Hello everybody, let's talk about the marketing mix. What is marketing mix? So, further I would like to tell you that marketing mix comprises of various other factors like price, product, promotion, plays, people, process and physical environment. So, while moving further I would like to add that marketing mix is a tool available to our business to gain the reaction it is seeking from its target market and relation to its marketing objective. Seven fees, various kinds of 70s are if I talk about price to draft promotion plays, people, process and to develop one. Also, traditional policies extend to encompass growth of service industry. Now, if I talk about price, the price is that kind of thing which it's a comprise of various kinds of pricing strategy. Like if I talk about various strategies, it comprises skimming, penetration, psychological, cost plus and loss leader etc. Now, pricing strategies and borders are to move the market, elasticity and keeping an eye on drivers to change it while time to time. Now, let's move towards the under dimension that is for that. If that comprises of its design, new technology, usefulness, convenience, its value, its quality, it has to be unique, packaging, branding. Also, it's a kind of uniqueness in its accessories and warranties attached to it. Now, Prada. Prada is a method used to improve, differentiate, the product and increase sales on target sales more effectively to gain a competitive advantage. While analysing these sales, we should focus on extensions, strategies, specialised versions, various new additions, improvements, real or otherwise, if I talk about, then the packaging which has to be changed and the technology. Further, another dimension is promotion, which comprises of special offers, advertising, endorsements, user trials, direct mailing, details, posters, pregifts, competitions and joint venture. Now, promotion is a strategy to make the consumer aware of the existence of the product or the service in the market. It is not just an advertising. Now, moving forward to another dimension that is placed. Place comprises of either of the retail, wholesale, lay-later, internet direct sales, feel-to-peer or multi-tankers. Again, place means by which product centres are with us get from the user to the consumer and where they can be assessed by the consumer. The more places to buy the product and the easier it is, made to buy it is the better quality. I am definitely for the consumer. Another is people. People comprises of employers, management, culture and customer service. People represent the business. The image, the present can be important. First contact often human, what is the last image we provide to the consumer. Extent of training and knowledge of the product or service is concerned. Another thing that I have to talk about the people is the mission statement, which is very much relevant. Next, do staff represent the desired culture of business which has to be taken into the mind. Now, I would like to talk about the process. Processes are specially relevant to service industries and how our services can be used. So, talk about process in detail. How do people to be in services? What processes do they have to do? While going through with the quality services, where do they find the availability of the service like contact, reminders, registrations, subscriptions, phone filling and degree of technology. Now moving further, I would like to say that now let's move towards the next dimension, this physical environment. Physical and nament comprises of smart, run-down, interface, comfort and facilities. So, let's move again ahead with this physical environment. It is the MLs mood or physical presentation of JINLA. If I talk about is it smart or shaby? It is friendly, retro, modern or old-fashioned. If I talk about its color, the light, bright subdued of its romantic, chick-aloud, clean, dirty and yet neat. Music or smell. Marketing mix is the blend of various things like objectives, what kind of a product, what the market has to be targeted, what this structure it needs to be considered, various rivals and the other areas, global issues like culture, religion etc. Marketing position, which is holding into the market and to the court for you, like the product life cycle, Boston metric etc. So, but all for today's class, thank you, I am Sanjit Yagi and I think this class will help you to understand the various types of architecture. That's all for today.