Perimarshall said, marketing is merely sharing your unique perspective, expertise, and world view in the marketplace. Now sometimes this gets lost in all the hype of hooks, frameworks, and hacks. So here are three ways to make your voice shine true in your Facebook ads. So first, know your audience inside out. Know their pain points, their dreams, and their goals. More you know, the easier it is to use your own voice to connect authentically without using overly used generic language. So secondly, share your unique perspective. Like what makes you unique? What sets you apart from everyone else? Make your ads a genuine reflection of the transformation that you help people achieve. Third, be very specific about the problem you solved for people and how you solve it. You don't have to appeal to everybody. You only need to connect with the people that you were born to serve.