RedNote

Xiaohongshu ( XHS ;          ),  Igama layo elisemthethweni yiREDnote kwaye yaziwa ngesiNgesi njengeRedNote okanye iRED, likhasi lonxibelelwano laseTshayina kunye neqonga lorhwebo nge-elektroniki.

IRedNote iye yabizwa ngokuba "yimpendulo yaseTshayina kwi-Instagram".  2020, iipesenti ezingama-70 zabasebenzisi beqonga kuthiwa bazalwe emva konyaka we-1990,  kwaye phantse iipesenti ezingama-70 kubo ngabasetyhini. KweyoMqungu ka-2025, ipleyikhesheni yafumana ukungena kwabasebenzisi abatsha abavela e-United States ngenxa yokuvalwa okulindelekileyo kwemisebenzi yase-US ye-TikTok ngokungqinelana nomthetho we-PAFACA, umthetho wase-U.S wapasiswa kwinyanga kaTshazimpunzi ka-2024 kwaye waxhaswa yiNkundla ePhakamileyo kweyoMqungu ku-2025.  

Kutheni le nto iXiaohongshu ithandwa kangaka?

Ukwanda kokuthandwa kweRedNote kuhambelana nesigqibo seNkundla kaMantyi ePhakamileyo yaseMelika malunga nekamva likaTikTok. Abasebenzisi beTikTok baseMelika, bezibiza ngokuba "ziimbacu zeTikTok," bazibandakanye neRedNote njengesenzo sokuchasa ngokuchasene nezithintelo ezinokubakho. I-hashtag ethi "TikTok refugees" ifumene iimbono eziphantse zabe zizigidi ezingama-60 kunye nezimvo ezingaphezulu kwesigidi esi-1.7.

Unxibelelwano phakathi kwabasebenzisi baseTshayina nabaseMelika

Ukuthontelana kwabasebenzisi baseMelika kukhokelele ekwandeni konxibelelwano phakathi koluntu lwaseTshayina nolwaseMelika eqongeni. Abasebenzisi abaninzi baseTshayina bamkele abantu abatsha ngezandla ezifudumeleyo ngokwabelana ngezifundo ukubanceda baziqhelanise nepleyikhesheni. Abanye bakujonga oku njengembali yotshintshiselwano ngenkcubeko phakathi kwala mazwe mabini.

“Urhulumente wethu uqhuba amatakane ukuba ucinga ukuba siza kumela esi sithintelo sikaTikTok,” utshilo umsebenzisi obizwa ngokuba nguHeather Roberts kumyalezo wevidiyo kuXiaohongshu, ozuze ngaphezulu kwe-45,000 yokuthandwa. "Siza kuya kwipleyikhesheni entsha yaseTshayina, kwaye silapha."

“Umyalezo nje okhawulezayo wabasebenzisi baseMelika abeza apha: Nceda ungezi kwezopolitiko apha. Sifuna ukonwaba apha, sifuna ukonwabela apha, kwaye sifuna ukubonisa intlonipho kubantu abasele belapha,” ubhalile omnye umsebenzisi.

Iinkxalabo kunye neengqwalasela

Ngaphandle kokuthandwa kwayo okukhulayo, iRedNote isebenza phantsi kwemimiselo ye-intanethi yaseTshayina, ekhokelela kwiinkxalabo malunga nokuhlolwa kunye nokhuseleko lwedatha. Ipleyikhesheni ihlolwe kakhulu ngabasemagunyeni baseTshayina, ephakamisa imibuzo malunga nolawulo lomxholo kunye nefuthe laseBeijing kula maqonga.

 Ukumodareyithwa komxholo kunye nolawulo lwayo 

IXiaohongshu ithintela ngokungqongqo intengiso kunye nokunxibelelana namakhasi okanye iipleyikhesheni zangaphandle. Izenzo ezinjengokuthumela abafowunelwa be-WeChat kwizithuba okanye ii-DMs okanye ukubuza malunga namaxabiso eempahla kunokukhokelela ekumisweni kweakhawunti. 

