Ashna Mehta

Ashna Mehta (born 18 April 1996) is an Indian jewelry designer and entrepreneur. She co-founded the Dubai-based brand Bag Bijoux, known for high-end jewelry charms designed for luxury handbags. Her designs have been featured in international outlets such as Vogue, Harper’s Bazaar Arabia, Financial Times, and Page Six.

 Early life and education 
Mehta was born in Antwerp, Belgium, into the family of businessman Dilip Mehta, founder of Rosy Blue, a leading diamond conglomerate. She studied at New York University before moving to Dubai to assist her mother, designer Payal Mehta, in her atelier.

 Career 
In 2022, Mehta and her sister Aria founded Bag Bijoux, a Dubai-based jewellery brand specialising in gemstone charms designed for luxury handbags. The charms gained international recognition at the 2024 Ambani wedding, where they were spotted on Hermès Birkin and Kelly bags and subsequently went viral.

The brand’s official debut came during Paris Fashion Week at Lapérouse in collaboration with Vogue, later presented at Sotheby’s in Dubai and Paris. Harper’s Bazaar India profiled Mehta’s design approach in 2025, highlighting her “True Impression” collection inspired by artisanal craft. Harper’s Bazaar Arabia also featured her personal Birkin collection in a 2025 profile, describing her “sparkling legacy.”  

In January 2025, actress Mindy Kaling was photographed with a Hermès Kelly bag customized with Bag Bijoux charms engraved with her children’s names, attracting media attention.  

Mehta has designed custom pieces for celebrities including Kim Kardashian, Paris Hilton, Winnie Harlow, and Isha Ambani.  

In 2022, she created Nicki Minaj’s diamond “Barbie” pendant, which was later included in the Ice Cold: An Exhibition of Hip-Hop Jewelry show at the American Museum of Natural History in 2024.
 References 

Category:1996 births
Category:Living people
Category:New York University alumni
Category:People from Antwerp