I've always been a big advocate of artificial intelligence. It's absolutely critical for marketing. We have built over 200 data models and we are very much investing in artificial intelligence, machine learning and propensity models to ensure that we orchestrate the next best offer, next best action and next best communication for our customers. Burberry. Together with Verizon Business, have completely transformed the in-store and out-of-store experience. They are able to provide virtual fashion shows, for example, using holograms. Another example is the Metropolitan Museum in New York during the pandemic had to close its doors. So we provided 46 installations over a five-week period. We had over 700,000 people immersed in this experience. We served 97% of Fortune 500 customers. They are all very focused on transforming day businesses. But the underlying network is important to provide a safe and reliable way for them to get even smarter. Enterprise intelligence provides amazing platform to showcase your customers the true outcomes that you provide.