Victoria's Secret

Victoria's Secret is an American company. It is the largest American seller of lingerie. It was founded in 1977 in San Francisco by Roy Raymond. Its headquarters are in Columbus, Ohio. The sales in 2012 were $6.12 billion. The company sells lingerie, women's clothing, and beauty products through catalogs and physical stores.

 Marketing 
Victoria's Secret Angels
Angels is one of Victoria's Secret's lingerie lines. It was started in 1997 with a commercial featuring Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks as well as rock star Tom Jones. The commercial was a major success. The Angels began to be featured in various commercials, alongside other contract models. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show. Chandra North filled in for Christensen.


 Nationality Name Contract First hiring Runway shows Notes United StatesStephanie Seymour1997–200019901995–2000 South AfricaThando Thabethe1997-19981996-1999 DenmarkHelena Christensen1997–199819961996–1997 NetherlandsKaren Mulder1997–200019921998–2000 Czech RepublicDaniela Peštová1997–200219961998–2001 United StatesTyra Banks1997–200519961996–2005 United StatesChandra North1998 (replacement Angel)19981998 ArgentinaInés Rivero1998–199919981998–2001 FranceLaetitia Casta1998–200219971997–2000 Germany/ USAHeidi Klum1999–2010 19971997–2009 (host only in 2006) BrazilGisele Bündchen2000–200719991999–2006 Brazil/ SerbiaAdriana Lima2000-present19991999–2008, 2010–present BrazilAlessandra Ambrosio2004–present20002000–present Czech RepublicKarolína Kurková2005–200820002000–2008, 2010 Cayman IslandsSelita Ebanks2005–2009 20042005–2010 BrazilIzabel Goulart2005–200820042005–present United StatesMarisa Miller2007–201020022007–2009 AustraliaMiranda Kerr2007–2013Miranda Kerr Stripped Of Her Angel Wings! Victoria's Secret Will NOT Renew Her Contract! . perezhilton.com. Retrieved 2013-04-13.20052006–2009, 2011–2012 NetherlandsDoutzen Kroes2008–201520042005–2006, 2008–2009, 2011–present NamibiaBehati Prinsloo2009–present . askmen.com. Retrieved 3 November 2012.20072007–present United KingdomRosie Huntington-Whiteley2010–20112005Rosie Huntington's Career Highlights . nymag.com. Retrieved 2013-10-04.2006–2010 South AfricaCandice Swanepoel2010–present20072007–present United StatesChanel Iman2010–201220082009–2011 United StatesErin Heatherton2010–201320082008–2013 United StatesLily Aldridge2010–presentLily Aldridge . tatler.com. Retrieved 2013-11-25.20082009–present United StatesLindsay Ellingson2011–201420062007–present United StatesKarlie Kloss2013–2015 20112011–present RussiaKate Grigorieva2015-present20142014-present 10 Angels were added at the same time United StatesTaylor Marie Hill2015-present20142014-present SwedenElsa Hosk2015-present20112011-present United StatesMartha Hunt2015-present20122013-present PolandJac Jagaciak2015-present20132013-present IrelandStella Maxwell2015-present20142014-present BrazilianLais Ribeiro2015-present20102010-2011 ; 2013-present PortugalSara Sampaio2015-present20132013-present NetherlandsRomee Strijd2015-present20142014-present United StatesJasmine Tookes2015-present20122012-present

 Fantasy Bra 

Typically, one model is chosen among the Angels to wear a bejeweled bra called the "Fantasy Bra". It was first advertised in the Victoria's Secret catalog. But since 2001 it has been worn in the Fashion Shows. Prior to each Fashion Show, Victoria's Secret contracts a famous jewelry designer to create the bra to promote the fashion show. The company offers the Fantasy Bra for sale as "the ultimate holiday" gift. But only the fantasy bras from the 2004 Heavenly "70" Fantasy Bra and the 2012 Floral Fantasy Bra and Gift Set have found buyers. If not bought, the bras are taken apart after a year.

Heidi Klum and Adriana Lima have worn the Fantasy Bra in three different years. Gisele Bündchen, Tyra Banks, Karolína Kurková, and Alessandra Ambrosio have each worn two Fantasy Bras.

The $15 million price tag for the 2000 bra worn by Gisele Bündchen earned a place in the Guinness World Records as the most expensive item of lingerie ever created. The $3 million 2009 Harlequin Fantasy Bra and the $2 million 2010 Bombshell Fantasy Bra were designed by Damiani. Listed below are the prices per set (including accessories for the 2007 and 2013 editions, the 2013 bra alone is worth $8,000,000). The 2012 Floral Fantasy Bra was accompanied by a $500,000 perfume bottle. In 2014, for the first time, two fantasy bras were created. They were worn by Alessandra Ambrosio and Adriana Lima and were valued at $2,000,000 each.

 Notes 

 References 

 Other websites 
 Victoria's Secret - Official Site
 Victoria's Secret the Business of Fashion 

Category:1977 establishments in California
Category:American clothing companies
Category:Columbus, Ohio
Category:Companies based in San Francisco