Greetings. I'm Jim Accompan, the marketing wizard with your good bad nugly ads marketing tip of the day Now look from the moment we're born we're taught to obey authority, isn't that right? Well, if you want people to believe you use your authority if you've got a title use it If you want people to see you as an authority dress like one take advantage of the trappings the jewelry Wear the clothes you wear the car you drive that may all contribute to authority But you want to know what really contributes to authority having something to say that's meaningful and different That's what the internet's all about people go there to read articles They go there to look up authority in other words information of value on a topic that they're looking for if you provide them with that Information they're more likely to believe you that's credibility. That's what you're looking for take advantage of the internet For bringing about the aura of authority around you and what you have to offer And don't forget to comment on this week's episode of good bad nugly ads and tell your friends about it Remember this is a two-way street the more folks that we can get involved in critiquing these ads The more we can learn about what works and what doesn't work in marketing and the more money you can make