I know lots of marketing organizations that had paid all or at least half of the bill for installing automation to make sure that every interaction and the sales process gets long. Right, because it's just so important for marketing to know who, you know, if we if we were marking in somebody back here. They never filled out a form of data, but now they're in a conversation with sales over here. We got to know that right. And the sales rep needs to know that all of that. So that's I guess that's probably what I would say there.