Hello everyone, this is Jeff Ogden, the president of Fine New Customers back with another weekly show of laugh and learn with Fine New Customers. For those of you who are regular viewers, we changed the title slightly because our graphics designer made up a new show logo and he put in Fine New Customers instead of Fearless Comp, which is our Twitter ID. Oh, no big deal, we'll just change the name of the show. Not a big deal. So anyway, before we go into what we're going to talk about this week, I need to take a moment and just reflect on what we did last week. It was the show with the shoes. It was touching with just haunting music and it was a beautiful piece and I'm so proud of it and it just epitomizes our feeling at Fine New Customers, which is always be helping, which is go out of your way and do things to help other people. It's so important today, especially in this terrible economy, keep looking for opportunities to help other people and the world comes to your door. So I think that's such a great lesson from last week. So if you haven't seen it, go back to August 19th, that Friday and look at Laugh and Learn Episode 40, always be helping. In this week, we're going to go back to a Trident True when, which is the classic Did It Blend. It's these guys at Blend Tech who make these industrial blenders and they, one of the items that are so popular today as an iPad and they decide they will blend. I'm letting me back and talk about marketing takeaways from it, so watch this. Okay, we get the picture. For today's episode, we're going to blend a bottle of old spice. Look at my hand, now back to me. It isn't fruits or vegetables but a little something for your blending man is pleasure. Look again, this is what happens after coming face to face with the Blend Tech total blenders. I know, we've done this already. Old Spice bottle left hand catch. Give me that. Swan dive. Into the strongest blender this side of jubilee. That was my life. I've got glasses. I've got glasses. I'm going to press the smoothie, but... I'm going to press the smoothie. Ooh, man smoke. You can breathe this like a man's man and yes it plays. We're back. And so what is the marketing takeaway from Willa Blend? I think there's a couple. One is get the audience involved. Let the audience make suggestions about what should go in the blender. That's one lesson. I think the other one is shock and surprise. These guys are in lab coats and they're kind of having fun with it. And they're doing things that are shocking. And that excitement really makes a difference in B2B marketing. So as I like to say, let your freak flag fly. Have fun. Have a great weekend and we'll see you next week. This is Jeff Ogden, the president of Fine New Customers.