Music Marketing is not sales, but includes sales. In fact, in my long romance with marketing, I have seen five stages and we're in the fifth stage now. Because marketing definitely meant sales and it was first use. And then it started to mean more than promoting an existing product, it meant four p's. Creating a marketing plan about the product, the price, place and promotion. So that was the second stage. The third stage was segmentation targeting and positioning. You're not dealing with a mass market anymore. It has pieces to it and segments. So you want to go after the right ones. And then we moved to the fourth stage because up to now we were only thinking of a transaction. But now we're in a relationship stage, which is to build not only good loyal customers but loyal partners. And the fifth stage is brand new and that is companies are thinking about co-marketing with their customers. That is not just making something and seeing if they're interested, but having them help us make what they would be interested in.