In this video, I'm going to show you how to use radio advertising to grow your small business for as little as $200 a week. If you're watching this video, then you're probably interested in learning more about radio advertising and how it can help grow your business. And that's great because radio reaches nearly 9 out of 10 Americans every week making it a great way to reach potential customers in mass numbers. But what really makes radio advertising successful is that it's the only local media option that delivers on all eight of the characteristics for delivering the best performing advertising. That's why radio consistently delivers the highest return on investment of any local media option out there and why it should always be the foundation of your marketing campaign. Radio gives you a 10 to 1 return on your investment. Local radio stations in central PA are reaching between 80,000 and 150,000 adults weekly every week. That's a lot of people. If you want to be in the middle of that, we can help you do that. Every radio station has to target demographic profiles of listeners. For example, if your ideal customer is women between the ages of 25 and 54, wink 104 would be a great choice for reaching that specific audience. Sell tools, outdoor equipment, boats or smokers, 93, 5 WTPA, 105, 7, the X or CBS sports radio would all be good choices for reaching that demographic audience. The difference in commercial rates are based on the number of weekly listeners and the available inventory. The X for instance has 143,000 adult weekly listeners. While WTPA has about 84,000 and CBS sports radio 13,000 commercial rates for CBS sports radio are less than WTPA or WQXA because there are a lot less people listening. When you're advertising on radio, you want the average listener of that station to hear your commercial a minimum of three times a week. To reach that, you should be running between 20 and 30 commercials during the week. Now depending on your budget, you may not be able to afford running 20 to 30 commercials every week. Maybe you need to run every other week or a two week schedule or a three week schedule per month. Monday through Friday from 6 a to 7 p is considered prime time and these are the most expensive times to be on the radio because the commercial supply and demand and the number of listeners that are listening during that time. But if you can't afford to be the elephant in the room during prime time, then be the elephant in the room where you can't afford to be and that fits your budget. You can run 10 commercials every Saturday for a fraction of the cost of 10 prime commercials. Commercials on the weekend are less because there are just less people listening compared to prime time. But people still go out to the store, they get kids to events, they run errands, they visit friends, they're running around, they're out and about over the weekend and it's a great time to be in front of them. If you have 10 commercials running every Saturday, people are going to hear it. But whatever you do, be consistent month after month. People are always in different buying cycles. The main reason to advertise is to become the business or brand that customers think of first and feel best about when a trigger an event in their life happens causing the need or want for the product or service that your business offers. You need to be known before you're needed and radio can help get you know. So the four keys of successful advertising reach frequency, consistency and the message. You need all four of these keys for your advertising to be successful. If your marketing campaign fails, it's for one of these four reasons. So what can radio advertising do for your business? First and foremost, radio can help you reach the right audience of enough of your or enough of your target audience. And radio also helps you stay top of mind by being consistent with your advertising month after month. Again, if you have just 10 commercials running every Saturday, while listeners are out driving and listening to the station, they're going to hear your commercial. Finally, radio has a compelling emotional connection. Listeners have favorite stations and they know the on air personalities and many people even consider the personalities the friends. That's why product endorsements are so successful. Live and local personalities who can build trust and credibility for your brand. So if you're looking for a marketing strategy that can help you reach more potential customers and differentiate yourself from the competition, then radio advertising is a great option for you. And I'd love to help you get started. So please reach out and schedule a meeting to discuss your own marketing needs. You can reach me through my website freemarketinghelp.org.