So we work on forests around the world. We focus on forests among other things because of the huge amount of carbon that's locked up in trees. We need to keep that carbon in trees out of the atmosphere. But the fact is, it's sort of going the other direction. Trees are coming down for a variety of reasons. That's putting more carbon, more greenhouse gases into the atmosphere leading to more warming. For the longest time, I've sort of wished that people thought like me and my colleagues think and recognize the intrinsic value of the forest and the biodiversity and what fight to save those. And that motivates some people. But if you try to put yourself in the seat of a landowner, who can make more money now by chopping down the trees then by keeping those trees standing and they're barely scraping by. They don't have the lifestyle that probably all of us on this call have. You have to recognize the pressures.