And I think all of us as we evolve and I'm sure for the people here as you evolve through your business, you ebb and flow and you get more thoughtful experience matters. It's crazy to me how much of a business gangster I thought I was at 22 years old and look I walked into my dad's single store liquor store and took it from a three to a $60 million business as a 22 year old to 28 years old. So I had it but to stand here this morning in front of you it's crazy to me how much experience matters. I thought I was great and I'm still that same person I have those raw talents but I have the great fortune of 20 years of experience and the great fortune of listening to the community in the comments and the feedback and and I've been thinking a lot about what the style in which I communicate is it clouding what I'm actually saying because I sit every day I wake up every morning and I think about this room and I say how do they not understand? How do they not understand that if they post five to 30 things today on Facebook and LinkedIn and Twitter and YouTube and get anchor and start a podcast while they walk down here with a coffee and post it now they have a podcast and like what what is happening that the 98% that follow me closely daily consume the podcast here I mean for the people that just raised their hand one of the biggest reasons I'm trying to do so much Q&A now is I'm saying the same shit I'm not gonna change this message it's you know the reality is thank God for me because I enjoy this so much thank God for me that TikTok comes along thank God for me that LinkedIn after a decade of being a recruiting tool evolves into a content tool had the world not been in a place where constantly the place where we spend our attention moves I would have been to relevant five years ago because what I believe after you have the ability to recognize if it's podcast or Facebook or not Facebook anymore my space or YouTube or direct mail or email or billboards or my ability to day trade attention I see it down here maybe it was up before my ability to actually know right this second this second Saturday October now not this year not this era today this second where the underpriced attention is whether organic which means every single person here even if they don't have a LinkedIn account can go home after this talk create one and post something about their local town what it's been like for her to be an entrepreneur a product or service which I don't recommend because too many people try to sell up front instead of bring value the fact that you can do that with no followers no context post today on LinkedIn and get a thousand people to read that is remarkable it's just remarkable the fact that you can buy Instagram swipe up ads in stories within a five mile radius of your office in the region that you sell at two dollars and three dollars for every thousand people that see you is ludicrous so I guess this morning instead of my normal like I'm gonna Tasmanian devil this room until somebody just starts to fucking do this you know I'm kind of going with a different point of view of like what do we need to do here today like like it's what has led me to places like insecurity and keeping up with the Joneses and judgment and parenting because all these things have come to me in the last three years because I can't put the pieces together that if you've consumed what I've had to say on the ridiculous thank God success that it's brought me and any other company that does it my friends the number one advertiser on Google AdWords from 2001 to 2008 was Amazon Amazon became the biggest company in our country because it understood underpriced attention and it didn't buy bill before I mean it put a lot of things because it was a big company but they spent crazy money on Google AdWords when Google AdWords was the best Arbitrash I took a liquor store that was doing three million dollars a year on three hundred thousand dollars gross profit before our expenses with no credit line and no VC and in six seven years built it to a sixty million dollar business because email and Google AdWords were the right move if you spent 30 hours which I think you should if this is your business on deeply becoming educated had a properly run Facebook ads not what so many in here have done which is they've done one little thing with Facebook ads their niece did it or some outsour social media expert did it or they tried to do it and it didn't work and they decided Facebook ads don't work you know what else doesn't work a basketball if you suck at basketball let me make this very simple this is not unfair or adacious this is the truth if you run Facebook ads and they didn't work you suck not Facebook this is happening