What I have been really excited about and actually myself have used is using AI to create timelines process. I'll say like, hey, we're launching a product this time, we're looking to work with this many influencers, create a timeline for me with important dates and execution dates. So that I don't need a like backtrack myself and be like, okay, this is when we start reaching out to influencers and this is the last day we can send out products and this is when we start seeing content come in. AI is doing that for me.