I make this committed to leading by best practice, but also to inspire action in others. And that's why we invited all exhibitors to make a sustainable exhibiting pledge. And those who committed to at least three out of the nine suggested actions were recognizable by a green stand number. So we created township to provide work for women in disadvantaged communities in the townships of Cape Town, hands of a name. We provide bags to the conference industry. Being sustainable is not just a nice thing you can do. It's something that is actually possible, available, not necessarily more expensive. And it's... We are paper free. We have our digital kind of part. We have our bottles that are 100 sustainable and recyclable. They are made of triton. And we have also our USB pins that can make everything much cleaner and more green. I think the visitors are delighted. They have less packaging to bring home and all the stand partners are really happy with this sustainability pledge. So we're going to do it in future and we would encourage other stands to do the same. If you're inspired by these examples and want to work you can do around sustainability, check out the IMX Sustainable Guide in the description.