Hello welcome it is Bernadette here you're very welcome to this episode of Bernadette TV. We're doing something slightly different because over the next three episodes I'm going to be talking to you about the top three mistakes that I see people making up with their online business and most importantly how you can avoid them so we're going to start with part one today and make sure that you tune in for parts two and three so what is the first mistake that people make it is trying to create demand so here's how most people approach their marketing so first of all they're going to create a product or a service and then the second thing they do is they pray that they can find someone to sell it to and this is a huge mistake and the reason it's mistake is because you're coming up with a supply before you've really established whether there's truly a demand so I prefer a different formula which is to find a hot target market find out exactly what they want and then give them or sell to them what they've told you they want one and this is the key to success in any business online or offline so the majority of people do this is you know they come up with a product and service then they expect to find people that they can shoe horn into that product or service and this is really the expensive and hard work way of doing marketing because essentially you're coming up with a supply before you've established the demand and if you've tried marketing this way you know how frustrating and time consuming it will be and you know it can elicit a lot of fear because if you're marketing this way it's like you need to find the customers you're desperate to find the customers and that's really the hard way to go about it so the reverse way to do this is to find the market first find out what they want and then let them buy you what they've told you that they want okay so the moral of this story or the lesson from today's episode is to really focus on finding a market don't spend any time think about the product or service you want to create until you've established that there is a market and when you find markets that one thing's really really badly you massively tip the laws of supply and demand in your favour because suddenly you are now servicing a demand you're not trying to create demand so make sure that you find out what people want before you even think about the product or service will be and I recommend that you pick a crowd that you have a lot of empathy with so it could be that you pick an audience that would you a few years ago when I first started my client-magnet's business a lot of the people I was helping were people who were selling their services and they were trying to find clients and they didn't necessarily have a lot of marketing know how and I wanted to share with them the things that I put in place that it helps me to become a corporate client-magnet so make sure that you pick a crowd that you have empathy with that resonates with that has similar passions and interest to you because it's going to be much easier to sell to that market too so that's it from our first episode of this three-part series where we've been talking about the mistake of trying to create demand and make sure to tune in for the next episode where I'll be showing you what the second mistake is. Hello you yes you yes you you feel like my mummies videos my mummy is running a decked oil by the way you need to hit the subscribe button or the like button it would be very appreciated bye