of them have already made some ground in the music business as artists as matter of fact Lil Wop is famous dexas blood cousin and I've already discussed in past videos when you connect with people who have already made ground and it allows you to skip steps in the same way Lil pump has done with smoke per connections mean a lot in this business many of you watch his interviews he often talks about flying from canton to Atlanta to LA back to Atlanta brang don't just be doing that by himself right but while Cody Shane and especially low up plays a significant role in the advancement of trippy red trippy red seemingly coming out of nowhere can really be attributed to a traditional marketing campaign now let me give you some context that boy trippy red is signed by strange entertainment is owned by Elliott Grange Lucian Grange's son Lucian Grange is the CEO of Universal Music Group in a scope I believe cash money death jam so many record labels that you know are under it and again trippy is signed to this dude son so I got a few resources you know I'm saying and outside of all the songs that trippy red had already been doing and building that organic cloud with this collaboration over the past year they basically had a traditional project release strategy dropping polls back in April which is featuring six nine love that's own and then the project dropped a month later in May you guys already know how much I love project release strategies I've already talked about so many of the benefits before I don't have time here if you haven't seen what I said about project release strategies check it out here it's going to be somewhere just know that the biggest benefit is that people gets to discover one track that they like about you and then find out oh my god it's a whole project what happens next in April they start lighting up the interweb with videos they dropped the video on world star pitches and planes and the fuss them YouTube page now trust me when I say this music videos don't get up on those pages especially world star without somebody paying some money and ask those resources I'm talking about and then you had a traditional media run he was on a jumper DJ small eyes rap genius got on noisy a few days ago that's those connections so the nifty's part in the bud for Chris Benjamin and others who feel trippy red seemingly came out of nowhere of course he actually come out of nowhere some people have been following him for over a year but the vast majority of people have only known about him for a few months and that's because of the marketing game likely led by the label and whoever the investors and backers are where they said we're going to release a single that has a video in April released a project in May in June drop a few more videos and from their own when we use our connections to give these placements in certain media outlets and get interviews articles written up all that stuff now another thing outside their traditional marketing that actually brought trippy red a lot of attention is his copycat style or at least that's what people have said about his style comparing it to low oozzy birds of course just got the internet brewing people started to try to create some sort of beef ultimately it seems that they're both cool but honestly when I heard a trippy red the first time I didn't hear low oozzy bird now trippy red they said they kind of have a similar cadence to me trippy red sounds like if sway Lee rat young bug style but hey am I tripping y'all let me know if y'all want hear the young bug sway Lee comparison if you do I'm gonna go ahead and brand that because I said that first speaking of his music the dude is diverse he's actually really good at drastically different styles he's really made a point consistently of saying he wants to make great music he wants to win Grammys he takes his artistry very seriously considering his true diversity of style and the fact that he's really taking his music seriously I think he's gonna have a lot more staying power than a lot of these other artists that might be out there let's just throw a little pump's name out there I have got a chance to hear the diversity from him yet and if he doesn't have a team that's really supporting the long jebby of his career and not just out to nukle for the money that he's worth right now he might not transition too well in a few years and not to mention trippy red has a method that actually may increase the chances of him having a hit Adam Fnoe jumper you can see in that interview how he talks about being in a studio with trippy red and being surprised at how prepared and serious he took his studio time which just goes back to the fact that he takes his music seriously but trippy red has a method of recording and sometimes that includes freestyle that he already put up on Instagram and if they were super successful he will actually create a song around it so he's already taken a nugget of success and then creating a full song around it I don't know how many people out there are doing that PMB Rock is probably the closest I can think of in the past but it's a pretty sneaky scientific way to make sure your songs are going to be as big as possible which isn't surprising because trippy red is a smart dude apparently he got a 4.0 all through school at least that's what he said I don't have any way of checking that proof but if you watch bros interviews especially the one with mass appeal you can pretty much tell that he's a smart guy he doesn't really say anything extra smart but if you're from any level of hood you know what I'm talking about when I say you can tell the difference between the guys that are street and that's their only option and the guys that are on the streets because that's where they are but if they had different opportunities they're pretty damn smart of under that street persona and could have taken advantage in my opinion it's my really hard to pick up on that on trippy red now that talking with just now getting to brand and I'm still gonna keep it short because I feel it's pretty obvious how you really separate himself with this 14 new morality thing and then 1400 talks about like a 14th angel and it makes it even cooler than it seems like the story is really authentic to him it relates back to his gang his street he has it on his head and he combines that of concept themes I want to be timeless he has on his hand an infinity symbol he been put it to the point where he talks about I could live forever and cause himself 1400 years old and refuse to say his real age now even though he said before that he's 18 years old I'm 18 year old rapper from cat and old hire but even that is a small thing that's a conversation starter and just an interesting thing to remember about him and create these viral moments that he kind of talks about all the time he's ready and willing to feed the viral machine at any time you can look at moments of when he was doing the ugly guy lizard nose challenge humming was fierce with the Nicki Minaj challenge and even his wood video when viral which is a perfect example of one of those corny kind of jokes that smart people would make hey guys smoke a wood in the woods on some wood I approve this message and one last example of his willingness to feed the machine and how he understands one thing that he does can't create a situation for a video to go viral it says video right here not only does he wear the mask which brings attention but he makes an entrance with it sometimes you need that dramatic effect well yeah I really mess with this dude's music and feel like he can actually do some serious damage in the future anyway let's wrap this up y'all know what to do he did subscribe button