Do you feel lost in the world of email marketing? Listen up, because I'll give you the simplest steps and one vital key to making it a success. Whether you've got Clavio, Substack or MailChimp, it's a fairly even playing field. Email marketers use copywriting, but you don't have to. Learn it though because it's gold in the future. Email marketing is like any communication channel. There's got to be value to the reader. It's a trust thing. Building trust through emails feels great for you and the reader. And who are you to deny your fans the chance to love what you do? You could use a simple structure like Ada, AIDA for a start. Rate supporting imagery works the treat as well. Just be truthful, helpful and unvalue. There is some protect that you can use. Stay tuned for that advanced short later in the week. Over and that vital key to success, be consistent in sending emails and consistent in your messaging.