Today's topic, the future of transportation and more specifically cars. So imagine you're the CEO of one of the big car companies, Toyota, Ford, Volkswagen, something like that. And you know everything pretty much, there is to know about cars. But what if all that knowledge will sort of point you in the wrong direction, give you the wrong answers? So let's try this, let's do a quiz question. I'm in this city to work with a unicorn tech startup company. And this city is world famous for the beautiful red bridge behind me, for back in history it was devastated by an earthquake and what more cable cars. You got it? There you go, knowledge. We're in Lisbon, Portugal. Okay, back on track. The future of cars. What kind of questions should we ask? What kind of trends should be of our cars closer? Of course, we need to pay attention to this new world of tariffs and protectionists and trade wars. I mean, cars hails in China, the world's largest car market have seen their first annual fall in 20 years. So in 2018 sales in China fell 6%. But hey, still it's a huge market, 88 million cars as a total of the global market result last year. So plenty of competition for everybody out there. Then of course we need to pay attention to new technology, electrification, everybody agrees of course that electrification. We need to pay attention to that. We need to have a position here. In 2018 a total of 2 million electric light passenger vehicles were sold delivered to customers. From a market share perspective, tiny portion, 0.5%. But just like with e-commerce like 15 years ago, it was nothing from market share perspective. But pretty much everything from a growth perspective. So let's focus on growth in EV sales. The US market last year up 81%. That's the Tesla Model 3 effect. Half of the 2 million cars again sold in China. The world's leading electric vehicle market as well. Chinese market sales up 76% from 2017. But the most interesting trend of them all have to be about ride sharing and the whole concept of ownership. Why on earth would anybody? If I live in a big city like this and I have access to mobility as a service, why would anybody then purchase and own the product, the automobile. My client today is the European ride sharing company TaxiVide. Let's talk about numbers shall we. I mean this company was started six years ago. So in 2013, this 19 year old student in Estonia, Marcus Villeck, he borrowed some money from his parents and with it he built a software and recruited some 50 taxi drivers to launch his ride sharing platform. Fast forward today, here we are. TaxiVide is the fastest growing transportation platform in the world. 15 million users in 25 countries. And number of rides, the revenue, they grew the revenue, the number of rides 10 times last year. That's not 10%. That's 10x. Let's add something more to this perfect store brewing. Let's add autonomous cars. Obviously we need to pay attention to autonomous cars. I mean that's not in the distant future. Today already we have a lot of cars on the roads with level two systems. So lane assists and autopilot and stuff like that. And we have a lot of tech companies that tells us that sure technologies is already way ahead of legislation and everything. So there's a lot of experience and then no one will dare to step into a car and set foot in car that is driven by human being. Are you crazy? Are you going to drive? You realize how dangerous that is? I mean the maximum experience obviously is one lifetime. You can never have more experience than if you have one lifetime we prefer you not to drive anyway. So is this good or bad? Red or blue, him or her? Yes or no? I want to know. That's how we are as human beings. Like or what? Well as always we do technology. It depends. It depends on your perspective. If you are one out of the 1.2 million people that get killed every year in traffic incidents, then this is amazing. This is literally a lifesaver. 94% of all the accidents are because of human error. So perfect. But again remember you're the CEO of a car company. You and all your expertise, your organization and everything is optimized to research and development, manufacturing, supply chain, marketing, sales, distribution, all of the product, the automobile. And here we are sort of realizing the beginning of a new opportunity not for the product but for a service. What do you think? Did I miss something crucial? It's something wrong completely. Something you want to add. Work with me in the comments section. And I see you in the future.