Hello, everyone. It's Brad with Clarity Digital again. I'm here on our very first No BS desk. I want to talk about something that I see companies fail at numerous times over the years. That is they don't think like their audience. They don't think about how their audience is finding their product or services. What that journey is that's helping them come to a conclusion on what are the buy the product or service. For example, what is your audience's action when they're learning about you trying to find out about your product or service? It's right here, guys. This is where they're doing it. And what are they doing? They're going to Google. They're going to your social media pages. They're potentially reading reviews. They're looking at products and services of like. And they're learning about what it is, who you are, and where you are. So where are you? Are you providing that necessary information out them for them to think about and to take them on the journey? The second thing is is what are you? What are you trying to be out there in all of this connected world today in your social media, on your website, in reviews? What is it that you are? I see company after company after company failing when I ask this question, simple question, what are you? Well, we're a business that builds and we provide a disservice. Guys, what are you, is the core? What's your values? What do you want to be when someone looks at your Facebook page or your Instagram account or maybe even a Pinterest page or something? What do they feel? What do they see? How does it make the connection right here? That's where you're trying to get. That's what the consumers want. They want to be taken on a journey. They don't want to just be sold something. Make value to their lives. Give them something. Give them free information about your product or service. If you sell vacuum cleaners, tell them how to use it. Don't just show the features and benefits. Say, hey, here's some tips and tricks to get a stain out of a carpet. Here's the tips and tricks. Use this vacuum for this. That's a simple factor, but that's what people want to do. They're not giving it to them. Someone else is and that's where you're going to lose them. They want the journey. They want the experience. Take a step back and ask yourselves those questions. What are we trying to do in social media? It can't just be to get the word out. What do you want to be in social media? What do you want to be on your website? What is the feelings you want to invoke? Then how do you take that process or those principles and act on them? That's where it gets tough. That's where if you can't figure those things out, give me a message. I'll come in and I'll help you. It's as simple as that. I hope you enjoyed the first edition of the No BS desk. I hope you're taking some time to answer those questions and work on a white board, like this one right back here, and work on a white board and map out some of those ideas. I hope you enjoyed it, guys. We'll see you soon on another edition of the No BS desk.