Welcome to another episode of Global Banking and Finance People. My name is Jibbikal Loha. Today we're going to talk about how social media is influencing purchasing decisions. We are giving away one of the few sections of Global Banking and Finance to the magazine. With the very word, at your doorstep, the one-locked webinar. Stay with me for more information. Social media began its operation as a basic platform for people to share photos and posts with their family and friends. However, over the passage of time, social media has undergone a graphic evolution with a busy and book impact, particularly on business. According to the latest survey, approximately seven purposes of consumers grow up purchasing decisions within social media. So how does social media influence purchasing decisions? The individuals who come on remarkable following on social media are coined as social influences. They are often chaired by businesses for promoting their products as they enjoy a wavy audience base. The contents created by social influences have a noticeable impact on consumer buying businessiveness, the respect of the presence of sponsors or other lives. Social influences are adept in social media interaction. They usually tag the brand or the store opening the products that refer to their posts, the children follow us to know the brand and affect the purchase, reviews and appraisals from family and friends. We are questioning this coer and pass on relevant information about new products and services that excite us to our family and friends via social media. thereby, reinforcing its noteworthy contribution for shaping our purchasing habits. A recent study indicates that around 80 persons of users are all drawn to purchase a product based on suggestions by peers and hints fork. Shoring off the stores online presence on social media, the consumer purchasing behavior is also governed by the business occupancy spread on social media. This means that a brand-guarine conturgable attention from social influences and consumers alike will have a severe dampening effect in convincing its credibility to customers. It has rapid social media presence. Businesses can effectively attract more online visitors to and followers to and buyers, who are the key drivers in ascertaining purchasing decisions by putting strong and consistent feats. It's simple math. Global response with many followers is equal to high purchasing probability. Advertising campaigns on social media. Advertising positioning on social media is a simple task. Identifying and targeting your audience has become tougher and complicated. Establishing brand awareness or augmenting sales are the major goals which advertise us aimed to accomplish a pleasing, captivating ads. Search engine optimization on social media. Buyers usually search for solutions or suppliers to discover products in the sales funnel. Social media has assured in keywords that search engines that have become increasingly popular to precipitate favorable business website rankings. Proper research and subsequent integration of keywords in your posts, blogs, photo cap things and comments can accomplish complete consumer purchasing process. Key takeaways. Ecommerce and regular brick and mortar businesses have embarked upon creating a powerful and effective social media presence to steer and generate more sales and revenues. Better understanding of consumer buying behaviors and the social media communication patterns have been made effective by listening to the discussions in online forums revolving around your brand and sales. So we hope these do you think influence is the most, that is when we come and sit for a little. If you are watching don't forget to subscribe, like and comment. And one lucky enough, when a one-year-old piece of description of global banking and the matter reminds me.