So the good news is that chat GPT is about to make your life a lot easier. And I'm going to go through seven different ways in which you can use chat GPT to actually write better ads. How can you get chat GPT to write your ads for you? I run a social media and digital agency and we write a lot of ads for a lot of different clients across many different audience targets. And if you're like me, you know how hard it is to write really good ads. You need to have, you know, four different groups of talent. You start with your data scientists that do the analysis on the industry and then pass that information along to the creative strategist, they who create the ideal customer avatars and the storylines. They pass it to the content creators who do the shoots, the photography and videography. And lastly, the copy writers will come in and work their magic to tap the algorithm and then connect with the audience. So the reason why this is such an intensive process if you're running advertising and digital and social media is the average person actually scrolls the length of the Statue of Liberty during a given day within their news feed, which is 300 feet. So why should they tap on your ads and let alone purchase a product or service or anybody's for that matter? So the good news is that chat GPT is about to make your life a lot easier. And I'm going to go through seven different ways in which you can use chat GPT to actually write better ads. So let's go directly to the platform. This is what it looks like. And if you haven't already gone here, I highly suggest you do. You can go to openAI.com, sign up, it only takes two minutes. It's free. And then you can get going. It's like Google and Sturray. So I think chat GPT is the first sign that we've seen of artificial intelligence at scale. So many people can experience it. And I think this is groundbreaking for the advertising industry, but also for most industries. So let's start out in terms of picking a particular brand that we want to work with. I'm going to choose our good friends at Zico Coconut Water, which is a great company. They've also just started a new product called Zico Hydrate, which is amazing sports strength. It's a better for you brand. It has amazing electrolytes and a number of different reasons to buy. But I'm interested in what chat GPT thinks about in terms of positioning it from an advertising perspective. So we're going to ask chat GPT a bunch of questions to see if we can write great ads for Zico Hydrate. So if you were to launch a new sports drink today's market, what are some of the key differentials that you would use in its positioning? So what I like about this answer, and this is slightly sped up, is it gives me a number of bullet points that I can work off of. And endorses a number of things that we already knew. But you can continue asking it broad questions along this line in terms of positioning. And you usually come up with a lot of new insight as well. So it's one confirming what you may already know, which is good. Patience on the back. Secondly, gives you a lot more information. So let's ask another question. Who would be your ideal customer avatar? So we're getting into the creative strategist's role with asking about customer avatars. And now what I like about this particular product and one of the reasons I chose it is there are a lot of different angles that you can choose because there are a lot of different types of customers. There are women, there are men, there are young athletes, older athletes, there are kids. But let's just see what it has to say about this particular customer avatar. It says regular engages in sports or exercise, a product that is free from artificial ingredients, low in calories. So it's going to be a thin wink and the nod to really double down on the health aspects of the product because that's an issue. It also gives us some more information that I actually didn't even think of. So it's target your frequent traveler who gets dehydrated. So that would be a whole new angle I didn't even think of. Okay, next question. Using this new customer avatar right in ad for your new sports drink. Okay, so it starts to right in ad. I like how it starts. It starts out with the problem. Are you tired of sports drinks filled with artificial ingredients and high-end sugars? So we all know that as copywriters and advertising executives, if we can communicate the problem that customers are having and they're like, yeah, I am having that problem. They're more likely to listen to the solution because if you start, it doesn't always work this way but the problem agitates solution is always a great way to go in. Sometimes you're talking about the benefits right off the bat. It's also really good. Okay, let's take the next step here. Assume that your sports drink is eco hydrate and rewrite the ad. Okay, so now we're starting to narrow down a little bit. Okay, so the right starts to write an ad for eco hydrate, starting to use some of the specific benefits of the product. One of the things about chat GPT, it tends to be a little bit salesy. I'm not quite sure why it just does. So one of these say be less salesy. Boom. Okay, so we have a less salesy copy there which is nice. And this is one of the things that I love, love to do because it's a huge time saver and you can kick many different angles. If you have a number of different books or famous articles that have been written or methodologies about copywriting in this case, you can ask it to write using those techniques. So write an ad using the techniques used in breakthrough advertising which is a book that many of us in this space know and love. I talked about writing copy that goes problem agitate solution. So it starts to do that. And so let's continue though. And one of the things that I love in terms of this narrowing process to get to actual the ads that you really want to use is again, you start broad and then you start to go down different tentacles of personalities and different ideal customer avatars. So let's go with a customer avatar about hockey moms and Boston because as I mentioned, as we all know, parents love to buy the sports drinks for the kids. The problem is is that those sports drinks oftentimes aren't that healthy for the kids. They may hydrate them, but there's a lot of sugar. There's artificial flavors. There's color dyes. Zico hydrate does not have the artificial flavors and color dyes and it's lower in sugar. So hockey moms and Boston could be a good target, but we need to connect with those hockey moms. So we need to be specific. We need to be relevant. So let's see if we can do that using chat GPT all within, I say seconds to find the answers, but you know, it's literally minutes if you have the right prompt. So see what they had to say about what's the ad for hockey moms and Boston. Attention hockey moms and Boston, are you tired of watching your kids struggle with dehydration during their games, introduce them to Zico hydrate the sports drink that will change the way they hydrate. Pretty good, right? Right off the bat, but here let's go a little bit further. You let's use hockey puns. I actually play hockey. Used to play hockey stopped maybe a couple of years ago, but my kids, my kids play hockey. And so I'm pretty familiar with the space and I can tell whether this is on what it's like on the cheese factor here and I got to tell you this is pretty good. Skate past the competition. Zico hydrate will give your kids the power play they need to perform their best. A proprietary blend of electrolytes and vitamins will help them face off against dehydration during the toughest games will make your kids the top draft pick among your teammates. Really, really pretty amazing within seconds. Now you don't want to necessarily want to use all these, but the key again is to connect with those audiences in a very niche way so that you're not just throwing ads out there. You're actually speaking their language and this starts to speak the language and I'm usually an advocate if it's long if it's on brand use it, you know, because we aren't let the customer decide what they're going to dwell on what they're going to watch what they're going to collect what it's going to get buys. Well, you're going to generate buys from rather than trying to think that you're that you know it all because you don't the customer is going to tell you. So let's be even more specific. Mix in three Boston suburbs with solid hockey programs. All right, so this is great. And seconds it comes up with stay hydrated and energized during the games and practices in Boston suburbs such as Welltsley, Needham, Nadek and Arlington all solid hockey programs, right? But this is the thing about chat GDT it went even further. Whether they're playing in Welltsley, stay-to-day-art hockey ranked Needham's high performance youth programs, Nadek's strong high school teams are Arlington's dedicated youth hockey club. Now I don't even know any of that to be honest with you and I've spent a fair amount of time in hockey ranks in Boston and that's amazing. You might want to back check those things a bit before you go ahead and throw it out there for sure but what we found is that chat GDT is usually spot on. So the last thing is you can just shorten your ads if you like to. You can link them, you can shorten them so I'm going to say shorten to 500 characters. So that's it. I hope that was helpful for you. I'll just do a little review. So in review I use seven prompts to help you write better ads using chat GDT. This is just a tip of the iceberg. You can use many many more prompts. So the ones that I use are start with differentiators to see how chat GDT might differentiate your product versus the competition. Create an ideal customer avatar or avatars. I use proven copywriting techniques from books one I love. Customize to specific personalities, avatar types and geographic locations. Ask for a more informal or formal tone. Ask it to be less salesy and finally you can choose the character length. In this case I ask it to write a shorter character length. So if you like what you heard today, click on subscribe and we have a lot of great information on digital marketing and social media and I hope you enjoyed your time. Thank you so much.