Personal Argentina

Personal is a telecommunications company that operates throughout Argentina through Telecom. It is currently the second largest mobile phone service provider in Argentina, after Movistar.

Overview
Personal was launched in 1995 as the mobile phone brand for parent company Telecom, and provided mobile services in the northern part of the country (where its parent company also provided fixed telephony services). In the metropolitan area of Buenos Aires, instead, Telecom provided mobile phone services since 1993 under the brand Miniphone, in a joint venture together with Telefónica. However, in 1999, legal provisions determine the division of Miniphone, as well as of all those companies whose shareholders were Telecom and Telefónica. It is from there that Telecom Personal also begins to provide service in Greater Buenos Aires independently (keeping part of the clients of the divided Miniphone).
References

Category:Telecommunications companies of Argentina
Category:Companies based in Buenos Aires
Category:1995 establishments
Category:1990s establishments in Argentina