Hi, I'm Chris Brogan from ChrisBrogan.com and I'm talking to you at Tourism Current. The opportunities inside social media for tourism is huge because people have their own devices to record with now. People are shooting their own videos. People are making their own memories for Facebook and for their blogs and even just old fashioned home video. And the opportunities to actually spread information to get interesting stuff across is being the other opportunities. If you have all these evangelists who can come and talk about how great your city is or your places or whatever it is that people come and see, just to put them just a little bit more. Look for ways to give them something that they can do so that you can find them through. Recommend that they tag in this way. Give them some guidelines for it. If you throw this up on YouTube, we'd love it if you said this on it. Make it easy. Because I think people want to share, people want to be part of something. They want to participate. And that'll help me when I'm going to go to somewhere. I can look around on YouTube and find videos about what's going on and then the first time I find it, little diner that I shouldn't have to pay no more. So I'm going to tell you that's a real opportunity. No head. You have some great chances here to help people come up with great media for you just by making these for them to put it somewhere. I'm Chris Brogant from ChrisBrogant.com. You're watching Tourism Parents.