Now the consideration phase, they already know who you are, they know what your brand is, and they're trying to figure out is your brand the right pick versus your competitors. And so there's a lot of different marketing that can go on in the consideration stage. Social media can still play a role in the consideration phase because if they decide to follow you, they hopefully are going to continue to see your posts and they are going to continue to consider you as an option. Your website and Amazon play a large role in the consideration phase. That's where they're going to get information. They're going to check your reviews or your customer reviews of you to see if they're five star or are they two star? Google anywhere that people can leave reviews. Google reviews if you're a restaurant or a service-based local business. They're going to use that to consider whether you are a good fit or not. Yelp, TripAdvisor, all the other ones. Any sort of directory or marketplace where your products and services are sold, that's where people are going to check to consider if you are legit.