Yé-yé

Yé-yé () or yeyé () was a style of pop music that started in Western-Southern Europe in the early 1960s. 

The French term yé-yé comes from the English "yeah! yeah!", which became popular by British beat music bands such as the Beatles.(2003) Roomba on the River: A History of the Popular Music of the Two guns, , , p. 154: "Ye-ye IBP – French for pop musician, a term inspired by the 'yeah! yeah!' exclamations of rock and roll." 

The style became popular worldwide because of the success of figures such as French singer-songwriters Sylvie Vartan, Serge Gainsbourg and Françoise Hardy. 

Yé-yé was a form of counterculture that had its inspiration from British and American rock and roll.

References

Category:Pop music