Lester Wunderman

Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive. He was born in New York City. Wunderman was known as the creator of modern-day direct marketing. He also created the magazine subscription card, the toll-free 1-800 number and loyalty rewards programs. He was added into the Advertising Hall of Fame in 1998.

Wunderman died on January 9, 2019 at the age of 98 in New York City.

References

Other websites
Art of the Dogon: selections from the Lester Wunderman collection, an exhibition catalog from The Metropolitan Museum of Art Libraries (fully available online as PDF)

Category:1920 births
Category:2019 deaths
Category:American inventors
Category:Businesspeople from New York City