Metlink

This article is about the Melbourne public transport network. The same name is also used for public transport in Wellington.

Metlink was the marketing name  for all public transport operators' in Melbourne, Australia.

 Introduction 
The Metlink brand was introduced in 2003.

Under the new branding, railway station signage and timetables were colour-coded blue, tram stop signs and timetables are green, and the bus network is orange. The regional train network is colour-coded purple. This line colouring continues today, even in the Public Transport Victoria era.

 Future role 

Metlink has also been active in the use of 'value Metcards' (like credit cards but work only for trains) and is known for running a "funny" campaign called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later).  In July 2007, Metlink launched a new campaign, "I Highly Recommend You Get on the Bus", featuring musical comedian Frank Woodley, to improve bus services.  

While they do not have control, representatives of the Bus Association of Victoria and V/Line have helped Metlink.

Viclink
Victoria's regional bus and rail services will at some future date be brought under a similar brand to Metlink named Viclink. Signage upgrades at regional railway stations have started from October 2006  . The signage will be fully implemented when V/Line is re-privatized following the completion of the Fast Rail project.

Related pages
Railways in Melbourne

Other websites
Official Metlink website
Official Viclink website 
BATBYGOBSTOPL Metlink website 

Category:Public transport in Melbourne
Category:Intermodal transport authorities