Lavazza

Luigi Lavazza S.p.A. () is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generations of the Lavazza family.

 Coffee 
Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, United States and Mexico. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.

 Sponsorship 
Lavazza became a sponsor of Liverpool F.C. in 2018, and the Williams Racing team in the 2020 Formula One season. Also through the agreement reached in September 2020, Lavazza became the official coffee brand used by Juventus F.C.

 Calendar 
Since 1991, Lavazza has produced the "Lavazza Calendar", featuring fashion photography from some of the world's leading photographers. The calendar is not available for purchase.A Look At The 2011 Lavazza Calendar, 'The Making Of' And 'Behind The Scenes.', If It's Hip, It's Here, 2010 Contributors have included Annie Leibovitz in 2009, David LaChapelle in 2002, Helmut Newton in 1993 and 1994, Ellen Von Unwerth in 1995, Eugenio Recuenco in 2007, Erwin Olaf in 2005, and Platon in 2018.Australian Vogue Online , Events Column, 2008 The calendar has become a showpiece of conceptual fashion photography.Telegraph.co.uk, "How About That" Column, 2008

 References 

Category:1890s establishments in Italy
Category:1895 establishments in Europe
Category:Food companies of Italy
Category:Organizations based in Turin