Karen Faith, who is the CEO and founder of Others Unlimited and Empathy Training Company that she's going to be telling us more about today. Welcome, Karen. Thank you. Thanks for joining us today. So, what's your story? Well, I started as an ethnographic researcher. I was working in design research in a really special kind of way where I was doing immersive qualitative work with people. I would go into their homes, I would follow them at work in a not-creepy way. And try to get to know them as deeply as possible in a short amount of time. So, I did that work for a number of years until I was working at an advertising agency where our clients didn't really have the time to do research that was that in depth. And I thought, well, maybe if I can teach the strategist and the designers how to connect a little bit better with the audience, then we can still make really human-centered work. So, I developed a class on how to listen a little better. And that was where it started. I did an internally at the agency on deep listening. And it was a huge hit. And I did it again and again. And then we did more classes on observation and interpretation. And having tough conversations with people that aren't like yourself. And it turned into accidentally an empathy training curriculum. And that's now that I'm on my own. That's the curriculum that we teach as others unlimited. So, there are two tracks of work that we do empathy training. And also ethnographic research in order to understand audiences better. That's awesome. Can you tell me more about empathy training and others unlimited? Yeah, empathy training, you know, empathy is a little bit of a buzzword lately. But the way that we talk about empathy is kind of importantly specific. Where we're not talking about compassion. And we're not talking about necessarily like feeling what another person is feeling in a physical way. And in a visceral way. We're talking about the cognitive approach to shifting a perspective and seeing things from another point of view. So that is more of a learning process. It's like I might not ever be able to know exactly how you feel. But if I'm curious, I can learn how you see the world. And so it's about being curious about others, being non-judgmental toward others. And understanding that everything looks really different when you see it through the someone else's eyes. Is there a specific project that you're excited about right now? Well, right now we're creating an online course. We've been doing pre-pandemic where we're doing in-person workshops and we'll be doing that here at South By South West for the first time since 2019. Oh, cool. So it's very, very exciting that I get to do it in person again. But during the pandemic, you know, I was working over Zoom and it's been really rewarding and interesting to do it at Resume. But the limitation there is that is live interaction. So we're actually creating an online course that folks can take on their own time or do with a friend or do as a team. And that's what we're working on at the moment. Awesome. So how can people connect with you and with others unlimited? We're on social media now. It's kind of new. But we're, you know, others unlimited on Instagram and LinkedIn and Facebook. But you can just write to me, careinatothersandlimited.com. Awesome. And is there anything else that you'd like listeners to know? Um, I think, you know, the most important thing is that empathy isn't just for, you know, softies. You know, we're not, this is not like all hugs in Kumbaya. You know, it's not just, I think a lot of people have a hard time entering the empathy conversation because they think that it's about being really emotional and being really tender with people. And it isn't always that. It can be a matter of, of curiosity and learning and innovative thinking and just like, how can I see this from upside down or, you know, inside out or from this other point of view? And that's, you know, that's kind of the thing that I like to tell everyone first is that no matter who you are, no matter what your makeup is, no matter how emotional or rational you are, this is a practice that helps everything, absolutely everything. Awesome. Well, thank you so much, Karen, for joining us today at the IBLS South by Southwest, Xpert Showcase.