My belief is that you can utilize AI to get rid of those tier one types of questions, right? Like, where's my order or like product info or things like that? And then your team has the ability to deliver like a more humanized experience because they have more time to actually sort through them. Like, I'm dealing with one of my freelance clients. They have a backlog of like 900 tickets and I was like doing an audit of their site and looking through things and I'm like, why do you have an email call out a contact as foreign plus this chatbot that's not really built out and you're not even like sending them to your FAQ page? Honestly, what we should be thinking about in a good customer experience and a good support experience is very much how can I help my customer service themselves and it's not taking away that agent away from them, but it's like training your consumer to educate themselves. Right.