Serce and Rozum

Serce i Rozum (eng. Heart and Mind) – two characters that used to advertise Orange (formerly Telekomunikacja Polska) telecom company in Poland.

 Characters 

 Serce – a male heart. He's energetic, lively and carefree.
 Rozum – a male brain. He's sensible, calm and always thinks open-minded.

 Renia – a female eldery reindeer.
 Pieszczoch – Serce and Rozum's pet.
 Oczy – eyes, Serce and Rozum's friends.
 Do-Ping – a male ping-pong ball, he comes from China.
 Doctor Zając – a male hare, who works as a dentist.
 Myszata – Serce and Rozum's mouse.

 Campaign 
Serce and Rozum were created by Publicis Poland advertising agency. First commercial with them was broadcast on TV in 2010, however in 2017 Orange officially announced that the characters will no longer appear in their adverts. They are retiring to Florida.
The campgain was a huge success. In 2013, Serce and Rozum's Facebook page reached over 2 Million fans and became Poland's most popular Facebook page. Campaign with Serce and Rozum won lots of prizes, such as Grand Prix in Effie Awards, 2011.

 Sources 

Category:Television characters
Category:Advertising
Category:Polish culture