Facebook has 10 million advertisers, but 99% of them don't know how to leverage ad placements. So here are three steps to get the best results from your Facebook ads. Now step number one, test whether Facebook or Instagram gets you the best results. And remember, it's not always the platform where you have the biggest audience or the most engagement. Step number two, test including platform-specific placements. So traditionally, audience network messenger resulted in lower quality traffic. But that's not always the case, especially if you're running conversion events. Step number three, make sure your ad fits the placement. So different placements have different imageratials and styles. Make sure you're using the right tool for the job. Run some tests and let me know the results.