This is something most photographers are missing on their website, clear and persisted CTA. CTA means call to action. When somebody first comes to your website, our eyes naturally start on the top left. We go over here. This is the most valuable real estate on your website. We make people hunt around and find the contact page. We don't know. So booking is a book now. So use Let's Chat instead of Book Now. You want to make it stick whether it's on mobile or desktop so they can always click that button and take that next step. Stop making them burn calories figuring out what to do next.