There are a ton of tech entrepreneurs on the Boltrif diet right now. This diet is something that took years of experimenting and just reading research studies to create. There's more than a thousand references that back up different parts of it on the site. And the problem with diets is that it took me many many years to get the level of comprehension I have. My experience as a tech sort of CTO type let's me take extremely complex things and make them simple enough for people understand basically in a meeting. So I build it all down to a single one-page infographic that you can get for free on the site and print out. And it tells you not you know do this don't do that. Here's your rigid meal plan. It tells you if you're going to make a choice here's a spectrum from best choice to least best choice. So you don't have to be perfect because you will fail at anything if you try and be perfect. Like oh you're a hundred percent organic diet. Yeah but was it biodynamic? Oh and was it picked by monks? Okay was it picked by one armed monks? Like you can always get you can always get some other ridiculous thing right? So it's screw perfection. What we're doing here is saying let's just make a slightly better decision over and over and over and what you get is an emergent behavior that creates optimal human performance. So right now I had the CEO of Adventure Back to start up walk up to me at a recent conference say Dave I need to shake your hands and this guy was pretty big and he said I'm going to show you something he pulls his waistband out and he said my pants are four sizes too big and I've lost 45 pounds in the last 60 days thanks to your diet and here's a card from my wife and she wrote it out because you knew he was going to meet me and the card said thank you for giving me my husband back not because he lost weight but because his brain turned back on and that was what he wanted to talk about was the cognitive performance weight loss is a bonus the bulletproof diet is about your brain working best you want to feel bulletproof every day you want to wake up and have no cravings all day long and be able to focus endlessly this is the way to do it there's one other thing we should talk about too we are launching at this conference two other products that people really haven't heard of one of them is called upgraded brain there's this class of neutropics these are commonly known as smart drugs there are a whole variety of them and there are many that are available in the US as nutritional supplements we've identified the one that's most closely associated with increases in creativity and your developer friends will love this there's only one that increases memory IO in people's experience of using it so you can think things faster get things in and out of your brain faster it's a bigger system bus for your brain and it's the only one of the rascotams that also in some studies has an anti-anxiety effect so we're trying to lower stress increase memory IO and increased creativity so we're going to be launching this in the next little while like in the next couple weeks everyone here is going to get discount on the first bottle of that we also have the upgraded focus brain trainer that's coming out which is just going live on the site today this thing is something you might have seen if you've seen like my stuff in in was in fast company no in the chronicle there's a picture of me wearing this blue headband and what I'm doing there is I'm training my brain to have more blood in the front of the brain the front of the brain here your prefrontal cortex is where the parts that make you human reside this is the part that controls the mammalian and the reptilian brain if it's trained to control them otherwise they're in control and you end up acting like a laboratory eating everything and you know humping people's legs it's messy so what what you're trying to do here is to figure out how do we optimally turn that on well one way is you train yourself to know how to bring blood to the front of the brain it turns out for every very short like five minute training session with one of these devices the inventor of this technology actually has shown that people increase their score on the Tova scale which is a psychological assessment tool for how well you can pay attention so literally we're teaching you to focus better by consciously bringing blood to the front of your brain this is used in some clinical settings similar technologies are used for ADD and things like that the one we have is a non prescription grade consumer unit and all it is a headband a little device you plug it into and stick it into your your computer and then you sit and look at the screen and make the screen move the way you want it to it's not neurofeedback it's not using brainwaves it's using blood when you combine that with neurofeedback it's amazing but just this alone we're launching it at a discounted price even it's for $995 for people at the show anyway and there's a limited number available but this is the kind of technology have you ever heard of this no one has it's trivial it's simple and once you have the skill it's like going to school you don't lose it if you don't use it can you teach kids to do this yes do I teach my kids to control their heart rate variability using the heart math institute device yes my kids play with an M wave and they think it's great fun they don't know that when they make the light green they're teaching themselves to regulate their behavior in their nervous system they just have fun do they love to sit on screen and pretend like they're flying while their brain is learning how to function yes they do this is far more powerful than forcing them to do math or something although they're good at math too