I Can't Believe It's Not Butter!

I Can't Believe It's Not Butter! (Aku Tak Percaya, Ini Bukan Mentega) adalah sebuah merek olesan rotiCalvani Terry. Antiturst Law Journal, 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'")Cerklewski, F.L. Journal of Food Composition and Analysis, 2005, "Calcium fortification of food can add unneeded dietary phosphorus". "...and butter substitute (I Can't Believe It's Not Butter..." yang diproduksi oleh Upfield. Sesuai dengan namanya, merek tersebut dipasarkan sebagai pengganti mentega.

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