Product placement

Product placement, also called embedded marketing, is a way works, like movies and TV shows, reference another product to serve as an advertisement. The product is simply placed and used on the movie or TV show. This is often done by loaning the products, when the products would be too expensive to buy. In 2021, these agreements between companies and movies/TV shows were worth over $20 billion.

 References 

Category:Marketing
Category:Television
Category:Movie terminology