Ìhè anyanwụ (ihe nhicha)

Sunlight bu aha ahia Ncha eji asa Ihe, detergent eji asa akwa na detergent eji asa efere Nke ndi Unilever meputara ma reekwa n'uwa Nile ma ewepu United States na Canada, ebe ndi sun product nwe Kemgbe 2010. 

 Akụkọ ihe mere eme 
Ọ bụ ụlọ ọrụ Britain bụ Lever Brothers wepụtara ncha ụlọ n'afọ 1884.  bụ ncha mbụ a na-etinye n'ime akpa n'ụwa, nke a na-akpọ ncha ịsa ákwà. Ezubere maka ịsa uwe na iji ya eme ihe n'ụlọ, ihe ịga nke ọma nke ngwaahịa ahụ dugara na aha obodo ụlọ ọrụ ahụ maka ndị ọrụ ya, Port Sunlight. Ọ bụ onye na-emepụta ọgwụ na Bolton aha ya bụ William Hough Watson, onye ghọkwara onye mmekọ azụmahịa mbụ, mepụtara usoro ncha.  Watson mepụtara ncha ọhụrụ, na-eji glycerin na mmanụ akwụkwọ nri dịka mmanụ nkwụ karịa tallow (mkpụrụ anụmanụ). [1] William Lever na nwanne ya nwoke James Darcy Lever tinyere ego na ncha Watson mepụtara na ihe ịga nke ọma mbụ ya sitere n'inye mmanya a na-egbutu egbutu, nke a na-ekpuchi, na nke a na'ere na ụlọ ahịa nna ya. Nke a bụ ngwaọrụ mbụ na-azọpụta ọrụ maka nwanyị na-elekọta ụlọ dịka tupu nke a, a na-azụta ncha a na-ere n'ụlọ ogologo. A na-eji ngwaahịa nke oge a eme ihe site na ncha ndị e mepụtara site na ncha karịa ncha ndị e si n'okike nweta dochie ncha nke ìhè anyanwụ.

Mpụta ncha na ihe nkiri Lumière Brothers nwere ike ịbụ ihe atụ mbụ nke Ntinye ngwaahịa. Lehu, J-M, Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business, Kogan Page, 2007, pp 19-20 N'afọ 1971, Lever gbanwere aha Sunlight dị ka mmiri na-asa ákwà na UK. Nchịkọta ọhụrụ maka Sunlight Lemon Liquid nwere nnukwu foto nke lemon, ma gosipụta naanị okwu "ịsa mmiri" na obere mkpụrụedemede. E nwere mkpesa na ụmụaka nwere ike mebie ngwaahịa ahụ maka lemon squash ma ṅụọ ya. A tụlere okwu ahụ n'ụlọ ndị isi. Ụlọ ọrụ ahụ zaghachiri site 'ịgbanwe nkwakọ ngwaahịa ya.