Freemium

Freemium is a business model, and a marketing term, used for digital products. It means that the base features of a product can be used without payment, but that more advanced features require payment.JLM de la Iglesia, JEL Gayo, "Doing business by selling free services". Web 2.0: The Business Model, 2008. SpringerTom Hayes, "Jump Point: How Network Culture is Revolutionizing Business". 2008. Page 195. 

This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play. 

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Category:Marketing