You have used your marketing skills to attract customers into your store. Now you need to entice these customers to make purchases by offering them solutions. Cross-machinedizing products is an effective merchandising technique to offer solutions to shoppers whilst increasing sales. Cross-machinedizing or associated sales is a practice of displaying products from complimentary categories together, enticing customers to buy more by offering them intercollected product solutions. Cross-machinedizing is a powerful strategy for driving sales whilst satisfying customers needs and should be used where possible in the store. When you know what your customers' missions are, you are able to create cross-machinedizing displays. When shoppers can relate to these displays, they are more likely to purchase. Also make use of high impact posters to grab customers' attention. Interadjacent categories of merchandising when designing the layout of the store. Products from different categories are displayed together at one place. For example, place socks, spikes and laces near shoes. This helps to generate incremental sales. The aim of promoting cross-machinedizing products is to make the shoppers life easier and to save the shopper time. Remind the shopper of their needs. Retailers should capitalise on this and is as customers with completing their forgotten shopping list. By cross-machinedizing smartly, you can remind shoppers of the little things. Tips for successful cross-machinedizing include associate the specific merchandise with a memorable experience. Show customers how to use the product. Create your product display around central theme or group products together for a specific occasion. It is important to understand your customers. Consider the display from the customers' point of view. If it doesn't make sense or doesn't appeal to their needs, the grouped items will not sell effectively. Cross-machinedizing should not clutter the store or the aisles. Your merchandise should be visible to the shoppers and should tie in with the rest of the store's marketing and promotional material. Cross-machinedizing works best when it adds value and convenience to the shopping experience.