Welcome to another Evolved Marketing Tip from Evolved Sound. Today I'd like to speak to you about the five common misconceptions about messages on hold for business. Hopefully we can bust a few myths so you can make the best decisions in this area. There was a time when a caller would be put on hold and made to listen to cheesy elevator music or very annoying electronic times almost like a doorbell. Yes, really. But it didn't take long for some business owners to realise their valuable on hold time was also an opportunity to perform callers of their products and services. Unfortunately not all business owners have taken advantage of this opportunity and that's probably because they have a few misconceptions about messages on hold. Let's examine what these misconceptions are. Some people think that only large corporations can afford professional on hold messages. That's not really true at all. The cost has become so affordable that the entire industry is actually focusing on serving the needs of small businesses. This service is now in reach of all businesses to the point that it is now an essential component rather than a good idea strategy. Others believe the returns aren't worth the expense but the opposite is true. Various studies and surveys have shown that businesses receive dozens of calls a day that are put on hold. The vast majority of them prefer to hold messages than other alternatives. They will stay on the line longer and some of them will even decide to make a purchase because of the messages they listen to while being put on hold. This means it should equate to an investment that will entrullly pace for itself. There are those who think that it's too complicated but the truth is it only takes a single step. You just hire a professional company like Evoltz sound to do it for you. It's also exhausted, fully managed and total pace of mind in knowing that your business will always sound fantastic to your callers. Some believe their phone systems won't allow for it. Well, this is also inaccurate because 95% of the time it's actually possible with the exception of very old and obscure phone systems. It's time to stop letting misconceptions and the wrong mindset hold back your business. Let our professionals at Evoltz sound create a fantastic on hold message experience for your callers so you can reduce hang-ups and increase sales. Thanks for tuning in. From all of us at Evoltz sound, we look forward to evolving your business with on hold messages.