Hey everyone, this is Jackie from VividImage. Today I'm explaining content. To have a successful online presence you need consistent content that your customers and prospects find remarkable. Simply stated, content is relevant and valuable information that you put out on the web for your customers. Most companies have a wealth of hidden and underutilized marketing content all around them. First, focus on your customers. What information do your customers crave? What are their most frequently asked questions? Do they need education? Maybe they just want to learn that they're not alone by reading customer stories or testimonials from others with similar challenges. Next, look internally. How can you repurpose and polish resources from within your company to become fresh content? Is your company or employees involved with charitable events or mentioned in articles? Add at your company's marketing and communication assets and revitalize and expand those resources for your customers. Remarkable content is not just about your products and services. Use the 80-20 rule as a guideline remembering that 80% of your content should be about relevant and helpful topics and not just the sales pitch about your company. Thanks for joining us for this Marketing Minute.