Those things just aren't in most budgets, in most margins. So you go out and hire a marketing agency because they have full-time team members that they're only billing a portion of their time towards you. So hence the third of the cost minimum. Okay, so one thing that you do, one reason that you hire a marketing agency is for cost efficiency. The next reason people or businesses hire marketing agencies is for knowledge, skills that they can deploy in your business to market your business.