Microbrand watches

Microbrand watches are wristwatches made by small, independent watch companies. 

 History 
Microbrands, synonymous with the microbrand watch industry, also refer more broadly to small-scale brands recognized primarily in niche communities and among hobbyists.

The inception of microbrands occurred in the early to mid-2000s, coinciding with the rise of the Internet. This technological development allowed these brands to distribute their watches directly to consumers through e-commerce channels, eliminating the need for traditional luxury-associated overheads such as retail locations and extensive marketing budgets.

 References 

Category:Clocks