are unconscious future. So, how can we prepare for a future where our conscious input becomes less and less important? I'd recommend that we explore virtual reality in 2019, a Catholic Pacific, the airline, found great marketing success through an immersive ad campaign. Immersing viewers using 360 degree video technology allowed potential customers to experience what it feels like to travel with their airline from checking in at the airport all the way to lounging in their cabin. The brand found it easier to distribute these experiences by having people view on mobile and on desktop, rather than a plug-in headset, which enabled the campaign to reach more people and it ended up performing better. If you just go to the Apple homepage, like you'll see that many Apple products already feature a 360 degree rotating view of their products when you go and visit them. So, maybe you've seen some of these already. In 2016, YouTube worked with the Columbia Sportswear company on 360 degree ads. And they found that in total, the 360 degree ad drove 41% more earned actions, which is like engagements than the standard ad. It also drove way more engagement with Columbia's own YouTube channel than a standard ad. The full length 360 video had 46% higher view count. At the end of their experiment, then the standard full length piece, which was just like a regular video. So, as a result, the 360 ad was more efficient, as a more efficient buy, since like its cost per view was lower when organic and paid views work mind. So, 360 video ads, they're here. Like, they exist now and you can certainly see them in a variety of systems. So, you know, get ready, yet ready for more of that to appear. And it doesn't matter if you have a device or not, a lot of the tools and technologies are appearing in there because they know that this draws attention. I mentioned earlier of a study that I did with Ian Hargreaves, exactly the same thing. Right? Like, it's just if you take an object, you rotate it, 360 degrees, which is spinning, it draws attention like crazy. And this is well known. This is why Facebook has three, like 3D photos. So, you can take a regular photo, turning into a 3D photo pretty easily. It's exactly the same, the same reason. Right now, like social virtual reality is not all that different from joining a live voice chat platform, like Clubhouse. Like, don't be afraid to create a free virtual account and to see what the experience is like for yourself. I mean, that as a parent is one of the best ways to learn about this whole system. Now, if you don't want to try anything related to VR at this point, we're here for you. We're here for you. Right? Like, you don't have to have a VR headset in order to know about it. That's what AI parenting was here for.