Ugnayang pangmalda

Ing Ugnayang pangmalda  (public relations o PR) ing dapat a pamanibala king pamikalat ning impormasyun pilatan ning indibidwal o between an individual or aguman o organisasyun ampo ing malda o publiku (public).Grunig, James E. and Hunt, Todd. Managing Public Relations. (Orlando, FL: Harcourt Brace Jovanovich, 1984), 6e. Malyaring iyabe king ugnayang pangmalda ing aguman o individual a miraras king malda kapamilatan ning pamangamit kareng paksang pangpublikung interes ampong balitang e mangaylangang diretsung pamamayad.Seitel, Fraser P. The Practice of Public Relations. (Upper Saddle River, NJ: Pearson Prentice Hall, 2007), 10e. Ing parasan o kapagnasan ning ugnayang pangmalda ya pin ing pamagkumbinsi king malda o publiku, deng mamuhunan (investors), kasosyu (partners), empleadyu, ampong reng aliwang sektor a maki interes keting mika partikular a pamalak o paglalawe tungkul kaniti, deng kayang manibala, produktu, o desisyung pampulitika. Kayabe la kareng aktibidad a makaugne keti deng pamagsalita kareng kumperensya, pamanyambut galal king industria, pamakiugnayan kareng pahayagan, ampong komunikasyun kareng empleyadu.Rubel, Gina F., Everyday Public Relations for Lawyers, Doylestown, PA: 1 ed. 2007, ISBN 978-0-9801719-0-7

 Dalerayan 

 Karagdagang babasan 

 A History of Public Relations , from The Institute for Public Relations
 Scott Cutlip (1994) The Unseen Power: Public Relations: A History, Lawrence Erlbaum Associates ISBN 0-8058-1464-7 .
 Scott Cutlip (1995) Public Relations History: from the 17th to the 20th Century, Lawrence Earlbaum Associates ISBN 0-8058-1780-8 .

Category:Medius
Category:Etika