Hi, this is Rajeev Perique and this is the marketing best of the week Instagram's new feature lets brands tag consumers in their photo stream Marketing in 2013 ads are only in the beginning and in our segment cool ideas of the week Insights and best practices on social media marketing B2B marketing mobile marketing and SEO Instagram's new feature lets brands tag consumers in their photo stream This is by cotton dalo in adage with over a hundred million monthly active users and growing as well as the Facebook acquisition The Instagram social network is intriguing to many marketers. I personally have noticed teens between 13 and 17 Playing with it far more than they would with Facebook now the photo sharing social network adds a new photo tagging capability and marketers should take notice Like Facebook Instagram users can link another user to their photos by ad mentioning them The key difference is that tagging will now create an archive of photos that can be viewed on any user's profile Provided they've granted permission This should offer far more notifications alerts and engagement opportunities to a passionate and young fan base for brands Nike could tag sponsored athletes like LeBron James Tiger Woods or Cristiano Ronaldo to drive follow our accounts and foster more personal connections with fans Pepsi could do the same with Beyonce As you can see Athletes and celebrities are already promoting their sponsors LeBron with Nike's Roche run or Nicole Richie with Swap With tagging brands can make it easier to create contests or track people's affection for sponsored events You can't advertise on Instagram yet, but marketers can take advantage of this tagging capability Check out the article Marketing in 2013 ads are only the beginning by Tessa Weigert in clicksy Online ad spending is slated to rise by 14% this year compared to 1.6% in traditional media Online video and social media are growing by over 30% year over year according to a study by Zenith optimedia While digital ads on the foundation for digital marketing campaign It is not enough to create the kind of engagement that truly connects consumers to their brand marketers need bonus content like the following three Number one theatrical content in addition to viral ads brands are creating videos films and Micro sites that entertain and inspire like this one by Evian's Let's Baby Dance make the longest video in the world This one by Coca-Cola Polar Bear films 2013 produced by Ridley Scott a really fun and informative kind of video and Intellentoshiba's web series the beauty inside Number two live Facebook and Twitter chats brands can align themselves with experts and their personas For example pottery barn invites customers through email and Facebook to live chat with interior designers and party blanners You can use Google Hangouts for this purpose as well Number three content-based Contest these are promoted with value-added content like Pepsi next with this wheel of levy This features amusing to romantic to silly videos featuring heartthrob William levy and its ability to sample Pepsi next I'll tell you even got me to try The bottom line question is to marketers what bonus content are you creating to connect consumers to your brand? Check out the article and now our segment cool ideas of the week first this article on social media marketing Humanize your company by featuring employees on your Facebook page Number two create lists in four square like travel channels Adam Richmond and the list on places that he's visited for his show man versus food nation and Number three use Pinterest to get users to pin content related to your red from the B2B metrics article Graph mql or marketing qualified leads by channel against quantity and quality to better assess your lead gen efforts For example a webinar might get you greater quantity or a video-based demo might get you higher quality of leads From the mobile article a great study by tell metrics and x ads using Nielsen panel data They found that 46% of consumers use mobile search exclusively for research and a surprising 22% of mobile searchers go from start to finish in terms of completing purchases on their smartphones From the using mobile for customer loyalty article number one Build location sensitive time specific localized search apps like this one from Addison Lee Where you can use the app to hail a London cap? The app uses the phones GPS to find you you can pay via the app and it sends you a text while the cabs on its way You can employ rewards like this app from South African insurer Discovery with his discovery vitality app which gives you credit when you hit certain milestones or fitness goals The credits can be used for health clubs for healthy foods or travel From the SEO article in video by Matt cuts. It's a real straightforward on basic SEO mistakes that Companies make like focusing too much on link building versus content marketing Or not taking advantage of Google's webmaster resources There are many ways for you to tell Google exactly how to find you and categorize you Now there's this fun section on humor where brands use Facebook to laugh at themselves Like this one from Threadless Or this one from Foodler Thank you for joining us this week. Hope you found the information to be really helpful Please leave your comments below or contact us through one of the mechanisms on the side Please subscribe for this video and share it with your friends. Look forward to seeing you next week