Amanda Archer

Amanda Archer is an Australian entrepreneur and public relations professional. She has made her mark in the luxury travel and technology sectors. With a solid academic foundation and early career experiences, she developed the skills that later shaped her success in the field of public relations.https://www.dailytelegraph.com.au/entertainment/sydney-confidential/aussie-leads-the-charge-in-web3-travel-with-exclusive-first-apes-wives-club/news-story/d108d3492e1b18d2380afb515400b88a?amp&nk=37fc3de066018d56717285c6e228bfed-1726944375https://www.dailytelegraph.com.au/entertainment/the-australian-faces-making-their-mark-in-the-united-states/news-story/613c2040a840feb0c7cd02b07f4ada5d?amp&nk=37fc3de066018d56717285c6e228bfed-1726944389

 Career 
FAWC (First-class Access Worldwide Concierge)
Archer is the founder and CEO of FAWC, a luxury travel and concierge technology company launched in 2023, in collaboration with supermodel Alessandra Ambrosio. FAWC seeks to bring new approaches to the travel industry by offering high-end travel solutions designed to be both exclusive and cost-effective. The company provides its members with a range of benefits, including hotel upgrades and custom travel itineraries. 

Archer's leadership has helped FAWC gain traction in the industry. In 2022, she spoke at the Women in Web 3 panel at the South by Southwest (SXSW) festival, reflecting her role in the tech startup space. In 2023, she was also selected for a mentorship program led by tech entrepreneur Randi Zuckerberg.

 Public relations 
Before founding FAWC, Archer worked as a public relations consultant, where she became known for organizing major media events and facilitating high-profile interviews for well-known brands and public figures. She was involved in coordinating the Jackson family's first interviews after Michael Jackson's death, marking a notable moment in her career.

Archer has also contributed to a range of publications, including Hello!, Forbes, People, 60 Minutes, Mail On Sunday, and OK! Magazine. Her PR work has involved collaborations with several celebrities, such as Paris and Nicky Hilton, Elle Macpherson, Tatum O'Neal, Scott Disick, Lindsay Lohan, Piers Morgan, Caitlyn Jenner, Crystal Hefner, Abby Lee Miller, and Priscilla Presley.

Beyond her commercial endeavors, Archer has participated in charitable projects, including campaigns for Olympian Ian Thorpe in partnership with Prince William's Fountain for Youth and initiatives with the Irwin family's Wildlife Warriors.

Personal life
Archer's career spans luxury travel, public relations, and event management, where she has made a lasting impact. Her approach, combining innovative strategies with an extensive professional network, has positioned her as a key figure in these fields.

References

Other websites
FAWC website

Category:Living people
Category:Year of birth missing (living people)
Category:Australian businesspeople