And this is where prototyping comes into place when you can prove that, for example, bringing those data sources together back from, for example, taking the dump of them and just trying to bring them together and build something like, or the green field, it's like outside the existing infrastructure. But if you can prove that you are able to integrate these sources and that you can also go the last mile of doing advanced analytics of, you know, predicting things or prescribing things, if you can prove that in the prototyping phase, you have a much better business case of all to, you know, try convince people to really build a project and integrate those data sources. Because otherwise, you know, it's always very hard to describe what would be the outcome of those big initiatives or now integrating different silos, for example. But once you can prove the value and once you have built a prototype, it's much easier to showcase. So that's why I really think you're trying to get hands on and trying to really build things, even if it's on a small scale.