GWI (ụlọ ọrụ)

GWI (nke bụbu GlobalWebIndex) bụ ụlọ ọrụ nyocha ndị na-ege ntị nke Tom Smith hibere na 2009. Ụlọ ọrụ ahụ na-enye nghọta ndị na-ege ntị na ndị na-ebipụta akwụkwọ, ụlọ ọrụ mgbasa ozi na ndị na-ere ahịa gburugburu ụwa.  GWI na-enye ndị ahịa ahịa n'ofe mba 48+ nwere panel nke na-anọchite anya ndị ahịa dijitalụ ijeri 2.7, na-eme ka nghọta dị site na ikpo okwu dabere na ndenye aha. The Telegraph, Teens drift away from 'traditional' social networks

 Akụkọ ihe mere eme 
N'October 2012, GWI tụrụ ndị na-enyocha mgbasa ozi ọha na eze anya na ndị na-ekwu okwu site n'ikwu na Twitter na Facebook nwere nnukwu ndị na-eso ya na China na Vietnam (emesịa buliri mmachibido iwu na Facebook) - mba ndị gọọmentị na-egbochi netwọk mmekọrịta ndị ahụ. Ewelitere akụkọ ahụ site na akụkọ akụkọ dị iche iche gụnyere Huffington Post, Bloomberg, na Financial Times, ebe ịrị elu nke VPN ka ekwuru na ọ bụ isi ihe na-enyere ndị ọrụ ịntanetị na China na-agafe ngọngọ weebụsaịtị. Huffington Post, China Is Twitter's Most Active Country (Despite It Being Banned There) Ihe fọrọ nke nta ka ọ bụrụ afọ iri ka e hiwere ụlọ ọrụ ahụ, yana ndị ahịa gụnyere Google, Spotify, WPP na Omnicom Group, ọ mechiri agba nke mbụ nke usoro ego A na 2018.  Ụlọ ọrụ ahụ welitere $180M usoro B ego na February 2022, ma jiri ya kpọrọ ihe na $850M. 

 Isi mmalite data 
GWI na-ejikọta data nyocha sitere na nde ndị otu panel na nyocha dị elu yana sayensị data iji nye ndị ọkachamara nghọta nke ndị na-ege ntị. Ikpo okwu na-anakọta data na igwe mmadụ, omume ịntanetị, ịnweta ngwaọrụ, oriri mgbasa ozi, mgbasa ozi mgbasa ozi, na ebe mmetụ ahịa - mgbe nke ahụ gasịrị ọ na-enye data site na chaatị na dashboards.

 GWI Core 
Core bụ ọmụmụ nyocha GWI na-aga n'ihu, nke na-agba ndị ọrụ ịntanetị ajụjụ ọnụ n'ofe ụwa, ihe karịrị ebili mmiri anọ nke nyocha kwa afọ. GlobalWebIndex, GlobalWebIndex Tour A na-ajụ onye ọ bụla zara ajụjụ n'ụzọ zuru ezu, na-akpata 200,000+ isi ihe profaịlụ n'ofe ikpo okwu maka nyocha ndị ahịa.

Na 2017, agbakwunyere data ika. Mgbe ewepụtara ya, ọ nyere nghọta n'ime ihe karịrị ụdị 4,000+ esoro  ma enwere ike iji ya megide isi mmalite nke data GWI Core.

 GWI ọrụ 
Na 2019, GWI weputara ntọala data B2B mbụ ya,  nke na-enyocha omume na agwa ndị ọkachamara na-arụ ọrụ. N'iji otu panel raara onwe ya nye nke ndị na-aza 17,000+, akụkọ mbụ ya na-eji nchọpụta emepụtara na mmekorita ya na Slack Technologies Inc. 

Ndị na-ere ahịa na ndị mgbasa ozi na-eji nyocha omenala GWI  iji mee nyocha na ọrụ ahaziri iche site na iji panel nke ndị na-azụ ahịa zuru ụwa ọnụ, na-enye ha ohere ịnweta data ahaziri maka ndị na-ege ha ntị. Ọrụ dị iche iche enyere site na ogwe aka omenala ya gụnyere webụsaịtị na nyocha mkpọsa, nleba anya akara, nnwale echiche, na ọmụmụ arụmọrụ mgbasa ozi.

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