Travelers fly for a number of different reasons. To meet new cultures, do business, or maybe to visit that long lost love in Paris. And flying makes the world smaller and brings people and cultures together. But flying is also a burden on our environment. It stands for 4 to 5% of yearly global carbon dioxide emissions. And a round trip for one person from Stockholm to LA lets out more carbon dioxide than a car does in a whole year. The simple solution would be to cut down on our flying. However, this is unlikely to happen within the near future. As the number of passengers on flights is expected to double globally by year 2035. SES is one of the forefront airlines when it comes to addressing environmental issues. So, how can SES, together with the travelers, take the next step to make direct impact and make traveling more sustainable? The solution is closer than you think, and starts here. Oftentimes when we fly, we pack for every possible scenario. You know that extra hoodie, just in case it gets cold? That Haruki Murakami book that you never finish reading? Or maybe that pair of running shoes, even though you haven't worked out for eight months? Bottom line is, those just in case items equal added weight and added weight equals increased carbon dioxide emissions. For example, if all travelers on SES direct flights between Stockholm and LA would leave that book at home, approximately 1,200,000 kilos of carbon dioxide emissions would be saved in one year. That equals going between Stockholm and Paris over 3,400 times by car. To tackle this issue, SES is now launching a new strategy called Travelers Think Light. From now on, SES will reward travelers packing light instead of only charging travelers packing heavy. This strategy shift starts with an addition to the loyalty program SES Euro bonus. With this addition, travelers receive special Euro bonus pack points when the checked luggage weighs less than the standard 23 kilo limit. Pack points can be used as ordinary Euro bonus points, to book hotel nights and trips, or be donated to environmental causes. When booking a flight, the relationship between weight and pack points is shown on SES booking site. The lighter you're checked in luggage is, the more pack points you get. Travelers will also be reminded to pack light by receiving push notifications customized for their trip. Travelers Think Light lets travelers be part of the solution and at the same time makes the traveling easier and more rewarding. It will also reduce fuel costs, support customer loyalty, and strengthen SES position as an airline that takes responsibility for the carbon footprint. With the Travelers Think Light program, small individual contributions will together make a big difference to the environment.