Movie release

A movie release (or premiere) is when a completed movie is released for the public to see. It may be in theaters or for home viewing. A movie's release date can affect how much money the movie makes. 

 Marketing 

A movie's release date and how it is released is a part of the marketing of the movie.Frederick Levy, Hollywood 101: The Film Industry (New York: St. Martin's Press, 2013), p. 215 Often a movie will be tested on selected audiences to see how they like it. This is called a limited release. A movie might also be shown first at a film festival to see how it does. If an audience does not like something, the moviemakers can make changes before it is released to the public.  

Movie studios limit the number of major movies they release in a year.Hollywood: Cultural dimensions: ideology, identity and cultural industry studies, ed. Thomas Schatz (London; New York: Routledge, 2004), p. 324 They also try not to release a major movie at the same time another studio does. The timing of when a movie is released can affect how much money it makes. When A Little Princess was released in 1995, the movie Pocahontas was released at the same time.Timothy Corrigan; Patricia White, The Film Experience: An Introduction (Boston: Bedford/St. Martins, 2012), p. 37 Even worse (for revenues), both were aimed at the same target audience.

 Movie calendar 

There were traditional times of the year for releases of certain types of movies. Summer was the traditional time to release blockbuster movies.Finola Kerrigan, Film Marketing (Oxford; Elsevier, 2010), p. 100 These are large budget movies with a great deal of publicity. Spring was the usual time for art films. Another major time of the year to release major movies is Christmas. Lately, however, the movie calendar has become very crowded with more new releases. This means that blockbuster movies now come out all during the year.

 Prints and advertising 

A print is a copy of the physical film itself. Each movie theater needs a print for showing.Joseph Turow, Media Today: An Introduction to Mass Communication (London; New York: Routledge, 2009), p. 488 This becomes expensive and along with advertising they are called 'P&A'. Advertising can include parties for the stars of the movie. It can also mean arranging interviews on talk shows and placing movie clips on  video sharing websites like YouTube. This is to get people talking about the movie. The period of time for advertising a movie only a few weeks before it is released. After that time it is hoped word of mouth will advertise the movie. 

The movie Four Weddings and a Funeral was released in the United States in 1994.Finola Kerrigan, Film Marketing (Oxford; Elsevier, 2010), p. 101 The distributor, Polygram, had a limited P&A budget. They released the movie on a limited basis, in New York and Los Angeles. They spent heavily on advertising in these cities hoping the limited release would be a success. In this case it was and they used the profits to gradually release the movie all over the country. This is called a 'platform release'. It allows smaller movie studios to compete with the large P&A budgets of the big studios.

 References 

 Other websites 
 Seven Release Strategies That Can Make or Break Your Movie
 How Movie Marketing Works

Category:Movie industry