Let's discover the power of dynamic landing pages. To get the most out of your paper click and online marketing, each ad variation in your campaigns should have its own focused landing page. Let's say you're running a paper click campaign around the search terms, credit card application. If a visitor clicks on your ad, he expects a landing page that presents all your credit cards, right? But if you add a single word to credit card application, the purpose of that search changes and so should the landing page. Now, let's add corporate to credit card application. The visitor clicking on the PPC ad now expects a landing page focused solely on the benefits of your corporate credit card. Now, place student in front of credit card application. The landing page must talk to students using targeted headlines, youthful images and present the key features of the student credit card. The same applies when adding hotel, platinum, balance transfer and hundreds of other search terms to credit card application. So should you have different landing pages for all those keyword variations? Absolutely. With House of Kies and Active Pages, you can have hundreds of dynamic landing pages that morph to individual key words without having to actually build hundreds of individual pages. House of Kies and creates all the content elements, headings, copy, graphics, calls to action and design templates used to generate the landing pages. Then, we set triggers and create business rules that dictate how all these page elements combine and morph into the most relevant landing page for each visitor. But, our Active Pages can also change depending on visitor geolocation, serving different content to a New Yorker, versus a Londoner, or even switch to French if your visitor is a Parisian. And, there are even more triggers we can set. The landing pages can change depending on the referring website or even adapt the marketing message to new, versus returning visitors. All the while, we split test the page designs, copy and I flow to continually boost your conversion power. House of Kies and Active Pages, because your landing pages have only one chance to make a good first impression.