Online ads are quite annoying, but how do they get to us? Why is it that if you search for this, then you get this? The truth? Online ads systems break the law to land this ad on new. Every second of the day, the so-called data brokers and lawfully steal our most intimate personal information. Stalking us, not only across the web, but outside of it too. Constantly violating our privacy laws in place to show you this. Here's your typical search on a website. You look for something online, and then an ad appears with what you've previously looked for. This happens because the website you were looking at shared information about you. This is data that is analysed and then used to tailor this ad for you. But who's accessing this information? Here, you can find many different parties access your data. Many companies can be accessing your data, identifying you through cookies and sharing data onwards to hundreds, even thousands of companies you've never even heard of. Here's how invasive this is. Your records of your online activities end up in the hands of a whole ecosystem of third parties that capture your data across the internet and then sell it to big conglomerates. The so-called data brokers. Online ads aren't just based on your usage of this particular site, but based on a really sophisticated profile, data brokers generate about you, which is linked by cookies. This profile isn't just based on your browsing habits. Everything you do, everything that has or could produce a data trail is being analysed, stored in your profile and sold to advertisers. They match and share your identity across hundreds of companies, bidding in real time. Every time you visit a commercial ad-funded web page. This cross-web site tracking is so aggressive that it's making websites load slower and slower. The European Parliament originally intended to pass the E-Privacy regulation together with the GDPR to prevent advertisers from abusing personal data. But nearly three years after GDPR became law, E-Privacy still hasn't passed. We need Parliament to stand up to the European Council and the big member states governments who are trying to sneak through laws that lobbyists want. The EU Parliament has already stood up against tech lobbyists. We need to tell them to protect our rights against the EU Council's business-friendly policy laundering. This unlimited capturing and broadcasting of personal data and intimate information to hundreds of hidden companies is unlawful under GDPR. It's time to ask Parliament to stand up to the Commission. With cookies or without cookies, online tracking should never be allowed without consent or by tricking us with deceptive cookie walls. 30 human and digital rights organisations have sent a letter to members of the European Parliament, calling on them to ban unlawful tracking as surveillance in online advertising. Now it's your turn. Use our tool to tell your MEPs to stand up for E-Privacy and stop Stalker ads.