Coming to theaters from Walt Disney Pictures. In 1937, Walt Disney made motion picture history when he transformed a classic fairy tale into one of the most successful feature films of all time. Snow White and the Seven Dwarfs. For the first time, audiences were transported to a world of pure imagination, filled with color, music, and the incredible magic of animation. But Snow White was just the beginning. The parade of memorable Disney characters with stretches cross generations, bringing to life some of the most wonderful stories ever told. And this tradition of family entertainment continues today. With Oliver and Company and the Little Mermaid, a whole new generation has been introduced to the magic and music of Disney animation. Oliver and Company brought together the vocal talents of Superstars Bet Midler and Billy Joel to help us experience New York City, Disney style. Yeah, that's right, man. In the Academy Award-winning Little Mermaid, the Disney family grew even larger with new friends like Ariel, Flounder, and Scuddle, and a host of unforgettable faces who took us. These little snails, you know how to wear here, that's why it's her time. I'm not the one to blame you. Look here, down in the market, I'm gonna see you again. Now, the Walt Disney studio is preparing its 30th full-length animated feature film, Beauty and the Beast. And we have a rare opportunity to go behind the scenes and see first-hand just how the magic is made. Hi, I'm Jeffrey Katzberg, Chairman of the Walt Disney Studios. At Disney, when we set out to make an animated feature, the first thing we look for is a very special story and unforgettable characters. And that's just what Beauty and the Beast is. A great story and great characters. In designing Beast, I had to figure out, well, is he gonna be just a ferocious monster? Or does he have a heart? I'll be working on the heroin bell in the opening song. She's walking down the street, singing to people who are walking by. There goes the baker with his train like always. Once we've created the characters in the story, we record the voices that begin to bring the characters to life. Like so many other great Disney films, Beauty and the Beast is a musical. So we've reassembled the Academy Award-winning songwriting team from the Little Mermaid to create those very special songs. When Andrew Lansbury does the teapot in the movie, suddenly that character transcends both the animation and the voice. And together you have a whole new character that stands on its own. You've got a dog to do. He's a dog for you. For you I guess. He's I guess. Like old Disney classics, Beauty and the Beast promises to take us to a magical place. A place we've never been before. A place full of pure Disney imagination. Coming only to theaters. In fall 1991. Coming from Walt Disney Home Video. Walt Disney Pictures all new. The rescuer is down under. You