The positive side of profanity, if you're easily offended, just give this video. Fifty years ago, a comedian named George Carlin did a bit called Seven Words, you can never say on television. He was the first person to make this list of Seven Words. Shit, piss, fuck, cunt, coxucker, motherfucker, and tits. The FCC banned these words, and now half a century later, they're still banned. Here's how it went down. A radio station in New York, WBAI, broadcast Carlons Bitt, including him saying the Seven Words, a random guy filed a complaint with the FCC saying his 15-year-old son heard the broadcast, who was harmed by it. They responded by outlying these words on broadcast media. Think about how powerful these words are. Well, scientists have studied the positive effects of profanity, and I'll tell you the most important one. If you really want to seize the attention of the listener and get your message through, then you gotta say whatever the fuck it takes to make that happen.