How many times people have said, oh, I don't watch the game, I just watched the commercial. What if we try to create an event around the biggest day for commercials of the year? It's super bold. But instead we had the breaking of commercial sort of centerpiece. So break this Super Bowl as it stands now is a Super Bowl party like you've seen. We've got pizza, got soda chips, cookies, everything that you expect to see as Super Bowl party. You have a game being played up on the wall, but the thing that's very different is that we have laptops loaded with all the commercials that they're going to be showing during the Super Bowl. And then the students themselves spend time watching the ads in advance and pick which ones they want to re-edit. And then they re-edit them. We review them to make sure that they adhere to fair use, which is using being able to use copyright and material in a critical way. And then once that gets approved, we push them up to YouTube so that they're alive while the actual commercial is playing during the game. So the idea is that if someone sees that Doritos commercial during the Super Bowl, they'll be like, oh, I gotta see that commercial again. And they'll go to YouTube and there will our Teepee right at the top. And that's actually gotten us a lot of traffic as a result of it. And we've gotten a lot of really great interaction with people who normally would never even think critically about commercials. I am the team coordinator here at McBroney, where I'm C.A. Right now, our teams are breaking up with commercials. This is our second time working with Lamp. Something that Lamp does really, really well that we really, really like is that they really kind of talk about using the digital media platform as a tool to voice like descent, which is really, really rare. When they get to college in that second tier of education, it's more about credible thinking and picking things apart and not so much accepting what is shown to you at first glimpse. I actually found it challenging because at one point, I got stuck and I didn't know what to think of. So it kind of like forced me to think more deeply into the about the advertising. Breaking the commercials down, it was pretty fun. It was talking about the basics and like, I didn't do it so much. And I enjoyed it, you know? Our mission is to help people comprehend media, how to create media, and ultimately how to critique media. And this is all encompassed in this one event. We're looking at actually getting funding to expand it into a series, what we're calling breakathong. So we want to replicate this in what we're calling a tool kit that hopefully we can export out to other cities and other organizations that want to do this.