We believe that a lot of e-commerce out there has solved for buying in our lives, but along the way really killed shopping. And at Pinterest we want to bring that joy back into the shopping experience. We don't believe that every shopping trip should be one of strict convenience and there are times and places, think of your experiences at a farmer's market for example, where you feel a real connection to the product that you're considering. And that experience, that discovery brings you joy and gets you excited to try something new.