Please provide us with a brief overview of your business. Ruchera Papers is an agro-based company. We are based in Kalam and Himachal and we manufacture a wide range of paper from craft, packaging, tube-grade paper, then copier paper, writing printing paper. So we have a wide range of paper. Our color paper is very well known in the industry. We have exporting inquiries for it. Would you kindly describe the writing printing paper market scenario? The market has been stable. We were expecting that the market will pick up more. But it has been good. There has been a good vibe for it. And so I think there is a good future. There have been a lot of new capacities that have been added in the market. So that's why there is enough supply. What new paper product did you launch recently? We have launched a craft range. We are getting more into industrial range. So our paper bags that we make paper in the craft range that has been widely accepted in the market. It is doing very well. What about the writing printing? Writing printing we keep improving. Our paper is known for it. A lot of places. Because of our raw material. It's more sustainable. It's more environment friendly than wood-based paper. So a lot of MNCs and our big companies want to be attached to us. So the concentration in the writing printing for us is always to make our quality better. These days exporting paper has turned into a business nightmare. What do you think of the export situation? More than export I feel import has become an nightmare for Indian paper industry. Because there has been a lot of dumping happening in the industry. So export of course we have to compete with the mills from all over the world. So it gets very very competitive. Is there any amount of imported fiber used in your plant or is it entirely aloe based? For some products we need to use a small percentage of imported pulp. But otherwise it is. With so many new recycling paper facilities opening up in Europe. It's possible that both virgin pulp and imported waste paper will be consumed in larger quantities. Given this possibility do you think that paper prices will increase in near future? Well it has you know there was a time when it was very high then it comes down. So it's again a cycle. So a lot of mills are closing down also in the European segment. India is a country lacking in long fiber. Can India produce long fiber collectively to make up for its lack of long fiber? I can tell you about our raw material and our production that's the most sustainable one. And our suppliers are very close by to our paper units. And in new expansion you are planning? We are it's in the pipeline. We will be announcing it very soon. It will be somewhere in Punjab again very close to our farmers where our raw materials but we will be making an announcement soon. Any scenario of paper pricing? For paper pricing. Today is the price scenario. What are you incoming time? Price increase or decrease? Price should increase now. Now we will wait for some time. For some time we have been talking about the NCRT, you know new syllabus coming up. So new textbooks have to be printed. So the minute that comes into play, price should increase. Many paper manufacturers association are claiming the unwanted paper such as writing, printing, imported paper which is impeding paper mills being imported in a greater way. Do you believe this issue is still present? How do you view it? Of course. Import is highly affecting the paper industry the market here right now. The paper trading association claims that because paper mills aren't producing enough paper to fulfill the demand, there is a gap in the market between supply and demand. And paper traders are attempting to close that gap. What are your thoughts on this? That is easy for them to say but they will supply from import has been quite regular. Earlier they used to be scared to take from the... Because they were not sure whether the import will be on time. But now they found a way that it will be if it's on time or they have commitments from the imported mills. They are prepping that. So we do come from that here. Due to overcapacity, it has been noted that the craft paper industry is experiencing slowdown. Do you believe that this overcapacity issue will be resolved by next year? Paper mills have been operating their plant well below the rated installed capacity as a result of the overcapacity. What are your thoughts on this? See if you are talking about corrugation industry, then there is a huge amount of over supply. So there is going to be a little reading of which has happened. It's very sad. But as the export picks up, I think we will be able to... Then the factories which are close to the port, then they start concentrating on that. This is Sri Lanka market. That coffee was closed. Bangladesh mills have been opened. So all those markets became less. Paper exports are decreasing and paper that is meant for export is being dumped on the domestic market. How do you envision this situation developing over the next three to four months? The only way that I think the Indian mills can survive this is to get into industrial products. You know, to make your product better and get into more packaging, food packaging. Because there is a shift from the plastic packaging to paper packaging. So that's the only way that I think forward. Any diversification in product in current product? For us too. We are also getting into more of industrial packaging. Just industrial packaging. Any paper product which is being introduced for retail segment? Like I said, the paper bags. Paper bags you have planned. What is the tip of writing printing and cross paper of your plan? You have planned? Writing printing is about 200. And the rest is about 200 tons of scrap. Not a whole ton of paper. It's in the unit from Kala. Three units of it. In Kala. I mean three machines. Machissia. Location from Kala. In what way do you evaluate the quality of copy paper manufactured from wood and agro fibers? There is a slight difference of course. Very slight difference but day by day the quality is improving at any agro based company. There is been an efficiency. They say the long fiber in the wood is long fiber right? So there is a slight difference but we have replaced a lot of in lot of places. Wherever the wood based paper was used to agro based paper, they are finding a quality as good. Thank you. Thank you, ma'am.