And the CEO of OpenAI says, yeah. And in this context, wow, does that seem like a scary facet of generative AI? And it's still from us. Some of these generative AI's have taken the textual approach. Some of them have taken an audio approach. And you can get some Garth Brooks sounding songs made by one of these by saying, give me a song that sounds like Garth Brooks. Now, in order for that to work, that means that this algorithm has to have as an input data about Garth Brooks songs. And when you understand that it's data labellers, there were humans involved in the process saying, this is a Garth Brooks, Garth Brooks song.