So if you're an established business, number one, you need to be focusing on how many offers you can consistently make to your existing database of leads or to the individuals who are coming in contact with your product and service. If you're, and in the third one, just kind of on the on the backend is, is list building. Okay, I still truly believe in your list, but there's four levels of leads in list, meaning like a list, meaning your name, email, phone number, actual data. Data is what rules the world. That's what makes companies worth billions dollars. That's why Zuckerberg is rich owns the list that connects the world. That's why basil is even richer. He owns the biggest buyers list, right? The number one focus is how do I put as many irresistible offers in front of existing my existing database as possible every single day. How do I break my record from the day before?