I look at it as an investment first in your pets and it's an investment in their health. Cats are very prone to certain diseases, you know, decadene disease and urinary tract infections. You want to keep them healthy and you want them to be happy and not have to worry about whether or not they're drinking enough water. They should get a glacier point fountain because it's the least problematic to take care of. But it does the job that it's needed and makes the water interesting enough that the cat will approach the water and not be frightened away and the quality of the water is going to allow them to flesh the toxins out of the kidney. Because of the refill bottle, they can see how much more water the cat is drinking. When they see that the consumption of water has doubled or tripled or quadrupled, that was the whole goal of getting a glacier point fountain. When it comes to kidney disease, the prevention is water and the cure is water. The attention to detail and to quality parts and products that go into it, the tubing that is a pharmaceutical grade and antimicrobially treated so that it doesn't build mold and bacteria that's so common in other fountains. The high-fired ceramics also means that they aren't going to build up mold and it's lime. They're very easy to clean and any parts that need to be replaced, we can help them put it back together. It is a lifetime investment. If the goal is to get water into cats and make it as pleasant and attractive as possible, that's something that I had to figure out how to do. Unfortunately, Jack always willing and able to tell me when I did it right. So if it wasn't right, he'd just walk away. That's why I figured out what works and what doesn't. We really want these things to be usable for the lifetime of your cat and cats and future cats.