2000 that I first got my exposure to these things and it was, well, in 2001 the term agile was coined and I've been using them since they were a thing and I want to tell you it's gone horribly sideways. People don't use them quite right. So I want to bust down to some basics and as always if you've seen me present before I've got too much to present so I'll edit a little bit on the fly because I'd very much like you guys to get some practice creating a story map so I'm going to favor doing versus just talking. Now a few people have asked me I've got a workshop running on Friday and Saturday and if you're in that workshop yes everything I say here I will repeat Thursday and Friday so I've told a couple people that I don't come to this because if you're in that workshop you're going to get it already. I'm going to do this in a little bit of a weird style because I want to control my deck and there maybe times I want to draw a picture here so I've got this desktop thing to do that. So let's break this down. You've got three parts to this. I want to talk about what stories are and art and why they're such a simple thing and why such a simple thing can be so complicated. I want to talk about what a story map is because that's the way I like to work with stories and we might be blending a little bit of two and three because maybe the best way to learn about a story map is for you guys to create one and we'll have to go through the process to create it. So let's start from the beginning here. Did anybody read that Dilbert cartoon while I didn't have a slide up so you could read it? But if you look at the URL on that the date is 2003. I believe January of 2003 which means the authors or Scott Adams. Scott Adams? Okay. I get my hitch hikers guide Adams and this as I transpose those. It means that he knew in 2002 what these things were. The story thing is not a new idea. It's a fairly old idea. And the story thing came from this guy. Kent back. Kent in the late 90s was looking at process and was looking for things that were going wrong. So if you treated the process that you work with like a product the thing that you're making and you want your process to work better you look for problems or things you can fix. And one of the things he latched on to is the way we transfer information to each other. The way we're doing it.