Kulaŵilira ubwezi na makasitomala

Kulaŵilira ubwezi wa makasitomala (CRM) ni nthowa iyo mawupu ghakugwiliskira ntchito pakulongozga, kusanda, na kunozga umo ghakugwilira ntchito na ŵabwezi ŵawo. Pakugwiliskira nchito fundo zakufuma ku data, CRM yikovwira ŵamalonda kuti ŵayowoyeskanenge makora na ŵanyawo, ŵakondweske ŵanyawo, kweniso kuti ŵalutilire kukura.