As a professor, I would read and research book after book and article after article on all topics relating to writing effectively and writing for impact, studying all the way back to ancient Greece. As I started consulting with organizations in the government and also nonprofit and private sectors, it occurred to me that far too few professionals were empowered by all of the insights that we shared at the university level. And a lot of the insights at the university level weren't necessarily applicable to business settings. That's why I founded my company Untold Content. Our mission is to impact the world through words, and we do that by offering professional writing services and training courses. Wordsmith is our comprehensive, self-paced online writing training program. And its purpose is to empower professionals to become more confident writers, and thereby increase their ability to be understood and share their ideas effectively. We conducted a lot of research while we created Wordsmith. We tried to dig into this question of why does writing matter in the business world? Does grammar still matter in the business world? And we came up with some really interesting findings. 73% of employers seek out job candidates with strong writing skills. Writing is considered a top three most desirable quality among employers. And one of the most fascinating stats that we found is that people who make more grammar mistakes are much less likely to be promoted into leadership positions. Plus from a company's perspective, grammar errors can actually reduce sales. They can cause dramatic loss of revenue due to the time that's poorly managed among employees. One of my favorite aspects of Wordsmith is that it trains professionals to become more concise and deliberate writers. That means you're able to save time on your writing and also communicate your ideas for greater understanding and impact. Our powerful team of writing consultants at Untold Content created Wordsmith. All of us have graduate level training and professional writing. And some of us even have unique subject matter expertise. So for me, it's medical writing and cultural rhetoric. We have a nuclear forensic PhD chemist on our team as well. So this course is a beautiful blending of case studies and examples that are drawn from public sector, so government, client perspectives, as well as corporate, scientific and technical industries and the nonprofit sector as well. Wordsmith is structured around the five levels of effective business writing. The course provides a refresher into the fundamentals of grammar and then moves on to helping professionals write more clearly and concisely. So the course covers topics ranging from word count and how to reduce it to gender inclusive language and 508 compliance, how to make sure that your documents are accessible. And finally, we cover how to write with global awareness in mind for intercultural communication. We break these five levels of effective business writing down into 32 key lessons. We also provide a dynamic case study video for every level. And this is one of my favorite parts of the course because we filmed these case studies all around the globe. We traveled from Cincinnati to Washington, D.C. and all the way to London, England to showcase some of our work with thought-leading organizations. And in those case study videos, we're able to show how different clients that we've worked with or different national brands have either done a great job with some of these levels of effective business writing or where they've kind of messed it up and could use improvement. And we provide strategies and tips and an analysis, really, of what they did writing wrong. One other thing about Werd Smith is that our professional writing team designed a library of downloadable worksheets and cheat sheets to feature in the course. So by enrolling in the course, you get access to this library of content and you can download, print, and pin these resources. Keep them next to you while you're writing in order to remember the most commonly used connective phrases and remember the most common grammar mistakes and how to avoid them. In today's media-saturated world, accessibility is everything. People need to be able to access the knowledge and the insights that you're sharing. We design words with not only to cover the topics of writing more inclusively and writing for accessibility, but we also designed the course with accessibility in mind. So every lesson is delivered as a video file, an audio file, a slide deck, and a transcript. So if you're a more of a note-taker, you can use the transcripts to follow along. If you're more of a person who's on the go and you love podcasts, you can listen to the audio files. If you're a student, you'd like to sort of visually see the lessons brought to life, you can check out the video lesson. Designed in the course in this way helped us ensure that it's accessible and also super implementable and usable to people with different learning styles. Writing matters. It doesn't matter what industry you're in or what sector you work in if you're in a non-profit or a for-profit or in the government. Everyone has to write every single day, whether that's to colleagues or to our bosses or to leadership or to our customers. We're all doing all of this writing all the time, whether we're texting or emailing or doing more formal presentations or reports. And across all of those different mediums, we have to be able to communicate our ideas effectively. We all want to be understood. We want our ideas to matter and to make an impact. And we're all also worried about time. We want to spend more time at a high level thinking through strategies and how to share great ideas rather than agonizing over the way that we word things and where to put that comma. We want to share our ideas effectively, connect with our audience and be understood. I love this question. I actually get this question all the time. Can't I just Google it or can't I use spell check or Grammarly? They're safety net. They make sure that you're avoiding errors and it's helpful to see your writing in that way. But this course takes things to a far bigger level, a far deeper level. If you're ready to move on from just making sure that you don't have a typo and you're ready to think about how you can use sentence structure to create bigger impact. How you can use strategies like metacommentary to anticipate what your readers might experience and to help guide them in following your thinking. The stakes are higher when you're in a professional setting and you're aiming to become a leader or you're wanting to work well with others and support your customers and support your colleagues. Our words matter more than just merely fixing typos.