Hello and welcome to this week's edition of email world. The holiday season is here and this week is Black Friday. Generals gathered in their masses. Just like witches at Black Massage. This week we've got holiday season tips, Yahoo mobile updates, email addiction survey, subject line for Black Friday and email life cycle benchmark report. Check it out. Now it's the holiday season. This week, first day we've got Thanksgiving Day, Friday, Black Friday, on to Cyber Monday. With that being said, constant contact last week on Tuesday, following up from a report that did a PDF report of how pretty much the best tactics of how to prepare for the holidays. They followed that up with a video. Let's move great takeaways to this video. Firstly, the intro music. Secondly, the jumpers. If anything, it was brilliant. It was live, it was given a live presentation. They walked through what you need to do. In fact, for the holiday, how to build the campaign, who you should be addressing, how you should test to make sure that you've covered all bases before you launch your campaigns. They went through the whole lot. If you've got offers, how to create landing pages, I recommend that you watch this video. As I say, it's a bit long. It's tailored towards constant contact. But hey, ho, you know, there's no touch thing. There's a free lunch. Good job. Second bit of good info over the week was by return path. They released a life cycle benchmark report, which you can see here. Regardless of how, in fact, you collect your data. Food for four. A choir, on board, engage, retain. What the hell does that mean? So it pretty much means all the different parts of your life cycle that you members and recipients belong to. In fact, do you have much metrics for it? How are you reporting on that? How are you checking to see if it's working or not? Each section has many hints and tips and gives you statistics of things to aim for, things to take in consideration, and things to improve your life cycle. Check it out. Jesu Tampo. Next bit of news. Yahoo Mail. I've made some development. A couple of weeks ago, we had reported on Gmail on Outlook. Now it's Yahoo's turn. In time for the holiday season at Hayes and Tawad. So they've now looking at introducing reminders and unsubscribe for mobile users. I think this is really good. Good thing here is the unsubscribe feature that you don't know no longer have to dig for it when you're looking at your emails. By all accounts, you get three seconds. If you make a mistake, you unsubscribe. You get three seconds to correct yourself. So here we go. Good couple of features. One second. Sorry about that. Get off your phone. Another thing to look out for with Yahoo in the future is they're looking into the unsubscription recommendations whereby they're scanning your inbox and giving you recommendations or things I believe that you're not looking at, you're not engaging with. Trying to help you to clean up your mailbox. I like that feature. Okay, the next article refers to the email addiction survey which was brought to my attention by the words of the wise blog. Apparently, a 75% of the people in the survey, in fact, didn't really care that you couldn't reply to do not reply to a dress, which was interesting within itself. We say best practice. Always have a reply to a dress. The actual report comes from email Monday.com. I'll provide the link in the description below. There's quite a few good interesting things here to take home. Firstly, emails check to all the time. We know that second key takeaway from the report is 50% of unengaged members. In fact, they're waiting for that one time where they will engage with your newsletter, for example. So it does pay in a sense to keep them in your mailing list. The third part is looking at innovations within email that people could be interested in. You can download the whole report from email Monday. Subject one of the week this week is a 20% off suite and this was given to me by Lee Falkenert and this was sent him by ASOS. Now, the email itself is also good, but let's talk about a subject line. So he's given an offer first and foremost. It's enticed him. He's him to open the email in the first place. The email itself was good. It has just quite simple four gifts, flashing boxes and whatnot. Yeah, thanks Lee for your submission. Now it's Black Friday. We've got four or five days to go. Giving you this article by Revital Agency. This article's good because it gives you a few tips of what you could use in a subject line and what has worked before. That's it for this week on email world. I hope you enjoyed the five minutes. By all accounts, stay safe on Friday. You don't need to use your elbows. There's plenty more in stock. Just look after yourselves. Until next time, have a good one. Cheers.