Franchising

Franchising is a business method that involves the licensing of trademarks and methods of doing business. That can be chain stores, which are retail outlets which share a brand and central management, but also an exclusive right to sell branded merchandise. A similar case is a media franchise, the ownership of the characters and setting of a movie, video game, book, or toys etc., particularly in North American usage. Examples include Pokémon, Harry Potter or Barbie.

 Other websites 
 Franchise Territory Definition 
 International Franchise Association
 American Association of Franchisees and Dealers
 Canadian Franchise Association
 Franchising Association of India 
 The British Franchise Association
 The Australian Franchise Association

Category:Business
Category:Marketing