Every time you're trying to sell something to someone or convince them to do something or if you want something from somebody You have to imagine that what they're saying in their head is what's in it for me the entire time Too many people that are trying to sell things are trying to sell their product They're talking about themselves. They're talking about how great they are. They're talking about a great their services But they forget to actually clarify what's in it for the other person when I'm selling something I front-load my conversation with here's what's in it for you Here's what's in it for you and here's what's in it for you It's really easy to forget that that human nature Really means that when you're talking to someone people are very focused on themselves They're very focused on what they get out of things So whether you're trying to sell something whether you're trying to meet someone who's important or in general when you're trying to get Something that you want from somebody just imagine that they're constantly repeating in their head What's in it for me? What's in it for me? What is in it for me?