Hi I'm Mark Tourd and I want to talk to you about a recent experience I had. I was with my son at the mall and we were shopping for Christmas and there was a beautiful Cadillac on display and then there was a form that you would fill out to get information or a drawing about the Cadillac and I know that this was from a local advertising agency for the Cadillac dealers in this area but I can tell you what has happened since then. I'm going to tell you and it don't mean to rub anybody wrong but I'm going to speak the truth. It was horrible. Since that time I got a very generic letter. It was boring. It was a form fill letter that said we'd like to help you with your interest and purchase of a Cadillac. We know that you had asked for more information and please contact us or there was real no call to action. There was nothing that made me go wow. The outside of the envelope looked exactly like junk mail with a Cadillac emblem. I got a very generic form email as a contact back and there was no call to action to it. Nothing to incinatize me. It was just plain gibberish. The same stuff that people get in the mail every single day that you trash or that you trash it when you get in your email whether it's email whether it's online or offline. If it doesn't stand out if it's not unique if it doesn't have a call to action. If it's boring it gets trashed and now nobody has called me. Nobody has invited me for a test drive or brought it to my office or tried to induce me in any other way. What a total waste of marketing advertising dollars. Every single manufacturer does this with local ad agencies for car dealers. Well if you're in another industry if you're in construction if you're in any other industry what are you sending out to your customers. And if it's boring if it does have a call to action if it doesn't drive me to go wow if it doesn't interact me with a site if it doesn't give me more information if it doesn't educate me and produce you as an expert where I feel like I got to get more than you're wasting your time. See just following up with customers is not enough matter of fact it can hurt you more than help you if you're following up and not doing something when you follow up then save your breath save your time save the email because you're just doing what everybody else does and you're gonna get what everybody else gets which is generally nothing. For more information on me and what I do go to marttour.com, M-A-R-K-T-E-W-A-R-T dot com sign up and get my free email newsletter where you can find out more about what we do and how we might be able to assist you. Thanks a lot and great selling.