Greetings, friend, entrepreneur and fellow business builder. I'm marketing master Jim Ackerman, and this is your 32nd marketer, Tip of the Day. Got some great copywriting techniques for you today. Let's jump right into it. First, take advantage of the power of the specific. The more specific you are in your claims, the more believable you'll be. If I say become a better golfer, that's fine. If I say add 30 to 80 yards to your drive, that's even better. But if I say add 27 to 66 yards to your drive, even though that's less than 30 to 80, it's more powerful because it's more believable, and it's more believable because it's more specific. Next, use subheads, crossheads and callouts to add interest to your copy and to pull the eye through the copy. Use testimonials and case histories to prove that you really can deliver the benefits you say that you can deliver. Then give them the reasons why. Why you're making the offer you're making? Why they should buy. Be warm and friendly as you tell them what you're doing, why you're doing it, and how it benefits them. And then make sure you give them the specifics that they need to take the action you want them to take. You do all these things, it'll pump up your copy, you'll get better results. If you'd like more information on how to write good copy, I suggest you get my copywriting checklist. It's easy. All you've got to do is click the link in the doobly doobalow and I'll send it to you. Meanwhile, don't forget to subscribe to the channel, tell your friends all about it, and get them to subscribe as well, comment on what you've heard today, and that is your 30-second marketer tip of the day.