How you doing? I'm out of check. So as a C-suite and a leader, how can you empower your marketing team to do more? Number one, accept the fact that you don't know marketing anymore. Don't feel bad. I've been in marketing for the last 10 or 15 years and every single time I dig into something new, I'm like, I don't know anything anymore. It's dramatically changing. So marketers need time to learn to do data and to do strategy. Let me rephrase that. To learn, to do data and strategy and learn specifically in tools like AI that dramatically changes in a marketing landscape. So what that means is you need to reduce the effort and the burden they have on the standard project management stuff. I would source that. Give it to Upwork, right? So no more uploading and doing blogs or putting little content together, outsource that stuff, allow your marketing team to really look at data, make strategy decisions and learn. That is the key way to accelerate their performance.