Andreas Kaplan

Andreas Kaplan (alizaliwa 5 Oktoba 1977) ni msomi wa Ujerumani aliyebobea katika mageuzi ya kidijiti, mitandao ya kijamii, na akili mnemba.  Ni profesa katika Chuo Kikuu cha Kühne Logistics, ambako amehudumu kama rais tangu mwaka 2023.

Utafiti na mchango
Utafiti wa Kaplan unahusu mitandao ya kijamii, mageuzi ya kidijitali, na akili bandia, kwa kuzingatia athari zake kwa mashirika na jamii.
Anajulikana zaidi kwa kuandika kwa ushirikiano na Michael Haenlein makala ya mwaka 2010 yenye kichwa “Users of the world, unite! The challenges and opportunities of Social Media.” Makala hiyo ilipendekeza mfumo wa uainishaji wa mitandao ya kijamii na hunukuliwa mara nyingi katika fasihi ya kitaaluma.
Kulingana na orodha iliyochapishwa na PLoS, Kaplan ameorodheshwa miongoni mwa wanasayansi bora 2% duniani. 

Machapisho yaliyochaguliwa
 Kaplan, Andreas & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons.
 Kaplan, Andreas (2026) The Virtual Universe – Unlocking the Possibilities of the Metaverse, Columbia University Press, New York. 
 Kaplan, Andreas (2023) Business Schools Post-Covid-19: A Blueprint for Survival, Taylor & Francis, UK. 
 Kaplan, Andreas (2022) Artificial Intelligence, Business, and Civilization: Our Fate Made in Machines, Routledge, UK. 
 Kaplan, Andreas (2022) Digital Transformation and Disruption of Higher Education, Cambridge University Press.
 Kaplan, Andreas, Michael Haenlein (2020) Rulers of the world, unite! The challenges and opportunities of artificial intelligence, BUSINESS HORIZONS, 63(1), 37-50. 
Haenlein, Michael, Andreas Kaplan (2019) A brief history of AI: On the past, present, and future of artificial intelligence, California Management Review, 61(4), 5-14.

Marejeo

Jamii:Waliozaliwa 1977
Jamii:wanasayansi wa Ujerumani