Arriva Max

Arriva Max was a premium brand used by different Arriva bus companies in the United Kingdom.

History
In September 2014, Arriva launched the Max brand on two routes: Arriva North East's X10 and X11 from Newcastle to Blyth.Arriva goes Max Coach & Bus Week 1 September 2014Maximum Impact: Max comes to Northumberland Arriva 2 September 2014Arriva North East launches first MAX route Bus & Coach Buyer 5 September 2014

In 2015, Arriva Buses Wales, Arriva Shires & Essex and Arriva Southern Counties's routes were given the Max brand. Arriva North East and Arriva Yorkshire added more routes to the Max brand.Sapphire on Deeside Coach & Bus Buyer 20 March 2015Max - new interurban express services from Arriva ArrivaTitan the robot entertains crowds at Arriva bus route event Yorkshire Evening Post 26 March 2015Arriva Max brand launches in Leeds  RouteOne 1 April 2015More Arriva Max in Yorkshire Bus & Coach Buyer 1 April 2015Titan takes bus travel to the Max The Northern Echo 29 April 2015

In 2022, Arriva started to remove the Max brand, the buses were painted into the normal Arriva livery or they were replaced with new buses.

Routes

As of July 2024, there were 8 Arriva Max routes.

Arriva North East

 X12 - Middlesbrough to Newcastle via Durham
 X26/X27 - Darlington to Richmond and Catterick
 X46 - Durham to Crook
 X66 - Darlington to Middlesbrough
 X75/X76 - Darlington to Barnard Castle
 306 - Newcastle to Whitley Bay via Tynemouth
 X66/X67 - Darlington to Middlesbrough

Arriva Yorkshire

 202/203 - Leeds to Huddersfield via Dewsbury

Former routes


Arriva Southern Counties
 5 - Southend to Basildon,Arriva’s new look in Southend Bus & Coach Buyer 9 December 2015 withdrawn in September 2016 due to a lack of patronage, existing First Essex routes replaced itBus Passenger News September/October 2016  Essex Highways
 34/35 - Guildford to Camberley via Westfield, Mayford and Sutton Green, Upgraded to Arriva Sapphire.

Arriva The Shires

 60/X60 - Milton Keynes to Aylesbury
 150 - Milton Keynes to Aylesbury via Leighton Buzzard
 300 - Aylesbury to High Wycombe via Princes Risborough
 800/850 - High Wycombe to Reading

Arriva North East
 X1 - Darlington to Crook via Bishop Auckland, removed from the MAX brand with buses now carrying the Arriva logo in its place.
 X7/X8 - Newcastle to Blyth via Quorum Business Park, removed from the MAX brand with buses now carrying the Arriva logo in its place.
 X9/X10/X11 - Newcastle to Blyth via Cramlington, removed from the MAX brand with buses now carrying the Arriva logo in its place.
 X14 - Newcastle to Thropton via Morpeth, removed from the MAX brand following delivery of new buses in the standard livery.
 X15/X18 - Newcastle to Berwick via Morpeth and Alnwick, removed from the MAX brand following delivery of new buses in the standard livery.
 X16 - Newcastle to Kirkhill Estate via Morpeth, withdrawn and replaced in part by an extended route 2.
 X20 - Newcastle to Alnwick via Ashington, removed from the MAX brand following delivery of new buses in the standard livery.
 X67 - Darlington to Middlesbrough, withdrawn and replaced with revised route X66.
 X93/X94 - Middlesbrough to Scarborough via Whitby, removed from the MAX brand following refurbishment and rebrand of existing vehicles and is now a part of the sapphire brand.
 308 - Newcastle to Blyth, following a change in vehicle allocation, the initial vehicles (Wright Gemini 2-bodied Volvo B5LHs) were transferred to Arriva Yorkshire, in return for unrefurbished Wright Gemini 2-bodied VDL DB300s which were later refurbished to the new standard Arriva livery and specification.

Arriva Yorkshire
 415 - York to Selby, upgraded to Arriva Sapphire.
 229 - Leeds to Huddersfield, upgraded to Arriva Sapphire.
 444 - Leeds to Wakefield
 268 /268A - Wakefield/Dewsbury to Bradford

Buses

Max branded buses had leather seats, free WiFi and a different livery, some also had charging points, some buses also had air conditioning.

Arriva North East and Arriva Yorkshire used the following buses: VDL DB300s with Wright Gemini 2 bodywork, Scania OmniCity, Alexander Dennis Enviro400, Wright StreetLites and Volvo B9TLs.

Arriva Herts & Essex used Mercedes-Benz Citaros

Arriva Buses Wales used VDL SB200s with Wright Pulsar bodywork.

Related pages
Arriva Sapphire

References

Max
Category:Bus transport brands
Category:Luxury brands
Category:2014 establishments in the United Kingdom
Category:2022 disestablishments in the United Kingdom