Oh my god, it's bright dirt, illusion, attention, reach, and timing. Do you need to spend ad money to grow your personal brand? I don't think so. I grew up on YouTube channel from 0 to 9,000 subscribers in three weeks, but nothing in my pocket. Let alone, I actually made money, so I'm spending it on ad. So today we're going to talk about just that. Watching. I need you. I need you. I need you. So I know what you might be thinking. Jade, you're 16 years old. What the f*** do you know about digital marketing? Oh, you guys know on this channel, I post a lot of content about how to grow, text a little advice, how to's, tips, just really, really one-on-one topics, and just tutorials. And today's video is going to be all about the mindset, because I know some of you are eye-rolling. It's just as important. This is going to be a two-part series. If you want to see the rest, keep on watching. So yeah, guys, we hit 9,000 subscribers this morning, and I'm just as confused as you are and how it grew so fast. But I have somewhat of an idea how I did it, so this is going to be all about the mindset and my story. But guys, I am 16. I don't know everything, but I really want to emphasize more on the journey, because I've been just so tactical. I did make my first big milestone, at least in my eyes, in regards to income from YouTube and personal branding, so I'll share more about that. I'm here with my mom. Hi. I hang out with my mom a lot, to be honest. This is a very honest video. All right, so we're going to get some ice cream. It's a beautiful day. As we're going, I have three main tips, slash hacks for people doing YouTube. Most people have a 70% marketing problem, and I get 30% content. Like, their content is great, but their marketing just sucks ass. So this video is for people who don't have the content down, and before we try to market a video, you need to have good content. Good content will carry you through. I know that's like, rar-ra, like, half-get-posts, but it's, it's, it's, it's, it's important. Soffronins are way easier to remember, and you guys seem to like my funny acronyms. Oh my god, it's bright. Dirt, delusion, attention, reach, and timing. What I mean delusion, I mean more of like, a obsessive trait or personality that you have. So delusions can come in many forms for me. It's not a bad way. It's just like, how can you stand out? Delusion is just another word for what makes you set apart from everyone else, what makes you different. What are you obsessed with? So for me, at the time I did a video called How to Grow an Instagram in 2018, and I was obsessed with talking about my new idea on how to grow an Instagram. Like this video is just to say, like, my own is a peninsula, like, how I grew in addition to all the tactical stuff, because SEO keywords. After you have your delusional personality or thing that sets you apart, I think the best thing is intention. So you have to, I have a strong intention. Like, my intention was to create a video, not to sell anything, but just to have people in my mailing list. Like, that was it. So what happened was I actually, and owned my traffic, because I converted all the listeners and watchers into an mailing list, which was direct to consumer relationship. I just have a so intentional, like, I knew what I wanted to say at the end, and I basically sold people really easily just because I knew what I wanted to create. Then, are you have to have really good reach? So I went really narrow instead of wide. So I was really targeted toward people who smelled the BS already on Instagram, and that's what made me, again, stand out. And being narrow means you also have to, you're going to pass off a lot of people as well, because you're just going so niche space, but because I was niche space, I stood out. We just had ice cream at my favorite place, salt and straw. So good. It was like this mochi, fluffy, cherry chocolate vanilla, buttery ice cream. Now, my favorite thing ever is something called timing. Hey, mom, how on have I been doing YouTube? Almost eight years, yeah. Almost eight and a half years. They think the whole world is in the whole world. I was doing YouTube and no one thought it was cool. It was just really weird. I did well, though. Like, I grew an audience, but I didn't keep going through it just because I didn't know. Because a lot of you guys just wanted to do be a YouTuber, just to be a YouTuber. The only reason someone will pay attention to a product that you're creating, which is, you know, a video, is if it's valuable to them, whether it's entertainment or it's educational. I would gain traction, but I couldn't cover anything to subscribers. I was like, mom, what's happening? So I quit many times and no one seems to talk about the fact that I had three failed channels, six and a half years of making content on YouTube and no one listens. And the amount of comments I get that like, jaguar channel and like three weeks is not fair. And I don't talk about that that much just because it was like in the past, but I just want to make it clear like, I dirt. If you follow dirt, it should take you to your goal. Michael honestly was never to hit, you know, a thousand, 10,000 subscribers now. I feel like people measure the wrong thing. People measure how many likes they get, how many subscribers, but they really don't measure their return on investment. People think about the revenue. They don't think about profit. Most people think about likes and followers. I think about how many people are actually helping. Most people think about how to create the best video, but they forget how to market or vice versa. So I skirt, skirt back home. You can call me lucky. You can call me blessed, but timing is everything. And everyone can happen for a reason. I don't like making these videos for the reason that it sounds super cheesy. But this is important, guys. You can be working for five years and nothing happens. But by in one week, you blow up. And the second part, I'll actually go over the data and, you know, analytics side of marketing and how I grew this channel. I didn't make some money this past week. More than I ever made. This is more, this part's more of my self development. And for me to look back on, if you don't want to hear this, then you can leave. So I made my first one, K. I really don't like making these type of videos. And I don't plan to do anything stupid with this money. I was this close to buy the iPhone X, but I gotta save up. And I'm really invested into my actual business. Yeah. And if you guys are curious, it wasn't YouTube Adsense. YouTube Adsense pays for like, not a lot. Maybe like 30%. Both of it was for my coaching and getting some of you guys to help out my mentorship programs, which is absolutely insane that you guys trust me. And I'm really flattered. So that's where I got my actually, we're over, we're over one K right now in profit. So I mean, it's most I've ever, ever made in my life guys. Most of my money's actually through my family's marketing agency. But this is like my own shit. Like this is me going out there and getting my own business in profit. So leave a video, leave this video a like. And congratulations to the comment winner. So you want to be the next comment winner, comment below your goal for 2018 in regards to growing your account. Do you want to hit 10,000 subscribers? A thousand, 400 followers? Let me know in the comments below. Thank you so much for watching. If you're new here, make sure you like, subscribe, and check out part two. I'll be linked right here or in the description box. Do you guys in the next one? Goodbye. What's up guys? Thank you so much for watching. Hold up if you could do me a huge favor. Give this video a like and hit that subscribe button to turn on my post notifications. That would mean the world to me and I really appreciate it.