安德烈亚斯·卡普兰

安德烈亚斯·卡普兰（，）是ESCP商业学院的教授、教务长和院长， 专业从事社交媒体和人工智能领域的工作。Google学术搜索有其30000条引文，因此，他已跻身世界前50位商业管理作者的行列。 此外，卡普兰还是欧洲数字竞争力中心的创始成员。

主要著作

Kaplan Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketin your ^ meeting ＂order
Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence", Business Horizons, 62: 15–25, doi:10.1016/j.bushor.2018.08.004
Kaplan, Andreas; Haenlein, Michael (2019), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence", Business Horizons, doi:10.1016/j.bushor.2019.09.003
Kaplan Andreas (October 2015) European business and management. Sage Publications Ltd., London. ISBN 9781473925144

參考資料

Category:慕尼黑人
Category: 21世紀經濟學家
Category:慕尼黑大學校友
Category: 科隆大學校友
Category: 德国教育家
Category:國家行政學院校友 (法國)
Category:市场营销
Category:巴黎高等商業研究學院校友
Category:巴黎第一大學校友
Category:巴黎大學校友
Category:市场营销理论家