Disney XD

Disney XD is an American pay television channel owned by the Disney Branded Television and Disney Entertainment units of The Walt Disney Company. The channel is aimed primarily at older children ages six to eleven years old.

Disney XD's programming consists of original first-run television series, current and former original series and made-for-TV films inherited from sister network Disney Channel, theatrically released films, and acquired programs from other distributors, along with a primetime block of programming involving competitive gaming.

As of November 2023, Disney XD is available to approximately 44,000,000 pay television households in the United States, down from its 2013 peak of 82,000,000 households. In recent years, Disney XD has lost carriage with the growth of streaming alternatives including its parent company's Disney+, and has generally been depreciated by Disney in current retransmission consent negotiations with cable and streaming providers. Notably, the channel has recently been dropped in negotiations with Charter Spectrum in 2023 and with Verizon Fios in 2025.

Programming

Disney XD's schedule consists largely of animated and live-action programs aimed at pre-teens and young teenagers. Disney XD content is a mixture of former original series as well as programs inherited from sister network Disney Channel. In addition to full-length live-action and animated original series, the channel also debuts short series similar to those seen on Disney Channel during commercial breaks (such as Two More Eggs), which serve as filler for programs scheduled to end during the half-hour and last usually around one to three minutes.

In addition, Disney XD airs original made-for-TV movies from Disney Channel and theatrically released feature films.

Unlike Disney Channel (and similarly, fellow sister network Disney Junior)—whose advertising comes in the form of program promotions, underwriter sponsorships, and interstitials for Disney films, home video, and game releases produced by the channelNow that Duff's had enough...: is it time for Disney Channel to cash in and rethink no-ads strategy?, Daily Variety, June 6, 2003. Retrieved April 15, 2013.—Disney XD operates as an advertiser-supported service running traditional television commercials in addition to promotions for the channel's shows.

References

Category:Disney companies
Category:Children's television networks in the United States
Category:2009 establishments in California
Category:Cable television