Marketing

Marketing is an activity that connects producers with customers. It may be B2B (business to business) marketing or B2C (business to consumer). It may include market research and advertising.  

The term marketing, which is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.  

 Definitions 
 Exchange value and building strong relationship with customer.  

 Marketing-" To create, grow, develop, maintain, defend, and own markets".

 An approach to business that seeks to identify, anticipate, and satisfy customers needs."What Is Marketing?" marketingprofs.com

 Al Ries and Jack Trout defined marketing as simply "war" between competitors.

 At a macro level, marketing is the process of raising the standard of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.

 References 

Category:Marketing
Category:Business process