Hey guys, so today I'm going to talk to you about why Google LSA or otherwise known as Google Screen or Google Guaranteed is so much more powerful than Google Business profile and why and how they actually work together. So if you're just actually running Google Business profile and you're running Google Maps and you've been getting reviews and you've been getting business from Google Maps for years now, then consider actually running local service ads or Google Screen. Why? If you're a service business or you're a professional and you have the ability to run Google Screen, then you are missing out on hundreds of thousands of dollars or millions of dollars of business for your business, especially if you're one of the new verticals, especially if you're a dentist, for example, or deal in any type of dentistry, LSA, Google Screen just opened for all you dentists. So if you're getting results and you're tracking your calls and you know that you're getting actual leads, new patients, new cases if you're an attorney or new jobs if you're a service based company, then my goodness, why not try a new ad unit and all you need to do is typically a business verification, a license and insurance check and you're in, you're screened, you've got the authority of Google to show up right at the top. You also have the social proof with the reviews. The reviews are actually shared with your Google Business profile if you actually connect your Google Business profile, otherwise known as your Maps listing to it. And I'm going to show you really quick. Basically, if you don't do this, you're missing out on millions of dollars of business. So if I go to Google and I type in personal injury attorney Tampa, now what's going to show up is Google Screen right at the top. That's why Google Screen is so valuable. It's because it's right there literally at the top of Google. They used to just show two. Now they're showing three businesses. Look at that. Not just two in the top there, but three in that Google Screen section, guys, you've got the authority of the Google Green Check box being endorsed by Google. Google can also get very specific. So there's specificity, which is another psychological trigger. And then you've also got the social proof of the reviews. This is why it's such a powerful ad unit. They're doing the exact same thing that they did down here in the Google Maps section. That's how you know this is Google Maps. When you see this map, you know that anything below it is you guessed it is a Google Maps or otherwise known as Google Business Profile Listing. We call this the three pack for Google Maps or Google Business Profile. And now there's a three pack for certain businesses for Google Screen. You can see what Google is doing. They are following exactly what they did over the past eight to ten years with what was known as Google Business before. Now it's known as Google Business Profile and formally known as Google My Business. Here's the thing I want you guys to know. There's about 30 to 40 percent of people now in certain verticals are actually selecting businesses from this Google Screen section. And about 30 percent are selecting from this map section. Why? Because of all those psychological triggers that I was telling about along with exclusivity. These are businesses that are exclusive to just the Atlanta area, which is exactly where this person search. They're exclusive to that area. That's what exclusivity means. I'm going to ask you guys to do. If you like this information, just text me at 619-304-5155. And I will answer any questions you have that goes directly to me. And guys, this is so powerful, especially if you're a dentist. I'm going to do a search for dentist in a second here. So here's handyman. So we also work with handyman. We work with service-based businesses, especially ones that don't have a lot of competition like this. Look at this. There's competition you have all you got to do is type in your key word in the city that you're in and click down here to see how many other businesses are near by you that are competing with you. Look at this. There's only three that have the Google check box. These others are not even running their ads. They don't have a system for answering the calls. And I've talked about that in other videos. So guys, you need to have some way to answer these calls. I would definitely turn on the messaging I've talked about that before. You need a call service to really make sure that you have a backup if you can't answer the phone, if you're a one-man team, we can help you with that. The other thing is, you definitely want to make sure that you've got a call tracking system so that you can send those calls to multiple different phone numbers at one time. And you can make sure that the calls are going to the correct phone number every single time of the day. So you can set up that call tree. In addition to identifying what you're returning to investment. So let me just do one more search here. I'm going to show you guys. Look, there's going to be nothing for dentists in Los Angeles. And that tells you that there's a ton of opportunity. Look, there's no Google screen there. There's a ton of paper click ads. This is where you pay for click and not per call like in Google screen. And then down here where places is or otherwise there's Google Maps. There's a ton of dentists. But there's nobody up here. And the reason why is because it just opened up for dentists. And again, text me if you have any questions. 619-304-5155. My name is Ryan. I have an owner and agency. We've been around for over a decade. Helping businesses. Get on the maps and get on Google screen so that we can create a constant stream of pre-qualified pre-sold leads for you and your business. Thanks. Bye-bye.