Hi and welcome to the Digital Gruming Strategy for Royal Nordics. I have one question for you. Did you really capture and understand the differences of all the Nordics? Times are changing and so are the needs and the desires of the Nordic Man. Let's look at the statistics. Men's skincare category is shown positive growth in the Nordics. As young men are using more skincare products than ever before, but companies are still not actively engaging with the male consumer. So how do you make loyal men expert more accessible to Nordic men and get them to both think and look like handsome Vikings? Despite the beat the mountains campaign, there's a lack of digital presence in terms of skincare products and information on grooming for men. You need more digital investments. But what do we know about the male consumer? Well, the male consumer spends a lot more time on product research compared to women, but he still wants a quick shopping experience for just one click. Furthermore, the young man wants advertising that's fun, edgy and sarcastic. So how can we use this information? I suggest a force that would propose to digital. First, we build a digital presence with websites, social media and apps for the relevant expert. We then facilitate conversations on grooming for online communities and provide tools for content creation. We want the users to do the marketing and sales for us. We then use digital storytelling. This could be the tale of the handsome Viking. And finally, we use social data and social profiles to create a personalized shopping experience and then implement distributed e-commerce and one click shopping through content. So, four business opportunities under one strategy, but what will it cost? Including the initial start-up cost of around 75,000 euro, the total 5-year budget will be close to 335,000 euro with a monthly budget around 5,600 euro. However, I am sure that with this investment after 5 years, we will get the Nordic men to both think and look like Hans Vikings with loyal men expert. Thank you so much for watching.