My name is Brian Lando, I'm an artist and designer at the Confedience Beach, California. I would say I definitely have a message behind my art. A lot of it is subtle or sometimes not so subtle. Social commentary. A certain satirical idea or a certain social issue or pop culture issue that I kind of have in mind. And then I sort of take that and run with it and apply a lot of different symbolism around it to sort of tell a story. Before the Pure Fix project, this was a great new outlet for me. I've never done anything on a bike before. I've done some skateboards and surfboards and stuff like that, but a bike was a completely new canvas. I was inspired to work on the bikes just because I love biking around Venice. It's so conducive to this lifestyle and I'm a huge fan of Pure Fix products. And I just thought creating my own unique signature on one of them would be a great project and yeah, really happy with the final result. you