What are some of the low hanging fruit that people, the mistakes or the myths or whatever that you could just kind of pop pop pop for us? Well, the first thing is just consistency. Like it seems so basic, but for those of your listeners who haven't just achieved a basic level of consistency, which could be every two weeks or even every week. Like that is the most important thing and will make most dramatic difference in the long term when it comes to selling like actually just sending more emails. Like that can be uncomfortable. However, like people do need more touch points, most of the time. And it can take a number of emails to address all of the objections you need to address and just like get people to wake up and realize you're selling something because they might have missed the first three times you said it.