So what's the secret to marketing anything online? Whatever you want to market. Let's talk about it. I'm getting ready to go to a Seth McFarlane, the guy who started who found her or the creator of Family Guy. He's doing a party with Charlie Stereon at his house so I usually don't wear a seer sucker. Sure but I wanted to record this real quick for my daily vlog because here's the deal. Whatever idea you ever have in life. Number one obstacle will be marketing it because humans have a natural aversion to anything new. That's why brands like Coca-Cola keep winning because if you come up with a soda nobody naturally trusts it until it's been proven over and over. So marketing becomes the key to anything. No matter how great your idea if you're an artist, musician, social media person, entrepreneur, online entrepreneur, you got pizza restaurant, you know whatever it is you have to acquire clients and keep them happy and so here's the number one rule that everyone forgets. Don't market narcissistically. What I mean by that is don't market something that only you're interested in. And I know that sounds so obvious. People are like I already know that type but not really. People don't really understand the extent to which I'm talking about. I'm gonna walk a little cooler. People don't understand the extent to which our brain will naturally build our marketing narcissistically selfishly. So let's just take an example. I saw the other day this mattress commercial. You've seen those ever late at night. Look how nice it is out today. They call this the magic hour because the lights real nice. But this mattress commercial has the owner and he's not a very good. He's not very good on camera and he's there talking about why you should buy a mattress from him. And I was thinking, dude nobody really wants to see you. Like you know you're not good at doing your commercial. Why don't you stay behind the scenes? And I know why? Because he thought it would be cool for him to market himself in that way. But much better to make a persuasive marketing piece. You know commercial. You don't see the share you don't see the CEO of Coca-Cola in all the commercials. Now there is a time if you're good on camera you can use your own you know you can use your own images your own videos. But that was just an example that came to my house thinking who's this guy building the marketing for himself. And at the end of the day if you build your market for yourself you're gonna be broke. Period. So how do you get into the minds of people? That's what it really comes down to. And I'll tell you the simplest way to get into the minds of potential customers is to do rapid experimenting. Rapid, rapid, rapid. You know I did some of you have seen some of my YouTube videos that don't want viral and they've had I just look check my stats in the last year year and a half did 540 million minutes watched. It's it's a lot. YouTube told me. They won't tell me if it's the most but it's a lot. Half a billion minutes not just views minutes. And part of that's paid advertising and part of that's virality. There's a formula. I'll talk about that in another video. But when I first made my very first video I even won with the Lamborghini. It didn't. Not that many people liked it. It was me and Jeremy just driving around and it wasn't that persuasive of marketing. So you know maybe got a hundred thousand views versus the other one got over a hundred million. And I was in Paris. I shot that one first one that did not go viral and I wanted to Paris for new years. And then I came back and I was like let me just keep experimenting. Get inside the mind of people. But instead of me presupposing I knew what was inside the mind. I built some rapid tests. I record about 20 30 more tests and one of them was the here in my garage video which was kind of the beginning of a lot of the social media videos that I did. And that one's gotten no one knows exactly how many people viewed it. Maybe a hundred million people globally. A lot 50 to 100 probably more but I'll be conservative with that. And that came from rapid experimentation. I experimented that whole process was in two months. I did enough experimenting. So if you can experiment then you won't build this selfish narcissistic marketing that just doesn't work. Much time you watch TV you'll see it all day long. And then you'll see those few commercials that really catch your attention. So whatever you're trying to market get inside through rapid experimentation. I was talking to I got a guy a friend of mine kind of a who were loosely affiliated and his name is Adrian Morrison and he built out a system what he does he goes on Facebook and he just like rapidly experiments products that people want to buy he does Facebook advertising and different internet advertising and he discovers through a process of trial and error but rapid trial and error what people want to buy and he can build businesses extremely quickly. You know e-commerce businesses some of them make whatever thousand bucks a month to 10,000 and 50,000 I don't know the numbers are fairly big. I mean he's not making a hundred million bucks a year but it's making seven figures maybe eight I'm not sure I'll have to ask him