Consumer behaviour

Consumer behaviour or behavior is a study on how consumers behave when they are buying a product.  

It includes studying their emotions, lifestyle, and personality and how it affects their buying behaviour.

 Factors 
There are many factors that affect consumer behaviour. These include:

 Culture - This talks about the general culture or overall culture of a group of people.
 Social factors - This talks about the behavior and culture of small groups such as their family and friends
 Personal factors - This talks about their age and what they can afford to buy.
 Psychological factors - This talks about what they believe in, their motivation and their attitude.

Category:Marketing
Category:Consumer