Pemasarjualan

Pemasarjualan adalah proses mengintegrasikan proses penjualan dan pemasaran suatu bisnis. Douglas Burdett, April 1, 2014, Business 2 Community magazine, B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together, Accessed June 28, 2014, "..In a 2010 study by the Aberdeen Group, companies with strong sales and marketing alignment achieved 20% annual revenue growth..." Paul Nolan, SMM Editor, July 27, 2012, Sales & Marketing Management, ‘Smarketing’to the rescue, Accessed June 28, 2014, "..pull sales out of its silo. To accomplish this, Joyce embraced the concept of “smarketing,” or making sure that sales and marketing teams are well aligned and communicating with each other...." Tujuannya adalah agar fungsi penjualan dan pemasaran memiliki pendekatan yang umum dan terintegrasi. Calista Rollogas, May 16, 2014, Modern Marketing Today, Smarketing: the Convergence of Social, Sales and Marketing, Accessed June 28, 2014, "..convergence of social, sales and marketing has been a long process that started back in 2000...."

Pemasarjualan bertujuan untuk mempromosikan produk atau jasa kepada calon pembeli dan sekaligus mengintegrasikan proses ini dengan aktivitas departemen penjualan. Meny Hoffman, March 31st, 2011, Yeshiva World, Let’s Talk Business: The Wonderful World of Smarketing!, Accessed June 28, 2014, "..A greater level of consumer interaction is Smarketing, in which you craft and implement ideas that promote a truly outstanding experience for clients..." Departemen penjualan dan pemasaran harus sering bertemu dan menyepakati terminologi umum, dan menggunakan data di seluruh proses penjualan dan pemasaran untuk mengidentifikasi prospek yang baik dan menindaklanjuti seberapa baik prospek tersebut ditindaklanjuti. Pemasarjualan bekerja paling baik ketika perusahaan melakukan pelaporan gelung tertutup dengan melacak keberhasilannya dengan prospek tertentu dari tahap pemasaran melalui upaya penjualan langsung. Aaron Rains, May 24, 2014, Social Media Today, What is Smarketing? And How To Put It to Work for You, Accessed June 28, 2014, "..What is ...Smarketing? .... Speak the Same Language ... Set Up Closed Loop Reporting ... Implement a Service Level Agreement .... Maintain Open Communication ... Rely on Data ..." Menurut salah satu sumber, pemasarjualan dimulai sekitar tahun 2000 sebagai hasil dari peningkatan kemampuan penelusuran web. Calista Rollogas, May 16, 2014, Modern Marketing Today, Smarketing: the Convergence of Social, Sales and Marketing, Accessed June 28, 2014, "..convergence of social, sales and marketing has been a long process that started back in 2000...."

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Kategori:Ekonomi