Dieter Rams

Dieter Rams (born 20 May 1932 in Wiesbaden) is a German industrial designer closely associated with the Braun company.

Rams learned carpentry as an apprentice. He also studied architecture at the .

After working at an architecture firm from 1953 and 1955 he joined Braun. He was successful at Braun and became chief of design from 1961.

Rams once explained his design approach in the phrase "" meaning "Less, but better." Many of his designs such as coffee makers, radios, audio/visual equipment, and office products are on display in museums over the world. Dieter Rams retired from Braun in 1998.

Rams designed a cover for Wallpaper magazine.

Dieter Rams’ rules for good design
Rams came up with a set of rules for making a good design:
 Good design is innovative
 Good design makes a product useful
 Good design is aesthetic
 Good design helps us to understand a product
 Good design is unobtrusive
 Good design is honest
 Good design is long lasting
 Good design is includes every detail
 Good design is concerned with the environment
 Good design is as little design as possible

References

Category:1932 births
Category:Living people
Category:German architects
Category:People from Wiesbaden