I found it freshly baked communications to pair my passion for creative writing with my corporate experience in brand marketing management. So what do you think? Creativity. You've heard of left brain right brain now you kind of know which button is falling. Do you feel that creativity is more of a right brain thing versus a left brain thing? No. Good. I explain myself good button. Creativity is a whole brain thing. So it doesn't matter if you were left brain or right brain depending on which way you saw the dancers spinning. You want to make sure you're using your whole brain and you're coming up with ideas. My book series, Poor, Stir, Watch and Serve, discloses the secrets of creating a memorable brand with marketing communication. It has been very well received and as a result I've shared my marketing tactics on stages from Chicago to the Bahamas. We are nine died. And on these dying set of numbers or dots to show what number it is, there are cases and pictures and images. So they're very tiny and they could mean everything, they could mean absolute nonsense. But what I use these for is to create your own story. As business professionals we all have what's called our elevator pitch or our 30 second commercial. And we would say if we met Marcus Stewart or someone really important elevator and we only had 30 seconds to rattle off what we did to get them to want to work with us. What would you mean? Yes, marketing is a hot topic and can be an arduous task for executives. So my presentations are designed to show you that marketing is a piece of cake.