Hey there, welcome back to WLE Channel. Today I'll introduce you to video analytics. As we know, videos are one of the most effective form of content for companies of all industries and sites. This is because of their ability to employ creativity and storytelling to convey brand messages and raise awareness of products and services. In the field of digital communication of video marketing initiatives, today share a common basis. They are based on the inside produced through video analytics. So what is video analytics? Video analytics is what makes data understandable by returning it in the form of metrics. Thanks to these metrics, marketers have direct insight into the performance of a given video content, both in terms of dynamic evolution of inspiration and the success of communication goals, like engagement and conversions. Not only marketers, but also video creators can thus identify what works and what does not. With an accuracy and timelines that is impossible for other type of formats, such as text. Video analytics are therefore crucial within video communication, which is becoming increasingly customer centric. Companies need to carefully build their digital presence to calibrate messages not only against different audience, but also against different channels. As you know, bubbly is a video platform that lets you create a massive, interactive and personalized video production. These kind of videos are very important to analyze for the best performance in the future. So here are three important metrics you should pay attention to. The view rate is the percentage of personalized videos viewed with at least one click on the play button by any user out of the total personalized videos produced. Audience retention, measure whether your user find value in the video content. For example, how long the user watched the video before leaving it. The goal, the number of viewers who followed and interacted with the CDA. These are just few important metrics you should pay attention to. But if you want to know more about it, don't forget that you can find more tips on the blog post, think down below. Subscribe to our channel to learn more about video marketing. And if you enjoyed this video, don't forget to like it. See you soon. Bye!