Do you really know what is a personalised video? If you want to learn more about it, this is the right place for you. Let's get into this new way to communicate. Hi everyone and welcome to Bavili Channel. Today we're talking about personalised videos and where to find them. Personalised videos are very intuitive, churnist tense. They are videos featuring some personal information. For example your name, gender or interests or even your ID card or bank details. Watching a video referring diably to you may be reminding you something that is going to expire. Like the subscription is a lot more effective than a generic video. As we are also rounded by a lot of information, we need to select some very detailed and personal communications. Connecting to your customers improves their journey and allows you to build stronger relationships. But how can you make it? Oh it's easy. You just need to take a video, then a data source like CRM, and think that you are communicating one to one with a lot of different people by personalising their experience. There are many contests in which you can use a personalised video. But we recommend that the best way is to make clear the communication goal before so to select the right touchpoint and use case. For example you can use it for onboarding, new citizens or customers to promote a special offer in a loyalty programme or to deliver a message to a selected cluster of your database. You can also make a personal bank report or sport report with your customers' performances. And schedule a daily or weekly delivery on your favourite touchpoint. So to sum up, a personalised video is a video reached by some personal data which is able to deliver a unique message to every unique customer. This makes the message a lot more effective and increases your conversion rate up to two times. Contact us if you wish to create and deliver personalised videos and don't forget to subscribe to our channel for more video marketing tips and tricks. See you soon, bye!