his exact numbers. Doesn't matter. It makes a good living just selling all kinds of stuff that you wouldn't think that necessarily you would be able to make that much money but he does and he actually wrote a book I'm gonna put a link to his book he I got him to give a free download of it it's like how to build a profitable e-commerce business and it's this whole system of testing a lot of you ask me for how to stuff in this daily vlog is more just general advice I don't have time to always lay it all out especially because I got to leave in a second thing. I'll put a link now he's gonna take this link down I got him to put it up for not sure how many more days but a few more days I got him to give it away you can get the e-book free so you can read all the stuff and he also has a link for a workshop you can watch I told him I'd be an affiliate for it because he's done some stuff for me on Facebook marketing because I do a lot of them on other channels but he really helped me with getting my Facebook marketing up we work with them every week just given tips and advice so he's helping me I can tell you that and so maybe it'll help you out there'll be a link somewhere here annotation or below click that link get his free e-book it's completely free and then you can sign up for the free workshop he has a paid version of it but you don't have to do that if you don't want you could just get the free stuff and then for those of you really interested I think he has a link to some paid more advanced program but start with the free stuff check it out and just remember whatever you're trying to do you must be a marketing guru a marketing master you must understand persuasion you must understand the mindset of your target market and very few people can do this but those who can get a huge reward so wish you luck on what you're trying to do trust me I've been in the marketing game my first mentor Joel Salton was a direct marketer I was 19 years old I've been learning and learning you know from mentors all different type of mentors that first mentor on the 19 Joel Salatin and on and on and on and go everybody on me who knows the thing or two about marketing I'm picking their brain tell me I'm showing up at their conferences I'm looking at their online you know I read a book a day I'm reading books I'm investigating I'm watching TV commercials I'm watching and clicking on internet banners trying to re reverse engineer what the heck it is these guys are doing and and I look at celebrities look at how Oprah markers self now Ellen Ellen DeGeneres show you know DJ Khaled now killing it on Snapchat I watch movies I don't know if you saw I was in a movie yesterday pop star that big movie Andy Sandberg came out funny as hell if you watch my Snapchat I posted it but I watch how they marketed that thing Judd Apatiles a genius he did train wreck so make yourself a follower and a and a seeker of every marketing technique and tip as you could ever come up with marketing it's not cheesy marketing is a way of persuading people if you're selling something good to do what's in their best interests I'm so happy thankful that there's good marketing out there especially for good stuff you know like this Rolls Royce I just got it's brand's a custom one had 11 miles just came off the boat the go series to it's almost Snapchat and stuff I wasn't gonna get a Rolls Royce you know I was gonna get a McLaren and then I was at the dealership and they were telling about this Rolls Royce and they were so persuasive about how will it drives and all that and I was like maybe I need to look into this that's marketing and I'm glad they did because it's a bad-ass car better than McLaren in terms of quality of ride and stuff like that a little different Apple store oranges but everything I'm glad you know Joe Salatin marketed to me to go and work on his farm I'm glad he was persuasive I'm glad different mentors at different times for swathing me to take a different path and then I would have gone on naturally so click the link download his ebook learn how to use the internet is powerful look I'm here on the internet connecting with you I looked I'm 103 countries I'm connected to people following my stuff and that's all e-commerce that's the power of e-commerce so learn how to do it for yourself even if you don't want to be a huge entrepreneur you know you can use it for art you can use it for reading book I mean you can use it for art you can use it for your music you could use it like I said stores you can use it even as an employee of somewhere else the better you can market yourself the more promotions you can get so download it check out his make sure you go into his free workshop too I told him I'm being affiliate because I like his stuff and then he's got a paid program that I partnered up with them so you know if you decide and he shows you even if you don't know what to do in business he shows you how to figure it out how to source and decide what products will sell easily that aren't that hard to market and so it's kind of a you know step-by-step approach click the link let me know what you think leave a comment below after you check out his e-book and workshop what you thought of it okay talk to you soon