Ngowe-2022, iChina Digital Times yapapasha amaxwebhu afunyenwe ebonisa indlela iqela elimodareyitha umxholo elivala okanye elinciphisa ngayo izithuba malunga nemibandela enobungozi, kubandakanya ukukhankanywa kwamagama okudelela UXi Jinping, kunye nengxoxo yeziganeko ezinjogwayimbo lwabasebenzi, ukwahlulahlula ngokwendawo, ukuzibulala kwabafundi kunye nokugxekwa kweQela lamaKomanisi laseTshayina.  Abasebenzisi baqaphele ukuba izihloko ezifana noqhanqalazo luka-1989 lweTiananmen Square kunye nokubulawa kwabantu okanye iFree Hong Kong zicengciwe eqongeni.  

Emva kokukhula kwabasebenzisi abavela E-Melika, iRedNote kuthiwa ihlola ukulungelelanisa iinkqubo zayo zokujonga umxholo njengoko abaphembeleli baseMelika baqala ukwabelana ngezithuba. Ngokutsho kwe -Wired kunye ne-Beijing News, i-Xiaohongshu ibhengeze ukuqeshwa ngokukhawuleza kweemodareyitha zomxholo wesiNgesi ukwandisa iqela layo lokumodareyitha umxholo.   Ngomhla we-14 kweyoMqungu 2025, i-Xiaohongshu ibhengeze ukuba iya kuqondisa abasebenzisi kumxholo "olungileyo" ngokuhambelana nomyalelo wenyanga weyeNkanga ka-2024 ovela kwi- Cyberspace Administration yaseChina .   Kwangaloo nyanga inye, xa ebuzwa malunga nokuhlolwa kweqonga kwingxelo yabezeendaba, isithethi sesebe lezangaphandle lase China uGuo Jiakun uphendule wathi "nokuba usebenzisa liphi na iqonga, lukhetho lobuqu" esongeza ukuba urhulumente waseTshayina uyakhuthaza kwaye uyayixhasa ukutshintshiselana kwabantu ngabantu ngakumbi kwezenkcubeko.  

 Iimpawu 

Abasebenzisi banokwabelana, ukukhangela kunye nokuphawula uphononongo lwemveliso kunye neentshayelelo kwiindawo zokuhamba, ezaziwa ngokuba yingca-yokutyalwa (  种草, ibinzana eliqhelekileyo elithetha "ukwabelana kunye nokucebisa imveliso")  amanqaku, ngelixa uthengisa kwaye uthenge iimpahla.   

 Ukukhangela 
Njengoko iRedNote igxile kwizihloko zokuphila, indalo yalo iyinike ithuba elikhulayo kukhuphiswano neenjini zokukhangela zesiTshayina, isenza ukuba ibe yinjini yokukhangela yesizukulwana esitsha kwaye izuze igama "Isikhokelo Sendlela Yokuphila Yesizwe". IXiaohongshu yarekhoda phantse imibuzo zokukhangela ezingama-600 zezigidi zemihla ngemihla kwi-Q4 2024, kubikwa ukuba sisiqingatha sika-Baidu kwaye saphindaphindeka kabini kunyaka ophelileyo. 

KweyoMqungu ku-2025, iXiaohongshu yazisa iDiandian, isixhobo sokukhangela esisekwe yi-AI, esikuvavanyo lwe-beta okwangoku. 

 Ukuthenga 
Ekusungulweni kwayo, ujoliso lukaXiaohongshu lokuqala ibikukubonelela ngeengcebiso zokuthenga phesheya ebantwini ngonxibelelwano lwedijithali. Kamva, u-Xiaohongshu waqalisa umsebenzi wokuthumela amanqaku okuthenga kuluntu ukuze abonelele abathengi ngolwazi lokuthenga ngexesha elifanelekileyo. IRedNote ibonelela ngeenkonzo zolungiselelo lwamazwe ngamazwe kubarhwebi beqela lesithathu.  Kwikota yokuqala ka-2024, iXiaohongshu ifikelele kwingeniso yezigidigidi ezi-1 zeedola, ngokuyinxenye eyenziwe kwezi nkonzo.