Eden chose to open our hearts in the arts because it's a city within the city. It's a perfect place for a new concept to open. It has office workers, the residents, tourists. Eden becomes an extension of their own home, their own community. If you have 40 minutes to kill, which one you're meeting, you'll need to quite place to take a call. And sometimes I may need to shower before I go for dinner. Eden provides those basic communities and services places like Eden are going to make the city life much better.