Send My Love (To Your New Lover)

"Send My Love (To Your New Lover)" is a song recorded by English singer-songwriter Adele. It was on her third studio album, 25.  It was released on streaming services on 16 May 2016. It was released to radio in the U.S. on 17 May 2016. It was the album's third single, after "Hello" and "When We Were Young".  Adele has said that she heard American singer-songwriter Taylor Swift's 2012 single "I Knew You Were Trouble" and asked who the writers of that song were.  After learning that they were producers Max Martin and Shellback, Adele worked with them on 25.

A music video of the song premiered on 22 May at the 2016 Billboard Music Awards. It was uploaded to the singer's official Vevo account afterwards. The video shows the singer in front of a black backdrop.

The song reached number 8 on the US Billboard Hot 100 and number 1 on the Mainstream Top 40 (Pop Songs) chart.  It reached the top five in the UK and the top 10 in Canada. It ranked #26 on the Year-End Billboard Hot 100 of 2016.

Critical reception
BBC News Mark Savage said this is a "nimble pop song" and wrote that it "shows a fresh, playful side to the star".

Rob Garratt of The National (Abu Dhabi) said the song is a "bouncy pop nugget" and it "falls into that classic pop tradition of transforming a turn-down into a lover's rebuke".

In a positive review, a writer for The Hindu wrote that the song is a "spritely song" and called it "an I'm-so-glad-you're-gone number".

Los Angeles Times Mikael Wood wrote that the song is "a welcome flash of sass".

Maeve McDermott and Patrick Ryan of USA Today included "Send My Love (To Your New Lover)" in their list of 2015's 50 best songs. McDermott wrote "this song is among the most interesting of her career".

Michael Arceneaux, of Complex magazine, says that the track was the least sad song on 25. He also wrote, "It’s a little melancholy, but it comes with some shimmy-inducing production".

Business Insiders Tony Manfred says this song is different from Adele's earlier work. He writes that "she wades into the waters of contemporary pop music like never before".

Nick Messitte of Forbes gave the song a positive review, writing "It's got the grace of damning individuals without sinking to their level; it boasts nostalgia—not the least of which for a sound popularized in 2013".

Vanity Fairs Josh Duboff called "Send My Love (To Your New Lover)" "the poppiest song Adele has ever recorded". He named it his "pick for the breakout track on 25".

 Music video 
A small clip of the video was released on Adele's Twitter page. She wears a flower-printed dress and sways while different scenes of her play on top of each other. The full music video was shown during the 2016 Billboard Music Awards on May 22, 2016. It also appeared on Adele's Vevo channel shortly after the show.

 Credits and personnel
Vocals, guitar – Adele
Songwriting - Adele Adkins, Max Martin, Shellback
Production - Max Martin, Shellback

 References 

Category:2015 songs
Category:Adele songs
Category:Pop songs