Mazda

Name
The company wabsteid states that name "derives frae Ahura Mazda, a god o the earliest ceevilizations in Wast Asie...the god o wisdom, intelligence an harmony..." Ahura Mazda is the Persie - Zoroastrian God. The company wabsteid forbye notes that the name "derives frae the name o oor foonder, Jujiro Matsuda, an aw."

Marques
Mazda haed umwhile uised a nummer o different marques in the Japanese (an occasionally Australien) market, includin Autozam, Eunos, an Efini, that hae syne been phased oot. This diversification stressed the product development groups at Mazda past their limits. Insteid o haein a hauf-dozen variations on ony platform, they wur askit tae work on dozens o different models an consumers wur bumbaiselt as weel bi the explosion o seimilar new models. Ane o the uncomaist sub-marques wis M2, uised on three rare variants o the Eunos Roadster (the M2-1001, M2-1002 an M2-1028) an ane o the Autozam AZ-1 (M2-1015).  M2 even haed its awn avant-garde company headquarters, but wis shut doun efter a vera short period o operation.

The day, the umwhile marques exist in Japan as sales channels (specialized dealerships) but dinnae hae ony specialized branded vehicles ony mair. The Carol is sellt at the Autozam shop (that specializes in wee caurs), but it is sellt wi the Mazda marque, no as the Autozam Carol as it wis in the day.

In early 1992, Mazda planned tae release a luxury marque, Amati, tae challenge Acura, Infiniti, an Lexus in North Americae, that wis tae begin sellin in late 1993. The initial Amati range wad hae includit the Amati 500 (that became the Eunos 800 in Japan an Australie, Mazda Millenia in the U.S., an Mazda Xedos 9 in Europe), a luxury sports coupe based on the Mazda Cosmo an the Amati 1000 (a rear-wheel drive V12 successor tae the Mazda 929). The Amati marque wis eventually scrapped afore onie caurs hit the market.

In Europe, the Xedos name wis forbye associated wi the Mazda Xedos 6, the twa models wis in production frae 1992 until 1997. The Xedos line wis mercatit unner the Mazda marque, an uised the Mazda badge frae the correspondin years.

Emblems
Years1962–19751975–19911991–19921992–19971997–presentSymbol1962 "M"Technical Mazda scriptDiamond flameRounded flameFlying "M"DescriptionSymbol an corporate mark as seen on maist Mazda caurs frae the Mazda R360 til 1975Atween 1975 an 1991, Mazda didna hae an offeecial symbol, anerlie a stylized version o their name; the umwhile blue "m" symbol wis still uised in some dealerships til the 1980s but, later on, a plain blue square neist tae the Mazda name wis aften uised on dealer signs an documentation.In 1991, Mazda adopted a corporate symbol that wis tae represent a sun an a flame staunin for heartfelt ire.Shortly efter the release o the new symbol, the design wis smoothed oot tae reduce its seimilarity tae Renault's.  This is whiles referred tae as the "toilet seat" logo.A redesigned symbol wis introduced in 1997. It is a stylized "M" meant tae shaw Mazda streikin its wings for the future, an is whiles forbye kent as the "houlet" logo. The symbol is representative o a tulip an aw an is still uised the day. It mibbe related tae the Zoroastrian god Ahura Mazda an aw, wha is depictit bi a flying sun-disk.

References

Category:Caur manufacturers o Japan

Category:Motor vehicle manufacturers o Japan
Category:Companies o Japan
Category:Larrie manufacturers
Category:Automotive companies o Japan
Category:Companies established in 1920