Sigmenting yung list by demographics is one of the four broad categories of segmentation. Demographics refer to characteristics of the human population. It's used to segment people having big shared characteristics. The most popular criteria used in demographic segmentation are income, age and gender. The income tax bracket is one example. One segment of this are people whose annual income is less than $250,000. The next segment are those whose annual income is between $250,000 and $400,000 and so on. Age is often used in groups like below 18, 18 to 24, 25 to 36 and so on. This demographic segmentation allows you to create and execute the all-out marketing campaigns.