In 2014 the Colkathanait riders ended the IPL season with a flourish by clinching the much-coveted IPL championship. KKR is on to date, the IPL team that has engaged the most with its fans and followers. Beid on Facebook with 10.5 million plus likes, KKR is the highest of all the IPL teams. Or on Twitter, where KKR is the most engaging IPL team. Right up to Instagram, where KKR became the most-followed IPL team with more than 21,000 followers. It was also the IPL team to have its presence felt on platforms like P&Tristan Google Plus. KKR is also the only IPL team to have an exclusive YouTube video blog inside KKR so that fans could get to know more about their favourite team. The team also had a website, blog and official mobile app that kept fans updated with the latest news about the team. Here are some ideas that went into developing the content. A mascot Tutuildar was created to match the sensibilities of a typical Bengali KKR supporter. Special creatives were prepared on the fly for every event, along with live tweeting and updates, contests, quizzes, marginalitics and the latest pictures to keep the fans engaged. KKR also got its players' individual social media accounts verified. Besides these, the digital team at KKR also organised a live streamed Facebook chat at Facebook HQ in Hyderabad. More over certain players even had Q&A sessions on Twitter with their fans and elaborate campaign cheer for KKR which run on all social media platforms. A special Google widget was also created for this, which is a first for any sports team in the world. The fans were also given a chance to receive a customised, personalised acknowledgement video in return. This activity reached 10 million cricket followers. To conclude, having made an impact boat on and off the field, the KKR's earn a garing up for a bigger and better season next year.