Serena (Pokémon)

is a fictional female Pokémon character in the 2013 video game Pokemon X and Y. Players can choose to play as either her or the male protagonist Calem. She also appears in the Pokémon anime series, accompanying her childhood friend Ash Ketchum on his journey through the Kalos region. In the series, she always has a massive love crush on Ash and ultimately kisses him in a now-famous moment in the entire Pokémon fandom shipping lore. As a result, Serena's character and the ship between her and Ash becames super popular among Pokémon fans.

Concept and creation
Developed by Game Freak and published by Nintendo, the Pokémon franchise began in Japan in 1996 with the release of the video games Pokémon Red and Blue for the Game Boy. The character was designed by Ken Sugimori and Atsuko Nishida for the video game version. While the anime and movie version was designed by Toshihito Hirooka, and for manga version by Satoshi Yamamoto. In these games, the player assumes the role of a Pokémon Trainer whose goal is to capture and train creatures called Pokémon. Players use the creatures' special abilities to combat other Pokémon, both in the wild as well as those used by other Trainers. Serena was designed by Ken Sugimori for the Pokémon X and Y with input from Pokémon video game designer Junichi Masuda. Masuda chose France as the background for the Kalos region, which is the main setting in these games. During the Pokémon X and Y showcase at the Pokémon Game Show in August 2013, the character was named "Yvonne". This name was later used in the manga series.

She is voiced by Mayuki Makiguchi in Japanese. Makiguchi discussed her love of fashion helping make her empathize with Serena more, exclaiming that she has been learning to make sweets to get into character more. The kiss between Ash and Serena was intentionally censored, with the staff making it obvious Pokémon is watched by younger kids too so it should stay age-appropriate. Haven Paschall voices the character in the anime series in English. Jackie Lastra voices her in Pokémon Masters EX, while Akari Kitō voices her in Japanese.

Appearances
Serena first appears in Pokémon X and Y as one of the two protagonists that can be played as, alongside the male protagonist Calem. She begins her Pokémon journey, receiving either a Chespin, Fennekin, or Froakie as her Starter Pokémon in the mobile game Pokémon Masters, with the goal of collecting all eight badges in the Kalos region and defeating the Elite Four to become the Pokémon Champion of the region, The support that Serena has provided her with, as well as the support that Delphox has given her Trainer in return, allows them to be one of the most iconic duos in the Pokémon anime. Serena has various friends, including Calem, who also gets one of the Starter Pokémon, as well as Tierno, Trevor, Shauna, Misty, and Iris, who all serve as her rivals. Throughout her Gym Badge journey, she also deals with the villainous Team Flare, led by Lysandre, and must stop him from getting the power to destroy those who oppose his vision of the world. She also captures either of the legendary Pokémon Xerneas or Yveltal, depending on if they played the X or Y version of the game. She eventually fights the Elite Four, including the Champion Diantha, before finally defeating her. If the player chooses to play as Calem instead, Serena takes the role of a rival.

Serena also appears in the Pokémon anime series, where she acts as one of the series's main protagonist Ash Ketchum's travelling companions in Pokémon the Series: XY. Prior to the start of the series, she met Ash at  Professor Oak's Summer Camp in her youth, where he helped her recover after she was startled by a wild Poliwag. Due to this, she developed a crush on him, even though he never notices. She eventually recognizes him on a television broadcast during the series, and she meets up with him, though he does not initially remember her. Throughout the series, Serena has a goal of participating in Pokémon Showcases, female-only beauty-pageant-like competitions, to become the "Kalos Queen", a title for the best Pokémon Performer. At the end of the series, she leaves for Hoenn, kissing Ash before departing. She later reappears in Pokémon Ultimate Journeys: The Series, where she aids the character Chloe. She briefly reunites with Ash at the end of the episode before the two part ways once again. 

She appears alongside Calem as a collectible trophy in Super Smash Bros. for Nintendo 3DS and Wii U, and later has her hat be an alternate costume for the Pokémon Jigglypuff in Super Smash Bros. Ultimate. A counterpart to the character, named Yvonne with the nickname "Y," appeared in Pokémon Adventures.

Reception
Serena has received generally positive reception, identified as a popular character among fans of the Pokémon anime. Jose Otero from IGN talks about Serena representing females and Calem representing males, saying, "it actually looks more interesting when they become rival characters for the player." Victoria McNally from The Mary Sue appreciates the presence of Serena's character in X and Y, which is considered to represent female players by providing options to change hairstyles and clothing styles. Initially introduced as a shy person, she transformed into someone wise and capable of making tough decisions where Serena gradually developed from an indecisive character to a wise and capable person who can make difficult decisions. Dexerto writer Laura Grey noted various qualities that made her so popular, including her challenging stereotypes and "genuine nature and determination." Inside Games writer Sawadee Otsuka felt that the customization of characters in X and Y influenced players' enjoyment of them, particularly Serena, noting that players seemed to become more interested in playing as her due to the fashion mechanic, Japanese celebrity Shoko Nakagawa cut her hair short, attributing it to Serena cutting her hair short in the anime. and she becomed one of the most favourite female Pokémon characters by many Pokémon fans. 

