Copywriting

Copywriting is the act of writing persuasive text that is used for advertising and marketing. This is the job of a copywriter. There are seven types of copywriting depending on the field in which the copywriter is to work:

 Creative copywriting: creating ideas for advertising.
 Digital copywriting: describing the website menu, writing instructions for using the website, etc.
 Marketing copywriting: texts closely related to advertising and building brand awareness and customer engagement.
 SEO copywriting:includes the copywriting categories mentioned above, but additionally there is the aspect of SEO optimization of the texts.
 Technical copywriting: covers the production of all specialist texts requiring appropriate technical knowledge.

 Examples 
 Nike's "Just Do It" - skyrocketed Nike's sales from $800 million to more than $9.2 billion, in just 10 years.
 California Milk Processor Board's "Got Milk?" - increased milk sales in California and has spawned a lot of parodies since its launch.
 Apple's "Get a Mac" - the Mac vs PC campaign generated 42% market share growth in its first year alone.

 References 

Category:Writing