MORE & MORE (歌曲)

〈MORE & MORE〉是由JYP娛樂製作，韓國女子團體TWICE於2020年6月1日推出的第九張韓語迷你專輯《MORE & MORE》的主打歌。

背景
4月20日，JYP娛樂透露TWICE即將拍攝新曲MV，4月24日，MV已於濟州島拍攝完畢，4月28日，TWICE於紀綠片TWICE:Seize The Light YouTube首映直播中，宣布將於6月1日攜帶新專輯正式回歸，並透露專輯主打歌曲為〈MORE & MORE〉。

5月11日，專輯開放預購。5月14日到22日，陸續公布娜璉、彩瑛、子瑜、Sana、志效、多賢、Mina、Momo、定延的個人預告片和個人概念照。

On April 28, 2020, Twice revealed the title and release date of the song during a press conference.  A music video trailer for the song was released on May 24, followed by a teaser on May 26 at midnight. The clips depict the group in fairy-themed outfits inside a forest performing the track's "intro" choreography. "More & More" was released for streaming and digital download on June 1, 2020, by JYP Entertainment as the lead single of the group's ninth extended play of the same name.

Twice's sixth Japanese maxi single, "Fanfare", was released on July 8, 2020, including the Japanese-language version of "More & More". This version was also included in the compilation #Twice3, released on September 16, 2020. The Japanese lyrics were written by Natsumi Watanabe. During their online concert "Beyond LIVE - Twice: World in a Day", held on August 9, 2020, Twice announced their English-language version of "More & More", which was released on August 21, 2020.

 製作 

"More & More" is described as a rhythmic, summery midtempo tropical house song. It incorporates an EDM-heavy and synth-pop instrumental chorus, and a dubstep-influenced dance-break music at its bridge. Based on characteristic "seasonal sounds," the song opens with "velvety vocals" that shifts towards a synth-based refrain. In terms of musical notation, the song is composed in the key of F major at a moderate tempo of 107 beats per minute. It runs for three minutes and nineteen seconds. The lyrics revolve around the intensifying longing and desire that a person in love endures.

 評論 

Kim Do-heon of IZM praised the song's production, melody and sound writing, "Tropical House song 'More & More', which has a neat and calm sound structure, has been polished neatly and well, removing a considerable number of lively adrenaline and busy sound samples and putting in as much sound as necessary." Reviewing for Time, Kat Moon complimented the song's musical direction and dual concept, while also appreciating the group's vocals on the hook of the track.

Upon release, "More & More" topped the real-time charts of major Korean music platforms including Melon, Bugs, Genie, Soribada and Naver Music. The track debuted at number four on the Gaon Digital Chart for the chart issue dated June 6, 2020. The song topped the component Download Chart while peaking at number five on the Streaming Chart. Additionally, the song charted at number two on the US Billboard World Digital Song Sales chart and at number three on the Billboard Japan Hot 100 chart.

音樂影片

An accompanying music video for "More & More" was uploaded to JYP's official YouTube channel on June 1, 2020. Upon release, the video went viral, garnering 14.7 million views in only 15 hours.  Filmed in Jeju Island, the video is choreography-heavy and inspired by the Garden of Eden. The opening scene depicts the group in the backdrop of a paradise-like forest surrounded by "bright neon foliage", butterflies, and animals. The clip is interspersed with scenes where the group is seen dancing, and reaching for apples or preparing to take a bite. Having a "bohemian" and summer festival-like vibe, it also features the members dancing on a platform on a lake. Besides the cheerful and vibrant atmosphere, the visual also includes shots of a serpent wrapped around a tree, a black cat, and tarantulas.

推廣

A few hours after the album's release, the group's first performance of "More & More" was broadcast live through Naver's V Live app and YouTube. The group promoted the song on various South Korean music programs starting with Mnet's M! Countdown on June 4, 2020. This was followed by performances on KBS's Music Bank and SBS's Inkigayo. In their second week of promotion, Twice received their first music show trophy for "More & More" on MBC Music's Show Champion. The group appeared as guests on June 7 episode of the variety show Running Man.

排行榜
+Weekly chart performance for "More & More" Chart (2020) Peakposition Japan (Japan Hot 100) 3 Japan Combined Weekly Singles (Oricon) 5 Malaysia (RIM) 2 New Zealand Hot Singles (RMNZ) 12 Singapore (RIAS) 1 South Korea (Gaon) 4 South Korea (K-pop Hot 100) 2 US World Digital Song Sales (Billboard) 2

+Monthly chart performance for "More & More" Chart (2020) Peakposition South Korea (Gaon) 4

+Year-end chart performance for "More & More" Chart (2020) Position South Korea (Gaon) 64

 參考資料 

 外部連結 

Category:2020年單曲
Category:2020年歌曲
Category:TWICE歌曲
Category:JYP娛樂單曲
Category:韓語歌曲