The clients are buying LGH as it relates to the brand promise, the service, the process. But as it relates to feeling comfortable enough to keep coming back, that branding part, that keep coming back, that's coming from people that are living out your core values. Yes, for sure. And our core values are positive and caring, team player and go getter. So, okay, you're one out of 10 right now. You're the one out of 10 of marketing professionals. I could bring on here that could just drop their core values. Hold on. That's a three-banger. Well, so our internal HR department has an employee engagement committee and we do green hook awards for employees. If you're noticing on YouTube right now, you're seeing the logo, the beautiful logo and there's three hooks on there. There is. And so you can nominate your co-workers for these hooks based on our core values.