Ryan Sousin here with Accelerate Marketing and today I'm going to talk to you about one of the most important topics in the world of local service ads and that's your response time. The response time is determined in a formula that Google gives you if you have access to their API Which we have access to it so we can identify what the formula is outside of that what you want to do is you want to put your LSA page or pages into an MCC account Which is a master account that basically allows you to look at all of your LSA pages at one time. Why do you want to do that? Well, because then what you're able to do especially if you're a franchise you're able to see everything at once you're able to see how all your main top KPIs are performing for each one of your pages all in one screen which is great if you're trying to manage multiple locations It's also great even if you're trying to manage one location and this is in my opinion One of the most important reasons actually have an agency manage your LSA page is that When you give access to an agency that has an MCC account They are able to take your account put it into their MCC account and then see these all important KPI numbers and the KPI numbers that I'm talking about are calls connected calls and leads charged what those are is just what they sound like so the way that they're displayed in the MCC account is that it's calls in the middle connected calls and then leads charged on the other side. So what you want to do is you want to have All three of these numbers be as close to each other as possible. Okay, so if you've got 100 calls You'd like for a hundred of those calls to be connected and then a hundred of those calls to be leads charged in a perfect world and that's going to help you have the highest response rate. Okay, so you can see here I've got four different locations for one attorney what we're looking at is the number of connected calls And you can see obviously the top number is the current period and the bottom number is the previous period So what we're looking at here is the calls versus connected calls versus leads leads charged like I was talking about This is the column that you can only see in an MCC report where we can get access to this information Is only when we have an MCC account and not a regular account like most people have or everybody has So this is another reason why having or agency do an audit for your firm or business is so important so you actually can see These columns here calls connected calls and then leads charged So what we want is we really want this calls to be as close to this connected calls column and This connected calls column to be as close to the leads charged column basically the closer these numbers are to each other the better and Typically the better or the higher response time Your client is going to have so I hope that makes sense and the other Things that you can see like the category the weekly budget the bids the reviews and then the leads charge and the overall cost with this period versus the previous period And everything is this period versus previous period, which is kind of nice So you can kind of see it just gives you a nice summary of all your pages and almost everybody that we work with They don't have this and it's a problem because you really want to be able to see everything at a glance here Especially if you have multiple locations now the disputed calls in my Understanding do not factor into the leads charge so you can still dispute calls and You're still going to do great with your response time. It doesn't affect it that much the big Number to really look at is the calls to connected calls and we've heard this right from you know from partner support Which you know we talk to them like I've said in other videos like once a week we're LSA Partners so we are able to get information from them that Helps us really determine the best way to go in terms of optimization for our clients and even Down to where they want to set up their next locations To get the best bang for their buck. So I hope that makes sense though. I mean if you Really want to know how you're doing in terms of your response time It's imperative that you really know Those three numbers and that you keep track of them and that you try to really keep them Around 80 90 percent so in other words if you have 100 calls You'd like to have 80 of those calls connected and then you know as close to 80 percent of the 80 calls to be leads charged. I hope that makes sense Let me know in the comments if you have any questions This is a great topic to talk about and one that is very important for you guys to understand and really Do the best you can to optimize so let us know if you have any questions you can text us at 619 3045155 just text the word LSA to that number and we'll send you our three are Video formula that will help you to understand in less than 10 minutes the 3Rs which is reviews radius and response time and really puts you on the fast track for Leveraging local service ads for your business now. We definitely can help you We are in the business of actually helping businesses get the most out of local service ads So if you need any help have any questions please either put it in the comment below Please like and subscribe to this channel hit the little bell so that you get notified whenever any new videos come out So that you can stay ahead of your competition and Let us know what questions you have. Thanks and we'll talk you soon. Bye. Bye You