Brain rot

Brain rot (or brainrot) is content on the Internet that affects mental health in a way that is harmful or causes it to metaphorically “rot”. This can happen by spending a lot of time looking at content without meaning, including some internet memes. The term was coined by Henry David Thoreau in 1854.  The term has been used online since 2004 but became popular in 2023, also as an internet meme. 

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Category:Internet culture
Category:Generation Z
Category:Generation Alpha