AmourShipping
The ship between Serena and Ash has been the subject of discussion among fans and critics. The relationship between Serena and Ash has created a fan community of people who ship them together, with the ship name being called "AmourShipping", with speculation being made that Serena and Ash would end up together. Polygon writer Allegra Frank also discussed the shipping community behind the two, believing that the fact that Serena seemed to actually love him set her apart from other common Pokégirls ships with Ash, such as Misty, May, Dawn, and Iris. But this can only be fulfilled in Pokémon Sun and Moon through the characters Lillie, Lana, and Mallow. Screen Rant writer Samantha King felt that Serena was the true love for Ash, arguing that he has shown no real romantic interactions with anyone except Serena and that the more recent episodes with Misty dashed hopes for that ship due to it being presented platonically, for an popular franchise with almost no romance in any medium, which Serena was ever joined with Ash Ketchum's journeys and Serena now finally officially stands out as the queen of Kalos and deserves her own anime perfectly always at all always. Pokémon has a huge shipping community with the popularity of AmourShipping. Comic Book Resources writer Joe Ballard agreed with this sentiment, arguing that Misty being quick to anger and mock Ash did not work as well for Ash which Serena was always Ash's best companion, where Serena's gentle personality balanced well with Ash's excitable personality, Serena's love of Ash became very iconic for Pokémon shipping fans which Ash Ketchum really has an girlfriend, which Serena completely has a massive crush love of Ash where she starts using Ash's clothing in any some episode, and the Serena X Ash ship was often listed in the "10 Best Pokémon Ships". in the very first time, Ash firstly met Serena at a camp run by Professor Oak called "Pokémon Summer Camp's". in the anime Pokémon X and Y.

Serena is the first and only female Pokégirl implied to have kissed Ash on the lips. Hobby Consolas writer Jesús Vicario Rodríguez noting how some fans have disliked the way the scene was handled due to not being able to see the kiss. Inside Games writer Nennetaro noted how excited the kiss between them made a lot of fans, discussing how Serena is a rare character in the series due to her explicit affection for Ash and although leaving Ash Ketchum is being sad. Following her departure in the Pokémon anime, some fans demanded that she return to accompany Ash in the next series. Allegra Frank suggested that the way that the kiss is obscured makes it more suggestive than kisses on the cheek Ash has received in past episodes, arguing that it was a scene special to both Ash and people who viewed the two as a prospective couple, Ash and Serena are the top pair for Pokémon shippers, and their goodbye saw Serena giving him a kiss. The two don’t cross paths for a long time until a brief reunion in Episode 15, "Reuniting for the First Time!" Here, the pair see each other when Ash boards a boat while Serena is on the pier. Although they have only seconds to catch up, both characters let the other know that they’ve followed their dreams and are thriving. This was a perfect short and sweet reunion since it depicted that Ash and Serena had indeed pushed each other to be their best selves. otherwise, Pokémon fan artist NoVaNoah has made that come true with a mock Ash and Serena family detailed in a fictional issue of CoroCoro. The happy family features a 33 year old Ash, 34 year old Serena, and their two children, 7 year old Ivan and 12 year old Raara.

Her return to the series was in high demand compared to other characters, with a Change.org petition calling for her return receiving more than 26,000 signatures. According to an IT Media reader poll, Serena was the most popular female character in the series, receiving more than a quarter of the vote, with many commenters expressing disappointment that she was removed from the anime. While discussing the prospects of her returning, Comic Book Resources writer Ryan McCarthy argued that, despite the popularity of such a request, she likely would not return in a major capacity. He argued that if she did, the kiss would have to be addressed, which would detract from the emphasis on adventure to focus on romance, which he believed would not fit the tone of the show and which definitely hit fans right in the chest with how it all shook out. Serena's eventual return to the anime was criticized by Game Rant writer Levana Jane Chester-Londt, arguing that the limited amount of interaction between Ash and Serena was disappointing.

Serena later finally returned herself in Pokémon Journeys, There was also disappointment from some viewers of the anime series when Serena reappeared in Pokémon Journeys after previously receiving warm responses, especially when looking at her appearance which is now described as an "adult girl". This is also reflected in the changes to her hairstyle and costume throughout the season, including when she returns in Pokémon Journeys. In addition, the reunion between Serena and Ash which was very short was also considered not to meet the audience's expectations. After the Contest, at the end of the Pokémon Journeys 105th episode, Serena tells Chloe about the proposal she received to be an idol in Hoenn and reinforces the lessons she learned from her former companions.

Merchandise
Serena's popularity makes her featured in various merchandise, among them in is a music box that was released in a limited edition by Bandai in 2016. She also made a plush doll that was released in Japan in 2020 wearing outfit like in a video game.

Serena also appears in the form of an action figure made by Kotobukiya with an appearance like in a video game. In addition, other action figures were also made by Megahouse by taking appearances from the Pokemon XYZ anime. Along with Misty, May, Dawn and Iris, Serena was also made into a chibi mini-figure which was released by Takara Tomy.

In addition, a special card about Serena was released as part of the Pokémon Trading Card Game's Incandescent Arcana series.

Notes

References

Other websites
 Serena (anime) on Bulbapedia
 Serena on Serebii

Category:Animated human characters
Category:Fictional characters introduced in 2013
Category:Pokémon characters