If you run Instagram ads to reach your warm audience, you might want to be careful about using IG Reels, Instagram Reels videos. Because even a three-second view of a real video or any Instagram video will count towards that person being part of your warm audience. And the problem is, at this time, Instagram Reels gets a lot more exposure in the Instagram algorithm of random people, people who aren't even necessarily part of your own audience, to be the Explorer tab on Instagram. So let me go ahead and show you some proof here, right here on the screen, and then I'll show you my Instagram app. So if you go to Facebook Ads Manager and click on Create Audience and Cluster Modients, and assuming you've already set up your Instagram connection to your Facebook Ads, if I go to Video, okay, and then I choose people who have viewed at least three seconds of my video, and I click Choose Videos, I'm able to choose, excuse me, Instagram Business Profile, I choose my Instagram. And this one, for example, is a six-minute 45-second video. This is a longer, it's an IGTV, essentially, right? And then down here, I think this was a story that I might have removed anyway, three views. That's fine. So 169-3-second views, right? So it's, as 169 people who have been, you know, considered part of my warm audience based on this video. Let me keep going here. 229 views, okay, 9-minute video. Okay, one minute, less than one minute video. This is an Instagram reel. 2,109 views. 2,109-3-second views. So even if that person watched for three seconds, okay, 2,000 people, okay, even if they just watched, if some of those watched for three seconds and decided that they don't like my energy, they don't like my style or whatever, and they don't ever want to see me again, they are still roped in to my Instagram warm audience so that when I run Facebook ads or Instagram ads, my warm audience, those 2,000 people all get roped into that. So it's quite unfortunate how, you know, Facebook and Instagram has done it. Let me go ahead and show you my Instagram app now so I can show you why the real ropes in a bunch of people who might probably aren't the warm audience. So let me go ahead and share my phone screen right now with you. And first of all, say hello to my dog buddy and let's go to Instagram right now. And here on Instagram, what you're going to see are my long videos, which are the first two in the grid on my long videos. These are like, you know, six to 10 minutes long. And so let me go ahead and show you. So for example, this first one, how to get consistent client referral. Let me click on that one. Okay, so this is one of my long videos. I'm going to click on share view insights rather, give me one second here. I'm going to click on view insights. Okay, and then here you could see that I have reached 331 accounts. So I have somewhere around five to 6000 Instagram followers. I reached 331 accounts with this video. There were 100 and you can see 169 here on the on the top on the middle left here. 169. So just about half. Right. Yeah, more than just more than half of the accounts that I reached watch the video. And out of the 169 views, I got 41 likes. So let me just do some quick math on that 41 likes that by that 169 is 24% of the viewers of this video. Click like. Okay, so that's 24%. Now, let me go, let me go to. The Instagram reel. Okay, the third one is the one that's less than one minute. It's an IG reel. Okay, so let me go ahead and click on the three dots on the bottom right. I'm going to click on view insights. Here we go. Let's check this out. Almost 4,000 accounts reached. Now, I'm going to guess that many of them are not my followers. Right. And 3,991 plays. And only 150 likes. Now, let's do the numbers here. 150 divided by 39, which is even the counts reached 150 likes divided by how many accounts were reached. That's less than 4%. Just about 4%. Compared to the 24% likes of the longer video of those who watched it. And what this is telling us is that the real a bunch of people watched it. Very few of them resonated with my energy and my message. And very few of them percentage wise liked it. And yet still. We saw earlier on my on my screen. Let me go ahead and share my computer screen again. It's logging 2000. Now, that's really interesting. Even though 3000 people viewed the video. 2000 of them reached the 3 second mark. So I guess some of them watched it for one second and say, this is not my guy. But you know, 2000 of them. You know, 2100 of them watched it for three seconds or more. And only 150 out of 2109. So 7% likes compared to earlier. I showed you. I showed you this video. 169 likes and 40. 40 likes. 40 likes at 169 views is 24%. So 7% 7% here likes versus 24% likes. So again, what this is what this means is that. This basically gets three times more reach. Sorry, three times more likes. Ratio wise compared to the real long story short. A bunch of the people watching my real are not my, you know, anywhere near my true fans. They watch one second or three seconds decided it wasn't for them. And yet going forward, at least for the next year, right? Because that's how the war modiance works is one year war modiance. They're going to now I can define my war modiance is 30 days, 90 days, etc. That's fine. But still a bunch of them who are not really true fans of mine are going to. I'm going to have to keep spending money reaching those war modiance members. So this is why going forward, I'm not going to use Instagram reels anymore. I might test it once in a while. And again, I will test it and look at the numbers. But I'm not going to use it on a regular basis. I'm still going to use the carousel posts on Instagram, which you see me use on Instagram. And the longer videos and both of those tend to have a much higher percentage of likes per the accounts reached. So I hope this is helpful. And we have any comments suggestions to add to this or questions go ahead and put that below. Thanks.