DNA (newspaper)

Daily News and Analysis (DNA) was an English-language daily newspaper in India. It started in 2005 and later became a digital-only news platform.  

 History and Development 
DNA launched in Mumbai on 30 July 2005. It was started by a joint venture of media groups under Diligent Media Corporation Ltd (DMCL).https://www.dsij.in/dsijarticledetail/dmcl-closes-print-editions-of-dna-goes-digital-9749

The newspaper aimed to attract young readers. It offered an all-colour broadsheet format and tried to compete with established newspapers in major cities. https://onlinenewspaper.co.in/english/dna.html

Over time, DNA expanded to publish editions from different cities including Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and others. https://onlinenewspaper.co.in/english/dna.html

 Challenges and Decline 
Despite early ambitions, DNA struggled financially. It ran losses in several years before 2019.https://theprint.in/india/dna-goes-out-of-print-14-years-after-launch-rise-fall-promising-newspaper/304050/  

Because of these problems and changing reader habits, DMCL announced that print editions of DNA would stop. The Mumbai and Ahmedabad editions ended on 10 October 2019. https://www.theweekendleader.com/Headlines/40025/dna-shuts-down-all-print-editions-goes-digital.html  

 Digital Transition 
After the closure of print editions, DNA continued as an online news portal containing news, analysis, and features. https://www.afaqs.com/news/media/dna-publishes-its-last-print-edition-to-continue-as-web-portal  

The company said it would focus on its digital platform and planned to launch a mobile application and include video-based content. https://www.dtnext.in/business/2019/10/09/dna-shuts-down-all-print-editions-goes-digital-now/

 Editions and Readership 
At its peak, in 2011, DNA’s Mumbai edition had a large readership. It was one of the top English broadsheet newspapers in Mumbai then. https://onlinenewspaper.co.in/english/dna.html  

However, the competition from other newspapers and the shift in advertising income contributed to its decline. https://www.forbesindia.com/article/boardroom/dna-newspaper-attempts-mission-impossible/17632/1

 Legacy 
Though its print run ended, DNA remains as a digital news outlet. It is remembered as one of the newer newspapers that tried to challenge older media giants in the 2000s in India.  

Through its online portal, it continues to provide news and analysis to its readers nationwide.

 References