AWGE

AWGE is an American creative agency, online-shop and record label founded in 2014 by American artist ASAP Rocky. The label has signed acts including A$AP Rocky, Playboi Carti, A$AP Ferg, Slowthai, ThotTwat, Key!, Smooky Margiela, A$AP Mob.

AWGE has two rules: #1. Never reveal what AWGE means. #2. When in doubt, always refer to rule #1.

 History 
AWGE was founded in the mid-2010s by A$AP Rocky as a creative extension of the A$AP Mob movement. The collective was designed to provide full creative control over music releases, visual direction, merchandise, and artistic branding.

The name “AWGE” has never been officially defined by its founder, contributing to the group’s mystique. Rocky has repeatedly declined to explain its meaning in interviews.

In 2016, AWGE released Cozy Tapes Vol. 1: Friends, a compilation album credited to A$AP Mob, marking one of the first major projects distributed under the AWGE imprint. The label later partnered with major distributors such as RCA Records and Polo Grounds Music.

Beyond music, AWGE has been heavily involved in:

 Creative direction for A$AP Rocky projects
 Fashion collaborations (including work connected to Vlone and high-fashion brands)
 Music video direction under the AWGE creative credit
 Branding and merchandising for affiliated artists

The collective operates with limited public disclosure regarding its internal structure.

 Roster 

 Recording 

 Current 

 A$AP Rocky – Founder, rapper, creative director
 A$AP Ant – Rapper
 Playboi Carti (formerly closely affiliated; past AWGE association through creative direction)
 Slowthai (past AWGE collaboration/association)
 Various A$AP Mob members and affiliates

 Former 

 Artists and affiliates associated during specific project cycles; AWGE does not publicly disclose formal contractual departures.

 Publishing 
AWGE operates publishing functions tied to its recording artists, often in partnership with major publishing companies. Specific publishing agreements are typically administered through larger industry entities connected to RCA or Sony Music.

 In-house producers 
AWGE frequently collaborates with a network of recurring producers, including:

 Kelvin Krash
 Clams Casino (longtime A$AP collaborator)
 Hector Delgado
 Ty Beats (A$AP Mob affiliate)
 Jahlil Beats (collaborator on various projects)

The collective often prioritizes atmospheric, experimental, and avant-garde hip-hop production.

 In-house songwriters 
Songwriting within AWGE projects is often collaborative. Key contributors include:

 A$AP Rocky
 Members of A$AP Mob
 Kelvin Krash
 Various recurring co-writers depending on the project

AWGE emphasizes creative direction and aesthetic cohesion rather than traditional label-structured songwriting teams.

 Discography 

 Studio albums 
While AWGE functions primarily as a creative imprint, projects released under its banner include:

 Testing – A$AP Rocky (2018)
 Cozy Tapes Vol. 1: Friends – A$AP Mob (2016)
 Cozy Tapes Vol. 2: Too Cozy – A$AP Mob (2017)

(Additional releases by affiliated artists have carried AWGE creative credit.)

 Compilation albums 

 Cozy Tapes Vol. 1: Friends (2016)
 Cozy Tapes Vol. 2: Too Cozy (2017)

 Other charted songs 
Songs released under AWGE creative direction that achieved chart success include:

 “Yamborghini High” – A$AP Mob
 “RAF” – A$AP Mob feat. Playboi Carti, Quavo & Lil Uzi Vert
 “Praise the Lord (Da Shine)” – A$AP Rocky feat. Skepta

 See also 

 A$AP Mob
 A$AP Rocky
 RCA Records
 Polo Grounds Music
 American hip hop record labels
 Creative collectives in hip hop
 Vlone

 References 

Category:American music companies