Persuasion

Persuasion is a form of influence.  It is the way to get people to agree with an idea, attitude, or action by rational and emotional means.  It is a problem-solving strategy and relies on "appeals" rather than force.

Dissuasion is the process of convincing someone not to believe or act on something.

Methods of persuasion
 Evidence
 Logic
 Rhetoric
 Scientific method
 Advertising
Moral Appeal
 Faith
 Presentation and Imagination
 Propaganda
 Tradition
Manipulation

Aids to persuasion:
 Body language
 Communication skill or Rhetoric

Other techniques, which may or may not work:
 Hypnosis

Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective:
 Brainwashing
 Torture

Category:Psychology
Category:Social influence