Umkhiqizo (womhwebo)

Kwezomdayiso, umkhiqizo uyinto, noma isimiso, noma inkonzo etholakalayo ukuze isetshenziswe abathengi njengoba kunengqekelelo yabathengi; uyinoma yini enikezwa indayi ukuze kwaneliswe inkanuko noma isidingo sekhasimende.Kotler, P., Armstrong, G., Brown, L., and Adam, S. (2006) Marketing, 7th Ed. Pearson Education Australia/Prentice Hall. Ekuthengiseni, imikhiqizo ivame ukubizwa ngokuthi izimpahla, futhi kwezokukhiqiza, imikhiqizo ithengwa njengezithako eziyisiseko bese ithengiswa njengezingudla eziqediwe. inkonzo nayo ibhekwa futhi njengohlobo lomkhiqizo.