from information and when we start running ads on social media, that's where it actually benefits us. So it's always recording our data, our words, our search history, everything. So, so it's not necessarily meta, but just know that everything you do, you say everything you enter, every button you click, some platform is recording it so they can find better ways to sell us things. So we can be upset about that or we can flip the script and know we need to learn ads and we need to learn the back end stuff so we can actually utilize this data so we can sell people things.