This episode we're going to do something a little bit different instead of driving down old dirt roads and dumping boats into random lakes we're actually flying to Michigan where head and mistarded where James head and first through his original top water bait this is gonna be an adventure for sure We're here in Duwajat, Michigan at the head and lures museum which is actually the head and lures plant that was built in 1922 we're gonna go in and talk to Joan and Dawn the curators of the museum about the history of head and lures and how it began and also how they came to purchase the building and how they're preserving head and history. The people who had bought head and tried to sell the building they gave up and gave it to the city of Duwajat and it's that empty. The building was deteriorating so we personally bought the building in 1991 to save the building. A family friend came to us and said you guys own the factory there's an older gentleman in town who used to work for head and he's got a lot ahead and stuff he wants to sell it. I will donate my time and show you how to start a museum to save the history for Duwajat. So Dawn and I said well we live in a restored house we restore old cars we both grew up fishing we like history we own the factory oh why not. One of the things that head and James head and was most taken by was the notion of creating the most perfect top water lure and he did that after lots of experimentation he kept records of over 500 strikes all the things that a professional fisherman takes very seriously today he was doing over a hundred years ago and during that winter he had built 10,000 examples of this bait for sale that spring in the eight weeks after the issuing of the patent he sold out those 10,000 lures in eight weeks and it was that explosion of opportunity that he saw that then went on to create the company that we know today well we finally made it out to the legendary mill pond well according to legend this is where it all started when we started the museum my wife and I made a little deal that from that point forward we would only use head and tackle and it would have to be at least 50 years old wow that's impressive I'm a can you tell me a little bit about what you're using right now like you're rod and reel and everything yes this is a 335 reel again we're pushing out towards a hundred years old on this reel wow and it's a very different experience to cast a bamboo rod because they're quite stuff and you have to use all of the force from your body your shoulder your elbows your arms so it's a big looping cast that you do rather than using the flex of the rod to energize the bait out the water there's one get over here Don we talked yesterday a lot about the lucky 13 and it's the oldest production lure that we have and I believe you said it was in 1920 when this first hit the catalog didn't you? it was a further development refinement of the wiggle king the wiggle king yeah how come you think this bait has been so successful throughout the years and been kept so long kept your opinion on this fish just really catch it yeah it's one of the best chuggers because that bottom lip a little farther out you can really make that thing dip and dive and chuggers hard as you want or you can just lightly pop it but it's really neat to be able to still fish with a lure that was introduced so long ago and still be able to catch me it's almost 100 years ago as keeper of the head and legacy through this museum I am delighted with what head is doing to perpetuate the brand to see it safely and do another 100 years thank you so much for that thanks sir you