Jack in the Box

Jack in the Box is an American fast food restaurant chain. It was founded in 1951 by Robert O. Peterson. Peterson opened his restaurant in Long Beach, California on the Pacific Coast highway. It featured a clown's head on top of the building. Instead of using carhops like other drive-in restaurants, Peterson used a two-way intercom. He also pioneered the drive-through. It allowed a customer to place their order while the car ahead of them was picking up their order. This made service much faster and Jack in the Box became known for fast service.

Jack in the Box has over 2,200 restaurants in 21 states and Guam. At first the menu was simple. Only 15 items were offered including hamburgers, cheeseburgers, sourdough bread burgers, chicken sandwiches french fries, and soft drinks. Today the menu is expanded to include items such as onion rings, breakfast sandwichs, salads, pita sandwiches, breakfast burritos, eggs, egg rolls, Smash burgers, protein bowls, ciabatta steak sandwiches, tacos, chicken tacos and shrimp. They also offer ice cream, shakes, orange juice, coffee and hot apple turnovers. The most popular item in the Jack in the Box's menu is the Sourdough Jack.

Jack I. Box is a fictional character and the mascot for their advertising. He is a fictional business CEO of Jack in the Box.

References

Category:1950s establishments in California
Category:Companies based in California
Category:San Diego
Category:1951 establishments in the United States
Category:American fast food restaurants