Oppo Electronics

Oppo Electronics Corporation is a Chinese commercial organization and manufacturer of consumer electronics. They were run by BBK Electronics until 2023.

The brand is registered in many countries worldwide. Oppo Digital Inc.'s USA division develops and manufactures audio-visual equipment, with a range of high-end Blu-ray players, headphones, and headphone amplifiers in the product line. In 2008, OPPO entered the portable electronics segment and launched its own mobile phone.

 History  
The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player.  Since then, the company has expanded to over 50 countries and become a major player in electronic devices around the world.

In June 2016, Oppo became the largest smartphone manufacturer in China, selling its phones at more than 200,000 retail outlets.Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, 4–10 February 2017, page 56. In 2018, Oppo Digital  announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide.

 Branding 
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010. In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.

References

Category:Technology companies of the People's Republic of China
Category:Chinese Mobile phone companies