Greetings, friend, I'm the Penor and fellow business builder. I'm marketing master Jim Ackerman and this is Good Bad Nugly Ads, the YouTube channel where you get to hone your marketing skills by critiquing other people's advertising. And here is today's specimen. This came in the mail. Take a look at that. That's one side of it. There's the other side of it. When you open it up, there is a separate order form. But the main piece consists of, believe it or not, a 16 page, I don't know if you'd call it a catalog, a sales letter, but check out the copy on this baby as you read through there. Question, would you read all of this? Would you not read all of this? Is this a major winner or a major loser? What I'm going to ask you to do in this episode is take a look at the outside, then advance the video to see the next spread and the next spread and examine them carefully enough to form an opinion on whether it's Good Bad or Ugly from a marketing perspective. Now I'm going to give you not a hint, but a warning on this. Just because it's long doesn't mean you should say it's bad. Do not put yourself in the place of saying, I'd never read anything like that unless you first put yourself in the place of saying, I might be in the market for something like they're selling, in which case would I read something like that. Then you can advance the video to make your vote on whether you believe this particular package is Good Bad or Ugly. Alright, you've had a chance for a good look. You tell me, is this marketing package Good Bad or Ugly?