Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

 Benefits of Social Media Marketing 
There are many benefits of Social Media Marketing inculing:

 It allows companies and brands to promote themselves to diverse audiences that could not be reached through traditional marketing such as Phone and E-mail based advertising.
 Through SMM, Companies and Brands can engage with customers directly, allowing them to obtain feedback and resolve issues of their customers immediately.
 Such platforms can be used to promote their products, deals, events and news.  

References

Category:Advertising
Category:E-commerce