Probably one of the best projects that I've worked on in the recent past is with Hampton Hotels. Hampton, which is a brand of Hilton Worldwide, hosted their GM Huddled for General Managers of the Hampton brand from all around the world. Hampton's biggest goal right now in their internal external communications is all about creating the culture movement of Hamptonality. It's their energy, it's their vibe, it's their whole persona and how they interact with guests on a day-to-day basis. Our scope is truly a holistic involvement from the immersion and ideation through the execution. EA was responsible for taking Hampton's core values and building a very robust communication campaign that got people excited for Hampton's largest huddle ever. This is not your typical conference, this is a crowdsourced conference from a content standpoint. What I mean by that is we went out to the attendees and we asked them through the registration process to the website what it is they would like to hear, what it is they would like to see, what it is they would like to do. We source videos and talents and captions and photos and really help to create that interactive community. Our design team really set the stage for the ultimate huddle as they walked into that amazing space each and every day. It was a different look and feel that captured the energy, the emotion and really the content of what was going to happen that day. Unlike your typical pipe and drape trade show, we created a custom pod vendor showcase which really was bringing in 95 of their top vendors who they work with on a daily basis, bring them into one space and create an experience for all of these GMs. What this did was give us one of the highest ratings from our vendors because they were getting the most traffic they had ever seen. I think the great thing about this is the event there were so many different components from the journey of Hamptonality to the discovery stations, experience labs, the ball pit, the evening events. Even though each of these pieces have their own unique and individual look and feel, it was when they all came together that it created that one cohesive unified story. Working on the Hampton project opened up some really cool possibilities for the digital team. We take advantage of every opportunity we can to engage the audience in the attendees. Our GMs have a really tall order to bring what they learned at this conference back to their hometown and we inspired that Hamptonality so that they could go back home and inspire Hamptonality in their own staff and in the people who come to stay at their hotels. I think the easiest way to describe our success with the client is when the event is over and they look at us and tell us that we're a partner for life.