This week I have learned about a fashion business genius Simon Porte Jacquemus. This young French designer started his brand in 2009 when he was just 19 years old. And now he's making history in Paris fashion circles. Upon my research I have no doubt that this man is a rare blend of design talent with ultimate business mind. I also dissected their La Bombino bag to compare the quality to the crazy hype the brand has these days. To be honest what I found was quite disappointing for a success story of this magnitude. Even though Jacquemus charges a good luxury premium for its name, the quality of the product was not even close to those established fashion houses. The full video is on my YouTube channel as always until next time stay leather taint.