This is 69 News at Summer Eyes. And from snow to fertility, conceiving a child is not always easy coming up here from a fertility expert on what you can do to increase your chances. Lauren, thanks so much. Alright, making a baby can certainly be fun, but can also be very stressful. About one in seven couples can have problems conceiving a child. It's an interesting topic to take on, but an important one every month, just a short window exists if you are hoping to have children joining us this morning to talk about fertility and really get down to the nitty gritty of it. It's Stephen Bollinger. Stephen, thank you so much for joining us. Really an important topic to talk about this morning. Well, thank you. Absolutely. Infertility is on the rise. And as we try to have children later on in life, it comes complicated. So anyway, we can nudge them. It's good. And you know, couples have a very, very small window to get pregnant every month. They do. Actually, timing is so critical. They really, on a female's perspective, they only have a one day window, 24 hours. That's it. From a male's perspective, it's a couple's perspective. It's three days. So knowing when the female's ovulating is critical. And the nice thing is there are technologies out there like ovulation predictor kit, basal body temperature monitoring that can help you understand that optimal moment. I used those as I was trying to get pregnant with our last child, very helpful in the process and I think, you know, for I started later on in life, a lot of women now and men starting later on in life to have children. So more important than ever, I think to start thinking about it right away. Absolutely. It's not just the female anymore. 30% of infertility is male related. The male sperm count has dropped by 30% over the last 20 years. So male infertility is absolutely on the rise. So between that, that's why we went from one in 20 couples to today, one in six couples. So we have to do what we can to try to get ready to get to conceive. So the woman would be using those ovulation predictor kits, but you have some boxers sitting on here on the desk. Yeah. So again, it's winter time, you know, hot tub season. But if you're trying to conceive, you want to stay away from those warming cycles and wearing briefs is probably not the best option. You're not going to like my underwear choice then. No, I ain't changing. One of the most important things that we've come up with today is a new product called the STORC. This technology actually bridges that gap. It's the only technology today that's authorized to market in the aid of conception for over the counter. Once a prescription now over the counter is the STORC. It's a condom-like collection, in tampon-like delivery and removal. So wouldn't it be nice to be able to do that in a privacy to couples home to get a closer way of trying to conceive? So this is something that a couple does in the privacy of their home that they do alone. They don't need a physician present in the emergency. No, absolutely not. We've made this as user-friendly as possible. So the STORC actually is that wonderful gap that they can do intimately, privately, and now available over the counter. What does it do? So basically gets the sperm closer to the egg. So that's the most in secret to part of this process is bypassing some of the issues of the more powerful part of the female that could damage the sperm. But more importantly, it gets that higher concentration sperm right where it needs to be. So by concentrating it at the tip with the product tip here. So the nice thing about this is after the male ejaculates and places it in here, the specimen is in here and places right next to the cervix. So it allows it to maintain there and stay there so the female for the next six hours can do whatever she wants. And then at the end of that, remove it and now you've just nudged the store. An 80, retails for about $80, once one time used, but we were saying in terms of fertility treatments that's on the low end. So in the very low end, it's a great opportunity to get the couples to stay intimate and increase their chances of conception. Do you have one important part of advice for couples who are trying to conceive? Relax. Relax. Try to reduce stress. Try to keep the intimacy that they've had and that's the reason why they're together trying to build a family is one of the most critical things. Eating healthy is also important for the male folic acid, prenatals for the female. Get me a foe early, early on. Good to know. Thanks, Stephen. And you need Marvin Gaye in the background or always an ultra? Never know. No, no, no, no, no. Okay. Just checking. All right. Thank you, sir. See you back after this.