MUSIC We've created the world's first multi-sensory firework display where we're linking the fireworks with the taste and smells of various fruits. We've got a hundred thousand people in lid-up wristbands that pulsate to the music and the world's first new years eve app, which you can download. MUSIC What we've been working for every year with hundreds of really talented people who simply wanted to bring something inspiration and actually quite emotional to London as we've seen this evening. There's been technicians and taste technicians and pirate technicians and lighting specialists that are all working together as one team to create what we saw tonight which was something quite extraordinary. MUSIC MUSIC First level, first level! MUSIC I like to meet the taste, the strawberry smoke. MUSIC Well it is my life to bring kind of fruits like strawberry and banana and I'm in. MUSIC Was it a taste explosion? MUSIC MUSIC What we really want to see for the new years eve fireworks display is just give people the best night of their lives by doing something very unusual by putting a flavor with the fireworks. MUSIC There was smelling strawberry as they saw red. There was peach flavoured snow, clouds of cherry and apple. MUSIC There's always been our dream to do a flavor experience on the scale of a city. MUSIC The multi-sensory display has even just exceeded my imagination and my expectations completely. To see a quarter of a million people down here joining in this really unique creative experience was just something quite inspirational. MUSIC