Promotion

Promotion means spreading information about an product, service or issue. 

Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.

Promotion as part of marketing means spreading information about a product, product line, brand, or company.
Promotion includes:
 Publicity and public relations
 Advertising

Promotion for marketing includes additionally:
 Personal selling
 Non-personal selling
 Sales promotion
 Tradeshows
 Direct selling
 Refer a friend
 Loyalty bonus
 Product placement
 For example, arranging  that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.

References

Category:Communication
Category:Marketing