It's not really right, it's not just word of mouth advertising. I think this would be a really good marketing device for people who are trying to get, for brands who are trying to get that cool factor. Although I find that, depending on your brand, you might not want to associate yourself with a house partner, you know, like your diapers or something like that, you really want to buy tags or anything like that. Imagine that wasn't what they did, but there's certain brands that want to be cool, but other brands I think doesn't really suit them to have that kind of house party cool factor. Okay, yeah, so there's brands that don't be associated with the house party, but I would say all brands won't be associated with fun. You know, it's what comes to mind me, house party. Like, yeah, I'm fucking with things, I'm trying to sex things up with phone parties. But when you have kids and the diapers scenario where the kids just put on a diaper and then do the potty dance on a dance mat, I mean, bother like YouTube with the potty dance was. But you know, those people still have house parties, their house bar is very different than what other ones we're going to right now, Holly. But so it's more me, you want your product to be related to fun and a positive experience and a positive memory. So that's why I say I would make the argument again, like in most cases, I would say house party, like the scattering totally appropriate. And especially when they might, to our generation, the young 20-year-old spending money, I think if they already have those, like, I don't think we can change like a 50-file relatively bi-tied soap if they've been buying this other soap for 30 years, you know. Yeah. But we can influence this guy. My mom, I was just talking for a shame. She's like, we switched soap. There hurts a huge deal. I'm like, that's the same. It just smells better. Yeah, I think you're lying. I don't even believe you. You know, that's what we're saying now. Yeah, that makes my point. Yeah, I was talking about, I couldn't, I didn't practice like a hear because my mom wouldn't got the phone with me. I'm going to put my future phone and you can see, Carolyn Ferguson, 24 minutes. I was like, you need to come home, Nathan. I was trying to think, okay, what are like, it's easy for me to get supportive of this idea. What's the negative side? At the end of the day, there's another form of promotion. Huge Christmas promotions, like coupons and free trials and all that. I was talking about trial product adoption, but when you're leading with coupons specifically and giveaways, or giveaways even more so, the bandiment rates incredibly high. People just came in for something free and they left. Yeah. You could say the same Christmas of the house price. Someone's going to go to a house price because you want to have fun and you're going to interact with this product. But all I'm saying is it has suffers from the same week, this is the rest of the day. Do you see anything like a weakness to this? A more apparent weakness with this approach, is it supposed to be a conventional means? To me, it just seems like there's something just unauthentic about the party. Personally, I wouldn't be able to shake off. I feel like this person kind of sold out. The person who's in the party kind of sold out. That's not just that. For example, let's go with a lot of what I was like, yeah, I'm going to post this. What's the product? Trojan or something? Yeah, Trojan. So would you boycott that? Or would you go boycott it? I feel like I would kind of have almost like a defensive stance against advertising. Maybe you're going to react to your friend now. We can want these lollies. Oh, to the friends itself? Yeah. Yeah, that's the party. I have a couple of friends. I know a couple of people who are promotional, do promotions for clubs and stuff like that. And I almost, to be honest, at first, I used to pay attention. Now I almost kind of like filter out their messages. You always say things like that. I filter out them. I filter out like most people from clubs to me. Like I see them on the street that like come to a club and I'm like, we were friends. Now you want me to come to you. Like I know they're being paid to do this. You know where they're getting something out of it. Okay, so like I asked like what the weakness this has, that's definitely really strong. You, yeah, because you know your friends, it's like anti-wirt amount in that situation. Because before you trust them because they thought it was a good product. Yeah. Now like I know why you're saying that. Yeah, exactly, exactly. So that's definitely negative effect. Yeah, it's true. Yeah, I mean, I'm kind of more on that. I'm like, you know, take their money, you know? Exactly. I think majority of, sorry to cut you, majority of people kind of the average, like one time live 88 five bought me a beer at a bar and I listened to them for like a month just to like show my loyalty. For one beer? Yeah, and I was just like, you guys are awesome. You bought me a beer. You know, I'm going to listen to your radio station. Yeah. I mean, I don't care for the music, but in your way, you were like your anti, but I think the average, let's put the average at 60% of the people who are kind of in between in different. As long as they've shown some sort of recognition to their mind, like some sort of like window seven green poster, you know, like, mom, let's go buy a laptop. Oh, this has window seven by this, you know, just something like that. And they've done their job that way. Yeah. And with any of these promotions, the company's no, and they work into it, not okay. You're going for relatively small percentage of everyone is going to be exposed to that. And when you're expecting, let's make our trade numbers really like it. 100% of the population sees it. We want ideally 40% to remember the product later, what it looks like. And at the end of the day, we want 12 people to like it and adopt it. So you have a house party of people with all these different feelings towards why they're there. If they're going for just a 12% product adoption, you're going to find 12% people who think this is awesome and have a great time. Yeah. Yeah. And then I guess like maybe hoping even more. So like 12% to 100% success, you're not going to have a house party where everybody is. And they're not aiming for it. Yeah. He uses the same product the next day. And like I do think that it's important for them to get the host for these parties or anything, any kind of event like that, the sponsored. So that actually be authentically supporting the product. Like I would gladly have an Adidas house party sponsored the house party because I fucking love Adidas. You know, authentically I love their stuff. And if they paid me to have a house party, that would be freaking great. And I would promote it during the party. And I would actually be genuine about it. I'd be like, you know what? These guys make awesome shoes. I love their shirts. I love everything. They do. You know? I wonder what it's like to, well, sorry, catch off. No, no, no, no, that's basically what I... I wonder how rigorous is to get on that list. And what I was thinking about, you know, Adidas party, like when you're younger, you would want, maybe, that may not be ideas, but you're like, I want a birthday party, just revolving around this one product, you know? Like those are authentic parties. Yeah. Because you love it. And I wonder if they could write an essay that like, I love Batman. I love Batman to wear. Throw me a bat at him being party. I'm actually not. You have a new movie coming out, you know? Yeah, that's a great point. I've been... I remember being a kid going to an Ninja Turtles party and it wasn't sponsored by, you know, like the channel or the creatives of Ninja Turtles. It was just the kid really liked Ninja Turtles and I fucking loved it too and I had a great time. But I wish I had kids right now just so it could be like, I don't have to pay for any party in the future. Like, you love such and such. I'm going to phone this company. And be like, I can have a kid. My kid loves it. All his friends or her friends love it. I can have all these kids in one place. Yeah. Save me from like buying grab bags. Just send me the grab bags. I'd be like, too bad. You don't like Barbie while we're having a Barbie party because they're paying. Yeah.