ADATA. ADATA Technology Co., Ltd. () is a Taiwanese fabless hardware manufacturer, founded in May 2001 by Simon Chen (). Its main product line consists of DRAM modules, USB flash drives, hard disk drives, solid state drives, memory cards and mobile accessories. ADATA is also expanding into new areas, including robotics and electric powertrain systems. In addition to its main ADATA brand, the company also sells PC gaming hardware and accessories under its XPG ("Xtreme Performance Gear") brand since 2008.

In 2016, ADATA was the second-largest DRAM module manufacturer in the world by revenue and had a market capitalization of US$680 million. In recent years, ADATA has extended its business to Europe and the Americas, while competing strongly with Samsung in Asia.

Product lines 

Consumer
 DRAM modules for desktop and notebook PCs
 Solid-state drives
 External storage (HDDs, SSDs, enclosures)
 USB flash drives
 Memory cards / readers
 Power banks 
 Car / wireless / USB chargers
 USB / microUSB / Lightning cables 
 Media adapters

XPG (gaming)
 Computer memory
 SSDs
 Power supply units
 PC chassis
 Cooling
 PC accessories
 Monitors
 Laptops
 Gaming peripherals (keyboards, mice, mousepads, headsets)
 Lifestyle gears (MANA gaming chewing gum)

Industrial
 Solid-state drives / flash storage
 Card / UFD / embedded
 DRAM modules

Lighting
 Home lighting
 Industrial / commercial lighting
 Smart lighting 
 Lighting for outdoor activities

Powertrain
 Two-wheels
 Tri-wheels
 Industrial

History 

 In October 2004, ADATA Technology was listed on the Taiwan Over-The-Counter (OTC) Stock Exchange, with the stock code 3260.
 In October 2008, ADATA Technology established the high-performance gaming brand XPG.
 In 2010, ADATA Technology founded ADATA Lighting, officially entering the LED lighting business.
 On October 19, 2012, ADATA Technology held a board meeting, during which Zhou Shouxun was appointed Vice Chairman of ADATA, a nomination led by ADATA's Chairman Chen Libai through Boda Investment.
 On December 19, 2012, the Sports Administration of the Executive Yuan announced that ADATA Technology won the bid for the second issuance of sports lottery tickets, with the issuance period from January 1, 2014, to December 31, 2023.
 On August 7, 2013, China Times Electronic News reported that ADATA Lighting officially entered the LED business, focusing on LED bulbs for home living and small commercial offices as the main product. ADATA's Chairman Chen Libai was optimistic about the LED lighting industry, entering a "golden decade" from 2013, with the traditional lighting market gradually being replaced by LED lighting.
 On June 15, 2017, Zhou Shouxun resigned as Vice Chairman of ADATA Technology.
 In July 2017, ADATA Technology's consolidated revenue for June reached NT$2.754 billion, marking a near 41-month high, with a total consolidated revenue of NT$15.837 billion for the first half of the year.
 In 2019, ADATA Technology's annual pre-tax net profit was NT$650,875 thousand, and the after-tax net profit was NT$441,769 thousand, with earnings per share of NT$2.04, ranking second among the top ten global SSD module brands.

See also

 List of companies of Taiwan

References

Sources

External links

ADATA (consumer website)
ADATA Industrial Solutions 
ADATA Lighting.  (Traditional Chinese).
ADATA Powertrain.  (Traditional Chinese).
XPG.  (gaming).

Computer companies of Taiwan
Computer hardware companies
Computer memory companies
Computer peripheral companies
Computer storage companies
Electronics companies of Taiwan
Computer companies established in 2001
Taiwanese brands
Taiwanese companies established in 2001
Computer enclosure companies
Companies listed on the Taipei Exchange
2004 initial public offerings