In order to be successful at marketing, you need a microscope and binoculars. The problem is most of us spend our time marketing in the hazy middle ground, not really attending to the specific details of each campaign and not thinking around the bend. You need a microscope to help you analyze the specifics of each campaign, what worked and what didn't, and to identify any aspects of it, technical or messaging that didn't work as well as they could. Binoculars is all about seeing over the horizon, looking at the trends, the competitors, and what you can do to differentiate yourself today and in the future. A thought partner, a fractional CMO who can help you with both the microscopic and the telescopic aspects of marketing is the best way to succeed and one of the ways you can use bizzac to help you grow faster.