So, my goal for this presentation for you today is to show you that the only way for you to profitably advertise your business is through retargeting. And the only way to set up retargeting is through Facebook advertising. It's just the coolest, most in-depth way to learn about your customers and target them based on specific actions. So that's what retargeting is, is to send people a relevant offer after they've completed an action that shows that they're interested. That way you're not just blasting out offers to everybody in the area, you're specifically spending money only to show your offer to the most relevant people. I'm going to show you a lot more about exactly that here in just a minute. But imagine for a second that you are your own dream customer. You have a nice big house, it's not super dirty, but you have tons of friends and you have a whole lot of parties. You throw super bowl parties, you do Easter egg hunts at your house with your friends and they're always having people over so they want to make sure their house is always clean and tidy and if they have a good company they'll probably refer them to their friends. So imagine that's you, you have a super bowl party coming up and you want to find the perfect cleaning company and hopefully somebody that can stick around and clean your house year round. So you start scrolling through some websites, you visit a couple of ones that look pretty good, but after window shopping for a couple hours, maybe a couple of minutes you decide you're going to go check out Facebook, see what your mom is up to, see what your best friends doing tonight and then all of a sudden you see an advertisement that stops you in your tracks because it says thank you. You say why would somebody be spending money to thank me? And then you notice that it's actually branded similarly to one of the websites that you were just visiting a second ago and you say, oh these people must care and they must be doing it right since they have enough money to spend on advertising, right? So you send them an advertisement says thank you for visiting our website. We'd like to give you a free oven cleaning just in exchange for checking out our things. So request a quote, schedule a time for us to come out and if you don't even have us clean your house, we'll still clean your oven for free while we're there, right? So that's the idea is when, when you guys see how valuable that could be if you're only spending money to visit, to show an advertisement to people who have visited your website so that all the window shoppers that happen to find your business online, those people get really impressed with you and what you do and they want that first free thing. So they're excited to get on the phone with you when you call and say, hey, I'd love to find out more about your house. How many bedrooms and bathrooms do you have? You know, if you get the conversation started a whole lot easier if they already are familiar with your business and you know that they're already searching for what you have to offer. So imagine for a second that that happened and you got that message, you saw that advertisement and you called into those people and you found a cleaning company for life. And that wouldn't you feel really good about working with a company like that? Now imagine that you're the company that's bringing the people in. Can't you imagine how awesome it would be to be able to only spend money on the people that are most interested in talking to you?