Saudi Arabia is set to open its first alcohol store in Rida, aimed exclusively at non-Muslim diplomats. Reflecting Crown Prince Mohammed bin Salman's Vision 2030 initiative to diversify the economy beyond oil and to liberalize certain aspects of society, the store located in the diplomatic quarter will require customers to register via a mobile app and receive clearance from the foreign ministry. Despite the Kingdom's strict prohibition of alcohol with penalties including fines and imprisonment and deportation for expatriates, this initiative indicates a nuanced approach to international diplomacy and business. With successful Muslims as well, you just have to go a little ways to get it. Like I have friends that lived in the UAE that just go across the border to get trashed and go crazy, but this is why prohibition oftentimes doesn't work. What Mohammed bin Salman is doing is Islam with Saudi characteristics.