Good evening everyone and welcome to BBC News. I'm journalist Wimfree and in today's program we look at the most recent victory of the Portuguese soccer team. As now passed for the semi-finals of the World Cup 2020, after winning the game against Poland by 2-0. On his last participation ever on this type of competition, Cristiano Ronaldo scores I'm sorry. I'm just receiving last minute news. It appears that T-shirt lovers, a Portuguese firm, has just received the prize for the best firm in the world. The company was inaugurated in 2012 by two ambitions entrepreneurs. They created an online platform where anyone could build their own online clothing store. Any skill designer could easily start their own brand without great investment. Moreover, they wouldn't need to know anything about logistics, marketing or finance. T-shirt lovers provided all these services. We are now live in their collaboration party. Let's take a look at the company's reaction to these news. The company is quite excited with the news as we can see. We contacted one of the entrepreneurs friends and one of their designers in order to discover how T-shirt lovers started its now successful business. Good evening everyone. I'm with Danny Porter, a friend of the founder of T-shirt lovers. Good evening, Ms. Porter. As a close friend of the founder, you saw the startup grow from 2012 and somewhat you witnessed the initial difficulties and problems. Can you share this experience with us? Well, in 2012, as you know, our country was facing a deep political crisis. It was a business to business with about 20 clients. There were some mistakes like small focus on the final consumers. Besides, there was still some adversity in online shopping. The final consumer could not try the clothes before purchasing. But on the other end, they had potential to grow like the fact that people were shopping more and more online and the eye employment rate also came to help T-lovers. The thing was there were several companies providing the opportunity to create one-zone clothes, but at the same time, there are not a great number of them allowing a complete setting of an online store. I'm very happy for them. Thank you so much, Ms. Porter. And now we will try to understand what captivates designers to choose T-shirt lovers to start their own brand. Persona, you are one of the long-standing clients of T-shirt lovers, then that's what made you become one. It's true. I was one of the first to create a store. I was attracted to one set my university where they exposed the T-shirt lovers concept. I still remember the slogan. Make your own and T-shirt lovers will take care of the rest. I was a designer at that time and I loved to draw. I chose T-shirt lovers because they have a big quantity of services and the feeling of fulfillment that they gave me was very good. Thanks. T-shirt lovers really did now all to start from zero. But the important thing is, how did it become the success that it is today? To answer this question, baby, see news on the opinion of Professor Mark Tear Jobs. Good evening, everyone. In my opinion, there were two reasons for this great success. The first one was due to the commitment and dedication of the professionals of T-shirt lovers. The second was a fantastic marketing team of NOVA skills of business and economics that T-shirt lovers hired. This team implemented strategies that created value for T-shirt lovers products. Can you explain what has this team done? Of course, this brilliant team gave some advices regarding four piece of marketing. Product, price, place and people. In the product, they attacked the main gaps between T-shirt lovers and clients such as there was no strong market research provided to designers. The platform did not provide a good service. All these things were changed and improved and today the company was able to create more value to customers. In this way, the company was capable of changing it pricing policy. T-shirt lovers maintained 50-year-olds fee but introduced a fee of 15% for each sale, which increased enormously the revenues and does not mean a great loss for the designer. After all of these and wants the perceived value for customers raised, the number of communities increased a lot as well as the number of hoarders. So T-shirt lovers changed it distribution process from CTT to other distribution company. I can see that this team made quite interesting changes in the company. Wait, who said I have finished? This team has made even more things. I can wait now. For example, they understand that the company should not only promote the product they are selling but also the final product that they cost to myself. So they implemented annual meetings with communities, communication with art students, special events like contests where participants can win prizes, like a fee, free resistration in T-shirt lovers and in special occasions some promotions on T-shirts. They also take advantage of the Facebook, starting to invest in Facebook campaigns such as making every post available to users that like the page and Facebook ads. These had a huge impact on the customer's experience. Of course all of these changes would not have been possible without the great team of T-shirt lovers employees which increased some years ago in order to help communities give constant feedback and be largely available to answer emails and Facebook questions. The organization culture was characterized by entrepreneurship, creativity, innovate leadership, flexibility. Are you finished? No. I still want to say. Professor has always made things to say. Now we will listen to expert Merkel, expertizing business implementation and control. Mrs. Merkel. Good night. Well, T-shirt lovers use many different indicators as control variables due to group advisory. It used mainly the number of sales and number of Facebook likes to measure the empowerment of rents. It has a huge risk of satisfaction service and regular briefings with brands to control the quality of service. And this is how a little company becomes the best firm of the world in only eight years. After the break we will look at the new political measures to be implemented in the next year. Do not leave your seats. See you soon.