But the project I did was for one of my clients East Midlands trains. I photographed people, getting on trains, I photographed people on trains listening to their iPods, chatting, there was one lady that was going to pick up a Bentley for a husband's birthday. So there's a lot of human interest in it. I very rarely work with a real model. My models, people like you, people sat around the room right now. You could be the next person to be photographed by Spike. Secret of my success is passion and enthusiasm, determination and happiness.