Hey Ryan Stassen here with Accelerate Marketing and I'm going to give you the update for the local service ad partner or from the local service ad partner newsletter so that you guys know exactly what's going on here. So let me just show you my screen. I wanted you guys to see this because there's a lot of really new information here with this partner update that is going to help you guys that are trying to make head your tails of local service ads. You know this is not specific to any niche type or business type but this is just a way for me to get out information to all of you guys that are really trying to optimize and to just stay up to speed as to what's coming down the pike. So first of all, Google local service ads aren't going anywhere as you guys probably have figured out. They're offering this internationally now. Local service ads in Austria, Belgium, United UK, France, Germany, Ireland, Italy, Netherlands, Spain and these are all the verticals that are available in Switzerland. So now there's also a new home services vertical expansion in Canada and you can actually see you know what local services are covered here. These are all the local services right here. Now there is a new service area targeting. There's a formatting recommendation. So service areas and local ads are set up with precise geo targeting. So to leverage that, what you want to do is you want to do what we're seeing here. If you type in a city like Canban for example, you want to hit the little side arrow here and make sure that all of your zip codes are check boxed as well. And if there are certain zip that you don't serve, then you want to uncheck those. So this is just an update to make sure that you're optimizing your formatting for your targeting because it makes a big big difference. The no review rating requirement to join local service ads. This is brand new. You don't have to get a review in order to be in local service ads. This before you had to at least get one. They are trying a LSA auction. Okay, so this is going to allow you to bid higher for a qualified lead and compete basically with your your local businesses there. So you'll see this in your dashboard. If it's available in your niche, if not don't worry about it. If you do have it, I would recommend to go as high as you can because I'm just telling you you're going to save a ton of money over regular Google ads with local service ads as a local business. We're seeing that typically the leads, the qualified leads are typically about 20 to 30% of what you would pay using regular Google ads because there's a lot of people that don't know about this yet. So definitely capitalize on it. Pinkerton and Evident. There's a brand new some contact pass here that I highly recommend that you use. I really recommend that you use the email because we're finding a good response with that. You really want to use Pinkerton when you have a question, you might be pre-bad certified meaning you don't have your badge yet. It looks like you're live in your dashboard for LSA but you might not be and that's why you want to, you don't have the badge yet. And so in order to get your badge, you've got to either have Evident or Pinkerton do that background check and the best way to confirm they've done that is just send an email to Pinkerton or to Evident or Call even as well. There's three Pinkerton issues that have been fixed. You can see the address stuck on step three for the roster page. That was an issue for some people that's been solved now. Canadian providers also being routed to old to the old portal. That's now being solved as well. The other which is the EIN not required to real estate agents or lawyers and Pinkerton business entity applications. So Pinkerton made an EIN a non-required field for real estate agents and lawyers. So EIN was historically a required field for Pinkerton and the Pinkerton be application but not all real estate agents and lawyers have an EIN. And so now you don't need an EIN if you're a realtor or a lawyer. Okay. Moving on. Instructions removing old field workers. Real estate agents are rather just from removing field workers in Evident's portal. So if you've added more field workers than you really needed to, then all you got to do is ping us somehow. Some one way or another and we'll get you this document that you need to submit. And here's the process that you need to go through. It's really a seven step process in order to in order to remove these additional field workers from the portal. Okay. For billing setup to be complete, billing and budget must be set up. You've got to add the payment method and you've got to choose a bid and set a weekly budget and hit save or you are not going to get approved for local service ads. Okay. Real estate agent, COI business name that don't match local service ads business basically what was happening is the certificate of insurance that is being submitted by real estate agents is not matching up to the local service ads business name. So what's happening is is that Google is verifying now that if a real estate agent has their own business name, it needs to match up or be connected with the local service ads business name in order for that real estate agent to be approved under that particular brokerage account. So just read these instructions here and make sure that you're following them. Okay. That's the key. So professional services updates for professional field workers requirements for local service ads. You can see that this is really important. So in order to go live for a professional services account, which would include like real tours, we do some property managers under the realtor realtor niche in LSA and then also attorneys now that are now approved and financial planners, tax specialists, etc. You can submit your primary license for that primary person that is the owner. That's just going to get you the pre-badge approval. But in order to get the Google screen badge, you've got to submit those field worker licenses. Okay. So you can see that this is basically what they're trying to provide is some additional insights around the professional field worker licenses that are required to complete the onboarding process to show on local service ads with the Google screen badge. So it's just showing you which verticals, law, real estate, finance, the individual professionals who engage with clients are referred to as professional field workers basically. And this shows you what you need to do in order to get that badge. Okay. The other final way is to feature the professionals. This is optional, but it's strongly recommended because it does very, very much allow your local service page to stand out. Okay. So just pause if you want to read this. Business callouts added for immigration and estate lawyers. This was not being shown for them previously. Now those callouts are there. And then finally, the parent business field was showing as a required and is not and now optional. Okay. There is a bug requiring providers to add a parent business name as well as a business name. The partner field is intended to be optional and has since been fixed. Okay. So hopefully this gives you a really good update. We're going to do these on a monthly basis. We typically get these at the beginning of the month. Hope you guys found value. If you do give us some comments below. This really will keep you up to date. There's nowhere else to get this. I mean, this is this is very limited information, but I wanted to share this to you guys because this is what we specialize in. This is what we do. This is what we've we've basically built our business around. We've been focusing on local SEO for over a decade and are going to continue doing that for the next decade and decades to come. So anyway, thanks. Let us know what questions you have and we hope you found this super valuable. All right. Bye. Bye.