The IRI reinventing CPG and retail summit 2007. Held in Las Vegas was a world-class conference for visionaries and passionate senior leaders in the consumer package goods, healthcare and retail industries. This broad-based high-level forum was designed to address and attack the major challenges facing the industry through the application of cutting-edge content, technologies and best practices. On day one, IRI's CEO Scott Klein and Chairman Ramesh Wadwani led an impressive lineup of industry leaders in covering game-changing topics such as collaboration, smarter decision-making and changing marketplaces and identifying ways to reach new customers. This conference is all about changing the game, delivering new growth and new value to CPG manufacturers and to retailers. IRI created the ability many years ago to understand what did happen. It's the year of disruptive change. It's critical to understand what is going to happen. And it's the year of the information revolution in our industry. Achieving breakthrough insights and breakthrough results. Retailers and manufacturers are about to embark on a new generation of collaboration. We're going through a time when business models are changing. Certainly, how we reach customers is changing. The whole idea of advertising is changing. Transforming your critical business processes. The notion of integration. And making smarter, faster, better informed decisions. The notion of pulling together market and consumer intelligence. By working together, we can create a brighter future in our business. Brick to insights, on demand, on the fly continuously. And have a clear understanding of where the market is going. Really understanding what your brand stands for. We can now figure out whether traditional advertising works through analytics. And not just a superficial piece, but understanding how consumers feel about your brand. Companies that compete on analytics do better in terms of performance. And why they are making your brand the brand of choice. Collaboration designed to rethink how best to create value at the shelf. I'd like to introduce to you this revolutionary new technology that we call IRI Liquid Data. And collaboration designed to change the loyalty equation so that you can win in the marketplace. In addition to the general session presentations, IRI hosted more than 30 specialized breakout sessions, focusing on real world issues in CPG, healthcare and retail. Changing the game once again for attendees, IRI allotted plenty of time for more than just education. Fine dining, cocktail parties and world class entertainment, such as James Carville, Mary Madeline and Dennis Miller kept the meeting fun and ensured time away from IRI's esteemed presenters was just as rewarding as the time spent with them. On day two, it was back to business as a fresh crop of elite speakers revisited IRI's game changing strategies. With an eye on changing business models and addressing CPG, retail and healthcare issues, the day two speakers emphasized creative ways to tackle industry challenges. We've invested heavily in order to build an infrastructure that will truly change the game forever. And as we talk about what's going on in the industry, changing the game is where it's at. Ethical business conduct needs to be a critical part of any company CSR strategy. So when we gather data on the industry, we get a really interesting picture of what's going on. For OTC, our purpose is to be admired for a constant flow of innovation on health enhancing brands, consumers love. What's on your mind is what's on our mind. We match your values. One of the things our chairman's challenged us to do is become the best place to work, the best place to shop and the best place to invest. You know, with all this comes increased expectations and accountability. It's a pretty simple solution. We get happy employees, they engage with customers. And the fact is that the technology is here. They come back for more, they increase their shopping trips, they raise their dollars, we increase our margin, our stock price goes up, and boom, you got the best place to work, shop and invest. We used to always talk in our industry that we had one unbelievable trump card. Our patients and consumers are why we're in business. That virtually every American family came to a supermarket virtually every week. What's the implication for your targeted TV spot or online flash media or wireless coupon ringtone announcements? We had a 99.9% share of the market. People always came to the supermarket. We were the common denominator. What effect is targeted messaging and relevant targeted messaging have about the context and delivery for your marketing message? Well, if there's one thing we have seen in this country over the past 30 years, it's the common denominators are falling apart. Because choice is good, but relevant choice, targeted choice is much much better, 10 times better, making it so that shoppers can get what they want, when they want it, the way that they want it. You've got to find a way to be special these days. And IRI, that's what we're all about too. Finding the way is to give you what you want and what you need in order to succeed in your business. Without question, IRI's 2007 summit was its largest and most successful to date. IRI continues to transform the industry with breakthrough insights that deliver breakthrough results. The 2008 reinventing CPG and retail summit will be held March 2nd through March 5th. At the Gaylord Palm Hotel in Orlando, Florida, we hope to see you there.