Welcome to this week's Marketing Minute with Tony Eats. We continue with our series on the most powerful business asset you have, your website, and how weak by weak we make it more effective for your business. Did you know that using video on your website will keep prospects on your page an average two minutes longer? 20% of people will read text while 80% will watch a short video of the same content, and websites with videos are 50 times more likely to be ranked better by Google's first page. So video is a must on your website. A university lecturer from Perth told me once that Google prefers sites that contain six videos. That's not 5 or 7, just six. So start with a short one to two minute welcome video on your homepage from your CEO, telling people who you are and what you can do for them. Then embed your site with product demo videos, a corporate company profile video, and most importantly, customer testimonial videos. Check out forward slash power video on our website for more ways to add video to your website. And remember, a consumer who views a product video is up to 144% more likely to buy that product than one who doesn't. I'm Tony Eats from the Brand Manager, and I'll be back soon with another Marketing Minute.