Ever wondered why your emails might be ending up in the junk folder? Today, we're revealing the nine secrets to high-open rate subject lines for email marketing. Number two of nine. Avoid spam trigger words. These are certain trigger words that can lead to your emails being classified as spam. Examples include free, new, buy now, and various others. Even if a spam word applies correctly to your email content, it's not worth the risk of damaging your sender reputation. Keep your messaging clear, professional, and avoid creating unnecessary emotional responses. The list of spam words is not definitive and keeps changing. There are several websites online that provide updated lists of such words. For your convenience in the description below, we've listed three sites with a comprehensive list of spam words to avoid in 2024. Don't forget to hit the like button and subscribe for more valuable marketing secrets.