you might be thinking, right, I want to market myself. How do I do that? How do I get into the local paper or something like that? You have to accept that you do give out free time for those things. And when you're looking at building a business, even that concept can be like, well, that doesn't sit very well with me because I'm worth my hourly rate. But you've got to see even those things as an investment. So you haven't got a marketing budget. Well, actually that's that free treatment that you've given to a local celebrity or maybe it's someone, I don't know who's got a hair salon near you and you want to build up a relationship with them to be able to get referrals. You have to see that free time that you're giving to that person as part of your marketing budget. You don't physically have a marketing budget. So what you can do is give your time to then invest into your future growth.