how to sort of go into Facebook and see what other people are posting like competitors. You can actually do that with a simple tool that literally everyone has access to. And it's actually called the Facebook ads library. And what this thing is that it actually allows you to search whatever competitor, whatever brand that you were interested in, type in that brand and see the exact ads that are currently live in their campaigns. And the reason that this is huge is that obviously if you are a e-commerce brand or a SaaS company and you want to get inspiration or inspo as what the Gen Z Zoomers are saying right now. So what you can post within your channels, you can actually go and see what your competitors are doing from that aspect. The best way of sort of going about this is that you can see say there's a sale that's currently happening for Labor Day. You want to see what your competitors are doing. You definitely see that within the Facebook ads library because obviously they're going to be having a static or video ads for that sale. You can see the promo within there.