Hello and welcome to the latest instrument of the On device research academy series. Today I'm joined by Alastair Hill, CEO and co-founder of On device research and he's here to explain more detail around our latest report, the State of Digital Brand Effectiveness. So Alastair, what is the new report all about? So the State of Digital Brand Effectiveness report looks into a few hundred campaigns which we have measured recently looking into the brand uplift of these digital advertising campaigns. It looks into a couple of hundred thousand survey responses and shows our benchmark or normative data on the campaign effectiveness. What we do first on the report is look into the brand funnel and show which formats of advertising work best at which stages of the funnel. We then look into the importance of salience, the importance of memorability and importance of noticeability of our advertising campaigns. We then go into some planning considerations and some really interesting case studies around that. Then we go into creative best practice and then we finish up with some really interesting insights on social purpose. Okay, so can you give us any highlights into some of the insights that are found through the report? So it's also been written about the importance of salience. So getting campaigns noticed and building them in structures and consumers' mind about that brand. And so what this report shows is that those campaigns that drive salience are actually four times more effective at driving purchase intention, really proving out this point and showing that if brands drive that they can get consumers to be more likely to buy their products. We also think going to some fascinating insights about social purpose and campaigns that you'll have to down with the report to find out more about that. To download your free report on the state of digital ground effectiveness, please visit our website at undividesvisa.com