All right, so new this morning the California Privacy Protection Agency says that it's in enforcement division is looking into data that's collected by cars and joining us this morning to discuss those concerns surrounding this. The agency's head of enforcement Michael Macco. Thank you so much for joining us. But for those who may not be in the know what the CV stand for and what kind of data is being collected? Yeah CV refers to connected vehicles and in that whole ecosystem that governs these vehicles and you know to answer your question let me start by telling you about why this is so important to us at the agency. So in 2020 Californians actually voted to create this agency the California Privacy Protection Agency. It's the first agency in the country that's dedicated to consumer privacy and data protection and we're looking at connected this connected vehicle ecosystem to understand how this works because cars now they know where we're going, where we've been, they know how long we're there. In many cases they know what we're listening to, what we're watching if it has an infotainment system. In many cases they even know why we were there if it's connected to a calendar and a smartphone. So these are very much computers on wheels and the concern that we have is to understand how privacy rights of consumers are being respected and honored in this very complex web Yeah so what are some of those privacy concerns and what are some of those privacy rights that California consumers have? Well California has very important rights that are given to consumers for privacy. One of them is a very basic right to know what information personal information businesses have about a consumer. Another is the right to delete that information. Another is a right to correct inaccurate information and the right to opt out of the sale or sharing of certain information for advertising purposes. Now there are a lot of exceptions kind of within that and rules but that's the gist of it and they're very important rights. So your agency is conducting an audit, what are you looking at? Well we're conducting a review to understand better this web, this interconnectedness between cars and the outside run. I'm like I don't know what was your first car? It was like a beat down 1980 BMW that barely held on. Okay so 1980 BMW whatever technology existed in that car or that existed in cars in the 90s, 2000s whenever. Yeah. That data that it had about you kind of went to the junkyard where it stayed in the parking lot. Right? What we're talking about now the way cars are that information about you is leaving the car and it is going to cellular providers. It's going to data networks. It's going to servers that hold the information. It's going all sorts of different places. So we want to understand how all that works together and how rights of Californians are being protected and not being lost in the shuffle. Alright so real quick if somebody wants to submit a complaint to the CPPA how do they do so? Well we have a complaint form right on our website where consumers can go they can read about the rights because they are important and there's a link right at the top that says file a complaint. You can submit a complaint there we'll be able to get it and take a look. Alright Michael Macco thank you so much for your time this morning. Thanks for having me. Appreciate it Brandy. Talk to you back to you.