Content Marketing Strategy Content Marketing Strategy Draw visitors to your website. The internet is a double-edged sword when it comes to running a content marketing strategy for an online business. On the one hand, it offers the potential to reach millions of potential customers instantly and in many cases for free. On the other hand, you usually are competing against a greater number of other entrepreneurs for the same customers within your niche. The key to succeeding is attracting more visitors to your website than other internet marketers offering similar products and services to yours. Understand what your customer is looking for. If you have been working in your niche for some time, you already have a basic concept of what problem your prospective customer is trying to solve when they go online. Let's say you are working in the dating and relationships niche. As an experienced entrepreneur in this highly lucrative market, you know that your customers are looking for one thing, love. With that in mind, your content marketing strategy should involve you designing your pages so that they give the customers what they want. In our example, this would be reassurance that you can solve whatever relationship problem they are having. Whether it is getting back an ex, learning how to meet women, and so on. The big search engines that people use to search use keywords to filter through the millions of web pages and provide the best ones for their users. Including the most popular keywords for your niche is the best way to get your pages to the top of the page rankings for your niche. For example, if you are selling a product that teaches how to win back an ex, people seeking these types of products. Will probably go to Google or Bing and type in something like Winning Back My Ex or How to Win Back My Ex. You definitely want to include these keywords in the copy of your web page, but you can improve your rankings even higher by including them. In the headline, sub headers, the last paragraph, the meta description, images on the page, and even in the name of your website itself. Optimizing content, people generally go online for one of two reasons, to be entertained or to learn something. With that in mind, when choosing topics to attract visitors to your web page you want to satisfy one of these two requirements. If you want to entertain, your niche-related content will probably be video-based. You can either create your own videos or use one of the billions of other videos online to entertain your visitors. If your goal is to educate your visitor, then your content needs to offer them something that they didn't know is interesting and useful. In our example, this could be something such as the top 10 reasons couples reunite after a breakup. Providing high-value content that, entertains, educates, or does both, is the best way to attract the most amount of visitors. To learn the best way to optimize your content to increase sales, then the doorway is here. Discover the little-known secrets to building real-wealth online, with a system that guarantees you a laser-focused business model. Your own personal one-on-one coach. Just follow the link below to learn about our done-for-you-system. Fill in Tomplus.com forward slash discover the little-known secrets. This article is part of online multi-millionaire Madloids, my online business education done for your article series, to have access to the global marketing and distribution rights of these exclusive articles requires titanium membership. Fill and Tom are online leaders in the online home business niche. Their company provides online business training, education, coaching, and tools. To home business, small business, entrepreneurs, emerging entrepreneurs and managers aspiring to build their own business online. If you would like to ask Fill and Tom a question, you can leave it beneath this video and they will get back to you within 24 hours. If you would like to receive Fill and Tom's weekly, free training, on video marketing, follow the link below and fill in your details. Fill and Tomplus.com forward slash free video marketing training. Fill and Tom hope you have enjoyed this presentation and wish you well in your business endeavors. They look forward to working with you in the near future. Fill and Tomplus.com forward slash free video marketing. Fill and Tomplus.com forward slash free video marketing. Fill and Tomplus.com forward slash free video marketing.