I am a voluntary prisoner of my own imagination. So I'm sort of obsessed with to personalize, to customize the world around us. I like using tech to do that and to make environments which are sort of responsive or intuitive. In the same way as I'm reactive to the world around me. The biggest challenge I think is somehow you have an idea, sort of a taste in your mouth of which you do not know the ingredients and you want to drag that into reality. Preferably I would have liked to plug a 3D printer in my neurons to speed up that process. Unfortunately this is not the case yet. So the biggest challenge is to merge the world's fantasy and pragmatism and to materialize the dreams you have in your brain. My name is Dan Roseguard. I'm the founder of Studio Roseguard.