Ginsters

Ginsters is a British food company based in Callington, Cornwall. It makes savoury pastries, including its well-known Cornish pasties, sausage rolls, slices, pies, and other ready-to-eat snacks. Ginsters is part of the Samworth Brothers group. https://www.bakeryinfo.co.uk/ginsters/4235.bio

 History 
Ginsters started in 1969 when Geoffrey Ginster began making Cornish pasties in a converted egg-packing barn in Callington. https://www.foodfromcornwall.co.uk/item/ginsters/

The company grew quickly, and in 1977 it was bought by Samworth Brothers. https://www.bakeryinfo.co.uk/ginsters/4235.bio  
During the 1980s and 1990s the bakery was expanded, modernised, and became a major employer in East Cornwall. https://www.gracesguide.co.uk/Ginsters

 Products 
Ginsters makes a wide range of savoury foods. Its best-known items include:
 Cornish pasties  
 Sausage rolls  
 Slices  
 Pies  
 Sandwiches and snack packs https://www.foodfornow.co.uk/brand/ginsters/

 Vegan and vegetarian options 
From 2019, Ginsters began offering vegan pasties and plant-based products. These included vegetable pasties and global-flavour fillings. https://www.samworthbrothers.co.uk/ginsters-launches-globally-inspired-plant-based-pasty-range/

 "On-the-go" snacks 
In 2025, Ginsters released a new “street-food inspired” snack range aimed at younger customers and busy commuters. https://www.foodmanufacture.co.uk/Article/2025/04/10/new-ginsters-range-inspired-by-street-food-flavours/

 Brand and marketing 
Ginsters is a national brand in the United Kingdom. The company says it uses local Cornish ingredients when possible and uses no artificial colours, flavours, or preservatives in its main pasty range. https://www.bakeryinfo.co.uk/ginsters/4235.bio

In 2023 the brand introduced new packaging to highlight its Cornish heritage and its focus on quality ingredients. https://www.fmcgceo.co.uk/ginsters-launch-new-packaging-identity/

 Production and economy 
All Ginsters products are made at its bakery in Callington, Cornwall. https://www.bakeryinfo.co.uk/ginsters/4235.bio  
The company supports the local economy by buying vegetables from nearby farms and using British meat suppliers. https://www.foodfornow.co.uk/brand/ginsters/

 See also 
 Cornish pasty
 Samworth Brothers

 References 

Category:Companies of England
Category:Cornwall
Category:Food companies of the United Kingdom