You probably say I love you or I miss you all the time. Occasionally, I hate you. But when was the last time you said I'd trust you? Governments and businesses expect us to trust them every day. And it might be a small word, but it means big things. I know I'm going to be safe. I know this will be good to eat. I know my money's secure. When we deal with someone face to face, we know what trust is. It's a handshake. It's a conversation. It's a reputation. But what makes us trust companies online? When we hand over our credit card details. When we tell a stranger our address. When we commit ourselves to a complicated contract. As the digital economy spreads around the world, more and more organisations are asking us to trust them. More and more. With our memories. With our data. With our identity. And we need to know that when we click and commit, there's someone who's keeping an eye on what's happening behind the scenes, making sure we've really got choices. Sharing the benefits for everyone. Because a digital economy based on trust. Means more access. More participation. More innovation. More innovation.