I won't name names, but the chief marketing officer at a company I really respect was saying how essentially all copywriters are done because AI is going to completely automate everything. And it was one of those things where it was like, it's like, oh, maybe not in 2024, but in 2026, 2027, all you guys are done. And I think that's one thing in my profession that I haven't, it's too pronged. One thing I haven't liked is the hype, especially with people I respect, like I lost a lot of respect that CMO, unfortunately, still think they're really smart, I just think that was very off base. And there's a lot of people out there saying stuff like that, like honestly, I think it's just for you.