Could TikTok lead ads be a good avenue for your business? Hey guys, welcome back to another episode. I'm Darren Cabral, the CEO of Suites Social, we're a digital marketing agency that helps businesses build their brand, generate leads, and make more sales online. Today, we're talking about TikTok ads, but not just any TikTok ads, TikTok lead ads. For those of you that don't know, first of all, TikTok is the video sharing platform. So very much like Instagram, reals, it's a platform where you can share short clips of videos, oftentimes overlaid with music, it's blowing up, it is exploding, the user base every week, it's bigger and bigger and bigger, and it's not just kids doing funny dances anymore. There is legit business happening in this platform because it's getting a lot of attention. But beyond TikTok, there's another component of it and that's TikTok ads. So just like every other social media platform has an advertising system, Facebook has Facebook ads, Google ads, Google ads, LinkedIn has LinkedIn ads, well TikTok also has a platform called TikTok ads. And this allows us to actually buy advertising space on the TikTok platform and actually place our ads in different areas and different streams. And it is really, really effective. We've been testing it now for the last three or four months. I've done it with our own agency first and we started rolling it out with certain clients that we thought would make sense for. And it's a very powerful system, but it really starts to interest me lately when TikTok ads released their lead ads format. This is just like the Facebook lead ads or lead formats that you've seen probably in the past, where you click on the ad and instead of taking you somewhere, it just kind of flips around and the customer can instantly fill their information and that gets submitted to the advertisers lead. Those kinds of ads are really good. They've for a long time been the most profitable, most successful types of ads on Facebook, especially for service type companies as well as Google and LinkedIn. So now that TikTok allows the same feature, we're getting really excited. It's something that you as a business should start thinking about of could TikTok lead ads be a good avenue for your business, especially like I said, if you're a service company, especially B2C, you're selling services to actual people, homeowners, local customers, that's something you're going to want to consider. And the real reason why these lead ads are so effective is there's such little resistance. You don't have to worry about the customer going back to your website and your page not loading or navigating to the wrong area. These lead ads are literally like they can see it ad, they see what you're up to, they click it and they basically fill it a form. In many cases, it auto fills based on their account information. So you have to do nothing, click submit and boom, you've got to lead to follow up with, right? The only thing that's different with TikTok ads in general, not just the lead ads. You can't just film highly produced ads the way you would on YouTube or Facebook. The challenge with TikTok ads is you have to make your ads look like content that actually falls in the feed. And TikTok does a very good job of kind of enforcing this. And they actually work really well. I'm glad they do it because when you're scrolling TikTok, if you've never been on TikTok or you're not a big TikTok fan, that's okay. But if you've been on TikTok, as you're scrolling half the time, you don't even realize something's an ad. That's intentional. They film TikTok ads like a TikTok. It's on a phone, it's vertical, it has subtitles, it has music. So if you got to figure it a way to make an ad that looks like that and you can place it as a lead ad, you're going to do really well because I guarantee you 99.9% of service companies are not running lead ads on TikTok. You can be the first and there's a huge first-movers advantage in doing that. So if you want to learn more about how you can use TikTok ads, definitely feel free to reach out to us in FWETSUTSOcial.com. Check us out online at www.suitsocial.com or just check the show notes or in the description there for the links back to our website and all the other stuff that we can do for you. But we'd love to have a chat about your business, talk marketing, strategy and see if TikTok might even be a good fit for your business, along with other stuff. Like Facebook ads, Google ads and all that. But we'll leave it there for today. Hopefully that's helpful. Hopefully you go home thinking about TikTok ads and if you have any questions, drop a comment below.