All right, well, the great news is this is a war. So you have Instagram, you have YouTube, you have Facebook. They are at war for those eyeballs. And because they understand Tick Tock's algorithm has tightened, guess what they did? They loosened theirs. Because here's our opportunity to get those eyeballs back. You know what I mean? And so now the way I used to go viral on Tick Tock, I can go viral on Instagram. I can go viral on YouTube shorts. You know what I mean? I go viral on Facebook. Man, Facebook is a sleeping giant. I had no idea how much power was in Facebook, but it is our biggest platform.