I want to share with you right now today's video, three reasons why you're digital marking sucks or it's failing. What are the top three reasons and how can you overcome them? The African-Spoke and with hundreds of different businesses, these are the three reasons that cost them the most amount of money and also time that they produce zero to minimal ROI and they don't know why. That's what we're going to show you. These are the three main reasons and there are things that you might not even expect that cause your digital marketing to fail and how you can prevent and overcome them. So you can make sure that when you implement any digital marketing before you spend that one dime or that cent, you're actually going to be able to grow your business. Now I want to preface this as well that these are the things that really just pissed me off when it comes to these three things. These are the most simple things that these businesses they overlook and they overshadow and these things that are obvious but they when they overlook them it causes them to not have the results they want to get. So that's why if I'm going through this video you're going to see I'm going to be having a little bit more emotional side to it but that's one of the main reasons because I'm pissed off that all these people they don't get these three core fundamental things that they can just tap into overcome to be able to have a more successful digital marketing strategy for their business. The number one factor why your digital marketing sucks is because you lack focus. One of the biggest reasons that digital marketing campaigns fail and right now especially you're over one with a bunch of information. So you think that you want to implement tactic one, two, three, four. You want to do this Facebook, add this Instagram campaign, this specific traffic accelerated thing. You want to do all these different types of tactics that don't end up being strategies. You don't give enough time to be able to focus on one thing. It's almost like shiny object syndrome. You focus on one thing and you jump into another thing. Instead of just focusing on that one campaign, one defined process to really increase your traffic, increase your leads and increase your sales. The only three ways to grow a business online. You jump around for multiple different things because the next guru with that person said this and said that and you try to do all these different things. Just focus on that one defined process and one thing I want you to bed this into your mind is that it's never about what you do. It's always about how you do it. You can find at least 100 people, whatever thing that they've done in the specific industry or business. Let's say in the fitness space that are extremely 99 that have failed and one that's been successful. What's what's the difference is because they're in the fitness industry. Is it because the industry that you're in is tough? You know for a fact that there's at least one person in your industry that's extremely successful. It's about how they got there, not about what they did. It's never what someone does is about how you do a specific strategy. So the first thing is don't have shiny object syndrome. Don't jump from one thing to the other. Just focus on that one thing that you can do that defined process and understand how you build that out. That's the first thing. Never jumped in one thing. Focus on that one thing. One thing else to keep in mind is that digital marketing strategy is not supposed to be some kind of complex overwhelming amount of thing. You want to focus on understanding that it's a simple process. One of the biggest mixed misconceptions about digital marketing even from businesses that are starting out or businesses that I talked to you. They're doing 100 plus million revenue. They think they need some complex sophisticated strategy to be able to grow their business. The truth is digital marketing is simple as long as you have a defined process to get there. There's only three ways right. The traffic, the leads and the sales as long as you understand one strategy for each and you focus on tweaking it. Amplifying you can build a successful multi-million dollar business online. You just have to have that focus and the defined process. Simple, not complex. One of the biggest reasons why 97% or 95% depending on what statistics you're looking at fail is because they experienced the number one issue is cash flow. That means that they don't understand their numbers. They're not able to project their cash flow. They collect the money and they spend it out right away. That means they're not getting the money fast enough before their expenses arise and they're paying them out. It's the same thing in digital marketing. The number one reason why these businesses fail is because they don't understand the numbers. They don't look at the CPA, cost per acquisition per customer. They understand LTV to AOV, all these fancy terms. Basically, you mean the numbers that are vital to your business in order for you to scale with the digital marketing. That's the most important thing is that you want to know your numbers. When I ever speak to a business owner, 90% of the time, if they're struggling or they're failing because they don't know the numbers or they don't know what they don't know. They don't even know that they should know their CPA, the AOV, the LTV. They have a question mark in their mind on what that number even is. The second thing is that if they do know, then they don't know to the degree that they should have it at. So the most important thing you want to understand is you want to know your numbers. And I'm having a video here talking about the PAS matrix, which is a simplified version of the vital stuff that you need to know in order to have a successful digital marketing campaign or strategy. The PAS measures what I created so you don't have to be overwhelmed by tough, complex numbers. It's a very simple, the fine matrix that shows you the core numbers that you need to know in your business to make sure the digital marketing is successful. So that's why the number second reason why digital marketing sucks is because you don't know your numbers and you don't know once you have those numbers, how to convert that into activities that's going to change your business and change your digital marketing. Because what is the good thing about having numbers if you don't know what they mean to your business? Now that you know the three reasons why you're digital marketing sucks or it's failing because you have minimal to zero ROI is because of those three things. Make sure that you understand these three things. You rewatch it, you hone in on it and you have a solution to fix it. Everything I share with you on my YouTube channel on my website is dedicated to solving your digital marketing problems. Reason why most business can't grow is because those three things. They can't get traffic, they can't get leads and they can get revenue and sales. As long as you have a defined process for all three of these, you're going to have a consistently profitable ROI driven digital marketing strategy. So thanks for watching this. I want you to comment below. Let me know what's inside that you got from this like this video and most importantly, subscribe to get future videos just like this, helping you on a digital marketing in your business and also personally as well as an entrepreneur to entrepreneur. So thanks for watching this and I'll see you in the next one.