McDonald’s

кенжешка|вить_кедь
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МакДональдз () — американонь корпорациясь.

 Кяльвалсь 
 Ashenfelter, Orley, and Štěpán Jurajda. "Minimum Wages, Wages, and Price Pass-Through: The Case of McDonald’s Restaurants." Journal of Labor Economics 40.S1 (2022): S179-S201. 
 Bryman, Alan. "McDonald's as a Disneyized institution: Global implications." American Behavioral Scientist 47.2 (2003): 154–167.  

 Eckhardt, Giana M., and Michael J. Houston. "Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China." Journal of International Marketing 10.2 (2002): 68-82 

 Kincheloe, Joe. "The complex politics of McDonald’s and the new childhood: Colonizing kidworld." International Critical Childhood Policy Studies Journal 4.1 (2011): 1-46. 
 Kincheloe, Joe L. The sign of the burger: McDonald's and the culture of power (Temple University Press, 2002). 
 Kottak, Conrad P. "Rituals at McDonald's." Journal of American culture 1.2 (1978): 370-376 
 Kroc, Ray. Grinding It Out: The Making of McDonald's, 1977 ISBN 0809282593 
 Langert, Bob. The battle to do good: Inside McDonald’s sustainability journey (2019). 
 Livesey, Sharon M. "McDonald's and the Environmental Defense Fund: A case study of a green alliance." Journal of Business Communication (1973) 36.1 (1999): 5-39. 
 Love, John F. McDonald's: Behind The Arches (1995). 
 Napoli, Lisa. Ray & Joan: The Man Who Made the McDonald's Fortune and the Woman Who Gave It All Away  2016 ISBN 1101984953 
 Ram, Uri. "Glocommodification: How the global consumes the local--McDonald’s in Israel." Current Sociology 52.1 (2004): 11–31. 
 Royle, Tony. Working for McDonald's in Europe: the unequal struggle (Routledge, 2004). 
 Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal by 2001 ISBN 0395977894 
 Smith, Andrew F. ed. Encyclopedia of Junk Food and Fast Food (2006) 
 Tien, Nguyen Hoang. "Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam–the McDonald’s Case and the Fast Food Sector" International journal of research in marketing management and sales 1.2 (2019): 44–50. 
 Vignali, Claudio. "McDonald’s: 'think global, act local'–the marketing mix." British food journal (2001) 
 Watson, James L., ed. Golden arches east: McDonald's in East Asia (Stanford University Press, 2006) 

 Ушеширень кучфтемат 
 Официалонь лопа 
 McDonald’s «Encyclopedia Britannica» 

Категорие:Компаниятне
Категорие:Экономикась