So the phone rings one day and it's my book editor and he tells me that they just published a new book on lighting But right out of the gate it's getting some really negative reviews online and they weren't sure why because the photos in the book They look great. So we asked could I take a quick look at it and see if there's anything that stood out to me Well, they overnighted me the book and I took a look at it on every left page was like a drawing where the subject was standing and where the light was And you've seen lighting diagrams, right? Then on the right page are some really nice portrait. I mean great lighting great post processing everything. I mean the author really knew their stuff So one of my editor called back to see what I thought and I said I can see why people are frustrated. I told him the problem is There's no way that that simple diagram on the left page would give the reader anything like what they were seeing on the right page There was just so much stuff missing It didn't tell the reader like okay, what kind of light was it? What were the power settings? What kind of softbox what were the camera settings? Where was the subject in relation to the background and relation to the camera just all this stuff? It was just all missing you kind of had to fill in the blanks yourself So there was a long pause for my editor and he said you know what? You're right. I can absolutely see that and and then he said something I wasn't expecting He said you know what you need to do it and back to 2010 that's exactly what I did It was called light it shoot it retouch it and it was a bunch of portrait shoots from beginning to end where I included all that missing stuff I shared everything I didn't hold anything back all the camera settings the lighting session How far everything was from everywhere all of that stuff? Well, that was the light it and shoot it parts But I also included all the post processing and Photoshop all of it step-by-step to get them to that final finished image I wanted anyone who bought that book to be able to get the exact same results I wanted the reader to nail it and son of a gun it worked photographers were getting real results with it But that was 12 years ago and so much has changed since that especially on the editing and the retouching side of things That's why today I am so excited to announce a brand new version of the book all redone from scratch with all the latest post Processing and retouching techniques and I did the whole thing using a simple off-camera flash That's it no studio lights Here's how the book works It starts by showing your grid of images from each shoot and then I call out the final image You can see what we'll be working on and I say we because you can download the original image I took and practice right along. I show an overhead shot of the shoots You can see the whole clear picture of the setup then there are four other behind the scenes pictures front left right and back So you can see everything I also share all the exact measurements for everything how far the camera is from the subject How high the light is from the floor? It's all there every single thing and all the camera settings and we go through all of the editing and light room and Photoshop all the portrait retouching everything you need to create these same looks I've heard from so many readers of the first book who said that was the book to change everything for them And I want this new one do the same thing for you It's available right now at bookstores everywhere. It's called light it shoot it retouch it And I wanted to give you the information and the inspiration that takes your lighting your shooting and your retouching to the next level