Hey, it's Jason Falls with another WinFluence tip for you. Too often brands and agencies come to content creators with a pre-designed creative plan. We want you to write content about this or film videos about that and that's exactly what we want you to publish. When you do that you're actually missing the great power that the creator and influencer brings to the equation themselves. They are really good at creating content so it's better to go in with a high level hey here are the goals and objectives and then collaborate with the creator on how they create content to execute on that. So the tip of the day is don't go at influencers with a pre-determined set of notions of what you want. Collaborate with them so that they can create something that's good for your brand and their audience.