You've really got to go wall in, right? So like anytime you do traditional, you have to go wall in. I'll tell you, I spent 50,000 on a Z100 campaign. And I fucked myself because Blue Apron had like $90 off coupon next to my E-Clean bro ad. And it flopped bad. So I had, I'll never jump on a podcast and just talk about all the times I've won, because I think that's corny. I've had some real big wins, but I've gotten smacked around. And I've learned some painful lessons. So like, if you're going down the traditional route, you know, like my boy Rob Dekansky, when he buys a radio station, he buys the fucking station, dude. Morning, daytime, nighttime, middle of the night. You feel too, he will not let any other person get on the end. And that's how you do it in traditional. Thanks for watching. I'll see you next time. Bye.