The reason the neighborhood level videos work so well is because at a city level the main aggregators dominate that, right? Zillow, Troulee, or Realtor.com, Homes.com, and Stately, these places. They are going to be winning at the city level. It's very hard to compete because there's so many people going after that. Marat showed you like the 6 million in Wiley, Texas, and why those lights are this dinky little term. At the address level, it's the same thing where the aggregators kind of dominate. If somebody already knows they're looking up one, two, three, easy street, doesn't mean you shouldn't make content for that as a realtor. But also, it has a short lifespan. I mean, somebody's only looking up that house while it's on the market. And then truth is, probably after the house sells, you should like do something so that people don't know have a whole house tour to go rob the house. Maybe that's just me, I don't know. So the subdivision is when you can go to a neighborhood level, that's the sweet spot. That's the sweet spot because Zillow can't go out and make videos and content about every single neighborhood.