Hey everybody it's Jason Falls. Been a while since I've posted a influence tip you probably know if you followed me along that I've been busy with the new gig at CIPIO.ai but I wanted to share a kind of a customer preference that came up the other day that I thought now we're getting somewhere. This customer wanted to do the community influence marketing approach where you plug into your brand customers your followers and fans which is what CIPIO does which is why jump at the opportunity to work at that company but then she said but let's mix it in with a good mid-tier mega-influencer so that we can drive a lot of impressions so combining sort of traditional influencer marketing with traditional influencers mega-influencers mid-tier whatever with the community piece now all of a sudden you've got a combination of an influencer marketing strategy that gets the reach but then also gets the frequency in a cost-efficient way smart thinking think about that