The publishing industry in the larger digital content market is doing well because I think publishers have understood that they need to be ambidextrous. They need to be able to embrace the traditional strength of curating, organizing, instructing and disseminating the content even on paper and on the other hand being able to adopt the technology of the digital world and var in hands the values that we can create for the reader community. If we are able to manage this ambidextrity we will be able to be great intermediaries for the next coming decades and even century again between the creators, the authors and the users, the readers. And after all that's what our original role was always right? Publicare publishing that means to make it public. We're standing in the middle as a service entity.